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Search: Posts Made By: Drez
Forum: Copywriting 26th January 2015, 12:49 PM
Replies: 16
Views: 3,844
Posted By Drez
Arrow Re: Who Wrote The Current Pimsleur Approach VSL?

If you go to the video on YouTube you can get the Google generated transcript. It has a bunch of mistakes but it's a useful starting point.

To get the transcript click on the "More" link under the...
Forum: Copywriting 25th September 2014, 04:26 PM
Replies: 7
Views: 956
Posted By Drez
Re: Formatting questions

Depending on the piece I'll sometimes include a "Copywriter's Rough".

This is a simple sketch-like design meant to show how I envisioned (in general) the final piece to look.

However, I don't...
Forum: Copywriting 24th September 2014, 07:00 PM
Replies: 17
Views: 927
Posted By Drez
Re: Question about hiring a copywriter.

Here's a sample mutual confidentiality agreement you may wish to use, edit and adapt.

Notice: I'm not a lawyer or in any way authorized to practice law or give legal advice. Please make sure to...
Forum: Copywriting 7th September 2014, 07:22 PM
Replies: 19
Views: 997
Posted By Drez
Re: Good sources for words that influence specific demographics?

This may not be what you had in mind, but it's a great synonym database/application called MobySaurus.

I've used this free software for years.

It hasn't been updated in quite some time. And...
Forum: Copywriting 3rd July 2014, 09:38 AM
Replies: 16
Views: 2,205
Posted By Drez
Lightbulb Re: TV Pitchmen Selling Secrets... anyone try?

Writing a script for a 30, 60 or 120 second Direct Response TV Video is easier when you follow a proven format.

Just like any direct response copy there are tried and true structures that work....
Forum: Copywriting 19th February 2014, 09:21 PM
Replies: 3
Views: 867
Posted By Drez
Arrow Re: Anyone have the Halbert "Berry Trim" Letter?

Here's a link to Gary Halbert's Berry Trim ad featuring former Dynasty star Geoffrey Scott

No opt-in needed to view and download this copy example

Gary Halbert: New Discovery From Asia Seems To...
Forum: Copywriting 6th June 2013, 01:19 PM
Replies: 9
Views: 855
Posted By Drez
Arrow How Americans Speak English Totally Differently From Each Other

My son sent this to me and I found it really interesting.

Even when we speak the same language (English) we can sometimes have trouble actually understanding each other.

Check out these maps...
Forum: Copywriting 23rd April 2013, 09:38 AM
Replies: 0
Views: 615
Posted By Drez
Arrow Magazine Subscription | Full Direct Mail Package | Free Copy Swipe File Download |

It's been quite some time since I've received a full direct mail package selling a magazine subscription.

So I figured I'd share it with y'all.

This is for Excellence Magazine and is targeted...
Forum: Copywriting 16th April 2012, 05:35 PM
Replies: 4
Views: 2,173
Posted By Drez
Arrow Gary Halbert Swipe File | Live Seminar Copy Example

Here's another great Gary Halbert copy sample for your personal swipe files.

It's a full page ad - with dense copy - promoting a live seminar (circa 1991).

There are testimonials from Jay...
Forum: Copywriting 24th October 2011, 09:14 AM
Replies: 7
Views: 1,772
Posted By Drez
Arrow Jailed Copywriter Swipe File

This copywriter was the Lenny Bruce of the publishing world.

In fact, Ralph Ginzburg pushed the edge of publishing AND copywriting so far that he - possibly - became a threat to "The Man".

His...
Forum: Copywriting 15th October 2011, 06:20 AM
Replies: 8
Views: 2,486
Posted By Drez
Arrow Re: Looking For Weight Loss Ads

Here's a weight loss ad I posted on the forum awhile back.

http://www.warriorforum.com/copywriting-forum/389439-weight-loss-copy-example-free-no-opt-copywriter-swipe-file.html
Forum: Copywriting 25th September 2011, 07:56 PM
Replies: 2
Views: 1,138
Posted By Drez
Arrow Charity / Not-For-Profit Direct Mail Package | Free Copy Swipe File

I realize I've been remiss in sharing samples from my Charity / Not-For-Profit swipe file.

Let me start off with this one for a very active national charity.

The swipe is a direct mail package...
Forum: Copywriting 10th September 2011, 07:47 AM
Replies: 28
Views: 1,551
Posted By Drez
Arrow Re: What HOOKS the prospect like a helpless fish to bait?

I view the "hook" as your angle / viewpoint / theme of the product you're writing for.

It may evoke curiosity ... but ultimately it must hit at your prospect's core desires (what they actually...
Forum: Copywriting 7th September 2011, 07:58 AM
Replies: 8
Views: 3,876
Posted By Drez
Arrow Gary Halbert Classic Beauty Copy Swipe File | free Download

In my opinion this ad works well because it pushes lots of emotional buttons.

