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Search: Posts Made By: Will Compton
Forum: Email Marketing 20th November 2014, 11:16 AM
Replies: 6
Views: 1,887
Posted By Will Compton
Re: Why I Unsubscribed from Ben Settle

Ben replied to you. Here's a link since you unsubbed: Opt-out Drama Queenery (http://bensettle.com/blog/opt-out-drama-queenery/)
Forum: Copywriting 3rd October 2014, 03:00 PM
Replies: 7
Views: 958
Posted By Will Compton
Re: Formatting questions

I send my copy as a Word and PDF file (just to be sure they can read it) with no graphics.

You can make more money as just a copywriter... and not have to deal with anything subjective. Are you a...
Forum: Copywriting 27th September 2014, 05:07 PM
Replies: 10
Views: 1,360
Posted By Will Compton
Re: What did Gary Halbert say about direct mail?

"Bulk rate is the dumpster rate." - Halbert
Forum: Copywriting 11th September 2014, 10:07 AM
Replies: 1
Views: 513
Posted By Will Compton
Your favorite headline?

What's your personal favorite headline of all time... and why?
Forum: Copywriting 11th September 2014, 10:04 AM
Replies: 21
Views: 1,222
Posted By Will Compton
Re: Starting Copy With A Question

Yes, asking a question in the opening sentence is a good way to engage the reader... it must be a question they are already asking themselves... or would be interested in the answer.
Forum: Copywriting 11th September 2014, 10:02 AM
Replies: 2
Views: 488
Posted By Will Compton
Re: Domains that are older than trademarks

I think you're talking about copyrights... this is a forum for copywriters... writers of advertising copy.

But to answer your question (disclaimer: not a lawyer), no... they can't just take over...
Forum: Copywriting 11th September 2014, 09:35 AM
Replies: 23
Views: 2,394
Posted By Will Compton
Re: If you had 30 days to learn copywriting...

What would you do if you had 30 days to learn the guitar? Probably... start picking at the guitar... and learn as you go with the resources available to you... right?
Forum: Copywriting 11th September 2014, 09:31 AM
Replies: 30
Views: 1,151
Posted By Will Compton
Re: Student asks me: "What if I don't have a phone?"

What about direct-mail... like a physical sales letter? It sounds like they are making excuses for their inaction.
Forum: Copywriting 11th September 2014, 09:28 AM
Replies: 16
Views: 1,027
Posted By Will Compton
Re: Show ... Don't Tell? How Do You Do It?

NicheMan,

Instead of telling a logical fact you could tell an emotional story instead. (Sure, you need facts too... but remember... people buy on emotion and justify their purchase with logic.)...
Forum: Copywriting 11th September 2014, 09:07 AM
Replies: 27
Views: 2,337
Posted By Will Compton
Re: How Much Should I Ask For? (Copywriting Jobs)

How much do you feel like you're worth? If you know you can make the company an extra million dollars a year, you can probably get more than $30,000.

Another question... would you feel confident...
Forum: Copywriting 8th September 2014, 07:06 AM
Replies: 11
Views: 932
Posted By Will Compton
Re: How Did YOU Come To Be A Copywriter?

"...All the tools are between your ears and you don't need a certificate from anyone to say you are good at what you do because you can prove it..."

You could be a purple polka dotted...
Forum: Copywriting 7th September 2014, 01:58 PM
Replies: 11
Views: 932
Posted By Will Compton
Forum: Copywriting 7th September 2014, 01:52 PM
Replies: 311
Views: 188,540
Posted By Will Compton
Re: Top Copywriting Books... Ever

Here's some other books that will help you hone your copywriting chops...


Propaganda by Edward Bernays

How To Win Friends And Influence People by Dale Carnegie

The Game by Neil Strauss...
Forum: Copywriting 7th September 2014, 10:54 AM
Replies: 11
Views: 932
Posted By Will Compton
Re: How Did YOU Come To Be A Copywriter?

That's an amazing story Rick. What kind of business was the letter for, if you don't mind me asking?
Forum: Copywriting 7th September 2014, 08:51 AM
Replies: 11
Views: 932
Posted By Will Compton
Re: How Did YOU Come To Be A Copywriter?

Thanks for sharing your insight Ray. It's true, you do look more distinguished in your profile picture... but that's a good thing in this business I think.

