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Search: Posts Made By: Stephen Bray
Forum: Copywriting 25th May 2013, 10:40 PM
Replies: 17
Views: 818
Posted By Stephen Bray
Re: Destroy my mojo again - need critique

Alex,

Forget about a target market of people wanting to make
money, or products, for the moment. Go for those
who want to make a contribution to the world, but don't
know how without your...
Forum: Copywriting 25th May 2013, 01:30 PM
Replies: 17
Views: 818
Posted By Stephen Bray
Arrow Re: Destroy my mojo again - need critique

Alex,

This is looking promising, but needs polish. Print
it out and go over it with a red pen and you'll get
a fresh take.

For some reason the letters in the headline are
squeezed together...
Forum: Copywriting 25th May 2013, 12:19 PM
Replies: 7
Views: 1,262
Posted By Stephen Bray
Arrow Re: Just finished my video script - Could I get some feedback?

People say 'tell your story', but the secret is
to connect with, and become part of your
prospect's story.

Your video must join a conversation they're already
having, at least with...
Forum: Mind Warriors 23rd December 2011, 03:06 PM
Replies: 42
Views: 1,290
Posted By Stephen Bray
Re: only 3% write their goals - explain?

Exactly! Although you can't get to step two before
doing step one, it's really step two and beyond
that make the difference.

Taking action is about step four, or five, depending
upon how you...
Forum: Finished Contests & Challenges 23rd December 2011, 09:33 AM
Replies: 24
Views: 6,732
Posted By Stephen Bray
Re: What Type Of WordPress Theme Would Help YOUR Business The Most? {Challenge}

Steve,

The Dagon Design W.P. sitemap plugin,
more or less, does this.

It's certainly worth a look, and is said to
improve your ranking too.
...
Forum: Copywriting 23rd December 2011, 08:57 AM
Replies: 15
Views: 802
Posted By Stephen Bray
Re: No testimonials/have not made money yourself for salespage.

I really don't believe I'm reading this!
If you're in business you're always going
to have to solve basic problems, such as
cash-flow, customer acquisition, and getting
worthwhile testimonials....
Forum: Copywriting 22nd December 2011, 06:08 AM
Replies: 20
Views: 1,025
Posted By Stephen Bray
Re: I would appreciate a review if you are not busy.

It's simple, and gets to the heart of the benefits
for DigiResults Vendors.

The weakest part is the testimonial. Trouble is that
'Bud' writes 'I' too often, and also uses too many
words. Also...
Forum: Mind Warriors 22nd December 2011, 02:07 AM
Replies: 42
Views: 1,290
Posted By Stephen Bray
Re: only 3% write their goals - explain?

JoeDRL

We have to be careful here. There is probably a
study somewhere that claims something about
the power of writing goals. There's probably a
different one that claims the opposite.

The...
Forum: Mind Warriors 21st December 2011, 01:56 PM
Replies: 42
Views: 1,290
Posted By Stephen Bray
Re: only 3% write their goals - explain?

Joe,

I didn't write that setting goals doesn't lead to performance
success. I referred to the claim that 3% of people write goals
and those are the people that achieve them.

Once you get...
Forum: Mind Warriors 21st December 2011, 05:08 AM
Replies: 5
Views: 569
Posted By Stephen Bray
Re: Does Executive Coaching Work?

Coaching can work. Find someone who understands people,
business, and preferably your industry.

Beware of anyone offering one-size fits all. They're not true coaches,
but rather people with...
Forum: Copywriting 21st December 2011, 04:10 AM
Replies: 51
Views: 2,174
Posted By Stephen Bray
Re: What would YOU do?

'handled correctly' very droll :)
Forum: Mind Warriors 21st December 2011, 03:45 AM
Replies: 42
Views: 1,290
Posted By Stephen Bray
Re: only 3% write their goals - explain?

Look this writing down goals being an indicator
of achievement is a myth rooted in the
psychology of behaviourism.

