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Search: Posts Made By: Neison
Forum: Offline Marketing 25th April 2014, 11:51 AM
Replies: 33
Views: 1,404
Posted By Claude Whitacre
Re: How to close hot leads, or at least prevent them from going cold

I understand your thinking. And I don't think there is anything wrong with it.
Some consultants are more "fact finding, and the custom design a solution for each client" kind of guys. I get that.
...
Forum: Offline Marketing 25th April 2014, 11:21 AM
Replies: 33
Views: 1,404
Posted By Jason Kanigan
Re: How to close hot leads, or at least prevent them from going cold

Yup, the OP is doing a TON of unpaid consulting.

Stop giving your expertise away, and wasting time with people you have not qualified.

Try this next time, when they ask you a couple...
Forum: Offline Marketing 13th April 2014, 09:27 PM
Replies: 19
Views: 2,542
Posted By bob ross
Junk mail? How about getting RICH on it with cold letters to mega-wealthy prospects.

First... thank you to "The Big Bee" for posting a month ago about the largest life insurance policy every written... not surprisingly acquired via direct mail. Dovi Frances, who sold the policy, has...
Forum: Offline Marketing 2nd April 2014, 07:06 PM
Replies: 32
Views: 2,613
Posted By mrmatt
Re: Offliners, Leave The Plumbers and Dentists Alone.

I like working with my local dentists, chiropractors and other small businesses.

I like helping them grow their business.

I like creating a personal relationship with them.

I like working...
Forum: Offline Marketing 26th March 2014, 01:54 PM
Replies: 10
Views: 2,846
Posted By DABK
Re: 100 Small Business Pain Points

101. Government changed the rules. I can't sell to my existing customers unless I jump through a 1003 loops, each costly.

102. My wife wants to be involved - management level. She's got the...
Forum: Offline Marketing 25th March 2014, 06:40 PM
Replies: 10
Views: 2,846
Posted By Ron Lafuddy
Re: 100 Small Business Pain Points

Agree with Russ. Top notch post, Neison. Far beyond the usual fare here.

I'm going to add some of these to a survey I'm putting together.

#89 A friend owned an auto parts store and leased the...
Forum: Offline Marketing 25th March 2014, 05:25 PM
Replies: 10
Views: 2,846
Posted By Rus Sells
Re: 100 Small Business Pain Points

I would have thought that this tread would gain more traction but it hasn't. Seems to be a trend around here when it comes to post's that have real value. Oh well.
Forum: Copywriting 24th March 2014, 07:23 AM
Replies: 16
Views: 829
Posted By sethczerepak
Re: Starting a Sales Letter with Testimonials.

IMHO, it depends on who your heroes and role models are. I was looking at personal finance books at Barnes and Noble just yesterday. Found one with Warren Buffets testimonial on it, I didn't buy it...
Forum: Copywriting 23rd March 2014, 01:07 AM
Replies: 16
Views: 829
Posted By Alex Cohen
Re: Starting a Sales Letter with Testimonials.

A testimonial at the top of a sales page can act as an attention getter... performing the same function as a headline.

Check out Tina Lorenz's website:

Tina Lorenz Writes...
Forum: Copywriting 21st March 2014, 04:04 PM
Replies: 4
Views: 679
Posted By joe golfer
Are You Embarrassed By Your Titles? Here’s What To Do

Need some inspiration, a jump start, a kick in the old cranium?

