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Search: Posts Made By: Dan Williams
Forum: Copywriting 26th June 2014, 12:18 PM
Replies: 13
Views: 2,175
Posted By Ray Edwards
Re: Ray Edwards

Guys,

I just saw this thread - thanks so much for your kind words.

Life is good, God is better, and the best is yet to come!
Forum: Copywriting 7th September 2012, 12:07 AM
Replies: 26
Views: 1,090
Posted By Pusateri
Re: Need an Eyegrabbing Headline

Hey, Dan.

I don't think the vault image or the 90 degree "Letters From the Vault" label are working for you. If we were to heat map it, I think you would see that a suprisingly large percentage of...
Forum: Copywriting 6th September 2012, 11:44 AM
Replies: 26
Views: 1,090
Posted By RickDuris
Re: Need an Eyegrabbing Headline

Dan,

1. The "Letters from the Vault" makes the letter sounds 'old.' Archived. NOT news. I'm sure you get the picture. You're advertising in a newspaper, yes?

I would abandon the vault and...
Forum: Copywriting 14th June 2012, 06:35 PM
Replies: 12
Views: 1,035
Posted By Pusateri
Re: What Headline Fits Best?

Hey, Dan...

It's crucial that the word INSURANCE be prominent in the headline for this ad.

Here's why:

A newspaper ad is invisible to anyone not currently in the market for the good or...
Forum: Search Engine Optimization 21st March 2012, 03:37 AM
Replies: 201
Views: 11,655
Posted By Paul Myers
Re: All Of My BMR Articles Have Been Deindexed - The Game's Up

CheekyDude,You're clearly just trolling. I am not going to waste anyone else's time with you.

When the ban expires, perhaps you'll consider a more rational tone to your postings.


Paul
Forum: Search Engine Optimization 20th March 2012, 01:26 PM
Replies: 201
Views: 11,655
Posted By bitriot
Re: All Of My BMR Articles Have Been Deindexed - The Game's Up

IN OTHER NEWS, MY CRUSADE AGAINST WINTER HAS BEEN SUCCESSFUL. SPRING IS HERE! YOU ARE ALL WELCOME!!!
Forum: Offline Marketing 21st July 2011, 11:06 PM
Replies: 43
Views: 1,580
Posted By Doran Peck
Re: What do you think is the hottest topic offline right now?

Offline?

All of those choices require a computer and an Internet connection.

Really it would be more appropriate to call marketing to/for brick and mortar businesses "real marketing" which can...
Forum: Copywriting 20th July 2011, 07:28 AM
Replies: 6
Views: 682
Posted By ChristineCobb
Re: "Special Report" Writers

You might try Tiffany Dow. Her WF profile is View Profile: TiffanyDow (http://www.warriorforum.com/members/tiffanydow.html)
Forum: Copywriting 27th April 2011, 01:48 PM
Replies: 4
Views: 607
Posted By RickDuris
Re: Five Sheets or Three ?

Hi Dan,

When doing multi-page letters, there are a few of under-the-radar tactics you can use.

The hardest part is, once you have them opening the carrier, and reading the first page, is the...
Forum: Offline Marketing 5th April 2011, 11:30 PM
Replies: 12
Views: 2,233
Posted By Sheila Atwood
Re: Marketing Ideas for Quilting ?? OMG!!

Have a quilt show and donate the funds to a charity. The local quilting ladies do this every year. Quilters from all over the state bring their quilts for the 2 day show.

Join the quilters quild....
Forum: Offline Marketing 5th April 2011, 09:31 PM
Replies: 12
Views: 2,233
Posted By Diane S
Re: Marketing Ideas for Quilting ?? OMG!!

What businesses? Think female and parenting

For a boost to their own website - they do have a website, right? - that gives you a multitude of mommy blogs to contact. You would be looking for...
Forum: Offline Marketing 5th April 2011, 07:57 PM
Replies: 12
Views: 2,233
Posted By yukon
Re: Marketing Ideas for Quilting ?? OMG!!

I would look at it from a different angle.

