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Search: Posts Made By: Peter Lessard
Forum: Offline Marketing 14th September 2018, 10:50 AM
Replies: 11
Views: 484
Posted By Peter Lessard
Re: How to Keep local business owners engaged?

A few things I would like to add.
So that you can judge the value of the information I share, a bit of background.

My agency deals specifically with companies doing a minimum of 1mm/yearly and...
Forum: Offline Marketing 27th August 2018, 07:38 AM
Replies: 29
Views: 2,254
Posted By Peter Lessard
Re: Sell the Offer, NOT the product...

It's difficult to give advice not knowing what you are selling but I will address what I know so far.

Basically what you are saying is the item in question is NOT for everybody, its expensive and...
Forum: Offline Marketing 27th August 2018, 07:09 AM
Replies: 0
Views: 130
Posted By Peter Lessard
Our #1 revenue growth hack for B2C businesses...

As some of you on the forum are aware I focus on revenue growth, mostly for b2c companies doing a minimum of 1MM+/yearly.

That means they are generally engaged in a mix of adwords, bing, facebook...
Forum: Offline Marketing 24th August 2018, 09:31 AM
Replies: 12
Views: 509
Posted By Peter Lessard
Re: The myth of "adwords is too expensive" - how to do it right

I take them as just that, a suggestion... I don't let it influence my strategy and testing...
Forum: Offline Marketing 18th August 2018, 04:34 PM
Replies: 12
Views: 509
Posted By Peter Lessard
The myth of "adwords is too expensive" - how to do it right

First this is NOT about my believing in Adwords over other marketing channels.
What this is about is a huge error I see being made over and over again regarding a few things.

One, that Google...
Forum: Offline Marketing 30th July 2018, 11:51 PM
Replies: 56
Views: 1,910
Posted By Peter Lessard
Re: Does it matter where you live?

Well if the real question is based on tech start-ups and it mattering where you live then yeah.

In Silicon Valley on any given night, in any given bar there are a dozen guys with expertise and...
Forum: Offline Marketing 30th July 2018, 11:32 PM
Replies: 9
Views: 232
Posted By Peter Lessard
Re: Dress, How The Customers See You Arrive And Depart...Everything Matters

I have had this conversation with younger people on several occasions.
As I age I seem to find myself trying to translate across generations more and more.
The advice I give is best appearance...
Forum: Offline Marketing 25th July 2018, 09:51 AM
Replies: 6
Views: 356
Posted By Peter Lessard
Re: Rank and Rent Vs. Selling Leads

You would think, and we would think, and everybody will think.. and have opinions.

The only way you will make money doing this is if someone with that money agrees to give you some.

That...
Forum: Offline Marketing 16th July 2018, 04:40 PM
Replies: 47
Views: 2,649
Posted By Peter Lessard
Re: Finding emails in bulk for free

Ewen, you are now peddling spam? What has this world come to ;-)

"Spam" - this comes up in literally EVERY online thread where I have talked about emailing businesses. So much so, that I don't...
Forum: Offline Marketing 11th July 2018, 04:30 PM
Replies: 29
Views: 2,254
Posted By Peter Lessard
Sell the Offer, NOT the product...

If you handle the marketing for a service provider that sells the same products as everyone else, especially complimentary products, there is a way you can 10x your results.

Focus on selling the...
Forum: Offline Marketing 5th July 2018, 05:57 PM
Replies: 9
Views: 534
Posted By Peter Lessard
Re: What is Your offer? Are you easy to say "Yes" to?

I have been at this for a long time and I have been moving more and more in the direction of selling 'the offer' more forcefully than just selling a product or service.

I say that with the caveat...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 5th July 2018, 05:33 PM
Replies: 1
Views: 74
Posted By Peter Lessard
Adwords - does unhiding a column unhide for all users?

Google adwords.

if a company has a column hidden in their adwords dashboard, for example quality score (hidden by default) and an assigned manager unhides the column, will the column then be...
Forum: Main Internet Marketing Discussion Forum 5th June 2018, 04:16 PM
Replies: 2
Views: 96
Posted By Peter Lessard
How to stop my presell email sequence once lead buys clickbank product

I have been building marketing sequences for years for all kinds of businesses that I worked directly with.

I want to promote some clickbank products that I do NOT own.

Is there any commonly...
Forum: Offline Marketing 16th May 2018, 11:28 AM
Replies: 26
Views: 1,417
Posted By Peter Lessard
Re: Who in here built a business 100% cold emails

I'm going to hate myself later for responding.

People doing cold email successfully would rather get a tooth pulled without anesthetic than post to the subject in an open forum.

