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Forum: Offline Marketing 25th January 2017, 08:35 PM
Replies: 26
Views: 1,089
Posted By ewenmack
Re: Will EDDM work for Junk Removal Business?

0800GOTJUNK 6X increased their business when they went from
trying to haul all junk to offering to haul broken TVs for $20.

Once they had it on the truck they asked if they had more junk they...
Forum: Offline Marketing 25th January 2017, 11:12 AM
Replies: 26
Views: 1,089
Posted By umc
Re: Will EDDM work for Junk Removal Business?

I wonder if they could network with people that are already in people's homes, like house cleaning companies, carpet cleaners, etc., as a jv partner.
Forum: Offline Marketing 22nd January 2017, 01:18 PM
Replies: 50
Views: 1,806
Posted By ewenmack
Re: What's Your Advice on Becoming a Star Salesman?

"My way in actual, practical selling as been very limited. I have excuses but what does that matter?"

"I haven't found a thread that gives the kind of answer I'm looking for here."

The first...
Forum: Offline Marketing 18th December 2016, 12:13 PM
Replies: 9
Views: 374
Posted By Claude Whitacre
Re: Party Plan

The difficulties is that Party plan distribution is and entirely different business to learn.

Creating a theme for the business, a reason for women to get excited about it, sales incentives,...
Forum: Offline Marketing 24th July 2016, 07:05 PM
Replies: 15
Views: 493
Posted By Ron Lafuddy
It comes down to sales ability

No. You'll still need to be able to sell them on the idea.

You can come in with an arm full of "proof" and benefits and whatever.

You will still need to sell it. They aren't going to just roll...
Forum: Offline Marketing 23rd July 2016, 10:31 PM
Replies: 15
Views: 493
Posted By stacyfox
Challenges of Selling Direct Response Advertising on Main Street

So, I was reading some older direct response advertising material and there was a line that struck me. It was advice to chiropractors to ignore the advertising know-how of newspaper and yellow page...
Forum: Offline Marketing 23rd June 2016, 05:53 AM
Replies: 6
Views: 335
Posted By Robscom
Re: Don't trust anyone who is...

I'm biased, but I see a lot of people ignoring the value of a sign for their business.

They want to run ads on Google, Bing, and print, plus everywhere else, but they don't invest in an effective...
Forum: Offline Marketing 16th June 2016, 01:02 PM
Replies: 20
Views: 620
Posted By Claude Whitacre
Re: Selling weird stuff over the phone

Another smart point.

I've thought about this often..."If I could just improve every aspect of selling by 10%, I would triple my sales"...that sort of thing.


And it is true that by improving...
Forum: Offline Marketing 15th June 2016, 07:06 AM
Replies: 2
Views: 199
Posted By Oziboomer
Re: Traditional Marketing You Can Actually Afford

Sausage sizzles work pretty well in Australia.

Usually as a fundraiser for a local charity, football or sporting club but it doesn't have to be a charity event.

Set up a small marquee and a...
Forum: Offline Marketing 13th June 2016, 03:57 PM
Replies: 11
Views: 373
Posted By Claude Whitacre
Re: How to talk badly about competitors without looking like an idiot?

The only time I mention a competitor is if they bring it up. Then I'll say great things about them, and explain how they are the perfect fit...for situations that don't apply. Of course, I let the...
Forum: Offline Marketing 26th May 2016, 07:05 AM
Replies: 29
Views: 996
Posted By Kay King
Re: How would you do this?

Wrong approach in my opinion.

You aren't selling "massage therapy" - you are selling "more productive employees".

The "special chair" is a problem to me. That would dictate having a separate...
Forum: Offline Marketing 8th April 2016, 08:18 AM
Replies: 19
Views: 1,962
Posted By Jason Kanigan
Re: Shut up, and listen.

Here's the issue for newbies:

They can't just show up and shut up.

I don't mean they're compelled to speak; I mean they have to get over the initial trust hurdle to get the prospect to open up...
Forum: Offline Marketing 2nd April 2016, 08:30 AM
Replies: 19
Views: 1,962
Posted By Claude Whitacre
Re: Shut up, and listen.

Some of the benefits of actively listening, that maybe weren't brought up;

Rapport deepens far faster when they are talking, instead of you. Why? Because when they are talking, and you are...
Forum: Offline Marketing 15th March 2016, 07:23 PM
Replies: 7
Views: 1,123
Posted By umc
Re: "What do you do?"