In fact, I read a story from an...
Forum: Copywriting 6th September 2014, 10:17 AM
Replies: 11
Views: 932
Posted By Will Compton
Re: How Did YOU Come To Be A Copywriter?

"...and realized that NO ONE was going to care about writing copy for my products as much as I do... and watching it pay off has made me fall even deeper in love with the bizarre art/science behind...
Forum: Copywriting 6th September 2014, 09:59 AM
Replies: 11
Views: 932
Posted By Will Compton
Forum: Copywriting 23rd June 2014, 06:10 PM
Replies: 10
Views: 737
Posted By Will Compton
Re: What methods do you use to...

To consider something great it must have made a good Return on Investment. Find winning pieces you like the "voice" of and then copy every word and punctuation mark long hand over and over (at least...
Forum: Copywriting 19th June 2014, 05:29 PM
Replies: 31
Views: 3,930
Posted By Will Compton
Re: New to copywriting

Dear AMBuddy,

Here's a simple two-step action plan to becoming a top copywriter:

1. Read this letter from Gary Halbert...
Forum: Copywriting 19th June 2014, 05:23 PM
Replies: 53
Views: 2,657
Posted By Will Compton
Re: If It Was So Easy Everybody Would Do It

Dear The Niche Man's Best Friend's Daughter,

Here's a simple two step action plan to becoming a top copywriter:

1. Read this letter from Gary Halbert...
Forum: Copywriting 19th June 2014, 09:05 AM
Replies: 27
Views: 2,105
Posted By Will Compton
Forum: Copywriting 1st June 2014, 08:42 PM
Replies: 6
Views: 1,395
Posted By Will Compton
Re: Scrivener workflow?

Yeah, it looks easy to organize all your notes and the different sections of your letter, because I write the bullets first... Thanks for the heads up, I'm definitely going to give it a try.
Forum: Copywriting 1st June 2014, 04:39 PM
Replies: 23
Views: 1,708
Posted By Will Compton
Re: Using copywriting skills for online marketing

John Carlton talks about going through your "Shameless Whore" period where you'll take any writing job you can get for whatever they'll pay you. And it's just to make sure you can deal with clients...
Forum: Conversion Rate Optimization 1st June 2014, 02:06 PM
Replies: 12
Views: 1,668
Posted By Will Compton
Re: On page conversion optimization

If it was me I would put a headline and a little explanation about why I (the consumer) should do business with you as opposed to anyone else, or not do anything at all... it's commonly called the...
Forum: Copywriting 1st June 2014, 01:37 PM
Replies: 6
Views: 1,198
Posted By Will Compton
Re: Secrets From Five Copywriting Jedi Masters On How To Write Magnetic Headlines!

Well, did you read the letter? I guess it's a sales letter in the sense that I'm selling ideas. But, if you mean, am I making money off this post, then the answer is no. Every quote I have by those...
Forum: Copywriting 1st June 2014, 07:44 AM
Replies: 19
Views: 1,376
Posted By Will Compton
Re: Alaister, pay attention!

Wow, good point, that's a lot of good links, quality traffic and profit they are losing... and for what? Such a shame...
Forum: Copywriting 1st June 2014, 07:10 AM
Replies: 6
Views: 1,198
Posted By Will Compton
Re: Secrets From Five Copywriting Jedi Masters On How To Write Magnetic Headlines!

I'm jealous, but do you ever feel like a archivist? Because, sometimes I do...



Yeah, I've had some takers, just glad to help though.
Forum: Copywriting 1st June 2014, 07:05 AM
Replies: 6
Views: 742
Posted By Will Compton
Re: Your prospect's comfort zone

"Join the conversation already going on in your prospect's head."
Forum: Copywriting 1st June 2014, 07:03 AM
Replies: 17
Views: 1,121
Posted By Will Compton
Re: I actually love copywriting, am I a weirdo?

Sometimes, when I'm writing, I get in a "zone" and before I know it three hours have gone by. It's one of the most enjoyable experiences in the world.
Forum: Copywriting 31st May 2014, 03:18 PM
Replies: 6
Views: 1,198
Posted By Will Compton
Re: Secrets From Five Copywriting Jedi Masters On How To Write Magnetic Headlines!

