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Search: Posts Made By: Hugh Thyer
Forum: Copywriting 9th August 2013, 09:37 PM
Replies: 28
Views: 2,607
Posted By Hugh Thyer
Re: Young man seeks your advice

Bust your arse doing anything it takes to get good. Take on any job you can and blow it out of the park.

Then get onto the big guys, send them your stuff and tell them you'll work for them, write...
Forum: Copywriting 4th August 2013, 06:54 AM
Replies: 9
Views: 767
Posted By Hugh Thyer
Re: Free work to build my portfolio

You'll find they won't value it and won't use it.

I'd offer your services to other copywriters on this forum. What do they have to lose? If it's good they'll run with it. If it sucks, they'll...
Forum: Copywriting 5th February 2013, 05:25 AM
Replies: 14
Views: 879
Posted By Hugh Thyer
Re: Best call to action for your offline clients is...

Offline. Greeting cards (sendout cards).
Forum: Copywriting 5th February 2013, 04:58 AM
Replies: 14
Views: 879
Posted By Hugh Thyer
Re: Best call to action for your offline clients is...

Just ran a small campaign to financial planners (cold leads) for a free report.

They could phone or go online.

They ALL went online.

I wasn't expecting that!
Forum: Copywriting 5th February 2013, 04:55 AM
Replies: 16
Views: 1,722
Posted By Hugh Thyer
Re: Good bye folks

Like you, I've given it a rest here. I just drop by occasionally when I'm procrastinating (like now).

Enjoy life in the real world. There's a lot more money out there than on the internet and I...
Forum: Copywriting 16th October 2012, 08:17 PM
Replies: 11
Views: 1,333
Posted By Hugh Thyer
Re: You already know that 80% of a sales letter depends on your headline

Funny then that 2 of the most successful and widely mailed letters of all times, the Nancy Halbert Coat of Arms letter and Wall Street Journal letters DIDN'T have headlines.

Just saying.....
Forum: Copywriting 12th July 2012, 07:04 PM
Replies: 15
Views: 1,046
Posted By Hugh Thyer
Re: position of testimonials

Use your proof every time you make a claim.
Forum: Copywriting 28th June 2012, 08:26 PM
Replies: 61
Views: 5,769
Posted By Hugh Thyer
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

Thanks Harlan,

I was reading this and it struck me:

Matt's made an offer for a copywriter.
If it's for you, then go for it.
And if it's not then skip over it.
But don't sit here and...
Forum: Copywriting 17th May 2012, 06:39 PM
Replies: 21
Views: 952
Posted By Hugh Thyer
Re: Truth Please: The Money is In The List or Offer?

Love and marriage
Love and marriage
You can't have one without the other

Remember the start to Married With Children? Bet it's in your heads now and will be stuck there all day.
Forum: Copywriting 13th May 2012, 07:28 PM
Replies: 12
Views: 863
Posted By Hugh Thyer
Re: You Can't Ever Run Out...

It's very true Steve.

It's why copywriting is the least competitive industry I've ever come across. There are so many potential clients and so few top copywriters to help them. It's very rare...
Forum: Copywriting 3rd May 2012, 05:59 PM
Replies: 12
Views: 1,292
Posted By Hugh Thyer
Re: Prospecting Email--Whadda' You Think?

Why email it?

Send it in the post. You'll get a much higher response rate. And if your letter is good, it'll pay for itself many times over.
Forum: Copywriting 30th April 2012, 05:58 PM
Replies: 35
Views: 3,967
Posted By Hugh Thyer
Re: What do you think of Ted Nicholas?

Ted is fantastic. I've got a couple of his books and had the priviledge of seeing him and meeting him on his last Australian tour.

He has a great teaching style, and a track record ($7.9billion...
Forum: Copywriting 26th April 2012, 12:07 PM
Replies: 7
Views: 1,030
Posted By Hugh Thyer
A recommended resource for anyone writing lots of emails

I write a LOT of emails. I've got a series of 12 for a financial planning firm I'm in the middle of.

And 6 to support an upcoming business education webinar.

And 14 to support a launch another...
Forum: Copywriting 16th April 2012, 11:28 AM
Replies: 8
Views: 784
Posted By Hugh Thyer
TIP: MS Word and headlines

You can convert text to proper case by selecting it and pressing SHIFT-F3.

