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Search: Posts Made By: Drez
Forum: Copywriting 9th February 2015, 11:31 AM
Replies: 6
Views: 1,241
Posted By Len Bailey
Tip Makepeace-Bly swipe for your collection...

Found this while cleaning up old jumpdrives, and thought I'd share. It's the bookalog version of collaboration between Clayton Makepeace and Bob Bly. Those of you who used to read The Total Package ...
Forum: Copywriting 4th February 2015, 09:29 PM
Replies: 16
Views: 4,458
Posted By TakenAction
Gary Halbert Letters

Hey all,

I have been trying to find a full list (in order) of all the Gary Halbert letters to date

I finally found a source below with the PDF of the letters in order!
...
Forum: Copywriting 6th December 2014, 10:36 AM
Replies: 2
Views: 902
Posted By shawnlebrun
What I Personally Do after Submitting a Client Proposal...

We all want to be liked.

And we all want WHAT we want... and it bugs the shit out of us if
we don't get that.

Unfortunately... when something you want or need is in short supply, it can cause...
Forum: Copywriting 2nd January 2014, 06:20 PM
Replies: 16
Views: 2,205
Posted By shawnlebrun
TV Pitchmen Selling Secrets... anyone try?

Not sure if Mark Dresner is still here on the WF, but he runs a pretty neat swipe file site (advertisingcopyswipes.com) that offers up some free swipes for those copywriters interested.

I just...
Forum: Copywriting 17th October 2013, 07:58 PM
Replies: 3
Views: 523
Posted By Len Bailey
Re: Some checklists from the world's best copywriters

Thanks for the share. Here's another one for you:

Clayton Makepeace's legendary "37-point Acid Test For Direct Response Copy...
Forum: Copywriting 19th September 2013, 12:06 PM
Replies: 0
Views: 2,076
Posted By Len Bailey
Arrow Clayton Makepeace Mega-Swipe... Enjoy!

Hey Warriors!

Many of you know the value of a solid swipe file. And no doubt your files already include numerous swipes from Clayton Makepeace. But here's one you may not have in your...
Forum: Copywriting 20th August 2012, 11:59 PM
Replies: 4
Views: 2,028
Posted By RickDuris
How to put graphical characters in your email subject line

Crack programmer Paul Galloway put this little utility together -- it allows you to generate the code required for inserting little graphical characters in your email subject lines.
...
Forum: Copywriting 30th September 2011, 04:55 AM
Replies: 5
Views: 1,847
Posted By ewenmack
100 million books sold with these headlines

http://www.masterkeymarketingwarriors.com/products/copywriting/haldeman-julius/FirstHundredMillion.pdf

On the list of books recommended to marketers and copywriters by Doberman Dan,
is this book,...
Forum: Copywriting 13th September 2011, 06:26 PM
Replies: 6
Views: 1,074
Posted By jasondinner
Re: Where Can I get Classic Sales Letter to Read on the web?

Drez who hangs out in here a lot has a cool site with a lot of classics

advertisingcopyswipes.com (http://advertisingcopyswipes.com/)
Forum: Copywriting 24th August 2011, 08:06 AM
Replies: 30
Views: 1,734
Posted By gjabiz
An 80s revelation that may help (or may not)

Philip,

LOTS of advice here, pick out what suits your personality and goals. Now then...advice...

Perhaps this true story may help you THINK about what you want to do.

I was waking up when...
Forum: Copywriting 15th August 2011, 03:35 PM
Replies: 24
Views: 765
Posted By MikeHumphreys
Re: Is this your opinion on launch sequence copywriting?

Yes, I've done launches like this. The pitch video should be done but by someone with some copywriting skills (vs. just "winging it) to maximize your chances of a strong conversion rate.

A good...
Forum: Copywriting 9th August 2011, 08:34 PM
Replies: 18
Views: 1,543
Posted By ewenmack
Direct mail controls galore from a guy you probably never heard of

The paper and ink world is still very much alive.

Here's a living master of direct mail who flies under the radar it seems here.

Yep even controls at Rodale.

Oodles of his work and even lays...
Forum: Copywriting 18th July 2011, 10:50 PM
Replies: 25
Views: 2,040
Posted By MikeHumphreys
Re: Gene Schwartz Health Secrets Book Copy Swipe File Example

Bzztt.... wrong.

It worked based on the target market's mindset, the economy, etc. at that time (1968).

If Gene were alive, he'd write the ad based on the current environment.

No ad or...
Forum: Copywriting 18th July 2011, 10:46 PM
Replies: 25
Views: 2,040
Posted By ewenmack
Re: Gene Schwartz Health Secrets Book Copy Swipe File Example

I believe so Alex, because he uses Gary Bencivenga's rule, "Never make a claim that can't be backed up by the size of the proof".

