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Search: Posts Made By: Dan Ramsay
Forum: Main Internet Marketing Discussion Forum 27th August 2012, 02:04 PM
Replies: 5
Views: 2,328
Posted By intergen
Re: Calculate Membership Retention Rate?

Hi I just sent over the spreadsheet. It is a calc on Churn which is inversely proportional to retention.

Enjoy, Mark
Forum: Main Internet Marketing Discussion Forum 27th August 2012, 12:53 PM
Replies: 5
Views: 2,328
Posted By vgvetter
Re: Calculate Membership Retention Rate?

How about:
Look at total membership at the end of each month X time each member served divided by total members

End Month 1: 100 Members @ 1 mo = 100 memmber-months = 100/100 = 1.0 average
End...
Forum: Main Internet Marketing Discussion Forum 27th August 2012, 12:30 PM
Replies: 5
Views: 2,328
Posted By Justin Spencer
Re: Calculate Membership Retention Rate?

Cindy,

I believe this is the solution to your question.

Month 1 (first 30 days) = 100% retention for month 1 (Remaining / Previous Total = NA)

Month 2 (60 days) = 90% retention for month 2...
Forum: Main Internet Marketing Discussion Forum 27th August 2012, 12:20 PM
Replies: 5
Views: 2,328
Posted By intergen
Re: Calculate Membership Retention Rate?

It looks like there is an approximate 10% deprecation rate. I think that is fair - of course you will need to check that and adjust numbers if it goes up or down. At the company I am at that's the...
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