This converts between lower, upper and proper case. Means you can write out headlines without needing to make them...
Forum: Copywriting 12th April 2012, 07:15 PM
Replies: 15
Views: 987
Posted By Hugh Thyer
Re: Headline feedback, please

Mark, don't forget it's a FREE forum. People should pay for premium content like this.

My suggestion?

Get anything you can get your hands on from Joe Polish.
Forum: Copywriting 14th March 2012, 11:44 PM
Replies: 9
Views: 654
Posted By Hugh Thyer
Re: Direct, short, and impersonal targetted mail?

You DO want to get their attention. If they don't read the letter they won't buy.

If they do read it, but you don't engage them they wont buy.

There's a reason top copywriters use certain...
Forum: Copywriting 14th March 2012, 09:29 PM
Replies: 9
Views: 654
Posted By Hugh Thyer
Re: Direct, short, and impersonal targetted mail?

Try an attention grabbing headline.

Make it read like a personable letter. It doesn't need to be like you're talking to one of your friends, but it should come across as if you sat down to write...
Forum: Copywriting 21st February 2012, 05:34 PM
Replies: 7
Views: 2,531
Posted By Hugh Thyer
Re: Shut up...get going...

Clayton once told a story of him sitting down at his desk at 4am, and sending an email to (I think it was) John Carlton.

The reply came back instantly.

Clayton replied 'Funny how two of the...
Forum: Copywriting 5th February 2012, 10:06 PM
Replies: 33
Views: 1,149
Posted By Hugh Thyer
Re: Sales Page Feedback Greatly Appreciated - Australia's Largest Young Entrepreneur Event

This is kind of spinning out of control.

I've met Bryce. In fact, it was through this forum that I ended up speaking to one of their mentoring groups. He's a genuine and nice guy.

I can...
Forum: Copywriting 13th January 2012, 10:04 AM
Replies: 29
Views: 4,675
Posted By Hugh Thyer
Re: Making $3,000 In 30 Days From Copywriting…

He could start by posting up some examples here. Who knows, an established copywriter might be looking for someone to write first drafts for them and may appreciate his help.
Forum: Copywriting 11th January 2012, 07:13 PM
Replies: 9
Views: 541
Posted By Hugh Thyer
Re: How many sales pages?

This is the best advice. If you can do this, do it.
Forum: Copywriting 5th January 2012, 09:26 PM
Replies: 11
Views: 1,498
Posted By Hugh Thyer
Re: Copywriter's Business Booster # 1

Perhaps I was being harsh. There have been a couple of comments about how slow this sub-forum is. But that allows more detailed discussion on the topics raised rather than have things scroll off the...
Forum: Copywriting 5th January 2012, 07:42 PM
Replies: 11
Views: 1,498
Posted By Hugh Thyer
Re: Copywriter's Business Booster # 1

Gotta admire your enthusiasm but there's no point creating threads for the sake of creating threads.

This is all about copy, not content after all.

People who need help or have things to...
Forum: Copywriting 5th January 2012, 06:10 PM
Replies: 41
Views: 1,140
Posted By Hugh Thyer
Re: Okay, Rip It Up...

Bingo Bruce, my thoughts exactly.

How many people are aware they even have this problem? It's very hard to sell a problem if you have to convince people they have it first.

Most people...
Forum: Copywriting 31st December 2011, 11:19 PM
Replies: 21
Views: 1,170
Posted By Hugh Thyer
Re: Is this the Worst Sales Page ever written?

As a marathoner myself, I think you've kind of missed the mark in a few areas.

Because you know your prospect inside out, really talk to them about what's going on. Talk about getting up at 5am...
Forum: Copywriting 21st December 2011, 06:29 PM
Replies: 23
Views: 1,122
Posted By Hugh Thyer
Re: What's wrong with Paypal?

The more the merrier.

If people want to give you money, why make it hard for them?
Forum: Copywriting 21st December 2011, 04:19 PM
Replies: 4
Views: 795
Posted By Hugh Thyer
Re: Emotional Triggers for Fundraising?

Am I the only one confused by this?
Forum: Copywriting 21st December 2011, 04:18 PM
Replies: 20
Views: 1,052
Posted By Hugh Thyer
Re: How Many Hours? (honestly)

I'm usually 9am to 3pm (around kids and school) then another 3 hours at night.

Of course it's not just writing. There's ongoing education plus client phone calls, proposals and paperwork too.
Forum: Copywriting 4th December 2011, 04:35 PM
Replies: 21
Views: 1,188
Posted By Hugh Thyer
Re: Momma told me there'd be days like this...

