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Search: Posts Made By: Matt Ausin
Forum: Copywriting 11th August 2014, 09:41 PM
Replies: 13
Views: 1,007
Posted By Matt Ausin
Re: Help A Newbie Out For A Second...

For starters, don't give your services away for $1.

You don't want the clients you'll attract that way. They're going to be bottom-feeding idiots that won't even run your copy and writing for...
Forum: Copywriting 6th August 2014, 10:05 PM
Replies: 37
Views: 2,180
Posted By Matt Ausin
Re: Letter for my copywriting business

As a copywriter, especially when you get to mid-tier and upwards ($$ per sales letter or however you want to measure it) you're paid to come up with unique angles. Often in insanely saturated...
Forum: Copywriting 29th May 2014, 09:54 PM
Replies: 42
Views: 2,378
Posted By Matt Ausin
Re: Why so many copywriters play guitar

I'm pretty sure the % of janitors, plane pilots and retail workers playing guitar is about the same too. Lots of people play guitar is all.
Forum: Copywriting 8th February 2014, 12:13 AM
Replies: 19
Views: 1,243
Posted By Matt Ausin
Re: Cost of copywriter

Dear Lord, how do you both know he intends to write in English?

(and if you come back with "well why is he posting in an English speaking forum then", it might be because francophone - just making...
Forum: Copywriting 27th January 2014, 03:25 AM
Replies: 11
Views: 712
Posted By Matt Ausin
Re: Could someone rate this headline I thought of.

****, dude, at least fix the typo for starters

as for the rest of it... it looks dated, wordy, the "quit your job" angle has been done to death, nobody is gonna believe you that "you've compiled...
Forum: Copywriting 16th January 2014, 08:29 AM
Replies: 2
Views: 564
Posted By Matt Ausin
Re: Any script like WriteAid.net

**** me, you take "in excess of 100 jobs a day" and $33 a month seems overpriced?
Forum: Copywriting 13th January 2014, 02:07 AM
Replies: 12
Views: 908
Posted By Matt Ausin
Re: Tips to Produce Highly Engaging Facebook Posts

tip #1: Don't use sentences like "produce highly engaging facebook ads".

tip #2: you'll get more response to pictures than to long posts

tip #3: get your drama on
Forum: Copywriting 13th January 2014, 01:54 AM
Replies: 5
Views: 1,492
Posted By Matt Ausin
Re: Direct Mail Swipe File

You want the "Million Dollar Mailings" book.
Forum: Copywriting 31st December 2013, 12:20 AM
Replies: 9
Views: 1,252
Posted By Matt Ausin
Forum: Copywriting 31st December 2013, 12:19 AM
Replies: 17
Views: 1,027
Posted By Matt Ausin
Re: Help a confused rookie today

Sometimes I can't believe how nice people can be on this board.

OP, your language is miles away from where it needs to be to write copy that converts. At least from what I see here.

OP, the...
Forum: Copywriting 11th September 2013, 12:03 AM
Replies: 9
Views: 990
Posted By Matt Ausin
Re: A Copywriters Crisis of Conscience

You could say his temper is...

Smoking hot.

http://boourns.dynu.net/thumb/pics.526025.jpg
Forum: Copywriting 29th August 2013, 11:51 PM
Replies: 15
Views: 767
Posted By Matt Ausin
Re: Do you write copy in word or directly to the sales page

It takes some getting used to, but these days if it's meant for web, I just create copy along with HTML/CSS as I go. I'm one of those copywriters who write/edit at the same time, so adding <p>, <hX>,...
Forum: Copywriting 13th June 2013, 05:20 AM
Replies: 10
Views: 812
Posted By Matt Ausin
Re: Top copywriting controversies

Copying shit out by hand comes to mind.
Forum: Copywriting 31st May 2013, 11:59 AM
Replies: 9
Views: 974
Posted By Matt Ausin
Re: I'm so very sorry...

I grabbed the book (Thanks, Mal!)

And it just as well might have been about gardening.

