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Search: Posts Made By: Drez
Forum: Copywriting 26th January 2015, 12:49 PM
Replies: 16
Views: 3,844
Posted By Drez
Arrow Re: Who Wrote The Current Pimsleur Approach VSL?

If you go to the video on YouTube you can get the Google generated transcript. It has a bunch of mistakes but it's a useful starting point.

To get the transcript click on the "More" link under the...
Forum: Copywriting 25th September 2014, 04:26 PM
Replies: 7
Views: 956
Posted By Drez
Re: Formatting questions

Depending on the piece I'll sometimes include a "Copywriter's Rough".

This is a simple sketch-like design meant to show how I envisioned (in general) the final piece to look.

However, I don't...
Forum: Copywriting 24th September 2014, 07:00 PM
Replies: 17
Views: 927
Posted By Drez
Re: Question about hiring a copywriter.

Here's a sample mutual confidentiality agreement you may wish to use, edit and adapt.

Notice: I'm not a lawyer or in any way authorized to practice law or give legal advice. Please make sure to...
Forum: Copywriting 24th September 2014, 05:20 PM
Replies: 17
Views: 927
Posted By Drez
Re: Question about hiring a copywriter.

When a client gives me a product to write about I generally sign a confidentiality agreement.

This prevents disclosing business critical information and makes the client feel protected.

...
Forum: Copywriting 7th September 2014, 07:22 PM
Replies: 19
Views: 997
Posted By Drez
Re: Good sources for words that influence specific demographics?

This may not be what you had in mind, but it's a great synonym database/application called MobySaurus.

I've used this free software for years.

It hasn't been updated in quite some time. And...
Forum: Copywriting 3rd July 2014, 09:38 AM
Replies: 16
Views: 2,205
Posted By Drez
Lightbulb Re: TV Pitchmen Selling Secrets... anyone try?

Writing a script for a 30, 60 or 120 second Direct Response TV Video is easier when you follow a proven format.

Just like any direct response copy there are tried and true structures that work....
Forum: Copywriting 19th February 2014, 09:21 PM
Replies: 3
Views: 867
Posted By Drez
Arrow Re: Anyone have the Halbert "Berry Trim" Letter?

Here's a link to Gary Halbert's Berry Trim ad featuring former Dynasty star Geoffrey Scott

No opt-in needed to view and download this copy example

Gary Halbert: New Discovery From Asia Seems To...
Forum: Copywriting 6th June 2013, 01:19 PM
Replies: 9
Views: 855
Posted By Drez
Arrow How Americans Speak English Totally Differently From Each Other

My son sent this to me and I found it really interesting.

Even when we speak the same language (English) we can sometimes have trouble actually understanding each other.

Check out these maps...
Forum: Copywriting 23rd April 2013, 09:38 AM
Replies: 0
Views: 615
Posted By Drez
Arrow Magazine Subscription | Full Direct Mail Package | Free Copy Swipe File Download |

It's been quite some time since I've received a full direct mail package selling a magazine subscription.

So I figured I'd share it with y'all.

This is for Excellence Magazine and is targeted...
Forum: Main Internet Marketing Discussion Forum 19th June 2012, 05:54 PM
Replies: 16
Views: 1,143
Posted By Drez
Is the Camtasia Maintenance Agreement something new?

I've been using Camtasia for a few years now - and love it.

When I went to upgrade to V8 there was an option for a Maintenance Agreement.

Is this something new?

I recall periodically getting...
Forum: Copywriting 16th April 2012, 05:35 PM
Replies: 4
Views: 2,173
Posted By Drez
Arrow Gary Halbert Swipe File | Live Seminar Copy Example

Here's another great Gary Halbert copy sample for your personal swipe files.

It's a full page ad - with dense copy - promoting a live seminar (circa 1991).

There are testimonials from Jay...
Forum: Copywriting 26th October 2011, 07:09 PM
Replies: 7
Views: 1,772
Posted By Drez
Arrow Re: Jailed Copywriter Swipe File

Ralph Ginzburg's case was anything but clear cut ... and according to opinion (even at the time) seemed to disregard the interpretation of decency laws.

Here's an excerpt from the entry for Ralph...
Forum: Copywriting 24th October 2011, 09:14 AM
Replies: 7
Views: 1,772
Posted By Drez
Arrow Jailed Copywriter Swipe File

This copywriter was the Lenny Bruce of the publishing world.

In fact, Ralph Ginzburg pushed the edge of publishing AND copywriting so far that he - possibly - became a threat to "The Man".