It's part of a series of ads for this beauty product (I think I have 5 different ads for this "schmutz" :) )

Add...
Forum: Copywriting 19th August 2011, 01:54 PM
Replies: 1
Views: 1,149
Posted By Drez
Arrow Gene Schwartz | Rare Seminar Copy Swipe File Example | Free download

I admit it, I really love reading (and studying) Gene Schwartz' copy.

In fact I recently "swiped" one of his headlines for a client sales letter. (You won't tell will you :D )

Anyway this is...
Forum: Copywriting 16th August 2011, 12:50 PM
Replies: 4
Views: 506
Posted By Drez
Arrow Re: Please tell me what a "control" is

This should answer your question.


Direct Response Glossary | MakepeaceTotalPackage.com (http://www.makepeacetotalpackage.com/copywriter-tools/direct-response-glossary/)
Forum: Copywriting 15th August 2011, 07:01 AM
Replies: 24
Views: 765
Posted By Drez
Arrow Re: Is this your opinion on launch sequence copywriting?

Actually EVERYTHING should be scripted - to some degree or another. But especially the offer video.

Jeff Walker points out that it critical to mention that you'll be offering a product later on,...
Forum: Copywriting 7th August 2011, 04:44 PM
Replies: 36
Views: 1,355
Posted By Drez
Arrow Re: Why is this ad so good?

Or how about this ad ...

It appeared WITHIN DAYS of the wedding. (It's actually a continuity program).

Like the ring ad it connects with people that are into famous people, royalty and want to...
Forum: Copywriting 4th August 2011, 02:02 PM
Replies: 4
Views: 1,413
Posted By Drez
Arrow Max Sackheim Swipe File | Classic Book-of-The-Month Club Copy Example

Max Sackheim came up with a number of hugely successful marketing concepts during his career.

Perhaps the two most well know are: The Book-Of-The-Month Club and the "Negative Option" (of...
Forum: Copywriting 27th July 2011, 06:03 PM
Replies: 0
Views: 937
Posted By Drez
Arrow "Blind" Biz-Op Copy Swipe File Example | Free Download

There was some recent discussion here about "Blind" offers.

Well here's an example of one from waaay back in the dark ages of 1988.

The ad describes loads of benefits - and pushes lot of...
Forum: Copywriting 20th July 2011, 07:17 AM
Replies: 4
Views: 523
Posted By Drez
Arrow Re: Need some tips on a salesletter

Just a couple of thoughts from a quick look at the site:

The headline does little to pull a reader into reading the rest of the copy. Is your target market lusting for Internet Marketing Coaching?...
Forum: Copywriting 19th July 2011, 09:48 AM
Replies: 25
Views: 2,040
Posted By Drez
Arrow Re: Gene Schwartz Health Secrets Book Copy Swipe File Example

Whoa … slow down there.

There's no disputing that Gene Schwartz was a brilliant copywriter and marketer.

Would he have adapted to modern-day changes? Undoubtedly.

In my mind the REAL...
Forum: Copywriting 18th July 2011, 03:54 PM
Replies: 25
Views: 2,040
Posted By Drez
Arrow Gene Schwartz Health Secrets Book Copy Swipe File Example

Gene Schwartz had an amazing ability to transform a book into something you could not afford to be without. And he did this time and time again.

He's another great example of a print ad Gene...
Forum: Copywriting 1st July 2011, 07:50 AM
Replies: 12
Views: 4,119
Posted By Drez
Arrow Gary Halbert Copy Example | "Open Letter To Attractive Women ..." | Free Swipe File

Here's one my favorite's from my Gary Halbert swipe file ...

This was a full page ad in a Florida newspaper calling for "Every Attractive Women In Miami Who Is Serious About Having A Career As A...
Forum: Copywriting 29th June 2011, 02:02 PM
Replies: 3
Views: 992
Posted By Drez
Arrow Re: HALP! Looking for Eugene Schwartz' "Sixty-Second Face Lift" for my swipe file...

Len,

Just sent you a PM -- I believe I have a copy of this ad.
Forum: Copywriting 29th June 2011, 10:22 AM
Replies: 10
Views: 652
Posted By Drez
Arrow Re: Marketing to Big Investors

I've done this kind of work before on the company side. Our goal was to establish credibility for the company and get their message out to potential investors.

In your case though it may require a...
Forum: Copywriting 29th June 2011, 09:11 AM
Replies: 10
Views: 652
Posted By Drez
Arrow Re: Marketing to Big Investors

Are they niching investors based on the types of investments they're interested in?