I don't care about publishing ebooks one bit. But the writing is brilliant. Actually, it pushed me to redo...
Forum: Copywriting 29th May 2013, 06:17 AM
Replies: 34
Views: 1,839
Posted By Matt Ausin
Re: Trust me Dude, I'm Lying

... and got it. That was fast :) Thanks!
Forum: Copywriting 29th May 2013, 05:28 AM
Replies: 34
Views: 1,839
Posted By Matt Ausin
Re: Trust me Dude, I'm Lying

Hey, this looks cool - can I have it too? :)
Forum: Copywriting 28th May 2013, 09:14 AM
Replies: 17
Views: 1,040
Posted By Matt Ausin
Re: Critique my sales thread

dude, my title is shit. I was trying to give you a direction is all :)
Forum: Copywriting 27th May 2013, 10:46 PM
Replies: 17
Views: 1,040
Posted By Matt Ausin
Re: Critique my sales thread

Why remove it? It's the truth and that thing has the tendency to come out eventually.

Instead, why don't you take a different angle? You know, the know-it-all-black-belt-hypemaster isn't the only...
Forum: Copywriting 4th May 2013, 09:20 PM
Replies: 18
Views: 1,154
Posted By Matt Ausin
Re: If I only had about an hour a day for copywriting...

Copywriters are the only writers (as far as I know) who believe writing can be improved by copying stuff out by hand.

Poets don't do that. Novelists don't do that. Screenwriters don't do that....
Forum: Copywriting 26th April 2013, 12:58 AM
Replies: 15
Views: 920
Posted By Matt Ausin
Re: Stupid agencies that don't know nothin' about conversions

Exactly, exactly, exactly. Awesome response. Thank you.
Forum: Copywriting 25th April 2013, 02:52 AM
Replies: 15
Views: 920
Posted By Matt Ausin
Stupid agencies that don't know nothin' about conversions

What's with the agency bashing?

The general discourse over here seems to be that "we, freelancers" possess some kind of knowledge that "they, agencies" do not.

That "they" are wasting client's...
Forum: Copywriting 24th February 2013, 12:35 AM
Replies: 14
Views: 695
Posted By Matt Ausin
Re: critique my sales page?

30 cymbals so you can create songs so magical it'll be like fairies tickling asshair of rainbow colored unicorns.

Yeah, right. (Although if you can keep that up for the whole page, it might be...
Forum: Copywriting 16th January 2013, 05:36 AM
Replies: 7
Views: 1,038
Posted By Matt Ausin
Re: Headlines that Sell

You should also consider that more attention doesn't always equal more sales. (Apparently, in your case it worked - and that just confirms that you should test everything)
Forum: Copywriting 16th January 2013, 12:48 AM
Replies: 8
Views: 695
Posted By Matt Ausin
Re: Who Else Wants to Create a Killer Headline?

I don't think I've ever used it in a 'production' piece (for what it's worth).

But I've found if I'm sitting in front of my computer... the cursor is blinking... and no words are coming out...
...
Forum: Copywriting 15th January 2013, 12:25 AM
Replies: 26
Views: 2,421
Posted By Matt Ausin
Re: Copywriting mastermind?

+1 for Colin's Cult of Copy. :)

It's awesome.
Forum: Copywriting 11th January 2013, 11:31 PM
Replies: 23
Views: 930
Posted By Matt Ausin
Re: Is Copy Dead Or Not?

We all know that writing long ass copy isn't the only thing copywriters do.

Who do you think writes most Facebook and Twitter posts for companies? Copywriters.

(Someone already mentioned videos...
Forum: Copywriting 2nd January 2013, 09:03 AM
Replies: 24
Views: 1,766
Posted By Matt Ausin
Re: The Secret to Writing Converting Copy

No, it's not that. Others have better musical taste is all. :D

Sorry, you kinda walked into this one :)
Forum: Copywriting 21st December 2012, 03:08 AM
Replies: 52
Views: 2,527
Posted By Matt Ausin
Re: What about this sales page?

You don't really understand what Mark wants from you, do you?

For God's sake, the man is giving you free coaching right here on this thread and you can't be bothered to type up a couple o'hundred...
Forum: Copywriting 17th December 2012, 10:39 PM
Replies: 18
Views: 1,211
Posted By Matt Ausin
Re: Need a good coppy man who doesn't charge a fortune

I'm not saying anything more but you REALLY have to do the due diligence with that seller.
Forum: Copywriting 17th December 2012, 10:36 PM
Replies: 18
Views: 1,211
Posted By Matt Ausin
Re: Need a good coppy man who doesn't charge a fortune

To OP:
http://25.media.tumblr.com/tumblr_maz6cc3TN41qmnw3vo1_400.jpg
Forum: Copywriting 30th November 2012, 11:53 PM
Replies: 109
Views: 6,388
Posted By Matt Ausin
Re: Top 10 list of overused words for 2012

Marketing phrases that have lost their meaning. - YouTube (http://youtu.be/W1gv9EXqRHA)
Forum: Copywriting 2nd November 2012, 01:31 AM
Replies: 23
Views: 1,363
Posted By Matt Ausin
Re: Thank God for RedBull

Isn't it... like... easier to plan your day and get a good nights sleep?