His...
Forum: Copywriting 15th October 2011, 06:20 AM
Replies: 8
Views: 2,486
Posted By Drez
Arrow Re: Looking For Weight Loss Ads

Here's a weight loss ad I posted on the forum awhile back.

http://www.warriorforum.com/copywriting-forum/389439-weight-loss-copy-example-free-no-opt-copywriter-swipe-file.html
Forum: Copywriting 25th September 2011, 07:56 PM
Replies: 2
Views: 1,138
Posted By Drez
Arrow Charity / Not-For-Profit Direct Mail Package | Free Copy Swipe File

I realize I've been remiss in sharing samples from my Charity / Not-For-Profit swipe file.

Let me start off with this one for a very active national charity.

The swipe is a direct mail package...
Forum: Copywriting 12th September 2011, 07:05 PM
Replies: 2
Views: 628
Posted By Drez
Arrow Re: The Copywriter's Mindset

It can also keep the Federal Trade Commission from knocking on your door (if you "know" a claim isn't real)!
Forum: Copywriting 12th September 2011, 06:53 PM
Replies: 14
Views: 842
Posted By Drez
Arrow Re: One word that will increase your conversions

This was cited in the "weapons of influence" section of Robert Cialdini's must-have book, Influence, The Psychology of Persuasion.

He notes the experiment by Harvard social psychologist Ellen...
Forum: Copywriting 11th September 2011, 06:39 PM
Replies: 8
Views: 3,876
Posted By Drez
Arrow Re: Gary Halbert Classic Beauty Copy Swipe File | free Download

Your most welcome arfasaira.

I really enjoy going through my swipe file and plucking out really good examples to share.

Soon I plan to post copy gems from some "unknown" copywriting superstars!...
Forum: Copywriting 11th September 2011, 08:24 AM
Replies: 6
Views: 634
Posted By Drez
Arrow When a client "tweeks" your copy ...

How you deal with clients who want to "improve" your copy?

Do you:



Take the position, "they paid for it, let 'em do whatever they want with it"?

Push back, defend your copy and...
Forum: Copywriting 10th September 2011, 07:47 AM
Replies: 28
Views: 1,551
Posted By Drez
Arrow Re: What HOOKS the prospect like a helpless fish to bait?

I view the "hook" as your angle / viewpoint / theme of the product you're writing for.

It may evoke curiosity ... but ultimately it must hit at your prospect's core desires (what they actually...
Forum: Copywriting 7th September 2011, 07:58 AM
Replies: 8
Views: 3,876
Posted By Drez
Arrow Gary Halbert Classic Beauty Copy Swipe File | free Download

In my opinion this ad works well because it pushes lots of emotional buttons.

It's part of a series of ads for this beauty product (I think I have 5 different ads for this "schmutz" :) )

Add...
Forum: Copywriting 26th August 2011, 10:57 AM
Replies: 6
Views: 990
Posted By Drez
Re: 'Steal Wining Ads' Right NOW!

Have you checked out the free Gene Schwartz swipes I've posted?

I added a new one here last week (selling a live event) and other in the past.

Do a quick search and you'll grab some great ads...
Forum: Copywriting 25th August 2011, 04:32 PM
Replies: 2
Views: 589
Posted By Drez
Arrow Re: new swipe file copy?

Got any specific products or niches that you're looking for in mind?

Maybe I can come up with something - classic or modern - that fits the bill.
Forum: Copywriting 19th August 2011, 01:54 PM
Replies: 1
Views: 1,149
Posted By Drez
Arrow Gene Schwartz | Rare Seminar Copy Swipe File Example | Free download

I admit it, I really love reading (and studying) Gene Schwartz' copy.

In fact I recently "swiped" one of his headlines for a client sales letter. (You won't tell will you :D )

Anyway this is...
Forum: Copywriting 16th August 2011, 12:50 PM
Replies: 4
Views: 506
Posted By Drez
Arrow Re: Please tell me what a "control" is

This should answer your question.


Direct Response Glossary | MakepeaceTotalPackage.com (http://www.makepeacetotalpackage.com/copywriter-tools/direct-response-glossary/)
Forum: Copywriting 15th August 2011, 07:01 AM
Replies: 24
Views: 765
Posted By Drez
Arrow Re: Is this your opinion on launch sequence copywriting?

Actually EVERYTHING should be scripted - to some degree or another. But especially the offer video.

Jeff Walker points out that it critical to mention that you'll be offering a product later on,...
Forum: Copywriting 8th August 2011, 07:34 PM
Replies: 4
Views: 1,413
Posted By Drez
Arrow Re: Max Sackheim Swipe File | Classic Book-of-The-Month Club Copy Example

What WAS Gary Bencivenga's Max Sackheim story?
Forum: Copywriting 7th August 2011, 04:44 PM
Replies: 36
Views: 1,355
Posted By Drez
Arrow Re: Why is this ad so good?