This is a useful title generator that will give you some ideas for products, titles, headlines, bullets and blog subjects.
...
Forum: Offline Marketing 20th March 2014, 10:42 AM
Replies: 16
Views: 2,373
Posted By Aaron Doud
Re: Lead gen for a local bad credit car lot and financier

You are wrongly assuming that most people there do not have jobs. Many many of them do. I know lot's of people on welfare and the vast majority have jobs. Hell to maximize your benefits you have...
Forum: Offline Marketing 20th March 2014, 08:06 AM
Replies: 29
Views: 1,162
Posted By BrianMcLeod
Re: Offline Dinner: Warrior Event 2014

Hey Riz,

It's pretty simple really, they're a TON of work to organize. It's literally months of ongoing communication with vendors, speakers, volunteers, attendees, sponsors, hotels, and on and on...
Forum: Offline Marketing 19th March 2014, 04:06 PM
Replies: 17
Views: 1,527
Posted By misterme
Re: The Most Profitable Direct Mail Campaign Ever

They 1. use a call to action with a deadline. I'll bet that alone plays a large part in their success.
2. Endorsed mailing: coming from your Uncle Sam.
3. Very personalized: starting from your name...
Forum: Offline Marketing 19th March 2014, 08:42 AM
Replies: 16
Views: 2,373
Posted By shockwave
Re: Lead gen for a local bad credit car lot and financier

You want some real advice on how to get leads for this car lot?

Disclaimer: I realize the technique I'm about to suggest is likely going to come across (in somebody's head) as a bit "unsavory"...
Forum: Offline Marketing 18th March 2014, 11:39 AM
Replies: 17
Views: 1,527
Posted By TheBigBee
The Most Profitable Direct Mail Campaign Ever

CNBC: Tech billionaire buys record-setting $201 million insurance policy. (http://www.cnbc.com/id/101495273)


The most amazing thing about this story is the marketers' persistence. It took them...
Forum: Copywriting 16th March 2014, 06:38 AM
Replies: 3
Views: 745
Posted By briancassingena
Re: Accountancy Copy examples

Yes! I have to thank you for spurring me into action - digging up these ads I wrote for a financial adviser client a few years ago like I'd been meaning to. I uploaded em here:
...
Forum: Offline Marketing 14th March 2014, 07:46 AM
Replies: 7
Views: 560
Posted By Rus Sells
Re: Selling your services only through meetings?

I've sold reputation management services with set up costs ranging from 1500-2500 and a monthly with just screen sharing.

It really depends on "what" your offering, "how" your offering it, and...
Forum: Offline Marketing 8th March 2014, 08:29 AM
Replies: 29
Views: 1,620
Posted By Jason Kanigan
Re: 9 by 12 EDDM - Offering a gurantee

If you're not controlling the content of the ads filling the spots your selling, there is no guarantee you can offer besides the non-competition and that you will send the quantity you promise to the...
Forum: Offline Marketing 7th March 2014, 05:10 PM
Replies: 29
Views: 1,620
Re: 9 by 12 EDDM - Offering a gurantee

Hi Neison,

It was a clothing store.

The "offer" used Steve's secret formula (you've all got to promise never to reveal it)

Here goes...

A good discount preferably off everything PLUS...
Forum: Offline Marketing 7th March 2014, 11:28 AM
Replies: 12
Views: 2,972
Posted By midasman09
Re: Niche directory Ideas (unusual)

I put together a Mobile "Restaurant Directory" for Travelers/Tourists who stay in hotels in Princeton, NJ.

http://www.mobisiteindex.com/princeton

Travelers/Tourists staying in hotels;
1)...
Forum: Copywriting 5th March 2014, 10:05 AM
Replies: 20
Views: 5,710
Posted By Raydal
NEW Gary Bencivenga swipe file!

Just learned that this new copy came from the hands of
the master himself. May do yourself a favor and save
this one.

https://www.freshpressedoliveoil.com/a/SAJWA21_ILN_Q114/dl

-Ray Edwards...
Forum: Offline Marketing 4th March 2014, 08:33 AM
Replies: 16
Views: 940
Posted By Richard Tunnah
Re: Help with Linkedin Ads

I gave away a free report to the UK solicitors (lawyers) group and had 234 sign-up's from it in 2 weeks leading to 16 paying clients. You have to position yourself by knowing the industry (my dad was...
Forum: Copywriting 3rd March 2014, 06:11 PM
Replies: 43
Views: 2,741
Posted By max5ty
Is it time to reconsider your copywriting career?