There might be more replies if this site didn't suck and log people out constantly, lol. I can't stay logged in and have to continuously log in to do anything.

I'm personally a fan of the...
Forum: Offline Marketing 7th March 2016, 03:32 PM
Replies: 32
Views: 3,067
Posted By officeclones
Re: Are you bartering like your life depends on it???

I've bartered for houses, buildings, cars, boats, etc... Bartering is no way a devaluation of ones service or product. In fact it creates the ultimate win/win scenario. Remember, cash is just a...
Forum: Offline Marketing 2nd February 2016, 11:38 AM
Replies: 11
Views: 1,100
Posted By Jason Kanigan
Re: Rebuttals - Something I Never Read In This Forum

There have been several really long threads about rebuttals here.

Also called "objections" and "objection handling."

It's not part of my approach...I generally don't see them because I qualify...
Forum: Offline Marketing 5th January 2016, 12:02 AM
Replies: 32
Views: 3,067
Posted By Claude Whitacre
Re: Are you bartering like your life depends on it???

I barter quite a lot. With my business clients, one of the best things about barter is that you can keep your price integrity. If they aren't willing (or able) to meet your price, you can barter...
Forum: Offline Marketing 12th December 2015, 02:20 AM
Replies: 103
Views: 10,408
Posted By yukon
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

...or instead of trying to squeeze blood from a turnip, target people looking to buy.
Forum: Offline Marketing 26th October 2015, 09:43 AM
Replies: 62
Views: 3,684
Posted By DaniMc
Re: Qualifying Questions Thread

I've been here before and let me just say that there is no need to be hard on yourself about this. There is no need to fight it. Instead - just go with it.

Float down stream. If things are too...
Forum: Offline Marketing 25th October 2015, 07:54 PM
Replies: 62
Views: 3,684
Posted By mak25
Re: Qualifying Questions Thread

Damn, I'm 63 Claude. My MOJO isn't what it used to be, but because I had some bad breaks and made some stupid decisions, I have to get it up everyday. MOJO that is. Not what you were just thinking...
Forum: Offline Marketing 9th October 2015, 03:40 PM
Replies: 32
Views: 2,043
Posted By Claude Whitacre
Re: When a Prospect says "We'll call you later" and doesn't

Same here. I never make a call back. It's not a matter of pride or ego. I just know what the returns are.

But, now that I've said that. I know that it's a personal preference. For the majority of...
Forum: Offline Marketing 9th September 2015, 02:10 PM
Replies: 69
Views: 4,269
Posted By DABK
Re: How do you get jacked up?

Now, the discussion's moved to being jacked up. Started out as 'get jacked up in order to make the sale.'

To me, there's a huge difference. Getting jacked up to make the sale means you're not...
Forum: Offline Marketing 29th August 2015, 05:28 AM
Replies: 22
Views: 1,231
Posted By Oziboomer
Re: A.B.C

Much better to be ABBR...

Always be building relationships.
Forum: Offline Marketing 28th August 2015, 08:24 AM
Replies: 31
Views: 1,355
Posted By Jason Kanigan
Re: 1 Quick Cold Calling Tip for better Conversations with Decision Makers

1. Can they talk right now?

1/2 won't pick up the phone.

2. Are they willing to talk right now?

1/2 who do pick up won't be able to talk right now; they picked up to find out if your call is...
Forum: Offline Marketing 27th August 2015, 10:21 PM
Replies: 31
Views: 1,355
Posted By DJ Gelner
Forum: Offline Marketing 23rd July 2015, 03:56 PM
Replies: 21
Views: 1,742
Posted By Barry Unruh
Re: Where do you folks get your business cards from?

What business are you in?

Do you deal with local clients?

Why not call a few local businesses and find out where they get their cards and how they feel about the quality?

Why not call a...
Forum: Offline Marketing 18th July 2015, 09:53 AM
Replies: 39
Views: 2,685
Posted By BigFrank
Re: What Makes a "Superstar" Salesperson?

I can only speak for myself as it applied to my telemarketing career.

1. The ability to recognize an excellent opportunity for high compensation through a presentation and formula that can lead to...
Forum: Offline Marketing 18th July 2015, 09:09 AM
Replies: 39
Views: 2,685
Posted By sandalwood
Re: What Makes a "Superstar" Salesperson?