@marciayudkin: I made the font a size bigger so you can read it easier. Sorry about that.
Forum: Copywriting 31st May 2014, 11:01 AM
Replies: 6
Views: 1,198
Posted By Will Compton
Secrets From Five Copywriting Jedi Masters On How To Write Magnetic Headlines!

"And now you too can have these hidden gems of wisdom without sifting through the garbage...


"Secrets From Five Copywriting Jedi Masters On...
How To Write Magnetic Headlines!"



...
Forum: Copywriting 31st May 2014, 07:54 AM
Replies: 13
Views: 922
Posted By Will Compton
Re: THANK YOU for changing this back to the Copywriting Forum!!!

Yes, thank you to Freelancer and Alaister for listening. Thanks for being good stewards. Now let's get back to work making all of us rich...
Forum: Copywriting 30th May 2014, 06:56 PM
Replies: 56
Views: 3,252
Posted By Will Compton
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

Well good on you Alaister, thanks for listening.
Forum: Copywriting 30th May 2014, 05:48 PM
Replies: 56
Views: 3,252
Posted By Will Compton
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

Greg,

Do you work for Freelance? How much did you have to do with this change? Was it your idea?

Because you clearly have a vested interest in the title change. I mean, you joined today,...
Forum: Copywriting 30th May 2014, 04:52 PM
Replies: 56
Views: 3,252
Posted By Will Compton
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

After a long absence I posted my first thread in The Copywriting Forum yesterday.

And talk about bad timing...

When I opened the Warrior Forum to check my thread this morning I was shocked...
Forum: Copywriting 30th May 2014, 02:25 PM
Replies: 30
Views: 1,186
Posted By Will Compton
Re: Massive Work on a Tweet that Croaked -- What Went Wrong?

I see what you mean and here's a great quote from Hopkins about that:

“Samples sometimes seem to double advertising cost. They often cost more than the advertising. Yet, rightly used, they...
Forum: Copywriting 30th May 2014, 02:15 PM
Replies: 2
Views: 449
Posted By Will Compton
Re: Feedback Wanted - We Want Your Opinion Of Sales Page

First of all, you have to split test changes to see what the numbers do, but I would start by testing a headline...
Forum: Copywriting 30th May 2014, 01:39 PM
Replies: 7
Views: 1,785
Posted By Will Compton
Re: 19 Quotes From Ad Legend Claude Hopkins (The Father Of Modern Marketing) On Salesmanship In...

Here's one more quote from Hopkins on negative advertising to replace the duplicate:

"To attack a rival is never good advertising. Don't point out others' faults. The selfish purpose is...
Forum: Copywriting 30th May 2014, 11:51 AM
Replies: 7
Views: 1,785
Posted By Will Compton
Re: 19 Quotes From Ad Legend Claude Hopkins (The Father Of Modern Marketing) On Salesmanship In...

Thanks for your opinion on how you would like me to write my post, but I'll write what I want. If you don't like what I wrote, feel free to not read it. But you're not the only person reading this...
Forum: Copywriting 30th May 2014, 10:16 AM
Replies: 30
Views: 1,186
Posted By Will Compton
Re: Massive Work on a Tweet that Croaked -- What Went Wrong?

Let me rephrase it for you... In my experience, social media is almost worthless. It's my opinion based on years of testing and arithmetic.

The reason being is, people say they like something...
Forum: Copywriting 30th May 2014, 07:45 AM
Replies: 7
Views: 1,785
Posted By Will Compton
Re: 19 Quotes From Ad Legend Claude Hopkins (The Father Of Modern Marketing) On Salesmanship In...

@angiecolee: Some people might not know who Claude Hopkins is or why he is so important. We can't all be as smart and informed as you are.

@jbprich: Your welcome. In fact, Jay Abraham told John...
Forum: Copywriting 29th May 2014, 01:36 PM
Replies: 30
Views: 1,186
Posted By Will Compton
Re: Massive Work on a Tweet that Croaked -- What Went Wrong?

Here's my guess:


Committees murder ads
Social media is almost worthless
The artwork doesn't add to the salesmanship
There is no "reason why"
There is no call to action
Forum: Copywriting 29th May 2014, 01:24 PM
Replies: 42
Views: 2,382
Posted By Will Compton
Re: Why so many copywriters play guitar

I remember Gary Halbert talking about how John Carlton can make his guitar talk. And when Gary asked him how he could play like him Carlton answered, "10,000 hours."