... Who am I kidding. *SLURP*.
Forum: Warriors For Hire 31st October 2012, 03:20 AM
Replies: 230
Views: 29,203
Posted By Matt Ausin
Re: Talented web design/development team accepting PART TIME/PROJECT BASIS/FULL TIME requests :

I've commissioned the services of Dipak and his team to do an incredibly difficult project.

To give you an idea...


it's an in-house membership site engine - so there's no help online,...
Forum: Copywriting 18th September 2012, 07:21 AM
Replies: 12
Views: 939
Posted By Matt Ausin
Re: Please critique my salesletter (for a product that doesn't exist yet :)

It made me want to know how to build one.

So it's good :)
Forum: Copywriting 23rd August 2012, 09:53 PM
Replies: 22
Views: 1,112
Posted By Matt Ausin
Re: Sales Copy Review: Please Grill My A**!!

Thing is...

If your angle is "funny content" - why oh why are you selling it using a sales letter that is NOT funny at all? It's boring to be honest.

After reading your salesletter... I don't...
Forum: Copywriting 10th August 2012, 12:02 AM
Replies: 26
Views: 1,002
Posted By Matt Ausin
Re: Critique This Sales Copy 2.0

Are the newbies that dream about online riches really your target market? In that case, this one might somewhat work.

Except that you go on and on and on about yourself, and very little about how...
Forum: Copywriting 27th July 2012, 10:36 PM
Replies: 13
Views: 885
Posted By Matt Ausin
Re: Direct mail has never been more direct

In this case, photoshopping it would still require a picture of each house. And my estimation is that photoshop wizardry would take more time than simply parking a car in someone's driveway.
...
Forum: Copywriting 27th July 2012, 12:25 PM
Replies: 13
Views: 885
Posted By Matt Ausin
Direct mail has never been more direct

I don't usually do this, but I had to share this here :)

Agency shoots and prints a custom direct mail piece for every house in a rich neigborhood..

Great Direct Mail Piece Puts a Porsche in...
Forum: Mind Warriors 18th July 2012, 02:06 AM
Replies: 38
Views: 990
Posted By Matt Ausin
Re: Which Type Are You?

Now I wonder if anyone is going to fit themselves in something other than #3.

Oh don't we all like to think how intelligent we are. (By the way, since I'm a big pussy when it comes to internet...
Forum: Main Internet Marketing Discussion Forum 9th June 2012, 01:54 AM
Replies: 155
Views: 5,039
Posted By Matt Ausin
Re: Could Using Wordpress Be Damaging Your Business

I think Google guys are smart enough to think of a way to use the huge footprint WP leaves without sacrificing the rankings of quality sites that run on WP.

As an example, you could penalize the...
Forum: Main Internet Marketing Discussion Forum 29th May 2012, 01:37 AM
Replies: 7
Views: 412
Posted By Matt Ausin
Re: Is it just me or do you hate it when...

You might not like it, but any activity is good activity. Basic PR/Sales. :)
Forum: Main Internet Marketing Discussion Forum 17th May 2012, 01:52 PM
Replies: 5
Views: 493
Posted By Matt Ausin
Re: Question About Skype Group Chats

They usually become hard to keep up, past information is hard to search and unless you either go into the Do Not Disturb mode or change the individual settings for a chat, gets distracting with it...
Forum: Copywriting 25th April 2012, 05:07 AM
Replies: 12
Views: 1,196
Posted By Matt Ausin
Here's what's really happening with the long sales letter..

Yet another thread about the fate and future of a long sales letter?

You decide, but know that while to most of you this is obvious, the rumor about the death of the long sales letter might be...
Forum: Main Internet Marketing Discussion Forum 9th March 2012, 11:37 AM
Replies: 77
Views: 3,308
Posted By Matt Ausin
Re: My Meeting with the FTC

Thanks a lot David for taking your time to post this.

