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Search: Posts Made By: SARubin
Forum: Copywriting 16th March 2019, 08:19 AM
Replies: 2
Views: 80
Posted By SARubin
Re: Sell a moisturizer and looking for a new angle?

So now skin moisturizer helps prevent Alzheimer’s disease and dementia?
"Although the study had a small cohort of people, the scientists said, the findings are promising. Now, they say, they are...
Forum: Main Internet Marketing Discussion Forum 9th March 2019, 03:52 AM
Replies: 16
Views: 190
Posted By SARubin
Re: Confused about Paypal "receipt" vs "invoice"

Well, in any of my businesses here's how I've always looked at it...

A receipt is a record of the payment .
So I'd consider your example here to be a receipt





An invoice is a detailed...
Forum: Copywriting 5th March 2019, 05:18 AM
Replies: 18
Views: 389
Posted By SARubin
Re: What is the best way to find good clients?

Well, the PDF I gave to Julk was somewhat personalized for Julk, based on where he (or she... hard telling from a screen name on the internet) is at on his journey.

Some of it would be useful to...
Forum: Copywriting 3rd March 2019, 03:34 AM
Replies: 18
Views: 389
Posted By SARubin
Re: What is the best way to find good clients?

OK, those are some answers we can work with...

Honestly, I half expected you to come back here saying you just wanted to make 6 figures within 6 months, working from a tropical island two hours a...
Forum: Copywriting 1st March 2019, 04:37 PM
Replies: 18
Views: 389
Posted By SARubin
Re: What is the best way to find good clients?

OK, I'm going to ask you a few quick questions. And depending on your answers, I may (or may not) come back here and offer you some guidance...



1 - What exactly are you selling? (or what do...
Forum: Main Internet Marketing Discussion Forum 28th December 2018, 07:31 AM
Replies: 43
Views: 850
Posted By SARubin
Re: How to guarantee failure with Internet Marketing in 2019

OK Ozi, I'll add my 2 cents to the list. Some of my answers are similar to yours, with just a few extra words added in for emphasis...

For those of you who believe the surest path to success is...
Forum: Copywriting 15th December 2018, 07:51 AM
Replies: 3
Views: 277
Posted By SARubin
Re: Schwartz’s Breakthrough advertising market awareness and sophistication mixing for headline...

It seems like you may be overthinking this a bit. The main thing is (and will always be) "where is your markets mindset at" ?


I've read Breakthrough Advertising, twice. It's a brilliant book,...
Forum: Email Marketing 9th December 2018, 04:44 AM
Replies: 3
Views: 112
Posted By SARubin
Re: How to use a niche emails database of buyers

Do you have a paper trail of permissions to use that data?

At one time you could've segmented and spammed (emailed your own promotions to) those customers. But as I'm sure you know, a few months...
Forum: Beginners Area 9th November 2018, 03:09 PM
Replies: 19
Views: 441
Posted By SARubin
Re: My head is just spinning!

You sound overwhelmed. So I'm going to help you cut your entire workload in half... right here, right now!

First, I want you to look at your list and delete all the duplicate items on it.
You've...
Forum: Copywriting 1st November 2018, 05:08 PM
Replies: 51
Views: 747
Posted By SARubin
Re: Advertising determines almost everything in our society

Well, my actual words were "greedy companies that do little for the betterment of society."

If they're making the world a better place in some way (even if it's not what they'd rather be doing...
Forum: Copywriting 1st November 2018, 03:38 PM
Replies: 51
Views: 747
Posted By SARubin
Re: Advertising determines almost everything in our society

I truly admire your spirit Mark,

And I agree with what you say, up to a certain point...

Although, I do believe that preaching at a bunch of people on this forum (or any forum for that matter)...
Forum: Copywriting 23rd October 2018, 07:14 PM
Replies: 10
Views: 431
Posted By SARubin
Re: Anxious About the Future: Am I Good Enough?

Congratulations on making so much progress Darren

But I'm curious...

You mention that you enjoy writing long form sales letters. Yet you seem to be limiting yourself to cold calling prospects...
Forum: The Warrior Path 22nd October 2018, 11:55 AM
Replies: 22
Views: 751
Posted By SARubin
Re: Traffic Experiment: From 0 to 1,000 visitors a day (free methods only)

This is great Mick,

I've been a fan of yours for a couple years now. And I'm looking forward to seeing this experiment play out for you.

