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Search: Posts Made By: Mario Castelli
Forum: Copywriting 26th May 2014, 02:24 PM
Replies: 16
Views: 2,055
Posted By Tim R
Re: Where can i get $500+ copywriting clients

O.P. - you might want to Google "PMS" before you go ahead with this.[/QUOTE]

Sounds like it's got a lot of potential, it just needs a sense of urgency. 'Don't miss out on this offer, as PMS will...
Forum: Copywriting 23rd May 2014, 12:07 PM
Replies: 99
Views: 3,234
Posted By The Copy Nazi
Re: I NEED Just One Sentence Out of All of This Mess !!

This whole thing is like one big sit-com gag. You have this thing... which is fabulous... yet you can't decribe what it is or what it does... why people need it... why it will change their lives......
Forum: Copywriting 21st March 2014, 04:04 PM
Replies: 4
Views: 692
Posted By joe golfer
Are You Embarrassed By Your Titles? Here’s What To Do

Need some inspiration, a jump start, a kick in the old cranium?

This is a useful title generator that will give you some ideas for products, titles, headlines, bullets and blog subjects.
...
Forum: Copywriting 21st March 2014, 01:56 PM
Replies: 5
Views: 665
Posted By Ross Bowring
Re: Any copywriter could have told you that...

I get your point, but some markets are looking for a "mechanism" (how) first and foremost, and then you remind them why they need it!

--- Ross
Forum: Copywriting 4th March 2014, 01:29 AM
Replies: 43
Views: 2,759
Posted By Sean Fry
Re: Is it time to reconsider your copywriting career?

What the hell do you think you're doing as a freelance copywriter? Your copy IS a product that you are selling and as a freelance copywriter you are running a business that sells a product.

I'll...
Forum: Copywriting 18th February 2014, 12:01 PM
Replies: 5
Views: 669
Posted By gjabiz
Borrow from all fields, especially rhetoric, drama and even astrology...

For many here copywriting is the end game, however, for many other people copywriting was a stepping stone.

There are many Hollywood types who got their start in advertising and were copy...
Forum: Copywriting 16th February 2014, 02:27 PM
Replies: 26
Views: 1,679
Posted By joe golfer
Re: Do Hardship Stories Sell?

Vin Montello has a nice report on positioning the "product as hero" or the "reader as hero," along with other approaches in "Seven Story Secrets":

http://montellogroup.com/SevenStorySecrets.pdf
...
Forum: Copywriting 8th August 2013, 01:32 AM
Replies: 48
Views: 1,460
Posted By The Niche Man
Re: [HELP!] Critique my sales page PLEEEZE!

lover and fighter:

You're getting a lot of good top dollar advice.
Here's my 2 cents - from a niche marketing point of view.

Your message sounds from the heart. But I think one of your...
Forum: Copywriting 14th January 2013, 01:43 AM
Replies: 14
Views: 1,533
Posted By joe golfer
The $4,000 Suit

As a young lad fresh out of Ohio University I got my first sales job at WAKR-AM radio in Akron, Ohio. I used a very sophisticated sales strategy: Drive around and call on everybody using a lame...
Forum: Copywriting 9th January 2013, 01:04 PM
Replies: 6
Views: 820
Posted By Ross Bowring
Women's C-Section Scars

My long-suffering wife hurried to show me this link today...

Not because she thought it was a great "ad."

Instead, she felt it summed up her own plight as a stay-at-home mother of three...
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