Bring the offline up to date (it's 2011 welcome to the net). ;)

I could show you scrapbooking forums with hundreds of thousands of members, that...
Forum: Offline Marketing 5th April 2011, 07:31 PM
Replies: 12
Views: 2,233
Posted By Transcripts
Re: Marketing Ideas for Quilting ?? OMG!!

Offer free classes so they can get beginners in to buy a starter quilting or starter scrapbooking pack. I liked Trekkie's idea of baby blankets - heck, you can do special occassion scrapbooking and...
Forum: Copywriting 19th February 2011, 06:13 PM
Replies: 7
Views: 1,112
Posted By Bruce Wedding
Re: Help with television copy

Hi Sailerie,

I loved you in Amadeus :)

You've gotten some great advice here. I think this spot could be dramatically improved.

Obviously, you don't have time in a 30 second spot to do much...
Forum: Copywriting 18th February 2011, 06:01 PM
Replies: 7
Views: 1,112
Posted By David Babineau
Re: Help with television copy

Hi Sailerie,

You've received some really good feedback already, here are a few other things to consider...

* "The goal of my insurance agency is to help you to understand your insurance."
...
Forum: Main Internet Marketing Discussion Forum 26th January 2011, 02:09 PM
Replies: 11
Views: 567
Posted By TimG
Re: How does Ezine do this?

Dan,
You could always write a generic insurance article and just use Pennsylvania as part of the anchor text for your backlinks within your resource box.

This allows you to use the actual...
Forum: Copywriting 20th January 2011, 08:57 PM
Replies: 13
Views: 792
Posted By Alex Cohen
Re: YP headline

Oh, okay. LOL

If you want to bounce some ideas around, just PM me.
Forum: Copywriting 20th January 2011, 06:55 PM
Replies: 13
Views: 792
Posted By ewenmack
Re: YP headline

Hi Dan,

To get more attention beyond the headline,
You could have a press release written and then
get a graphic artist to make it look like it was
torn out of a newspaper.

I can put you...
Forum: Copywriting 15th January 2011, 04:40 AM
Replies: 13
Views: 833
Posted By RickDuris
Re: Selling the Copywriter's Value

Hi Dan,

One of the things you can do is the following:

Create a PowerPoint presentation based upon the type of business owners in your Chamber of Commerce. For instance, in Laguna Beach, it's...
Forum: Copywriting 15th January 2011, 12:59 AM
Replies: 13
Views: 833
Posted By ewenmack
Re: Selling the Copywriter's Value

Dan,

This one trick beats the heck out of any pitch...

...and it's called INVOLVEMENT.

This will create their own realization that they need help...

...because they get to see the numbers.
Forum: Copywriting 14th January 2011, 06:00 PM
Replies: 13
Views: 833
Posted By Alex Cohen
Re: Selling the Copywriter's Value

Dan,

I suggest you explain to them the difference between image advertising and direct response advertising.

Explain how with direct response, a merchant can measure results and better target...
Forum: Copywriting 6th January 2011, 04:42 PM
Replies: 30
Views: 880
Posted By TheOcarlsen
Re: How Bad Does This Headline Suck

Introducing: One less worry. No more rate increase.

Who else wants to put a permanent roof on their car insurance payments?

... have YOU "locked in" yet?
Forum: Copywriting 5th January 2011, 02:02 PM
Replies: 30
Views: 880
Posted By 247Copywriter
Re: How Bad Does This Headline Suck

Your Car Insurance Premium Frozen for (insert time period) Years!

Grab YOUR Insurance Rate Protection Guarantee Today

Call Me... Dan Williams (business name) (tel #) Right Now to Find Out How...
Forum: Copywriting 5th January 2011, 10:27 AM
Replies: 30
Views: 880
Posted By Ross Bowring
Re: How Bad Does This Headline Suck

How about...

"This Winter... Freeze Your Auto Insurance Rates... Forever".

--- Ross
Forum: Copywriting 5th January 2011, 08:55 AM
Replies: 30
Views: 880
Posted By Marc Rodill
Re: How Bad Does This Headline Suck

Haha.