From real live everyday experience here is what I discovered. When people learned they had to work for it, they no longer wanted it. That, to me, is why there are superstar sales people.
Forum: Offline Marketing 4th July 2015, 11:01 AM
Replies: 27
Views: 1,597
Posted By joe golfer
Re: The best salespeople are extroverts

Forgot to mention I first heard about this study from Dan Pink on this Social Triggers podcast:

To Sell is Human by Dan Pink (Free Audio Download) - Social Triggers...
Forum: Offline Marketing 19th June 2015, 08:29 AM
Replies: 39
Views: 2,076
Posted By Claude Whitacre
Re: Cut your price or let them walk?

Me? I'd let it go.

If you are going to be competing on price, how will you win? By having the lowest price?

You can't argue quality, before the services are performed. If you have a side by...
Forum: Offline Marketing 18th June 2015, 03:36 PM
Replies: 66
Views: 6,249
Posted By Lance K
Re: How to make $200/day on AUTOPILOT??

DRP, your faker radar is in serious need of recalibration.
Forum: Offline Marketing 18th June 2015, 07:40 AM
Replies: 66
Views: 6,249
Posted By Oziboomer
Re: I think you were very close, what we thought...

Just a thought...

talking with local Lions club in regards to getting sponsors for an event and the thought crossed my mind if you could pay a commission to the Lions or Rotary and promote them on...
Forum: Offline Marketing 16th June 2015, 10:07 AM
Replies: 18
Views: 1,519
Posted By Claude Whitacre
Re: What if every "NO" cost you $100?

Every "No" didn't cost $100. It was an offer, designed to guarantee presentations. Almost nobody is going to take the money.

Years ago, the legendary life insurance salesman Ben Feldman would hand...
Forum: Offline Marketing 15th June 2015, 04:39 PM
Replies: 14
Views: 1,231
Posted By DABK
Re: Is this a good ad?

Why not connect your poster with what First Watch is/ is doing?

I looked First Watch online, it's dome kind of restaurant.

Why not talk to the manager of First Watch and do some kind of Promo...
Forum: Offline Marketing 5th June 2015, 07:45 AM
Replies: 3
Views: 1,073
Posted By eccj
Re: Am I wrong to not believe in our product?

Wow it sounds like you need to be networking for a new J.O.B.
Forum: Offline Marketing 30th May 2015, 02:14 PM
Replies: 13
Views: 1,300
Posted By eccj
Re: Oops, I shared my goals

People are enamored with the future, valuing tomorrows prospects more than today's accomplishments. The media is the worst at this. The company that makes no profit and sometimes no revenue are held...
Forum: Offline Marketing 29th May 2015, 07:51 AM
Replies: 86
Views: 5,831
Posted By BigFrank
Re: Taking a job selling windows

In a perfect world - absolutely! :-)

Cheers. - Frank
Forum: Offline Marketing 29th May 2015, 03:12 AM
Replies: 86
Views: 5,831
Posted By savidge4
Re: Taking a job selling windows

Answer me this... HOW can you have a specific example, if you have never been in a home to sell something?

Here is a better question to throw at you. Through this entire discussion and in...
Forum: Offline Marketing 28th May 2015, 04:28 PM
Replies: 10
Views: 1,158
Posted By jamesfreddyc
Re: Unbelievable...how low can you go?

I have a bit different take. The reason why is kind of weird but it's relatable to my point I think.

At 17-18yrs old I worked lawn maintenance and boat detailing here in South Florida (it's...
Forum: Offline Marketing 28th May 2015, 08:43 AM
Replies: 86
Views: 5,831
Posted By Claude Whitacre
Re: Taking a job selling windows

Some of the appointments won't really be qualified, some will have bad credit, not be the home owners, husband won't be there, they have to leave in ten minutes, you're the eighth window guy they...
Forum: Offline Marketing 1st May 2015, 12:39 PM
Replies: 23
Views: 2,911
Posted By Freebiequeen1999
Re: Generating Business for Pizza Restaurant

Very true. Sadly a lot of small biz owners seem to get to a place where they think they "can't afford" to advertise and promote - when in truth they can't afford NOT to advertise.

I have seen...
Forum: Offline Marketing 27th April 2015, 12:26 PM
Replies: 150
Views: 19,347
Posted By Peter Lessard
Re: So who is a millionaire on here?

Judging by the size of her shoe closet and her lifestyle it occurred to me that my wife might be a millionaire.

I asked and she said she did not want to disclose her exact net worth but that it...
Forum: Offline Marketing 26th April 2015, 02:54 PM
Replies: 150
Views: 19,347
Posted By Claude Whitacre
Re: So who is a millionaire on here?