Recent studies suggest that behaviourism is only (http://youtu.be/u6XAPnuFjJc)...
Forum: Copywriting 19th December 2011, 08:04 AM
Replies: 17
Views: 844
Posted By Stephen Bray
Re: Rip my sales page apart - newbie in need of help!

The problem I have with this is that it's not a
good business model for someone with your
track record.

You should put your ebook on Kindle, where
people might be looking for it, and bring...
Forum: Copywriting 19th December 2011, 04:40 AM
Replies: 22
Views: 882
Posted By Stephen Bray
Re: Page optimized but not converting - please help!

I'm sort of behind Glenn with this one. Is this a common
problem? Does it come up in regular business conversations? Do
you really know your target market?

Where does your target market hang...
Forum: Copywriting 18th December 2011, 06:37 AM
Replies: 18
Views: 1,101
Posted By Stephen Bray
Re: [copywriting noob]...WILL THIS CONVERT?

Never mind the fancy stuff, although there's some
good suggestions above.

Your main problem is that your offer isn't compelling.

$17 isn't a compelling offer. It says 'expensive', for
an...
Forum: Copywriting 11th November 2011, 10:24 AM
Replies: 21
Views: 880
Posted By Stephen Bray
Arrow Mal

Yes, I don't think we should go down the eugenic path when considering any kind of problems.

At Last A Final Solution To Your Weight Loss Problem!

I don't think so :(

Stephen
Forum: Copywriting 11th November 2011, 10:15 AM
Replies: 11
Views: 638
Posted By Stephen Bray
Arrow Re: Can you please have a quick look at my opt-in landing page?...

Quickly, and off the top of my head:

As others have stated where's your proof?

It could be that I'm English but I fancy the voice is just a little too over-produced and powerful.


It...
Forum: Copywriting 11th November 2011, 09:25 AM
Replies: 21
Views: 880
Posted By Stephen Bray
Arrow Ken_Caudill

Well, I din't write 'no work' Ken. I wrote 'without too much effort'.

But you knew that ;)

Thanx,

Stephen
Forum: Copywriting 10th November 2011, 07:32 AM
Replies: 18
Views: 781
Posted By Stephen Bray
Arrow Re: The difference between poor sales copy and a dead Market!!!

The site lacks any sense of personality. What's
your story? Why did you specialise in Sciatica?

I know you probably ran some numbers through
Wordsense, or Google, but were I suffering with...
Forum: Copywriting 9th November 2011, 01:16 PM
Replies: 21
Views: 880
Posted By Stephen Bray
Arrow Re: Sales Letter Critique From You Wonderful People, Please? :)

"With the prospect of death looming, I knew
there was only one way out. And this time, I
was driven to find a permanent solution."

This is the most powerful sentence in the copy, yet it's...
Forum: Copywriting 9th November 2011, 01:00 PM
Replies: 50
Views: 1,921
Posted By Stephen Bray
Arrow Re: Who Else Studies Psychology?

I'm not suprised that copywriters study psychology,
but I'm amazed at the number of formally trained
psychologists who are so bad at marketing their
practices.

Many start by talking about...
Forum: Copywriting 8th November 2011, 02:55 PM
Replies: 18
Views: 872
Posted By Stephen Bray
Arrow Re: Time to take it. Criticism appreciated.

I just read the copy you posted, and your own critique of it
and find it hard to believe that you wrote both of these.

A quick scan of 'ur website reveals much tighter and more
captivating...
Forum: Copywriting 7th November 2011, 12:26 PM
Replies: 11
Views: 580
Posted By Stephen Bray
Arrow Re: Looking for a Critique! My first sales page

I think there's lots of improvements you
might make to this letter. But before we
get into that I wonder if you know your
market? It's one thing to sell a $39 e-book,
and quite another to...
Forum: Copywriting 15th November 2010, 07:22 AM
Replies: 55
Views: 5,547
Posted By Stephen Bray
Arrow Re: NLP Copywriting - Embedded Command Openings

Yes, I agree with this. Personally
I wouldn't use ambiguity because
by now most here know how to
say no!

