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Search: Posts Made By: Robert_Rand
Forum: Copywriting 17th October 2015, 03:09 PM
Replies: 44
Views: 1,462
Posted By Robert_Rand
Forum: Copywriting 17th October 2015, 12:06 PM
Replies: 44
Views: 1,462
Posted By Robert_Rand
Re: What's the difference between "persuasion" and "manipulation"?

The difference according to the dictionary is manipulation is done to achieve an ulterior motive.

This is the camp we fall in.

To make money.

Providing value and manipulation don't have...
Forum: Copywriting 2nd December 2014, 03:14 PM
Replies: 11
Views: 2,197
Posted By Robert_Rand
Re: How long should a VSL be for a $9 product?

Why cripple yourself with a $9 front end offer? Do you think $9 will convert 5x as well as $47? And don't you think your competitors have back-ends too?

Build enough value so you can slap a $47...
Forum: Copywriting 17th November 2014, 11:38 PM
Replies: 3
Views: 995
Posted By Robert_Rand
Re: VIDEO SALES LETTER QESTION!!!

HAVE ASWER FOR YOU!!! ;)

Start with a basic powerpoint video sales letter. All you need is powerpoint and camtasia. Or powerpoint and have someone else make the video (what I do).

Once you find...
Forum: Copywriting 17th November 2014, 07:47 PM
Replies: 34
Views: 3,138
Posted By Robert_Rand
Re: Can you guys help me make a life decision?

Based on your vocabulary and tone - you are doing well at 85k. I'd stick with that. It's very unrealistic for someone like you, with your attitude, to make 200k.

The fact that you would even ask...
Forum: Copywriting 23rd October 2014, 10:24 AM
Replies: 21
Views: 3,011
Posted By Robert_Rand
Re: Chris Haddad - live from my house tonight...

Brian, thanks for posting this!

Laser like intuition (and *current* real world results to back it up) into what actually drives conversions in the land of direct response marketing...
Forum: Main Internet Marketing Discussion Forum 18th October 2014, 12:04 PM
Replies: 2
Views: 412
Posted By Robert_Rand
How to Track Your Own Amazon Product Sales

Have you found a good solution for tracking advertising to your own amazon product page?

To be clear: I mean if you're advertising your own amazon product page from an external website like...
Forum: Copywriting 6th October 2014, 03:18 PM
Replies: 12
Views: 1,227
Posted By Robert_Rand
Re: Critique Request Unlimited Success Program

Personal development is tough. And if you look at anyone who's converting in this niche it's because they have authority and a following.

In this niche, the biggest thing people are buying is not...
Forum: Copywriting 10th September 2014, 11:51 AM
Replies: 46
Views: 1,255
Posted By Robert_Rand
Re: My Reputation Is More Important Than Hype - Can You Help?

No problem - I know my feedback was a little brash.

If you come away from this thread with anything, understand this: regardless of how legit your system is... you still need to SELL it. You need...
Forum: Copywriting 9th September 2014, 11:34 AM
Replies: 46
Views: 1,255
Posted By Robert_Rand
Re: My Reputation Is More Important Than Hype - Can You Help?

It appears as though the purpose of your post isn't to ask for feedback, whether you realize it or not. It's to defend your beliefs, voice your frustration with reality, and to justify your...
Forum: Copywriting 13th August 2014, 10:54 AM
Replies: 52
Views: 2,333
Posted By Robert_Rand
Re: Robin Williams: DEAD

Look, let me just say first and foremost - if you're satisfied with average (as measured by your actual real life circumstances) you'll probably hate me. And yes, probably think I'm an asshole.
...
Forum: Copywriting 12th August 2014, 01:52 PM
Replies: 52
Views: 2,333
Posted By Robert_Rand
Re: Robin Williams: DEAD

How is that relevant? Or you just feel the need to announce to everyone that you're broke?
Forum: Copywriting 28th July 2014, 04:12 PM
Replies: 10
Views: 989
Posted By Robert_Rand
Re: The Never-ending Search for that Hidden USP

Watch this and see if it helps: 8 "Stupid" Copywriting Tricks That Will Triple Your Conversions (Part 1) - YouTube
Forum: Copywriting 23rd July 2014, 10:32 AM
Replies: 13
Views: 878
Posted By Robert_Rand
Re: Is this good sales copy or just a well written article?

First off, congrats on your first 65 sales. That's usually the hardest part and certainly something to celebrate.

The issue here is that the copy is mediocre. It's that simple. The message to...
Forum: Copywriting 9th July 2014, 11:31 PM
Replies: 29
Views: 2,102
Posted By Robert_Rand
Re: Can A Non-Sleazy Dating Sales Page Work? Critiques Please!