Personally, I'm glad that FTC is at least thinking of cleaning all this up a bit. Will benefit us in the long run.
Forum: Main Internet Marketing Discussion Forum 9th March 2012, 11:28 AM
Replies: 50
Views: 2,612
Posted By Matt Ausin
Re: So is ClickBank gonna get shut down??

To those saying that Clickbank won't get shut down because it's big... don't you remember a couple of banks recently that were "too big to fail"?

But I wouldn't worry too much about it. Clickbank...
Forum: Copywriting 9th March 2012, 03:11 AM
Replies: 8
Views: 744
Posted By Matt Ausin
Re: Can you critique my website's salespage please?

First, before I start with the copy.. the design looks dated. It just doesn't feel like I'll be getting my $10 worth out of your book because I'm assuming it'll be the same as the design.

Then......
Forum: Copywriting 8th March 2012, 03:38 AM
Replies: 13
Views: 763
Posted By Matt Ausin
Re: Critique my website's sales letter

Come on, at least say "please" :D

Other than that.. It's not really clear what it is you're selling. You're all over the place. Profits? PLR idea? Done-for-you?

And comparing $4096 to $1... I...
Forum: Main Internet Marketing Discussion Forum 7th March 2012, 03:25 PM
Replies: 13
Views: 912
Posted By Matt Ausin
Re: Free advice and sales pitches: what’s the right mix in email marketing?

Free or paid, I like having a link in every one of my mails, because if the people on my list are used to seeing links from me, the CTR to paid offers is better. Some call it "training" your list,...
Forum: Copywriting 7th March 2012, 07:59 AM
Replies: 5
Views: 669
Posted By Matt Ausin
Re: Need for Speed

I've yet to see a client that will look past crappy quality just because they can get their letter soon.

However, that's not to say that a nice copy can't be done fast - if you have experience in...
Forum: Copywriting 7th March 2012, 07:47 AM
Replies: 38
Views: 1,091
Posted By Matt Ausin
Re: What Do You Think Of This As A Headline?

Holy sh*t that's a huge blob of red text :)

Indeed, try using less words..

At least split it up a bit - into a preheadline, main headline and subheadline. Right now its unreadable.
Forum: Copywriting 2nd March 2012, 01:53 PM
Replies: 14
Views: 696
Posted By Matt Ausin
Re: No matter what happens...

For me it's opening a new google doc > F11 to full screen (so that I don't see tabs of facebook/reddit and whatever else I've been using to procrastinate) and I let it rip.. First sentences are crap,...
Forum: Copywriting 1st March 2012, 02:07 PM
Replies: 2
Views: 591
Posted By Matt Ausin
Re: A question of a rookie

What Andy said..

Plus, if there's anything I have it in for, it's the practice of spinning texts and using that for link building. Good grief, why not create something that is actually worth...
Forum: Copywriting 28th February 2012, 02:16 AM
Replies: 22
Views: 1,178
Posted By Matt Ausin
Re: Why Are You a Copywriter?

I'm a copywriter because for me it wouldn't make sense to be anything else.

Because even when I'm not writing a paid gig.. I'm still writing.

Copywriting, for me, is something where I get to...
Forum: Main Internet Marketing Discussion Forum 27th February 2012, 02:56 PM
Replies: 9
Views: 659
Posted By Matt Ausin
Re: Subject Line - Any ideas?

Pull the Cosmo trick :)

Swipe the headlines their copywriters use, just modify them a bit to suit your niche.

Examples
Cosmo: The love mistakes even smart women make.
IM version: The site...
Forum: Main Internet Marketing Discussion Forum 27th February 2012, 01:29 PM
Replies: 26
Views: 1,833
Posted By Matt Ausin
Re: Is there a reason hardly anyone uses background music in pitch videos??

Here's the thing.

If you don't know how to put music to your video... Then don't do it.

And I'm not talking about your technical ability to plunk a piece of music into your video editing...
Forum: Copywriting 27th February 2012, 04:02 AM
Replies: 61
Views: 20,945
Posted By Matt Ausin
Re: Michael Masterson copywriting course (AIWA)- anyone has any experience on it?

I haven't seen that course, but it is aimed at complete beginners, right?

That is my big problem with it.

There is nothing easier than putting together a fluffed up "course" for beginners and...
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