I am NOT going...
Forum: Offline Marketing 18th October 2017, 11:31 AM
Replies: 2
Views: 356
Posted By Peter Lessard
The Sales Funnel Bandwagon, should you jump on? - Clickfunnels, Leadpages ThriveThemes...

More popular than the Fidget Spinner, Gangnam Style or the Rubik's Cube - the almighty sales funnel!

Business owners are being pitched funnels every day!
Should you use them, should you sell...
Forum: Offline Marketing 18th October 2017, 10:39 AM
Replies: 13
Views: 513
Posted By Peter Lessard
Re: How to succeed as an online marketer. My own experience.

Posturing, confidence, your commitment - all have led to this success.

More than a decade ago I did the same with really beautiful office space.
When my clients were being served coffee by my...
Forum: Offline Marketing 18th October 2017, 10:25 AM
Replies: 11
Views: 1,109
Posted By Peter Lessard
Re: How do you sell leads?

"But if I offer them leads, they are not interested."

Then you're speaking to the wrong people.

More than a million dollars per day of leads are bought/sold.
It's actually the biggest real...
Forum: Offline Marketing 22nd September 2017, 12:23 PM
Replies: 11
Views: 465
Posted By Peter Lessard
Re: Sears Store Closing - Appliance Technicians that are Facing Lay Offs or Need a Job

It absolutely needs to be tweaked lol
I didn't go into any real detail on how to do it.
Just requires a little creativity.

I am also NOT recommending false advertising and I NEVER engage with...
Forum: Offline Marketing 22nd September 2017, 11:41 AM
Replies: 11
Views: 465
Posted By Peter Lessard
Re: Sears Store Closing - Appliance Technicians that are Facing Lay Offs or Need a Job

There are a couple of separate issues here.

Your main question was how do I reach them.

Simple. Run ads for "experienced appliance repair technicians wanted".
You can do it on classified,...
Forum: Offline Marketing 6th July 2017, 06:50 PM
Replies: 10
Views: 489
Posted By Peter Lessard
Re: How To Sell Fleas To Dog Owners!

Appreciate all your input and observations. I tend to look at this far removed from the internet marketing world and things like sleezy products etc...

Copy to me is messaging, messaging is just...
Forum: Offline Marketing 6th July 2017, 12:18 PM
Replies: 15
Views: 695
Posted By Peter Lessard
Re: I Created a New Marketing Medium for Local Businesses

"One possible way to sell this is to position it as something other than marketing. Take out the profit motive altogether. Sell these "magazines" as brand building "feel good" pieces to give out in...
Forum: Offline Marketing 6th July 2017, 12:04 PM
Replies: 10
Views: 489
Posted By Peter Lessard
How To Sell Fleas To Dog Owners!

There was a recent debate in a group I belong to on copy versus offer.
I expanded the discussion to the actual 3 elements of 'thing' being sold, copy and offer.

They were discussing what element...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 18th May 2017, 06:45 AM
Replies: 4
Views: 258
Posted By Peter Lessard
What to do when FB shuts down ad account and limits business manager account?

Appreciate some guidance here on a few questions.

A few things you should know.

I handle marketing for real offline businesses and have for 17 years.
Manage millions yearly on google ppc.
...
Forum: Offline Marketing 10th May 2017, 07:58 PM
Replies: 9
Views: 700
Posted By Peter Lessard
Re: Prospecting - A Modern approach?

There are lots and lots of people employing this process.

They are the ones on here looking for alternatives when they start to burn out because something in the complex machine breaks or changes....
Forum: Offline Marketing 22nd April 2017, 12:36 PM
Replies: 17
Views: 965
Posted By Peter Lessard
Re: One line of copy that stole 2 million in sales in 2017

True Dat! :-)

also on the subject of when the submission forms are filled out its all over the map for a few reasons.

The city and surrounding areas is relatively affluent, its a...
Forum: Offline Marketing 21st April 2017, 11:55 PM
Replies: 17
Views: 965
Posted By Peter Lessard
Forum: Offline Marketing 21st April 2017, 08:01 PM
Replies: 17
Views: 965
Posted By Peter Lessard
Re: One line of copy that stole 2 million in sales in 2017

hmmm, I don't really agree but maybe some clarification is required.

I DO agree that based on previous behavior you can market to a group that is NOT actively searching a buyer keyword and would...
Forum: Offline Marketing 21st April 2017, 07:01 PM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

I can't think of any reason why a business would not want to make money as soon as possible. They still need at minimum to put in place whatever would be required to get some conversions. What that...
Forum: Main Internet Marketing Discussion Forum 21st April 2017, 02:05 PM
Replies: 8
Views: 262
Posted By Peter Lessard
Re: Starting an Online Consulting Business

Enough for who?
There are two parties involved.
You and the business owner.