Do you really believe a sales letter can make you a millionaire? Is it just a mantra you heard from a guru and you use it to motivate yourself?

Do you drive the car of your dreams? Bentley,...
Forum: Offline Marketing 2nd March 2014, 05:40 PM
Replies: 10
Views: 1,411
Posted By joe golfer
using postcards to get past gatekeepers and reach high-value clients

If you are cold calling and lumpy mailing to high-value prospects, consider adding postcards to your marketing mix. In the High Response Direct Marketing podcast, Bob Ross explains one way to go...
Forum: Main Internet Marketing Discussion Forum 28th February 2014, 08:48 PM
Replies: 156
Views: 6,558
Posted By ovidiu
Re: Aweber down for 2 days? Really?

Use Interspire as a script. 500 bucks and it's got everything. Apparently they also have follow-up split testing too. Then you use Amazon's Simple Email Sending Service to hook it up to send e-mails....
Forum: Offline Marketing 28th February 2014, 08:21 AM
Replies: 22
Views: 981
Posted By Rus Sells
Re: Frustrated Calling

A lot of great points and info in the replies in this thread however, I'd like to expound on the "Tradesman" thing.

The issues you're dealing with in the construction industry are that a very...
Forum: Offline Marketing 26th February 2014, 09:22 AM
Replies: 13
Views: 2,970
Posted By Mystery777
Re: WhatsApp vs Cold-Calling vs Emailing

Mostly everywhere, except for the States (anyone correct me if I'm wrong).

Like I said before, it's huge here. I got into it a lil late, when I was accidentally informed by someone who was...
Forum: Offline Marketing 25th February 2014, 07:00 AM
Replies: 17
Views: 14,745
Posted By Ron Lafuddy
Re: 10 Things I've learned about Offline Marketing as a Google Certified Trusted Photographer...

Interesting that you bumped this almost 2 year old thread.

John gave an update in this thread
...
Forum: Offline Marketing 24th February 2014, 03:46 PM
Replies: 38
Views: 3,240
Posted By ewenmack
These 5 Steps Create A Blockbuster Business

Black Friday Bootcamp Thanks — Black Friday Boot Camp (http://blackfridaybootcamp.com/black-friday-bootcamp-thanks)

Check out the first training video so you can
grow your or your clients...
Forum: Offline Marketing 21st February 2014, 11:42 AM
Replies: 3
Views: 923
Posted By Jason Kanigan
Surviving the First 90 Days of Selling: Critical Questions that Need Answering

The first 90 days of selling are critical. I don't know how many people I've encountered who wanted to have their own business, or took on a new sales role, but didn't last. Why not?

Their...
Forum: Offline Marketing 20th February 2014, 03:01 PM
Replies: 6
Views: 681
Posted By BrashImpact
Re: how to use webinars to land clients

Hobo,
that is going to be 100% dependent on what type of client you are targeting. In our case we only Target Businesses that turn over 2 Million a year or more as a minimum. Right now we are using...
Forum: Offline Marketing 19th February 2014, 11:23 AM
Replies: 17
Views: 1,412
Posted By joe golfer
The Gentleman Peeler -- Greatest salesman of NYC

Joe Ades passed away a few years ago, but was well-known for many years in NYC and Atlantic City as the Gentleman Peeler, one of the best sidewalk product barkers. It made him a millionaire and...
Forum: Offline Marketing 19th February 2014, 08:21 AM
Replies: 18
Views: 1,884
Posted By bob ross
Re: Gatekeeper asks: "Is this a sales call?"

I train my guys to always retain control of the conversation and a question like that automatically takes you out of control if you answer the question.
It's best to fire it right back at them.
...
Forum: Offline Marketing 18th February 2014, 10:52 PM
Replies: 22
Views: 3,824
Posted By DABK
Re: Gatekeeper asks "What's this call regarding?"