All the best,
SAR
Forum: Copywriting 22nd October 2018, 06:48 AM
Replies: 21
Views: 212
Posted By SARubin
Re: Centering Sentences

Who's arguing? I thought we were just exchanging ideas. I really don't see any conflict here. Except for you saying that your way is the only way.

All I was saying is that there's often many paths...
Forum: Copywriting 20th October 2018, 07:49 PM
Replies: 21
Views: 212
Posted By SARubin
Re: Centering Sentences

Yeah, they're not rules. But sometimes I think they should be.

The last time I was here (a couple weeks ago) one guy had the body copy throughout his entire site, centered.
And all I could...
Forum: Copywriting 19th October 2018, 12:59 PM
Replies: 21
Views: 212
Posted By SARubin
Re: Centering Sentences

Isn't acceptable to whom? And where did you learn such a thing?


Now I wouldn't recommend centering an entire page, but there's nothing wrong with drawing attention to a particularly important...
Forum: Copywriting 19th October 2018, 06:05 AM
Replies: 4
Views: 240
Posted By SARubin
Re: Roast my About page

Well, if you get this in front of someone who's already looking for an ex-con, to help them with their security, then your words could resonate with them just fine.

But as a cold audience...
Forum: Copywriting 3rd October 2018, 03:02 AM
Replies: 7
Views: 229
Posted By SARubin
Re: Please Review My LINKEDIN DIRECT MESSAGE Copywriting

I'm a bit confused...

Is this example of a "connection invite" supposed to be a "personal" note?

Because to me it looks like you're requesting LinkedIn connections, by starting the...
Forum: Copywriting 1st October 2018, 02:44 PM
Replies: 6
Views: 177
Posted By SARubin
Re: Idea for my Piercing shop

GordonJ beat me to the punch on this one. But I'll chime in anyway...


It's kinda hard to offer opinions without more info...

Like, what's your brand about? (or what type of branding are you...
Forum: Copywriting 28th September 2018, 12:26 PM
Replies: 35
Views: 457
Posted By SARubin
Re: Yes it looks offensive but think twice okay...

Yeah Russs, I get that. It happens to the best of us sometimes.

Heck, more than once I've written something I thought was good. Only to read it later and realize it looked like I vomited...
Forum: Copywriting 27th September 2018, 05:17 AM
Replies: 9
Views: 334
Posted By SARubin
Re: If your copy lacks this there will be no sale

Yes, clarity is important, so your core message here does have some value.

And it appears you gave this some genuine thought. But before you pat yourself on the back too hard, let me just shred a...
Forum: Copywriting 22nd September 2018, 06:22 AM
Replies: 18
Views: 356
Posted By SARubin
Re: How do you come up with great headlines from landing pages?

Maybe "generic" wasn't the best word for me to use. I should have said they look like "me too" headlines.

Basically, when I saw them I thought... "Oh great, another secret formula that's going...
Forum: Copywriting 21st September 2018, 06:07 AM
Replies: 18
Views: 356
Posted By SARubin
Re: How do you come up with great headlines from landing pages?

Personally I don't really love any of these headlines. But maybe it's just the subject matter that I'm not buying.

I've been at this rodeo for too many years, and there's just something about......
Forum: Copywriting 20th September 2018, 04:53 PM
Replies: 18
Views: 311
Posted By SARubin
Re: Confusing, syntax-abusing text lost in poor layout seeks help

OK, now that you got rid of that other headline... I took a look at your site :)...

The concept looks pretty cool, I can see some real potential in what you're trying to do here. But like Princess...
Forum: Copywriting 20th September 2018, 02:56 PM
Replies: 18
Views: 311
Posted By SARubin
Re: Who Else Wants To Critique MY Copy For Free!

Really? You're going to let me critique your copy for FREE?

Do you usually charge people for the honor of critiquing your copy?


Based on this headline alone, I'm not even going to go look...
Forum: Mind Warriors 18th September 2018, 10:20 AM
Replies: 41
Views: 563
Posted By SARubin
Re: Do You Want to Succeed in Internet Marketing?

Now that was just mean, and hurtful



I once was blind, and now I can see. (but if your wisdom is enlightenment... I think I prefer the blindness)
Forum: Copywriting 18th September 2018, 02:41 AM
Replies: 1
Views: 93
Posted By SARubin
Re: Copy Critique

Hi GlenH,

Sure, you can post a headline here. And you may get all sorts of critiques / feedback.

Although, if you'd like more than just vague, random opinions, it might help if you include a...
Forum: Mind Warriors 17th September 2018, 01:58 PM
Replies: 41
Views: 563
Posted By SARubin
Re: Do You Want to Succeed in Internet Marketing?