Or how about this ad ...

It appeared WITHIN DAYS of the wedding. (It's actually a continuity program).

Like the ring ad it connects with people that are into famous people, royalty and want to...
Forum: Copywriting 6th August 2011, 11:58 AM
Replies: 4
Views: 1,413
Posted By Drez
Arrow Re: Max Sackheim Swipe File | Classic Book-of-The-Month Club Copy Example

Tracy, I think you're dead on with the authority because selections are made by "judges".

Using the word judges was brilliant.

Sackheim could have called them "experts", "critics" or something...
Forum: Copywriting 4th August 2011, 02:02 PM
Replies: 4
Views: 1,413
Posted By Drez
Arrow Max Sackheim Swipe File | Classic Book-of-The-Month Club Copy Example

Max Sackheim came up with a number of hugely successful marketing concepts during his career.

Perhaps the two most well know are: The Book-Of-The-Month Club and the "Negative Option" (of...
Forum: Copywriting 27th July 2011, 06:03 PM
Replies: 0
Views: 937
Posted By Drez
Arrow "Blind" Biz-Op Copy Swipe File Example | Free Download

There was some recent discussion here about "Blind" offers.

Well here's an example of one from waaay back in the dark ages of 1988.

The ad describes loads of benefits - and pushes lot of...
Forum: Copywriting 27th July 2011, 02:13 PM
Replies: 13
Views: 1,601
Posted By Drez
Re: Gary Halbert - Human Engineering - Can anyone explain this

Hey markwarrior7

It's not my website, just one I found in a Google search.
Forum: Copywriting 27th July 2011, 09:20 AM
Replies: 13
Views: 1,601
Posted By Drez
Arrow Re: Gary Halbert - Human Engineering - Can anyone explain this

Found some more Halbert videos from this same seminar here:

Gary Halbert (http://www.garyhalbertlive.com/)
Forum: Copywriting 20th July 2011, 07:17 AM
Replies: 4
Views: 523
Posted By Drez
Arrow Re: Need some tips on a salesletter

Just a couple of thoughts from a quick look at the site:

The headline does little to pull a reader into reading the rest of the copy. Is your target market lusting for Internet Marketing Coaching?...
Forum: Copywriting 19th July 2011, 03:11 PM
Replies: 12
Views: 898
Posted By Drez
Re: Talking about blind copy

I like using a "stick" campaign via an autoresponder series.

Each message reinforces why the person bought the product.

For example a message could points out some lesson, take-away or hidden...
Forum: Copywriting 19th July 2011, 09:48 AM
Replies: 25
Views: 2,040
Posted By Drez
Arrow Re: Gene Schwartz Health Secrets Book Copy Swipe File Example

Whoa … slow down there.

There's no disputing that Gene Schwartz was a brilliant copywriter and marketer.

Would he have adapted to modern-day changes? Undoubtedly.

In my mind the REAL...
Forum: Copywriting 18th July 2011, 03:54 PM
Replies: 25
Views: 2,040
Posted By Drez
Arrow Gene Schwartz Health Secrets Book Copy Swipe File Example

Gene Schwartz had an amazing ability to transform a book into something you could not afford to be without. And he did this time and time again.

He's another great example of a print ad Gene...
Forum: Copywriting 5th July 2011, 04:07 PM
Replies: 12
Views: 4,119
Posted By Drez
Arrow Re: Gary Halbert Copy Example | "Open Letter To Attractive Women ..." | Free Swipe File

It may have been over the top, but it did get him a girlfriend!
Forum: Copywriting 3rd July 2011, 10:15 PM
Replies: 9
Views: 2,169
Posted By Drez
Forum: Copywriting 1st July 2011, 09:00 PM
Replies: 16
Views: 2,690
Posted By Drez
Re: Makepeace Desktop Copy Coach for $100

Thanks Mike.

I also have the second year (issues 13-24) of The Screaming Eagle (discovered it late in the game). It was really disappointing to see it end.

-Mark
Forum: Copywriting 1st July 2011, 07:10 PM
Replies: 16
Views: 2,690
Posted By Drez
Arrow Re: Makepeace Desktop Copy Coach for $100

I own the original version of The Ultimate Desktop Copy Coach.

Does anyone know how the "revised" edition differs?
Forum: Copywriting 1st July 2011, 07:50 AM
Replies: 12
Views: 4,119
Posted By Drez
Arrow Gary Halbert Copy Example | "Open Letter To Attractive Women ..." | Free Swipe File

Here's one my favorite's from my Gary Halbert swipe file ...