If you call small businesses, often times, it's not the gatekeeper you're getting on the phone but the owner or president.

Happens to me that I answer the phone and, realizing it's a telemarketer,...
Forum: Main Internet Marketing Discussion Forum 18th February 2014, 09:47 AM
Replies: 9
Views: 833
Posted By travlinguy
Re: Article: "My Amazon Bestseller Made Me Nothing"

Good article? The guy is #6 on Amazon's fiction list right behind 50 Shades and complains? Poor baby makes $12K and complains? Instead of writing a followup novel to keep the momentum going, he does...
Forum: Offline Marketing 15th February 2014, 03:10 PM
Replies: 61
Views: 6,668
Posted By midasman09
Re: Selling Ad space Pizza flyer

I've done many "Pizza Flyers" on Pizza Boxes. I do 3 things that help me get sales;

1) I place my Demo Flyer ON a pizza box from the pizzeria I'm working with.
2) I "salt" my Demo with 3 Ads,...
Forum: Offline Marketing 15th February 2014, 03:09 PM
Replies: 4
Views: 677
Posted By amalgam
Re: If privacy policy is required, how come many local businesses don't have them on their websites?

With rare exception, websites and blog owners ARE required by law to have a privacy policy for a number of reasons. And that privacy policy needs to have specific provisions and disclosures to comply...
Forum: Offline Marketing 15th February 2014, 08:16 AM
Replies: 15
Views: 654
Posted By Ron Lafuddy
Re: Publicity: 10 questions

Grant Cardone. The guy's a "straight up marketer".
He's been interviewed several times on tv, plugging guess what? His book.
Forum: Offline Marketing 14th February 2014, 10:57 PM
Replies: 228
Views: 48,047
Posted By StarkContrast
Re: How to sell lead generation for the big $$$!

It was an interesting webinar, I'll give him that. More than a couple times James told people to leave if they didn't like his ***ing language because he swears like a **&%^ing sailor, so if you...
Forum: Offline Marketing 14th February 2014, 02:19 PM
Replies: 61
Views: 6,668
Posted By bob ross
Re: Selling Ad space Pizza flyer

Yep, you can send a big postcard in the mail (8.5"x11" or larger) using the post office's "Every door direct" program for only 17.5 cents in postage. 5,000 of them would only cost you around $1500 in...
Forum: Offline Marketing 14th February 2014, 01:35 PM
Replies: 15
Views: 654
Posted By joe golfer
Publicity: 10 questions

A side benefit of writing a book about your offline service is it focuses your thinking and helps crystallize your mission. This helps in a myriad of ways. Here is one:

Once your book is...
Forum: Offline Marketing 14th February 2014, 12:51 PM
Replies: 3
Views: 675
Posted By LasseKohau
Re: 2-Tier Lead Gen Business Model?

Just google Cpa network + your niche and see what comes up.

I use the Cpa networks, pay Per Call modules, to test new sites and niches, as one of the indikators for picking a profitable niche with...
Forum: Offline Marketing 14th February 2014, 11:58 AM
Replies: 3
Views: 675
Posted By CageyVet
Re: 2-Tier Lead Gen Business Model?

Since I have no clue as to what niche you are in, it is hard to recommend anything.

You mentioned optin form, so CPA might work as long as your current conversion rates on the optin form are...
Forum: Offline Marketing 14th February 2014, 09:19 AM
Replies: 10
Views: 596
Posted By misterme
Re: Looking for Commission Based Sales Person...