I don't know. Depends on what your version of "sleazy" is.

Congrats on your new product - looks like you've done a nice job with it. Your offer needs some work though... Maybe for $7 but not $47....
Forum: Off Topic Forum 13th June 2014, 08:43 AM
Replies: 282
Views: 15,736
Posted By Robert_Rand
Re: 2013-2014 Official NBA Thread

If the Heat pick up Melo, I bet they don't even make the Finals next year.
Forum: Copywriting 20th May 2014, 10:38 PM
Replies: 35
Views: 2,859
Posted By Robert_Rand
Re: What the ultra rich know that you don't

It's always fun to see the strong emotional responses - positive or negative - people have to posts like this :) I love it. Good headline Adam. I definitely don't completely agree, but that doesn't...
Forum: Copywriting 25th March 2014, 10:10 PM
Replies: 23
Views: 1,279
Posted By Robert_Rand
Re: Is This the Best Salesletter Ever??

lol...

Needs work both in terms of content and design. But not completely terrible. The headline and sub-headline I think work - clear and direct.

I'd look into what your competitors that are...
Forum: Copywriting 13th March 2014, 11:53 PM
Replies: 25
Views: 1,065
Posted By Robert_Rand
Re: Which Sales Page Do You Like Better?

The 2nd one. It's not about like, it's just better. A lot better. They get their market. Your headline is "Go from NOTHING..." But your target market isn't at "nothing" - they've been trying to dunk,...
Forum: Copywriting 6th March 2014, 11:23 PM
Replies: 4
Views: 956
Posted By Robert_Rand
Re: Ad Copy KPI (CTR, Pages/vist, Bounce Rate, Conversion Rate)

Yes, I'd look into a call tracking and analytics solution.
Forum: Copywriting 6th March 2014, 10:54 PM
Replies: 4
Views: 956
Posted By Robert_Rand
Re: Ad Copy KPI (CTR, Pages/vist, Bounce Rate, Conversion Rate)

The biggest thing when you're starting out w/ a PPC campaign is to focus on which ads are generating conversions. People often fail to realize that two very similar ads going to the exact same...
Forum: Copywriting 29th January 2014, 07:17 PM
Replies: 20
Views: 1,210
Posted By Robert_Rand
Re: Still Only Getting 15% Opt In Rate

Hey. Just curious... how are your opt-ins backing out so far? People throw these big opt-in %'s around all the time, but the reality is 30% is very high. And the opt-in % in and of itself really...
Forum: Copywriting 7th November 2013, 10:44 PM
Replies: 42
Views: 2,732
Posted By Robert_Rand
Re: Who is the best ClickBank VSL copywriter?

Did you find someone yet?

Chris Hadaad is one name that comes to mind, although I don't think he's looking for clients anymore... at least not in that price range. Still, you might want to check...
Forum: Copywriting 4th September 2013, 06:30 PM
Replies: 51
Views: 1,679
Posted By Robert_Rand
Re: Offer/copy/list ratio --- HELP PLEASE!

[QUOTE=Mr. Subtle;8473262]

Financing is a copy element - Zero down at signing and 1% interest for 60 months.

/QUOTE]

Financing is an offer element; it's modifying how the product is offered,...
Forum: Copywriting 3rd September 2013, 07:46 PM
Replies: 51
Views: 1,679
Posted By Robert_Rand
Re: Offer/copy/list ratio --- HELP PLEASE!

I would agree with what Brian posted. Exact numbers don't matter but relevantly speaking, that's about right.

Offer is absolutely not just the product/service you're selling. It's also how...
Forum: Copywriting 21st August 2013, 08:21 PM
Replies: 45
Views: 2,220
Posted By Robert_Rand
Re: Dating Copywriters

All of the comments here assume her words are gospel - that these people she dated are in fact "bad" or in the wrong.

But in reality... that's probably not reality. Rarely are conflicts black and...
Forum: Off Topic Forum 18th June 2013, 09:53 PM
Replies: 457
Views: 14,376
Posted By Robert_Rand
Re: The 2012-2013 Official NBA Thread

Why didn't the Spurs foul on that last possession??????????? (in regulation)

I never understand why teams don't do that lol
Forum: Copywriting 18th June 2013, 05:53 PM
Replies: 62
Views: 3,805
Posted By Robert_Rand
Re: Do you do what Ben Settle says?