This was a full page ad in a Florida newspaper calling for "Every Attractive Women In Miami Who Is Serious About Having A Career As A...
Forum: Copywriting 29th June 2011, 02:02 PM
Replies: 3
Views: 992
Posted By Drez
Arrow Re: HALP! Looking for Eugene Schwartz' "Sixty-Second Face Lift" for my swipe file...

Len,

Just sent you a PM -- I believe I have a copy of this ad.
Forum: Copywriting 29th June 2011, 10:22 AM
Replies: 10
Views: 652
Posted By Drez
Arrow Re: Marketing to Big Investors

I've done this kind of work before on the company side. Our goal was to establish credibility for the company and get their message out to potential investors.

In your case though it may require a...
Forum: Copywriting 29th June 2011, 09:11 AM
Replies: 10
Views: 652
Posted By Drez
Arrow Re: Marketing to Big Investors

Are they niching investors based on the types of investments they're interested in?

For example, Penny Stock investors are looking for potential for huge returns. And they are generally...
Forum: Copywriting 29th June 2011, 07:43 AM
Replies: 6
Views: 766
Posted By Drez
Arrow Re: Which thesaurus are you using?

I've been using Mobysaurus - a free PC program aimed at copywriters.

Here's a download link: Download Mobysaurus Thesaurus - Freeware Software - Tucows (http://www.tucows.com/preview/506400)
...
Forum: Copywriting 28th June 2011, 09:42 PM
Replies: 13
Views: 773
Posted By Drez
Re: Howdy Warriors Does this Funnel Suck?

It's not ONLY about how much money you claim someone can make. There are plenty of those "bold" and over-the-top style sales pages around.

The point is what does your prospect REALLY want?

Hit...
Forum: Copywriting 28th June 2011, 08:57 PM
Replies: 13
Views: 773
Posted By Drez
Arrow Re: Howdy Warriors Does this Funnel Suck?

Sorry to be blunt ...

In the copy you've got a "blind" offer that's really NOT irresistible. The bullets are weak and don't create a lot of desire. (vague and without deep benefits or oomph)
...
Forum: Copywriting 28th June 2011, 03:25 PM
Replies: 2
Views: 877
Posted By Drez
Forum: Copywriting 28th June 2011, 05:01 AM
Replies: 3
Views: 949
Posted By Drez
Arrow Re: Gambling Copy Example Swipe File | Free Download

Brandon makes sure to check out the other free swipes I've posted here on the WF too.
Forum: Copywriting 27th June 2011, 06:50 PM
Replies: 3
Views: 949
Posted By Drez
Arrow Gambling Copy Example Swipe File | Free Download

This ad for a gambling system uses some proven elements to sell the product.

For example the copywriter uses lots of specificity of past successes for proof elements. (He also makes a small...
Forum: Copywriting 25th June 2011, 09:45 AM
Replies: 7
Views: 820
Posted By Drez
Arrow Re: New Site - 100% Bounce Rate

Looks like you don't have too many answers to the posted questions - and therefore no GOOD reason for someone to signup, etc.

Why no go with a real Squeeze Page that "forces" people to sign up to...
Forum: Copywriting 23rd June 2011, 08:29 PM
Replies: 2
Views: 1,467
Posted By Drez
Re: Nutritional Supplement Copy Example For Your Swipe FIle

Hey Ewen.

I did not see this ad appear very broadly. In fact I only caught it in 2 or 3 publications at best. (And only a single insertion)

My swipe was from the USA Today's Sunday magazine...
Forum: Copywriting 23rd June 2011, 04:16 PM
Replies: 2
Views: 1,467
Posted By Drez
Arrow Nutritional Supplement Copy Example For Your Swipe FIle

This nutritional supplement copy example uses a news format very effectively (in my opinion).

The copywriter leverages a "fact" that had been widely publicized in newspapers and TV news at the...
Forum: Copywriting 21st June 2011, 04:03 PM
Replies: 6
Views: 986
Posted By Drez
Re: Copywriter Who Accepts Installment Payments?

Accepting progress payments based on achieving milestones can work out fine.

Generally I receive half up front (which is also a kill fee) and the balance upon delivery of the final draft (for...
Forum: Copywriting 20th June 2011, 06:40 PM
Replies: 4
Views: 1,351
Posted By Drez
Arrow Re: Golf copy example | Swipe file | 20-year control

The ad combines a lot of great triggers: "In the know", "Us against the man", etc.

Of course the editorial/news style gives it credibility (even at a subconscious level) even though it's label as...
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