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Search: Posts Made By: Mario Castelli
Forum: Copywriting 12th May 2015, 01:19 PM
Replies: 8
Views: 1,593
Posted By Mario Castelli
Re: Vitamin Copy Controls

There was a probiotics VSL that crushed it last year.

It was by Keybiotics.

"The American Parasite" video. You can find it on Youtube.
Forum: Copywriting 14th April 2015, 03:14 PM
Replies: 62
Views: 10,073
Posted By Mario Castelli
Re: Gary Bencivenga --- I'm not impressed!

Fortunately for him, Gary's job isn't to impress anyone.

He (self-admittedly) isn't the most talented "writer."

The reason he's considered one of the best is because of the results he...
Forum: Copywriting 23rd May 2014, 02:01 PM
Replies: 99
Views: 3,234
Posted By Mario Castelli
Re: I NEED Just One Sentence Out of All of This Mess !!

^^ That.

Bryan, you need to stop trying to market it to us. And just tell us what the damn thing does.
Forum: Copywriting 22nd May 2014, 05:32 PM
Replies: 13
Views: 1,732
Posted By Mario Castelli
Re: How do you integrate Soap Opera Sequences (SOS) & Persona into your "regular" emails

You're throwing me off by mentioning "fictional characters."

You're not supposed to sit there and make up stories. It's not about coming up with some fake persona. It's about injecting REAL...
Forum: Copywriting 14th March 2014, 08:05 AM
Replies: 25
Views: 1,076
Posted By Mario Castelli
Re: Which Sales Page Do You Like Better?

MaksP The Truth (like your YouTube videos btw),

You can't be looking for where to "add" certain elements to your sales letter. That's like putting a paint job on a car with an engine that doesn't...
Forum: Copywriting 13th February 2014, 10:08 AM
Replies: 16
Views: 3,738
Posted By Mario Castelli
Re: New VSL Swipe

Blindly assuming most people are "like you" is a big mistake.
That's why they test in the first place.

Personally, I thought the video was a good job of fear-based
marketing. And I bought the...
Forum: Copywriting 21st January 2014, 04:41 PM
Replies: 32
Views: 1,712
Posted By Mario Castelli
Re: Any feedback on this video salesletter?

It definitely isn't lacking in credibility. I believe what he's saying.

Problem is... it comes off as too technical. It's just not emotional
enough. And since he's targeting women, that's a MAJOR...
Forum: Copywriting 2nd July 2013, 08:48 AM
Replies: 22
Views: 1,261
Posted By Mario Castelli
Re: anyone ever try a Treadmill desk?

I have 2 herniated discs from football. Sciatic nerve damage in both legs.

Sitting any more than a few hours used to be torture...

Then I bought a theracane.

Now back pain isn't an issue for...
Forum: Copywriting 9th January 2013, 01:43 PM
Replies: 6
Views: 820
Posted By Mario Castelli
Re: Women's C-Section Scars

LOL, that was awesome.

Like an estrogen-filled Jon LaJoie (check out "Everyday Normal Guy" on Youtube if you haven't).
Forum: Copywriting 9th January 2013, 12:15 AM
Replies: 9
Views: 903
Posted By Mario Castelli
Re: You wouldn't hire this guy to help you...

You wouldn't hire a painter to build your house.
Forum: Copywriting 17th December 2012, 10:23 PM
Replies: 9
Views: 1,939
Posted By Mario Castelli
Re: Proof Increased my Conversion Rate from .90% to 2.5%

I'm gonna have to take Bencivenga's word on this one.

The examples he gave ARE proof.

Proof and value are two different things. Sure, make your advertising valuable and worth reading.

But...
Forum: Copywriting 17th December 2012, 04:12 PM
Replies: 14
Views: 1,106
Posted By Mario Castelli
Re: Finding Quick Copywriting Work - Moving On

Wrong forum, but I'll respond anyway.

Me, me, me...

Your post is all about you... instead of what you can do for clients.

Don't take this the wrong way...

But nobody cares about your...
Forum: Main Internet Marketing Discussion Forum 13th November 2012, 03:13 PM
Replies: 34
Views: 1,143
Posted By Mario Castelli
Re: So I finished my ebook, what now?

First of all, I love your angle. But I don’t think you have the concept anywhere near its potential.

Here’s why:

Your targeting is all wrong.

Your copy basically alienates everyone that...
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