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Search: Posts Made By: Steven Carl Kelly
Forum: Offline Marketing 6th May 2011, 01:29 PM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

Make no mistake, we do have to step in at times to revive a flagging account that is withering because the owners aren't keeping it up. However, we try to screen each business to decide which is the...
Forum: Offline Marketing 6th May 2011, 01:25 PM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

All messages include a notice that they can "text STOP to opt-out" or the "text HELP for options" which then gives the the info on texting STOP to unsubcribe.
Forum: Offline Marketing 16th April 2011, 08:50 AM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

We use Twilio. After exhaustive research on all of the providers, Twilio had the most flexibility and best cost basis for us, so choosing them was a no brainer.
Forum: Offline Marketing 15th April 2011, 07:42 PM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

No, in most cases we set each customer up with their own campaign manager front end so that they can run their own. In many cases, like pizza restaurants, we're marketing this as a...
Forum: Offline Marketing 15th April 2011, 07:30 PM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

Everybody who texts to the long code is added to the SMS marketing list. They get whatever SMS messages the biz owner subsequently sends out. Since we draw a new free pizza every week, everyone on...
Forum: Offline Marketing 15th April 2011, 07:17 PM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

Yes. For clients who want to run a free pizza sign up campaign, our software will pick a winner each week for them.
Forum: Offline Marketing 15th April 2011, 06:27 PM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

BTW, when it comes to pizza shops in particular, our testing has shown that certain sign up campaigns and certain keywords convert best. Our top response rate has been to a "Free Pizza" campaign...
Forum: Offline Marketing 15th April 2011, 06:03 PM
Replies: 52
Views: 4,298
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

We now set up a complete SMS text and capture campaign for the restaurants before we even walk in the door, with all their keywords (at least six or eight) in place and complete e-coupons, ready to...
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