I think playing any...
Forum: Copywriting 29th May 2014, 11:41 AM
Replies: 7
Views: 1,785
Posted By Will Compton
Lightbulb 19 Quotes From Ad Legend Claude Hopkins (The Father Of Modern Marketing) On Salesmanship In...

"19 Quotes From Advertising Legend
Claude Hopkins (The Father Of Modern
Marketing) On Salesmanship In Print!"




From: Will Compton
Just North of the Rio Grande
Thursday, 11:20
Forum: Copywriting 29th May 2014, 10:36 AM
Replies: 7
Views: 618
Posted By Will Compton
Re: copywriter

My direct mail letter for a high-end women's clothing company made 4-to-1...

And an email I wrote for an industrial engineering supplier made $10,451 in an hour and 2 new clients out of 31...
Forum: Copywriting 29th May 2014, 09:23 AM
Replies: 51
Views: 3,442
Posted By Will Compton
Re: [Critique request] Please give me you expert opinion on how to improve this ad copy.

George,

I really want to help you make your product a success...

So let's go through the whole process from the very beginning because writing copy is the tip of the iceberg. It's the research...
Forum: Copywriting 20th May 2014, 10:50 AM
Replies: 51
Views: 3,442
Posted By Will Compton
Re: [Critique request] Please give me you expert opinion on how to improve this ad copy.

Dear George,

If this was my sales page, here's what I would do:


Put the headline at the top, center it, and make it stand out more (This is the most important part of your letter, I spend...
Forum: Copywriting 20th May 2014, 09:36 AM
Replies: 35
Views: 2,867
Posted By Will Compton
Re: What the ultra rich know that you don't

You made my morning, that's brilliant. And thanks for all the other good advice. It's exactly what the masters (Carlton, Halbert, Kennedy) say too.
Forum: Copywriting 3rd April 2014, 05:28 PM
Replies: 19
Views: 927
Posted By Will Compton
Re: First copy for free.

John Carlton (http://www.john-carlton.com) (the most ripped-off writer on the web) calls it the "Shameless Whore" stage where you are taking every job that comes your way for cheap - or free. In The...
Forum: Warriors For Hire 15th September 2013, 05:50 PM
Replies: 10
Views: 908
Posted By Will Compton
Forum: Warriors For Hire 15th September 2013, 05:49 PM
Replies: 10
Views: 908
Posted By Will Compton
Re: Custom WordPress Themes | Responsive | eCommerce | Social Network | Slider | Great Support

Yes, I can create custom themes for the Genesis framework and extend the functionality, including child themes, from scratch. I like Genesis, PM sent.
Forum: Warriors For Hire 14th September 2013, 05:31 PM
Replies: 10
Views: 908
Posted By Will Compton
Re: ~* Custom WordPress Themes | Responsive | eCommerce | Social Network | Slider | Great Support *~

I'm getting some samples up soon and I sent you a PM for a quote.
Forum: Warriors For Hire 14th September 2013, 01:42 PM
Replies: 10
Views: 908
Posted By Will Compton
Re: Custom Responsive WordPress Solutions

Samples

http://respondthemes.com/toggle-demo/wp-content/uploads/sites/6/2013/09/toggle-sample.png (http://respondthemes.com/toggle-demo)

50% Off The Next 2 Review Copies
Forum: Warriors For Hire 13th September 2013, 03:06 PM
Replies: 10
Views: 908
Posted By Will Compton
Custom WordPress Themes | Responsive | eCommerce | Social Networking | Slider | Great Support

http://respondthemes.com/wp-content/uploads/2013/09/warriorforumad.png (http://respondthemes.com/custom-wordpress-solution/)

Or email:

will@respondthemes.com
Forum: Programming 6th September 2013, 09:49 AM
Replies: 35
Views: 2,280
Posted By Will Compton
Re: Easiest CMS to use for HTML/CSS design?

It's easy to plug-in WordPress template tags to make your static site dynamic.
Forum: Website Design 6th September 2013, 09:45 AM
Replies: 49
Views: 1,592
Posted By Will Compton
Re: Should I go with Wordpress or Durpal?

Unless you know php really well, I would go with WordPress.
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