I don't think anyone is disputing the power of proof. It's this that people disagree with:



Frank Kern had a very involved launch, leveraging all kinds of tactics - likability being at the top...
Forum: Off Topic Forum 3rd June 2013, 08:10 PM
Replies: 457
Views: 14,376
Posted By Robert_Rand
Re: The 2012-2013 Official NBA Thread

Spoelstra definitely owes Vogel a nice Christmas card this year for pulling George and Hibbert during the first half.

If the Heat win, that was the game.
Forum: Copywriting 21st May 2013, 10:09 PM
Replies: 21
Views: 944
Posted By Robert_Rand
Re: My Squeeze Page is converting Terribly.. Any Advice???

Shawn,

I agree 100%. It's sad how many people are so ignorant.

Pitbulls are freakin' awesome. I once dated a girl for 1-2 months longer than I probably would've just because me and her dog...
Forum: Main Internet Marketing Discussion Forum 20th May 2013, 11:05 AM
Replies: 1
Views: 287
Posted By Robert_Rand
Do you know how to do this? (checkout question)

Where they enter all of their info on the landing page... and then on the next page are presented with the order options and enter their credit card information.

Is there a premade solution for...
Forum: Copywriting 11th April 2013, 02:04 PM
Replies: 26
Views: 988
Posted By Robert_Rand
Re: Need Help With Sales Letter

Yes, I'm familiar with the niche. Back in my early 20's I was looking for a bizop and tried lots of things, including Real Estate Investing. I even ordered hundreds of we buy houses signs so I do...
Forum: Copywriting 10th April 2013, 01:26 PM
Replies: 6
Views: 1,107
Posted By Robert_Rand
Re: FREE million dollar swipe file.

Nice. Yes that "Atlanta Housewife Investigated and Almost Arrested For Losing 73 Pounds" ad is red hot... and the headline made me smile :)
Forum: Copywriting 10th April 2013, 12:51 PM
Replies: 26
Views: 988
Posted By Robert_Rand
Re: Need Help With Sales Letter

OK :)

Frankly, I think the whole thing is weak and way too thin for a $2,000 offer.

First off, you need a better opening. You never really engage or open the conversation.

Let them know you...
Forum: Copywriting 2nd April 2013, 12:47 AM
Replies: 7
Views: 1,209
Posted By Robert_Rand
Re: The X Factor of Marketing - How To Create Video Sales Letters That Convert

William Goldman has had a brilliant career, no doubt about that. And I do agree that you never truly know what's gonna work. But that quote shoves off too much responsibility to be relevant to direct...
Forum: Copywriting 31st March 2013, 01:08 AM
Replies: 7
Views: 1,209
Posted By Robert_Rand
The X Factor of Marketing - How To Create Video Sales Letters That Convert

The success of any direct marketing campaign is routinely broken down into 3 distinct categories:

1) The List
2) The Offer
3) The Copy

But there's something most people never talk about......
Forum: Copywriting 21st March 2013, 10:58 AM
Replies: 8
Views: 823
Posted By Robert_Rand
Re: My thoughts on VSLs vs. written sales letters

To give your personal preferences more weight than those of the marketplace as a whole is egotistical and foolish.

Moreover, it isn't about preferences - it's about what people respond to.

I...
Forum: Copywriting 21st March 2013, 10:09 AM
Replies: 8
Views: 823
Posted By Robert_Rand
Re: My thoughts on VSLs vs. written sales letters

This make sense. You can always get started with a sales letter if cost is an issue.



However, in response to this:



I have two simple questions for you (or anyone else)
Forum: Copywriting 17th March 2013, 02:48 PM
Replies: 24
Views: 1,359
Posted By Robert_Rand
Re: Critique Request: Screenwriting Analysis Sales Letter

Hey Tim,

Congrats on completing your sales letter :)

I can see you've incorporated a lot of the advice you received from your previous post, and I also see some things you've added from some...
Forum: Copywriting 14th March 2013, 05:37 PM
Replies: 10
Views: 805
Posted By Robert_Rand
Re: Combination of written/video for sales letters?

Here's the question you need to ask:

Does the prospect know something is for sale before they hit the site?

If they do, then I'm leaning towards the combination.

If someone is searching for...
Forum: Copywriting 12th March 2013, 10:43 PM
Replies: 20
Views: 740
Posted By Robert_Rand
Re: The copy

Steve,

I think a lot of marketers overlook this. "Likeability" can be very powerful.

I don't necessarily disagree with other opinions here. The objective of sales copy is not humor. Of course...
Forum: Copywriting 11th March 2013, 10:13 PM
Replies: 19
Views: 1,050
Posted By Robert_Rand
Re: Copywriting... on a business card?