The business owner doesn't care about you, they care about their problems and if you can solve them.

To be honest...
Forum: Offline Marketing 21st April 2017, 12:41 PM
Replies: 14
Views: 661
Posted By Peter Lessard
Re: Sales Lesson from my Mom - There's Two Types of Salespeople

This is one of the main reasons that consultants/marketers that have achieved great results for clients can easily outsell people just starting out. They know and believe that the prospect is nuts...
Forum: Offline Marketing 21st April 2017, 12:33 PM
Replies: 17
Views: 965
Posted By Peter Lessard
Re: One line of copy that stole 2 million in sales in 2017

That's exactly the point. It is indeed NOT a brilliant sales pitch. It is not a sales pitch at all.
It simply captures the lead at the exact moment we want to catch them at with exactly what they...
Forum: Offline Marketing 21st April 2017, 10:33 AM
Replies: 17
Views: 965
Posted By Peter Lessard
One line of copy that stole 2 million in sales in 2017

Oziboomer started a great thread on here titled
"When a Farmer Sows A Seed (http://www.warriorforum.com/offline-marketing/1268474-when-farmer-sows-seed.html)".

Got us all debating about the...
Forum: Offline Marketing 21st April 2017, 09:43 AM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

Lol there is no lurking, snatching, stealing.

Lets step away from analogies for a moment.
First off I have over a dozen clients with me more than 10 years.
My services get them exactly what they...
Forum: Offline Marketing 20th April 2017, 11:11 AM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

I couldn't agree more and your point is one of the main reasons I do what I do for most of my clients. You see most of my clients are NOT the "big guys" and NOT the "billionaires" so their best path...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 20th April 2017, 10:48 AM
Replies: 5
Views: 158
Posted By Peter Lessard
Re: Do you think it may be worth it to invest in some paid SEM?

You don't give much information about your business but the basic question your asking is "should I show my offer to people that are interested". The answer to that is obvious of course so I can...
Forum: Offline Marketing 20th April 2017, 10:22 AM
Replies: 15
Views: 447
Posted By Peter Lessard
Re: When a farmer sows a seed

This is gonna be fun ;-)

Farmer sows a seed...
Toils in the sun all day...
Prays for rain.
Works from sunrise to sunset 7 days per week.
Some years his crop is fully destroyed by random acts...
Forum: Main Internet Marketing Discussion Forum 20th April 2017, 09:51 AM
Replies: 7
Views: 132
Posted By Peter Lessard
Re: Looking to scale up my current business any advice?

Pick a specific goal. So lets say its 10k a month.
Now pick just one of the services you do that is actually scale-able to that level.
Stop focusing on everything else and do that one thing better...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th March 2017, 12:39 PM
Replies: 4
Views: 427
Posted By Peter Lessard
Re: Locksmith got hit with "Unsupported Business" Advanced Verification?

Thanks for the info.

If this advanced verification is not in place in Canada and yet his ads have been flagged I am wondering if there is much that can be done.

For example on this page...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th March 2017, 11:59 AM
Replies: 4
Views: 427
Posted By Peter Lessard
Locksmith got hit with "Unsupported Business" Advanced Verification?

Anyone dealt with the "Unsupported Business" being given as a reason for ads disapproval?
It's a locksmith.

I had read articles that it was coming as Google is going out of their way to target...
Forum: Offline Marketing 27th March 2017, 02:45 PM
Replies: 23
Views: 594
Posted By Peter Lessard
Re: Is This Headline So Compelling That It Forces You To Read The Rest Of The Post?

I like to know why people do what they do.

In this case we are discussing business owners, advertisers, marketers writing clever ads rather than targeted ads.

There is certainly a portion of...
Forum: Offline Marketing 22nd March 2017, 11:37 AM
Replies: 4
Views: 195
Posted By Peter Lessard
The Issue With Billing For Value or Charging What Your Worth

"Billing for value" or "Charging what your worth" is being heavily pitched.
I keep seeing this and you likely do as well.

It is really being hammered by everyone selling coaching.
It is also...
Forum: Offline Marketing 21st March 2017, 09:55 PM
Replies: 8
Views: 202
Posted By Peter Lessard
Re: How to network with larger businesses/corporations in my area?

What caught my eye in your post was
"might not be able to afford to outsource a nonessential service like copywriting".

I'm not sure what kind of copy you write but if you actually believe its...
Forum: Offline Marketing 21st March 2017, 12:43 PM
Replies: 4
Views: 283
Posted By Peter Lessard
Sell Online Marketing? Embracing Traditional Marketing Is A Win Win!