In this ad he sets the stage before making the claim with...
Forum: Copywriting 3rd July 2011, 03:04 PM
Replies: 16
Views: 2,690
Posted By Len Bailey
Arrow Re: Makepeace Desktop Copy Coach for $100

The product was updated somewhat and tightened up for typos, etc. when it was re-released. And the bonus webinars were reformatted to play smoother on both computer screens and TVs. But otherwise,...
Forum: Copywriting 1st July 2011, 08:33 PM
Replies: 16
Views: 2,690
Posted By MikeHumphreys
Re: Makepeace Desktop Copy Coach for $100

Mark,

I have an email saved on my laptop's Outlook from Wendy Makepeace that explained the difference but it would take me awhile to dig it out.

What I remember was that Tony Flores rewrote...
Forum: Copywriting 27th June 2011, 07:33 PM
Replies: 3
Views: 949
Posted By max5ty
Re: Gambling Copy Example Swipe File | Free Download

Thanks for the ad, always nice to have more swipe files.
Forum: Copywriting 27th June 2011, 07:12 PM
Replies: 3
Views: 949
Posted By brandon_holcomb
Re: Gambling Copy Example Swipe File | Free Download

@Drez Just signed up looks like some excellent examples.
Forum: Copywriting 26th June 2011, 08:37 AM
Replies: 43
Views: 1,617
Posted By gjabiz
A good question...and I have mixed opinions

First off, I claim NO knowledge of what anyone else is doing if I haven't personally spoke to them...my last conversation with Dan Kennedy was a while back at the track where I shouted at him: "Come...
Forum: Copywriting 25th June 2011, 11:34 AM
Replies: 43
Views: 1,617
Posted By RickDuris
Re: What's the "exit strategy" for a Copywriter?

No self-respecting copywriter would ever, in a billion years, think that thought.

That's why Ted Nicholas, at 90+ years young, is still writing and teaching copy.

That's why 80 something...
Forum: Copywriting 23rd June 2011, 05:04 PM
Replies: 30
Views: 1,377
Posted By Daniel Scott
Re: Can you get quality copywriter for under $500?

If you were a killer copywriter...

Someone who was confident their copy converts, and had generated millions for their clients...

Would you write a letter for $500?

-Daniel
Forum: Copywriting 22nd June 2011, 07:56 PM
Replies: 4
Views: 1,351
Posted By max5ty
Re: Golf copy example | Swipe file | 20-year control

Hey Drez, great site - lots of interesting info.

Thanks for all your hard work at sharing :)
Forum: Copywriting 7th June 2011, 09:40 AM
Replies: 8
Views: 843
Posted By RickDuris
Forum: Copywriting 31st May 2011, 03:51 PM
Replies: 22
Views: 1,596
"Feeling" words...

Thought you might like a few more words.

So, here’s a big list of “feeling” words.

Feeling Words (http://eqi.org/fw.htm)

Some are a bit heavy - but lots of them can give your copy that...
Forum: Copywriting 28th May 2011, 06:17 AM
Replies: 13
Views: 918
Posted By DougHughes
Re: Do mag-a-logs work for B2B?

Hi Drez, I haven't written any B2B magalogs. I have seen some but unfortunately I can't remember where. Actually I think it was for Hammer Nutrition trying to get retailers to offer the product.
...
Forum: Copywriting 27th May 2011, 11:42 PM
Replies: 13
Views: 918
Posted By briancassingena
Re: Do mag-a-logs work for B2B?

I don't know if there are many going around, but you or I could find out. The point is, you're asking the wrong question.

The question should be: How can I make magalogs work for ME?

Who is my...
Forum: Copywriting 23rd May 2011, 03:26 PM
Replies: 8
Views: 4,226
Posted By TrafficGuy Claude
Re: Gary Bencivenga Free Swipe file copy example (no opt-in)

Hey man,

This is an awesome site. I love it! Thanks for sharing and you're absolutely insane to be giving this away for free!
Forum: Copywriting 23rd May 2011, 10:20 AM
Replies: 8
Views: 4,226
Posted By kellyburdes
Re: Gary Bencivenga Free Swipe file copy example (no opt-in)

Drez you've been giving out some awesome stuff lately, thank you!

The swipes you give out free from your signature are also awesome, hopefully everyone is taking you up on it them.
Forum: Copywriting 19th May 2011, 10:09 PM
Replies: 4
Views: 729
Posted By RickDuris
Re: Re-Writing Sales Letters Question

In terms of handwriting ads and building swipe files, these are the most popular online:



There's a rather new WF gentleman who's handle is Drez. He's building out this site:
...
Forum: Main Internet Marketing Discussion Forum 26th April 2011, 07:55 AM
Replies: 5
Views: 1,329
Posted By Ruth P
Re: Premium Web Cart?

I am using it at the moment, and I agree that being able to run it on multiple sites is a huge plus. In my experience it works quite well and where they have been a few small issues, they have...
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