Yeah Dan, do that, and split test against Mal's.

Dan. He wasn't ass kissing. He was pointing you in the right direction.

Marc

PS. "Never again suffer a rate increase." I like it.
Forum: Copywriting 5th January 2011, 03:12 AM
Replies: 30
Views: 880
Posted By Dmaind
Re: How Bad Does This Headline Suck

Some contribution from me...


"Do You Know How To Freeze Your Car Insurance Rates? If No Then I Will Help You To Freeze It – Read Now"

"Give Me 2 Minutes And I Will Show You How You Can...
Forum: Copywriting 5th January 2011, 02:54 AM
Replies: 30
Views: 880
Posted By The Copy Nazi
Re: How Bad Does This Headline Suck

You've said it yourself Dude -

Lock In Your Auto Insurance Rates

never again be subjected to a rate increase
Forum: Copywriting 5th January 2011, 02:51 AM
Replies: 30
Views: 880
Posted By vip-ip
Re: How Bad Does This Headline Suck

How about

Let Other Car Owners Deal With Insurance Price Hikes. Not You.
Introducing: 'Price Freeze' - Accident Forgiveness Will Never Get Better Than This.


Best Regards,
vip-ip ...
Forum: Copywriting 4th January 2011, 03:31 PM
Replies: 30
Views: 880
Posted By Bruce Wedding
Re: How Bad Does This Headline Suck

This thing looks like it came from the Department of Redundancy Department. How about, "Freeze your auto insurance rates... Forever"
Forum: Copywriting 23rd December 2010, 05:16 AM
Replies: 36
Views: 1,269
Posted By ewenmack
Re: Would All These Clients Lie For Me?

Hi Dan,

Many copywriters says the sole purpose of the headline
is to get the reader to read the next sentence.

With that in mind and you reaching out to your small town,
I'm thinking a lot of...
Forum: Copywriting 23rd October 2010, 10:04 AM
Replies: 39
Views: 1,161
Posted By HorseStall
Re: How Important is a Logo ?

Here is an interesting article about the psychology behind logo design that might give you some insight about why logos help - A Logo to Remember (http://www.logo-search.com/logo-memory.html)

HTH
Forum: Copywriting 30th July 2010, 10:33 PM
Replies: 3
Views: 1,080
Posted By Jag82
Re: Print/Display ad swipe files

Ditto to all your recommendations, Scott.

Million Dollar Mailings is awesome. It's a colossal
collection of controls. Hard to beat.

There are also packages of swipes ads from Eugene...
Forum: Copywriting 29th July 2010, 04:14 PM
Replies: 26
Views: 1,617
Posted By ewenmack
Re: Struggling with a simple sign

Dan, rope is on it's way!

But first, [don't you hate that] 2 things...

1 Can you have the sign lettering interchanged... maybe where you buy letters of the alphabet and slide them into a slot...
Forum: Copywriting 26th July 2010, 11:06 AM
Replies: 8
Views: 688
Posted By Rezbi
Re: How Would You Change This Page?

Also, along with what Jag and Ross have said, try sticking the testis with photos inside boxes.
Forum: Copywriting 26th July 2010, 08:09 AM
Replies: 8
Views: 688
Posted By Ross Bowring
Re: How Would You Change This Page?

Dan,

In some testimonials you already bold a "headline" within the testimonial. Do that with all of them. Then follow Jag's wise words for formatting.

--- Ross
Forum: Copywriting 26th July 2010, 06:46 AM
Replies: 8
Views: 688
Posted By Jag82
Re: How Would You Change This Page?

Hi Dan,

Quick couple of suggestions:

1. Try to get as many testimonials with the giver's faces
as possible. They are more credible.

If you only have a few, put them right at the top, above...
Forum: Copywriting 13th May 2010, 08:36 AM
Replies: 11
Views: 766
Posted By RickDuris
Re: Can I use the Jbox in the letter like this?

Hi Dan,

The Johnson boxes are fine.

But your opening is weak. You gotta grab'em. You have their curiousity with the money confetti, but you do not have their attention.

For instance:

"...
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