"Do the thing you fear, and the death of fear is certain."
-Emerson

"Everything you want is just outside your comfort zone."
-Robert Allen

:)
Forum: Copywriting 10th March 2013, 11:16 PM
Replies: 11
Views: 1,002
Posted By Robert_Rand
Re: If you’re scouring the Warrior Forum for a Copywriter, please read…

That's the exact opposite of modus-operandi for top copywriters - or for that matter, top professionals in any industry. You call up ____________(insert well known copywriter's name) for a quote and...
Forum: Copywriting 7th March 2013, 09:52 PM
Replies: 19
Views: 1,050
Posted By Robert_Rand
Re: Copywriting... on a business card?

Hey Ben,

That sounds like an awesome adventure. I've always wanted to visit Charleston.

Quite frankly though - I think you're going to be disappointed with your results.

The idea of selling...
Forum: Copywriting 4th March 2013, 09:37 PM
Replies: 24
Views: 5,924
Posted By Robert_Rand
Re: Chris Haddad's Latest VSL...

I think the offer is a lot weaker than his others. I mean... I could be mistaken... but I don't think a long distance relationship is that appealing to most people.

I still give them credit for...
Forum: Copywriting 3rd March 2013, 10:31 PM
Replies: 24
Views: 5,924
Posted By Robert_Rand
Re: Chris Haddad's Latest VSL...

Fantastic opening. He makes an irresistible offer within the first minute. I also found it interesting how quickly he introduces the product (around 12 minutes in) and then proceeds to close hard for...
Forum: Copywriting 28th February 2013, 10:29 PM
Replies: 38
Views: 1,251
Posted By Robert_Rand
Re: Another boring-ass video?

Mainly because it's being seen by people who already see the speaker as credible. In other words: warm traffic. From his list or other respected "gurus".
Forum: Copywriting 25th February 2013, 12:41 PM
Replies: 7
Views: 1,727
Posted By Robert_Rand
8 “Stupid” Copywriting Tricks That Will Triple Your Conversions

I came across this presentation by Chris Hadadd:

Presentation Part 1 (http://www.mindvalleyinsights.com/8-stupid-copywriting-tricks-part-1/)

Powerful insights... and the guy is pretty damn...
Forum: Copywriting 20th February 2013, 02:59 AM
Replies: 33
Views: 1,340
Posted By Robert_Rand
Re: A Headline That Works

Yes, I think it does. Personally I'd go a size smaller and change it to Arial or Arial Narrow. But really... I wouldn't worry too much about it. I recently changed the font on a sales page from Times...
Forum: Copywriting 20th February 2013, 02:05 AM
Replies: 33
Views: 1,340
Posted By Robert_Rand
Re: A Headline That Works

Upon second glance, it looks fine. It just appears that way in a few places due to the font you're using... Cheers
Forum: Copywriting 19th February 2013, 03:35 PM
Replies: 33
Views: 1,340
Posted By Robert_Rand
Re: A Headline That Works

Where's the traffic coming from? It makes a big difference. Are you looking for more clients from WF, or actual brick and mortar local businesses?

In either case, I think what you have right now...
Forum: Copywriting 12th February 2013, 06:38 PM
Replies: 6
Views: 1,030
Posted By Robert_Rand
Re: Richard Armstrongs Free Direct Mail Sample Book

His book "God Doesn't Shoot Craps" (which I read thanks to a recommendation from someone here, forgot who) is pretty entertaining :)
Forum: Off Topic Forum 10th February 2013, 03:15 PM
Replies: 457
Views: 14,376
Posted By Robert_Rand
Re: The 2012-2013 Official NBA Thread

Lakers are such a disaster.

The problem is clearly D'Antoni and Howard. I don't know how that isn't blatantly obvious to everyone. Howard is not going to get a ring, ever. Me, me, me players......
Forum: Copywriting 9th February 2013, 09:33 PM
Replies: 6
Views: 852
Posted By Robert_Rand
Re: Copywriters for Banner Ads

Yes - come up with some good copy and instruct your designers to create banners that emphasize it... But c'mon, you already knew that, right? :)


This is true...



The last thing you need...
Forum: Copywriting 3rd February 2013, 11:25 PM
Replies: 48
Views: 1,256
Posted By Robert_Rand
Re: How Well Do You Build Emotion? (With Superbowl Commercial Video)

Definitely - I thought that was very well done... I bet it resonated with a lot of people.

I thought the two best commercials were that one, and Leon Sandcastle lol

I definitely missed many, if...
Forum: Copywriting 1st February 2013, 08:41 PM
Replies: 9
Views: 598
Posted By Robert_Rand
Re: My title doesn't convince me

I'd avoid the word "beginners" like the plague... Unless you're creating a PLR product ;)
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