Before I talk about why embracing traditional marketing is to your benefit if you sell online marketing, you should know where the information comes from.

For 17 years I have been working with...
Forum: Offline Marketing 21st March 2017, 10:36 AM
Replies: 3
Views: 131
Posted By Peter Lessard
Re: Client dashboards- do you offer this and how?

Find the right clients and make them money and they will NEVER care to see a report, ever! Fail to make them money and no report in the world will matter.
Forum: Offline Marketing 21st March 2017, 10:28 AM
Replies: 10
Views: 357
Posted By Peter Lessard
Re: How Would You Contact These 14,000 leads?

You answered your own question.

You stated that you contacted 300 businesses under the pretense of a survey and 110 businesses agreed to participate in the survey. That is a 36% uptake. If 36% of...
Forum: Programming 16th August 2016, 12:25 PM
Replies: 1
Views: 59
Posted By Peter Lessard
6 seconds JUST to connect to the server BUT just for 1 site?

PROBLEM SOLVED, THANKS.

have a shared hosting package.
all sites are wordpress.
all optimized, using cloudflare yada yada

all sites load fast 3 to 4 seconds when i do a pingdom speed test...
Forum: Offline Marketing 13th June 2016, 03:41 PM
Replies: 11
Views: 341
Posted By Peter Lessard
Re: How to talk badly about competitors without looking like an idiot?

If it really is a problem that actually and truly costs the companies money then demonstrate that. If it does not actually cost them money and you can't prove it they won't care.

By using actual...
Forum: Offline Marketing 8th June 2016, 08:59 PM
Replies: 8
Views: 397
Posted By Peter Lessard
So this company that sells trampolines

Is really worried about their bounce rate...

Any thoughts?

Seriously, sorry I couldn't help myself but I can actually hear crickets chirping in here....

Even worse my gag question may...
Forum: Offline Marketing 8th June 2016, 08:46 PM
Replies: 23
Views: 562
Posted By Peter Lessard
Re: Leads

Paid ads for targeted searches.

If you offer something of value there are people looking and searching for that thing.

Buying ads to get in front of searchers has never been easier nor has...
Forum: Programming 13th May 2016, 02:32 PM
Replies: 4
Views: 487
Posted By Peter Lessard
Re: Variable Page Headline Based On URL? other solution?

appreciate the reply.
just to be clear when I talk about the iframe I simply mean that since the .html pages already exist on the server with ads pointed to them that I will do an iframe to show the...
Forum: Programming 13th May 2016, 11:45 AM
Replies: 4
Views: 487
Posted By Peter Lessard
Variable Page Headline Based On URL? other solution?

So here is the deal.

Current site has 18 .html landing pages.
They are complete duplicates except for the fact that in 2 places on each page the city name changes and matches up with its url....
Forum: Offline Marketing 21st March 2016, 02:46 PM
Replies: 8
Views: 818
Posted By Peter Lessard
Re: Direct Mail - Landing page = Conversions?

To answer the question anywhere from amazing to total bombs.
Its really like me saying here is my plan

1. Put on baseball uniform and shoes.
2. Pick up a bat and walk to home plate.
3. Swing...
Forum: Offline Marketing 23rd February 2016, 11:04 AM
Replies: 6
Views: 1,392
Posted By Peter Lessard
Re: Lead Generation Services - Those of You Doing it, What's Your Take?

1. When they are getting them for free they are all good. When it's time for them to write you a check none of them has ever been any good.

2. Waste of your time and talent unless you have...
Forum: Offline Marketing 10th February 2016, 12:09 AM
Replies: 30
Views: 1,486
Posted By Peter Lessard
Re: Would anyone be kind enough to dissect this for me?

Bit late for me here too and others may chime in but one thing I will address is this.

"What type of turnover are you talking about? As far as churning clients? If you're giving them an ROI,...
Forum: Offline Marketing 9th February 2016, 09:44 PM
Replies: 30
Views: 1,486
Posted By Peter Lessard
Re: Would anyone be kind enough to dissect this for me?

Hey Synnuh

Before I get on to my comments please believe me that everything I say is intended to be helpful. Having said that I could earn a full time living telling kids the tooth fairy doesn't...
Forum: Offline Marketing 18th January 2016, 06:25 PM
Replies: 8
Views: 1,119
Posted By Peter Lessard
Re: Truth In Advertising Sells What Couldn't

Of course the truth sold in these instances, this was in my home province in Canada ;-)

I have used the same pitch to sell off a bunch of web design packages just before the holidays. We were...
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