I'm not sure who it serves? Or even who's paying attention besides you and me?

But I'm glad I could add some exhilaration to your Monday...

...You're welcome ;)
Forum: Mind Warriors 17th September 2018, 12:52 PM
Replies: 41
Views: 563
Posted By SARubin
Re: Do You Want to Succeed in Internet Marketing?

Sorry, but I no longer have tolerance for anyone who doesn't tolerate my genius. :mad:

I'm taking this stand based on a (only slightly) mutated form of your example.

(Mostly because I...
Forum: Mind Warriors 17th September 2018, 05:37 AM
Replies: 41
Views: 563
Posted By SARubin
Re: Do You Want to Succeed in Internet Marketing?

Well, I see where you're coming from. But here's another way to look at it...

Marketing is one of the main factors of any business. The actual product or service you provide is a "deliverable".
...
Forum: Mind Warriors 17th September 2018, 04:42 AM
Replies: 21
Views: 284
Posted By SARubin
Re: Seeking advice

So your grand epiphany is to only take advice from people who know what they're talking about. And don't take advice from people who don't know what they're talking about?

Yeah, I guess that...
Forum: Copywriting 8th September 2018, 03:07 PM
Replies: 35
Views: 457
Posted By SARubin
Re: Yes it looks offensive but think twice okay...

How could anyone be offended when we don't even know what was said?



Yet somehow I feel a dark cloud moving in :(
Forum: Copywriting 8th September 2018, 02:26 PM
Replies: 35
Views: 457
Posted By SARubin
Re: Yes it looks offensive but think twice okay...

OK, Russs -

I managed to get through this entire rambling rant of yours (I even read it twice) and I'm still not sure what your point is, in all of this?

I realize that clarity of message is...
Forum: Main Internet Marketing Discussion Forum 2nd September 2018, 06:42 AM
Replies: 19
Views: 567
Posted By SARubin
Re: Cant land my first sale...

I don't want to be too harsh on you here, Roman -

But your copy screams "I'm the same as every other bright shiny object spam offer on the internet"

5 years ago this type of copy probably...
Forum: Copywriting 31st August 2018, 04:20 AM
Replies: 24
Views: 528
Posted By SARubin
Re: Those who know copy...

OK Mike,
It's looks like you're making improvements with every draft you write. Good job.

I think you're still focusing a little too much on using “impactful words, phrases, and cliches”...
Forum: Copywriting 27th August 2018, 08:36 AM
Replies: 24
Views: 528
Posted By SARubin
Re: Those who know copy...

Well Mike,

I think your new copy is already much better than what you had up a couple days ago. So I'd say you're at least moving in the right direction. And that's a good thing (although I just...
Forum: Copywriting 24th August 2018, 08:58 PM
Replies: 24
Views: 528
Posted By SARubin
Re: Those who know copy...

Yes, it can be nerve wracking to put yourself out there and have strangers on the internet pass judgement on your creation. But that's also one way how we grow and get better. So, I'll offer you my...
Forum: Copywriting 24th August 2018, 04:15 PM
Replies: 28
Views: 404
Posted By SARubin
Re: Opinions Needed On My Sales Page

That's the way to do it. Since you're part of your own target audience, you should know your market better than anyone.




That's a good thing
Forum: Copywriting 24th August 2018, 12:53 PM
Replies: 30
Views: 458
Posted By SARubin
Re: What's your thoughts on this sentence...

If I said those words to my wife, she would probably just laugh... stand me in front of a mirror... and say "look at yourself you fat turd. Where do you think you're going to go?"


Either that,...
Forum: Copywriting 24th August 2018, 12:33 PM
Replies: 28
Views: 404
Posted By SARubin
Re: Opinions Needed On My Sales Page

Well mocniyoda ,

I think your new copy looks much more enthusiastic than what you had up there a couple days ago. And that's a good thing (although just for the record, I'm not a huge fan of...
Forum: Beginners Area 17th August 2018, 12:39 PM
Replies: 59
Views: 852
Posted By SARubin
Re: Is starting a online business not really a good idea?

But the one in my mind is in full color (and the other one is just boring)
Forum: Beginners Area 17th August 2018, 10:41 AM
Replies: 59
Views: 852
Posted By SARubin
Re: Is starting a online business not really a good idea?

I've never failed at anything in my life, Mike...

Sure, there have been many times when I've gotten results that I didn't plan on (or didn't want) But I always seem to succeed in getting some...
Forum: Copywriting 17th August 2018, 04:43 AM
Replies: 16
Views: 239
Posted By SARubin
Re: Why Does Everyone Seem to Hate This Ad?