Sorry, couldn't resist that ;-)

But I think a sub-text can be
highlighted into copy...
Forum: Main Internet Marketing Discussion Forum 14th November 2010, 06:44 AM
Replies: 62
Views: 2,148
Posted By Stephen Bray
At The Risk Of Being Unpopular . . .

. . . doesn't it depend upon what the
coach guaranteed in his sales-copy?

I'm not thinking about if he wrote that
he would refund a student's fees for
any specific reason, but rather did the...
Forum: Mind Warriors 14th November 2010, 06:24 AM
Replies: 61
Views: 2,441
Posted By Stephen Bray
Arrow Re: Who are your favorite self improvement people?

Go to your library and ask them to
obtain the 4 volume set of 'The
Collected Papers of Milton H.
Erickson M.D.' for you to borrow.

In them you'll find a feast of
intelligent, down to earth,...
Forum: Mind Warriors 14th November 2010, 06:20 AM
Replies: 22
Views: 1,028
Posted By Stephen Bray
Arrow Re: Forbes just wrote about my SITE! :)

It's a pity Elizabeth Woyke didn't make more of
the relationship between Digg, Reddit,
StumbleUpon, and Delicious, and making
sales.

But otherwise it's a pretty cool advertisement
for your...
Forum: Copywriting 14th November 2010, 06:06 AM
Replies: 55
Views: 5,547
Posted By Stephen Bray
Arrow Re: NLP Copywriting - Embedded Command Openings

As a psychotherapist, and one who
worked in major teaching hospitals as
well as teaching generations of medical
practitioners, psychologists, counsellors
and similar I attest that embedded...
Forum: Copywriting 14th November 2010, 05:28 AM
Replies: 17
Views: 2,248
Posted By Stephen Bray
Arrow It's mainly about readability . . .

Plain, bold, underlined, italic, different colours
may all be used if they're readable.

In some fonts they aren't, such as Times Roman
when used on web pages.

What I like to do is to decide...
Forum: Copywriting 14th November 2010, 05:12 AM
Replies: 82
Views: 3,066
Posted By Stephen Bray
Lightbulb Re: $100 Write our tagline/logo

'Short Sales Or Else?'

Now you just need to have a list
of consequences for when curiosity
brings potential customers through
the door.

Stephen
Forum: Copywriting 25th October 2010, 10:57 AM
Replies: 3
Views: 1,359
Posted By Stephen Bray
Arrow Re: Creating Urgency And a Modern Way in Copywriting

This is the only opinion worth having. Buyers
are readers, not writers, even if they sometimes
write :D

Stephen
Forum: Main Internet Marketing Discussion Forum 25th October 2010, 10:49 AM
Replies: 31
Views: 1,225
Posted By Stephen Bray
Re: Facebook Marketing Best Tips

This is a good source of information.

I also sell a FB PLR product for less than $8.00
that's pretty concise (http://facebook.stephenbray.com/fanpagedollars.html).

Stephen
Forum: Main Internet Marketing Discussion Forum 25th October 2010, 10:40 AM
Replies: 38
Views: 2,814
Posted By Stephen Bray
Re: Article and Content Marketers - The Game Is Changing!

Yes, because the search engines perceive
you as being a real business, rather than an
article marketer.

One short cut I found that helps determine
if EZA, or any other article submission
sites...
Forum: Main Internet Marketing Discussion Forum 25th October 2010, 10:30 AM
Replies: 21
Views: 1,577
Posted By Stephen Bray
Re: What Is Going On With PayPal?

Wouldn't it be nice to have a
Paypal alternative that didn't
cause all this anxiety for IMers!

On the other hand I wanted to
send my daughter £100 for a
sponsored event and my bank
wanted to...
Forum: Main Internet Marketing Discussion Forum 25th October 2010, 10:24 AM
Replies: 80
Views: 2,534
Posted By Stephen Bray
Re: IS NOT All ABOUT TRAFFIC -I posted this in another forum and it caused a little bit of controver

Let's face it, it isn't about traffic
its about sales.