Bickering aside, I appreciate the idea that Max has suggested. And while it's not technically about internet marketing, in the absence of Michael Fortin's old board this is probably the closest thing...
Forum: Copywriting 2nd November 2011, 04:36 PM
Replies: 9
Views: 1,632
Posted By Hugh Thyer
Re: First In-Person Job Interview for Jr Copywriter Position, Need Some Advice!

That's a good point.

Remember, these people are just as likely to hire you for your enthusiasm as anything else. They want someone who's ready to get in there and try his heart out.
Forum: Copywriting 21st September 2011, 05:56 PM
Replies: 15
Views: 1,596
Posted By Hugh Thyer
Re: 6 reasons why Hopkins' famous persuasion strategy (first used with his Schlitz Ads) worked

This is a great article. Goodness knows why big advertising agencies book an entire page of newspaper space, stick a slogan in the middle of it and charge a fortune.

People, use the space you...
Forum: Copywriting 15th September 2011, 07:51 PM
Replies: 22
Views: 1,281
Posted By Hugh Thyer
Re: Funny Email Stoush Between Copywriter And Wannabe Client Reprinted

Some people got it. It's positioning.

Publishing this attracts the people he wants to work with, while repelling those he doesn't want to work with.

People who aren't prepared to pay for...
Forum: Copywriting 4th September 2011, 05:52 PM
Replies: 14
Views: 854
Posted By Hugh Thyer
Re: Turning a Disaster into an Opportunity

I'm going to put together a product right now for web developers to get new clients.

For $97 they're going to get a script and a tube of lipstick.
Forum: Copywriting 17th August 2011, 06:10 PM
Replies: 4
Views: 604
Posted By Hugh Thyer
Re: Audio Drop Ins

The site is a proven winner, but is probably getting close to 7 or 8 years old now. The audio worked well at the time, but at a guess video, not audio would be more appropriate nowadays.
Forum: Copywriting 4th August 2011, 12:46 AM
Replies: 38
Views: 1,257
Posted By Hugh Thyer
Re: "My 3yo Pooped In The Toilet By Himself" as a Marketing Strategy

Stories sell. So alluding to a story in the subject line can get a good open rate. Perhaps your kid taking a s*&t isn't going to cut it, but check out Michael Senoff's emails, and Dave Dee's emails...
Forum: Copywriting 3rd August 2011, 05:33 PM
Replies: 29
Views: 864
Posted By Hugh Thyer
Re: Critique Request-Squeeze Page currently converting less than 1%!

Damn you Ewen. You stole my thunder.

But you're right. THINK MUMS.
Forum: Copywriting 25th July 2011, 05:46 PM
Replies: 26
Views: 948
Posted By Hugh Thyer
Re: Copy for the WF? What is a 'manageable' price for all involved?

If you're not getting the prices you deserve on the WF, perhaps you should get off it. There is much more money to be made by copywriters who can convert in the real world.

The majority of...
Forum: Copywriting 29th June 2011, 06:43 PM
Replies: 21
Views: 1,733
Posted By Hugh Thyer
Re: Please Critique my Brochure

I'm with you Gjabiz. Sorry, but it does suck. And most of the advice so far amounts to little more than shifting deckchairs on the Titanic.

However, and I don't want to be negative...there is...
Forum: Copywriting 23rd May 2011, 05:27 PM
Replies: 37
Views: 2,734
Posted By Hugh Thyer
Re: Nothing Is More Unprofessional...

Can all the people who hate PSs please edit your posts and let us know how much money you make from writing copy.

The world's top copywriters use them. Copywriters who make Billions (yes...
Forum: Offline Marketing 14th April 2011, 04:39 PM
Replies: 51
Views: 2,417
Posted By Hugh Thyer
Re: Losing Clients By Not Charging Enough... I just did, by quoting $1,700

I just got this from Bob Bly and I think it sums your situation up nicely.
Forum: Copywriting 14th March 2011, 04:07 PM
Replies: 34
Views: 1,804
Posted By Hugh Thyer
Re: Top 3 Eyeball Grabbing Words?

Under those circumstances I'd be inclined to give him
Armed lunatics rock
Forum: Copywriting 17th February 2011, 06:21 PM
Replies: 17
Views: 757
Posted By Hugh Thyer
Re: Could you give me your opinion on this?

Alex is right, it might be a tough call to get busy business owners there.