Welcome to the forum Jordan.

I'm going to offer you my honest opinion here, and I'll try not to be too harsh.
But honestly, Jordan - I gotta agree with DWolfe here...

My first thought is...
Forum: Copywriting 15th August 2018, 03:42 AM
Replies: 101
Views: 6,972
Posted By SARubin
Re: Read This...Make Money

So Victor, what's wrong with using honesty AND emotion in a sales pitch?

If you truly believe that your product can help improve someone's life, then aren't you doing them an injustice by NOT...
Forum: Copywriting 12th August 2018, 04:23 PM
Replies: 101
Views: 6,972
Posted By SARubin
Re: Read This...Make Money

Nicely said, max5ty -

You almost lost me a couple times with the bits of hype and rhetoric. But overall you pulled me in, and kept me interested... right to the end of the piece.

All the...
Forum: Website Design 9th August 2018, 05:24 AM
Replies: 10
Views: 148
Posted By SARubin
Re: Website Feedback for Better Conversion

Hi mmlux,

I just took a look at your sales page, and the first thing that caught my attention is that your sales copy is ALL about features, with nothing about benefits.

Simply put......
Forum: Copywriting 7th August 2018, 04:39 AM
Replies: 5
Views: 273
Posted By SARubin
Re: Copywriting Newbie Needs Help From Walkers not Talkers

Hello. And welcome.



The "best" is a subjective term. For me, the best is Direct Response Copywriting (advertising, sales pages, etc...) pretty much anything that gets people to take...
Forum: Beginners Area 3rd August 2018, 07:51 PM
Replies: 12
Views: 116
Posted By SARubin
Re: Looking for new copywriting clients to market to - Any advice is welcomed.

I'm going to try and put this as straight forward as possible. (And I'll try to be nice about it) but...

It appears you may need a little more training when it comes to writing a lead generation...
Forum: Copywriting 28th July 2018, 06:38 AM
Replies: 6
Views: 206
Posted By SARubin
Re: Could you please give me feedback the first sales letter I wrote for my copywriting services?

Hey Nicholas,

I see some things in here that look OK. And there's also a couple things that made me wrinkle my nose a bit.

First, I'm curious about how you're pre-selling yourself to get people...
Forum: Copywriting 25th July 2018, 01:39 PM
Replies: 10
Views: 225
Posted By SARubin
Re: Best copywriter alive

Gary Halbert is no longer with us, so you might want to update your question





With all due respect to you Ewen,

I'd say I'm one of the best. And here's my proof...
Forum: Copywriting 24th July 2018, 05:50 AM
Replies: 2
Views: 75
Posted By SARubin
Re: Please help me find some statistics about good copywriting.

Sorry Brother,
But there's really no way for you to "prove" ROI from your next copywriting assignment.

Like Marcia alluded to... The best you can do is provide some case-studies from past...
Forum: Copywriting 22nd July 2018, 03:38 PM
Replies: 15
Views: 372
Posted By SARubin
Re: Confused who to hire for content work?

It wouldn't be the first time. And I'm sure it won't be my last ;)




A lot of ghost writers, and biographers might take offense to that statement
Forum: Copywriting 22nd July 2018, 01:38 PM
Replies: 15
Views: 372
Posted By SARubin
Re: Confused who to hire for content work?

Nope... I usually find your insight to be on target. But I can't agree with this logic at all.


You know as well as anyone, how many different hats it takes to run a business. And outsourcing...
Forum: Copywriting 22nd July 2018, 12:20 PM
Replies: 15
Views: 372
Posted By SARubin
Re: Confused who to hire for content work?

Well, it sounds like half the problem is you've been hiring the wrong writers for your webpage. (Have you been hiring your writers from low priced, freelancer sites?)

And the other half sounds...
Forum: Copywriting 12th July 2018, 10:27 AM
Replies: 27
Views: 593
Posted By SARubin
Re: Does copywriting require research or expertise for the products you are going to promote?

Really? So tell me... why would I want to come to your store and buy that banana?

There's 3 other stores about the same distance from my house, and two of them sell bananas for a lower price.
...
Forum: Copywriting 8th July 2018, 10:01 AM
Replies: 15
Views: 527
Posted By SARubin
Re: sure as eggs

Well, since this is a chat about obscure phrases, I'll try to answer your question, with a jumble of them (see if you can spot them all ;))...



Honestly, I've never heard the phrase 'sure as...
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