I can tell you why I posted an answer.

The question is slightly invasive, and in kind of bad taste. I thought that was funny.

The idea of telling someone outright that you make a good living,...
Forum: Offline Marketing 23rd April 2015, 05:49 PM
Replies: 46
Views: 2,410
Posted By Peter Lessard
Re: Do you just hang up?

If they speak to me like a person and actually know my name and know how to pronounce it lol I will give them a few minutes but I am not in high traffic retail so it is not a huge problem for me.
If...
Forum: Offline Marketing 23rd April 2015, 12:46 PM
Replies: 8
Views: 805
Posted By kenmichaels
Re: Receiving end of "Is now a bad time to talk?"

Hints to something negative to you ...

Sales 101: Never assume prospects feel the same way ( about anything you personally do )

It interferes with your logical mindset and muddies up the sales...
Forum: Offline Marketing 23rd April 2015, 09:45 AM
Replies: 4
Views: 1,509
Posted By Peter Lessard
Burger King makes money giving away sleep masks!

A great example of understanding your prospects situation, finding a way to add value and capitalizing on it.

Part of the story:

"South Korea is one of the most sleep-deprived countries out...
Forum: Offline Marketing 20th April 2015, 06:25 PM
Replies: 21
Views: 1,467
Posted By iAmNameLess
Re: One Invisible Technique that Noone "Gets"

I don't suppose this is the case with you.... but do you agree people are going a little crazy over-complicating sales?
Forum: Offline Marketing 16th April 2015, 08:50 AM
Replies: 35
Views: 3,810
Posted By Oziboomer
This direct mail change my life...

This direct mail piece from 1994 changed my life...

What Changed yours?

http://www.jumpthedivide.com.au/wp-content/uploads/2015/04/Results-1.jpg
...
Forum: Offline Marketing 15th April 2015, 09:18 PM
Replies: 5
Views: 783
Posted By Matthew North
Re: Joint Ventures With Banks

Banks are probably one of the hardest kinds of businesses to do a joint venture with, there's so much red tape and layers of decision makers it would be such a headache, if not impossible.

You...
Forum: Offline Marketing 15th April 2015, 09:14 AM
Replies: 66
Views: 3,128
Posted By Claude Whitacre
Re: Best Way To Get The Sale

You offer the annual payment option, after they have bought, in the same call. It works, because they have already decided to buy. Now it's just a detail as to how they pay.

Sure, I've done...
Forum: Offline Marketing 15th April 2015, 08:33 AM
Replies: 66
Views: 3,128
Posted By Claude Whitacre
Re: Best Way To Get The Sale

You've never done this before. A $20 automatic charge to their card, will almost certainly go uncontested for several months..or even years.

And you are not making sales now. Really, get them...
Forum: Offline Marketing 15th April 2015, 06:36 AM
Replies: 66
Views: 3,128
Posted By Jason Kanigan
Re: Best Way To Get The Sale

Dropping the price from $199 to $99 at the last minute is like telling them, "I was going to rip you off, but now I won't; is that cool?"

It's also telling them your price is completely made-up.
...
Forum: Offline Marketing 14th April 2015, 09:24 PM
Replies: 41
Views: 9,860
Posted By longrobnc
Re: Anyone overcome social anxiety and become a high performing salesperson on here?

Naturally, I am a hermit. I'm not a social person, at all. Speaking to another human is painful for me. Even my family. I have had so many ugly and negative life experiences that I stay to myself as...
Forum: Offline Marketing 12th April 2015, 03:02 PM
Replies: 13
Views: 2,429
Posted By mrdeflation
Re: Why are you ignoring joint ventures? Case study inside.

why?

Because I know how hard I work and I do NOT trust anyone else.

Definitely not against JV, however finding someone competent is like playing the lottery with a much worse payout
Forum: Offline Marketing 6th April 2015, 09:37 AM
Replies: 18
Views: 1,564
Posted By Claude Whitacre
Re: Facing fear and 'Overcoming call reluctance' is STUPID, and does not work. Learn how to here:

I'm amazed that people would be confident when they start selling. Everything they are doing is wrong.

My outlook was always "I'm not doing this correctly", and I would just work to get better at...
Forum: Offline Marketing 6th April 2015, 09:07 AM
Replies: 5
Views: 903
Posted By DABK
Re: Facing fear and 'Overcoming call reluctance is STUPID.

He started 2 threads with the same title and is, apparently, not aware of this one. The other one, the one with the actual content is here:...
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