What's the overall strategy here? Is it to get them as clients? You might be better off pointing out the 3 biggest...
Forum: Offline Marketing 13th February 2011, 07:46 PM
Replies: 4
Views: 821
Posted By Hugh Thyer
Re: Components of a sales letter

Google this:
12 step sales letter david frey

and use that structure.

Remember what you're really selling. You're selling money, more customers, higher profit. And you're selling the easy...
Forum: Copywriting 10th February 2011, 04:13 PM
Replies: 17
Views: 1,077
Posted By Hugh Thyer
Re: How The Salvation Army Can Help a Load In Copywriters Rear (Pocket)

The more College/University textbooks removed from shelves the better.
Forum: Offline Marketing 7th February 2011, 05:06 PM
Replies: 14
Views: 1,788
Posted By Hugh Thyer
Re: Looking for Cost for TRADITIONAL offline advertising (Yellow Pages, Newspapers, Radio, etc.)

Have you considered calling some of the publications in question and asking them?
Forum: Copywriting 31st January 2011, 10:35 PM
Replies: 5
Views: 567
Posted By Hugh Thyer
Re: What's the use for spun articles?

Spun articles (and articles in general to some extent) are like goo that invades the empty spaces of the internet. More and more things saying the same things, and the one with the most articles is...
Forum: Copywriting 9th December 2010, 09:00 PM
Replies: 27
Views: 1,223
Posted By Hugh Thyer
Re: Just out of interest?

Me too. Wanna kiss and make up?
Forum: Copywriting 2nd December 2010, 07:48 PM
Replies: 28
Views: 1,073
Posted By Hugh Thyer
Re: Shorter sales pages are surely more effective?

If people are interested enough to buy, they're interested enough to read.

People who get bored in the topic too easily were never committed enough to buying anyway.
Forum: Copywriting 24th November 2010, 04:22 PM
Replies: 35
Views: 1,758
Posted By Hugh Thyer
Re: $800,000/yr Copywriter - What Do You Think of This Swipe?

I like the idea of "you must be thrilled with..." instead of "if you are not thrilled".

I don't find the question "I think that's fair, don't you?" a problem. I use it. Lots of very good...
Forum: Copywriting 15th November 2010, 09:50 PM
Replies: 19
Views: 851
Posted By Hugh Thyer
Re: Sales Page - 20+ hrs of Writes and Rewrites - Now Looking For a Critique!

Nice to see you on here Robert. I've got a whole lot of your books and I highly recommend anyone on here grab them as a great education.
Forum: Offline Marketing 11th November 2010, 06:03 AM
Replies: 31
Views: 1,694
Posted By Hugh Thyer
Re: Place Ad in Yellowpages

Well the jury's in. Looks like the yellow pages is a no go.

Sorry. But then of course you have to listen to everyone who's told you it's a terrible idea.

I mean, they've actually had...
Forum: Offline Marketing 24th October 2010, 04:06 PM
Replies: 6
Views: 596
Posted By Hugh Thyer
Re: Help Getting An Appointment?!?!

When they start talking, just listen. Your prospect is more interested in talking about themselves than hearing about you.

Better yet, if you listen to what they're saying quite often they'll...
Forum: Copywriting 19th September 2010, 05:33 PM
Replies: 32
Views: 1,608
Posted By Hugh Thyer
Re: Does Direct Mail really work?

I think it's time for a bit of tough love.

The unfortunate thing you're facing here is the fact that you can't motivate people. Your job in DM is to find people who are already motivated to do...
Forum: Copywriting 18th September 2010, 01:46 AM
Replies: 16
Views: 1,009
Posted By Hugh Thyer
Re: Info Needed For Effective Copy

Yes, because otherwise how can you pull out the benefits. You're the expert, not them. You need to understand it to write about it.

Sometimes it's impractical if the product includes a 400 page...
Forum: Copywriting 13th September 2010, 07:56 AM
Replies: 61
Views: 4,664
Posted By Hugh Thyer
Re: good copy outside the 'make money'/IM niche?

Most of us work outside the IM niche.

We just hang around here because the couches are comfy and the coffee's hot. But don't tell the administrators because they might kick us back out onto the...
Forum: Copywriting 13th August 2010, 06:52 PM
Replies: 10
Views: 796
Posted By Hugh Thyer
Re: Advice on BTB market please

I'm working with a fairly small business who sell to large corporates. There's plenty of small businesses wanting to work with big companies.

Bob Bly has a great B2B ebook which I bought and...
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