Sales are the result of a funnel
and that funnel starts with traffic.

Even if someone comes to your
web site it's highly unlikely that...
Forum: Mind Warriors 25th October 2010, 10:03 AM
Replies: 24
Views: 1,607
Posted By Stephen Bray
Arrow Re: Why and how to fix shyness

I used to be terribly shy, and also
scared to make mistakes when in
company.

The reason, no doubt, is that before
the age of six I rarely met other kids
and going to school for the first time...
Forum: Copywriting 25th October 2010, 09:46 AM
Replies: 28
Views: 897
Posted By Stephen Bray
Arrow Re: Which Headline Is More Powerful?

Well I think the market, which determines
your traffic source, might make a
difference?

For example, are you targetting those who
aspire to be 'insiders' and thus wish to know
those...
Forum: Main Internet Marketing Discussion Forum 25th October 2010, 02:09 AM
Replies: 50
Views: 3,116
Posted By Stephen Bray
Re: Kajabi breaking all the "rules" on video length.

Hate rarely produces anything positive,
and in business this is doubly true.

This thread isn't about knocking any
single IMer, or a product. It's about
the appropriateness of long promotional...
Forum: Main Internet Marketing Discussion Forum 21st October 2010, 12:05 PM
Replies: 50
Views: 3,116
Posted By Stephen Bray
Re: Kajabi breaking all the "rules" on video length.

The difference between long sales copy
and a long video is that with sales copy
you, the reader, have much more control.

You can just read the headlines, or
the benefits, or the offer. I defy...
Forum: Copywriting 21st October 2010, 11:43 AM
Replies: 39
Views: 1,150
Posted By Stephen Bray
Arrow Re: How Important is a Logo ?

Dan,

A logo is about branding. Branding is
about much more than a logo, although
people get hung up about logos more
than any other feature of creating a
brand.

It seems that you're already...
Forum: Copywriting 21st October 2010, 11:14 AM
Replies: 61
Views: 1,917
Posted By Stephen Bray
Lightbulb Re: Would You Review My Headline Please?

"Small Business Owners: Can This Advanced Warrior From Seattle Really Help You Make More Sales, And Dominate Your Competition?"

Derrek Thomas Knows 72 Ways To Propel
Any Website In Any Niche Onto...
Forum: Main Internet Marketing Discussion Forum 21st October 2010, 10:42 AM
Replies: 12
Views: 632
Posted By Stephen Bray
Re: How Likely Will You View The Profile of an Author on HubPages?

If you're selling something that interests
me, even via Hubpages, I will check out
your profile.

More importantly, perhaps, I'll check
out what you've written about previously.

So if you're...
Forum: Search Engine Optimization 21st October 2010, 10:31 AM
Replies: 4
Views: 439
Posted By Stephen Bray
Re: Do You Think Adding NON-Keyword Targeted Unique Content Will Help For Amazon Site?

Toys seems a pretty broad niche. I've
not done any research but suspect
'action figures', or 'model aircraft'
might both be tighter, easier to
write for, and would naturally build
semantically...
Forum: Main Internet Marketing Discussion Forum 21st October 2010, 10:22 AM
Replies: 50
Views: 3,116
Posted By Stephen Bray
Re: Kajabi breaking all the "rules" on video length.

I think a promo should be Max 5 minutes,
UNLESS it's a mini course like the one
Jeff Johnson is doing as a promo for
Traffic Voodoo.

The best part of the Kajabi Promo was
the last mail prior...
Forum: Main Internet Marketing Discussion Forum 21st October 2010, 10:04 AM
Replies: 47
Views: 1,433
Posted By Stephen Bray
Re: Today's my first $1,000 day :)

Very many congratulations, and thanks
for posting your success here as source
of inspiration for us all.

