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Search: Posts Made By: PPC Dave
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 27th February 2017, 12:39 AM
Replies: 6
Views: 185
Posted By PPC Dave
RE: Assessing Adwords PPC Competition

Strange, maybe it's because I included a link in my last reply?

Anyways, I was suggesting that you check out iSpionage.

They have pretty good data on PPC campaigns, and they will give you a...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 25th February 2017, 05:20 PM
Replies: 12
Views: 396
Posted By PPC Dave
RE: Advice needed on PPC for Lead Generation campaign

I've got 7 years experience doing lead gen in some very competitive industries ($30+ CPC).

One of the most common mistakes is not understanding the intent behind your targeted keywords.

Some...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 25th February 2017, 05:15 PM
Replies: 6
Views: 185
Posted By PPC Dave
RE: Assessing Adwords PPC Competition

Yes, a website like Thumbtack likely has a strong optimization team.

So they would be watching their keywords for ROI.

If they've been running ads for awhile, I say go for it, as there's a...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 25th February 2017, 05:13 PM
Replies: 6
Views: 811
Posted By PPC Dave
RE: Bing Ads Newbie - Zero impressions

What are the quality scores on your keywords?

How many are you attempting to target, and how are they divided amongst ad groups?

What match type(s) are you using?
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 25th February 2017, 05:11 PM
Replies: 22
Views: 518
Posted By PPC Dave
RE: Tips For Improving CTR?

Hey Ethan, the biggest improvements in your CTR will come from aligning the offer in your ad to the search intent behind your keywords.

You want to have separate offers/ads for the different...
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