It's exactly what Nieson suggested BUT you also need to hire the right people. And in sales if you don't hire the right people you're going to get a huge turnover. If you get a huge turnover then one...
Forum: Offline Marketing 14th February 2014, 03:46 AM
Replies: 16
Views: 1,986
Posted By joe golfer
Re: RIP Bill Porter: A salesman story that will inspire you like no other

Wow, what a story! Thanks for the video.

https://en.wikipedia.org/wiki/Bill_Porter_%28salesman%29

Bill Porter (September 9, 1932 – December 3, 2013) was an American salesman for Watkins...
Forum: Offline Marketing 14th February 2014, 01:43 AM
Replies: 9
Views: 681
Posted By ewenmack
Re: [CRITIQUE] Critique my sales email for reputation management services

It lacks impact.

It lacks making one strong point

It lacks conviction.

See the difference...
---------------------------------------------------------------------
John, we need to talk.
Forum: Copywriting 13th February 2014, 09:47 PM
Replies: 26
Views: 1,667
Posted By shawnlebrun
Re: Do Hardship Stories Sell?

Well, people buy from those they like and trust.

And if someone can RELATE to your story... then sure, it could help sales.

If people go through the same struggles... often times there's a...
Forum: Offline Marketing 13th February 2014, 09:19 PM
Replies: 21
Views: 1,886
Posted By misterme
Re: Want to see my marketing program that made a million in sales $ the first year?

That's great. I read some of your other posts - and I don't get it. Apparently you're looking to make and market lead gen sites when you're sitting on a potential gold mine like this? You could...
Forum: Offline Marketing 13th February 2014, 06:37 PM
Replies: 16
Views: 1,986
Posted By Claude Whitacre
Re: RIP Bill Porter: A salesman story that will inspire you like no other

William H. Macy played him so well in the movie Door To Door. These guys are my heroes.
Forum: Offline Marketing 13th February 2014, 06:17 PM
Replies: 16
Views: 1,986
Posted By ronr
RIP Bill Porter: A salesman story that will inspire you like no other

Bill died in Dec. 2013

If you want to whine and complain how tough life and sales is, watch what this special man overcame to be a top salesman for his company. Even though his success was modest...
Forum: Offline Marketing 13th February 2014, 11:50 AM
Replies: 33
Views: 3,966
Posted By CageyVet
Re: Lead Generation Business - Tactical Action Plan -- Seeking Feedback

Well tarpontim1138....I could respond to your post with a 10 page response but instead I will try to keep it short and concise...

Awesome that you are ranking a few websites for the general words...
Forum: Offline Marketing 13th February 2014, 03:09 AM
Replies: 11
Views: 1,219
Posted By BrashImpact
Re: How to build a network of resellers

Sitekrafters,
Let me try to shed some light for you. There are a couple of options.

Option 1 - You want to basically be the go to guy or the outsourcer, by providing the product or service while...
Forum: Copywriting 30th January 2014, 12:53 PM
Replies: 16
Views: 3,117
Posted By enger
New VSL Swipe

For those who actually like to keep tabs on blockbuster new VSLs, I came across this the other day. 50 plus minutes long, but very intriguingly stuff!

The America Parasite...
Forum: Offline Marketing 28th January 2014, 11:53 AM
Replies: 10
Views: 1,004
Posted By Kung Fu Backlinks
Re: What is the monthly maintenance for Google+ Local Listings?

Hi BJ,

A good monthly maintenance package should include the following:

- hunting down bad citations and fixing them
- creating new citations -> both structured and unstructured
- quality...
Forum: Offline Marketing 17th January 2014, 02:35 PM
Replies: 50
Views: 3,403
Posted By Claude Whitacre
Re: What Business Would You Start If You Were Down To Your Last $4??

Yeah, door to door selling. It could be almost anything. I was in Pat Katan's with my wife, and they were closing out scented candles for a buck a piece. These were big candles.

I'd buy them all,...
Forum: Offline Marketing 6th November 2013, 01:43 AM
Replies: 87
Views: 20,424
Posted By Matt Lee
Offline Businesses that earn $1000+ per customer

Making more money with your offline business starts by targeting the businesses that can afford you, AND see value in your service.

Here's a list of small businesses that typically earn $1000+...
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