Stephen
Forum: Search Engine Optimization 21st October 2010, 10:01 AM
Replies: 25
Views: 1,123
Posted By Stephen Bray
Re: Lesson Learned! A Time-Wasting & Money-Wasting Mistake On Keyword Research (I'm kicking myself..

I think keyword research is one
of those skills that needs practice.

Also you must be prepared to drop
some bloopers.

It seems like your keywords would
be OK as one of a number of posts...
Forum: Copywriting 19th October 2010, 02:16 AM
Replies: 17
Views: 1,383
Posted By Stephen Bray
Arrow Re: Will you do copywriting for an inferior product?

Ah but I suspect that 'Liquid Ass', or is 'Arse'
is the ACME of fake dog poop?

This is food for the discerning prankster!

A high quality product made in the USA
and not some cheap Chinese...
Forum: Main Internet Marketing Discussion Forum 17th October 2010, 05:17 AM
Replies: 67
Views: 3,717
Posted By Stephen Bray
Re: only 206 subscribers and already 15 SPAM complaints...

I signed up for a webinar recently.
On registering I got a mail that
told me that I had also registered
for a complimentary newsletter.

Bad move, not permission
marketing.

Stephen
Forum: Main Internet Marketing Discussion Forum 17th October 2010, 03:48 AM
Replies: 10
Views: 695
Posted By Stephen Bray
Re: Fanatic testers out there with or without video

I thought autoplay would be Gr8,
but testing showed the opposite.

Stephen
Forum: Copywriting 17th October 2010, 03:19 AM
Replies: 29
Views: 1,764
Posted By Stephen Bray
Arrow Re: Has Anybody Actually Read A Complete Salesletter?

Good point!

I too skim and then look back
to read in detail to the main
points of interest.

Try doing that with a long
sales video though!

You can't can you?
Forum: Copywriting 17th October 2010, 03:13 AM
Replies: 17
Views: 1,383
Posted By Stephen Bray
Arrow Re: Will you do copywriting for an inferior product?

A local guy with a business that
charters yachts asked me for a
favour the other day.

He wanted a label designed for
some acrylic scarves that are
sold by our local woman's group.

These...
Forum: Main Internet Marketing Discussion Forum 16th October 2010, 04:37 AM
Replies: 36
Views: 1,301
Posted By Stephen Bray
Re: "I Just Wanna Give A Shout To All The Article Writers Out There..." :)

Exactly write, (sorry couldn't resist the pun :D)

It's always the marketing. The best
in many fields aren't necessarily the
most in demand.

A hot market isn't a profitable one unless
the...
Forum: Main Internet Marketing Discussion Forum 15th October 2010, 11:02 AM
Replies: 47
Views: 1,161
Posted By Stephen Bray
Re: I suck at converting! Conversion tips anyone?

Hey Chris,

I had no problem loading
eyeexercisestoimprovevision.com/
it was really fast!

My thought is that maybe the
repetitive banner implies that
you're only selling one product?
Forum: Main Internet Marketing Discussion Forum 15th October 2010, 08:21 AM
Replies: 10
Views: 1,116
Posted By Stephen Bray
Re: how should I write my email sequence?

Become an educator. Provide your
list with high quality information so
they feel some kinship with you.

After a few mails create a survey,
(you can do this easily with a Google
doc). This...
Forum: Main Internet Marketing Discussion Forum 15th October 2010, 02:17 AM
Replies: 6
Views: 535
Posted By Stephen Bray
How Dangerous Is This Software?

Ok, I admit it, I can be a little vain and stupid
too but so what it's great to be human.

One of my follies was to create a personal
blog six years ago and to keep writing it. As
an example...
Forum: Main Internet Marketing Discussion Forum 12th October 2010, 08:29 AM
Replies: 6
Views: 547
Posted By Stephen Bray
Re: Newbie, Ebook, Analysis Paralysis....

People have bought your product,
and that's a good sign.

In your position I would:

a. Focus on your landing page
copy to ensure it's compelling.
Also do your best to optimise
it, though...
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