For example, Penny Stock investors are looking for potential for huge returns. And they are generally...
Forum: Copywriting 29th June 2011, 07:43 AM
Replies: 6
Views: 766
Posted By Drez
Arrow Re: Which thesaurus are you using?

I've been using Mobysaurus - a free PC program aimed at copywriters.

Here's a download link: Download Mobysaurus Thesaurus - Freeware Software - Tucows (http://www.tucows.com/preview/506400)
...
Forum: Copywriting 28th June 2011, 08:57 PM
Replies: 13
Views: 773
Posted By Drez
Arrow Re: Howdy Warriors Does this Funnel Suck?

Sorry to be blunt ...

In the copy you've got a "blind" offer that's really NOT irresistible. The bullets are weak and don't create a lot of desire. (vague and without deep benefits or oomph)
...
Forum: Copywriting 28th June 2011, 03:25 PM
Replies: 2
Views: 877
Posted By Drez
Forum: Copywriting 27th June 2011, 06:50 PM
Replies: 3
Views: 949
Posted By Drez
Arrow Gambling Copy Example Swipe File | Free Download

This ad for a gambling system uses some proven elements to sell the product.

For example the copywriter uses lots of specificity of past successes for proof elements. (He also makes a small...
Forum: Copywriting 23rd June 2011, 04:16 PM
Replies: 2
Views: 1,467
Posted By Drez
Arrow Nutritional Supplement Copy Example For Your Swipe FIle

This nutritional supplement copy example uses a news format very effectively (in my opinion).

The copywriter leverages a "fact" that had been widely publicized in newspapers and TV news at the...
Forum: Copywriting 20th June 2011, 06:40 PM
Replies: 4
Views: 1,351
Posted By Drez
Arrow Re: Golf copy example | Swipe file | 20-year control

The ad combines a lot of great triggers: "In the know", "Us against the man", etc.

Of course the editorial/news style gives it credibility (even at a subconscious level) even though it's label as...
Forum: Copywriting 18th June 2011, 07:16 AM
Replies: 7
Views: 930
Posted By Drez
Re: Syndicated Copy

If I remember correctly, Dan Kennedy advocated this at a seminar I attended a couple of years ago.

Once you develop a letter, or a series you license it to different businesses for use in their...
Forum: Copywriting 17th June 2011, 10:22 PM
Replies: 4
Views: 1,351
Posted By Drez
Arrow Golf copy example | Swipe file | 20-year control

This golf ad (actually for golf balls) ran for close to 20 years in multiple publications with only minor changes.

The power, I believe, is in the news/article style it's written in.

Take a...
Forum: Copywriting 17th June 2011, 06:02 AM
Replies: 16
Views: 926
Posted By Drez
Re: Rate My Squeeze Page

Are people really searching for liver cleanses?

Or are they searching to remedy a situation (ailment) where a liver cleanse is the solution?

Just make sure you're squeeze page creates enough...
Forum: Copywriting 13th June 2011, 04:37 PM
Replies: 15
Views: 2,658
Posted By Drez
Arrow Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Joe Sugarman ran a very innovative direct marketing company named JS&A (Joe Sugarman and Associates) from the early 1970's through the late 1980's.

His focus / theme for the company was "Space-age...
Forum: Copywriting 8th June 2011, 09:23 PM
Replies: 6
Views: 538
Posted By Drez
Arrow Re: Rent a list or create my own?

Give Google squared a try: Google Squared (http://www.google.com/squared/)

Enter the type of business and the location (be specific for best results)

For examples: Plumber south hampton, NY...
Forum: Copywriting 8th June 2011, 09:11 PM
Replies: 6
Views: 897
Posted By Drez
Arrow Re: Best Lead magnet for Squeeze page copy?

How about some kind of a numbered list - like XX secretes that [celebrity] used to achieve worldwide success in [whatever topic]

So, what is the person known best for?

For example, if they're a...
Forum: Copywriting 7th June 2011, 07:09 AM
Replies: 4
Views: 1,436
Posted By Drez
Arrow Gene Schwartz Free Copywriter Swipe File #2 | Health Secrets Copy Example

One of Gene Schwartz' specialties was writing copy to sell books.

In this example he transforms a book into a "miracle" cure for - practically - whatever ails 'ya.

He paints vivid pictures and...
Forum: Copywriting 2nd June 2011, 02:00 PM
Replies: 14
Views: 790
Posted By Drez
Arrow Re: One Technical Thing To Make A Website Work?

Okay one more thing.

Estimate how much traffic, concurrent users/visitors, bandwidth and storage you may have/need.

This will help you decide whether a shared or dedicated hosting environment...
Forum: Copywriting 2nd June 2011, 01:03 PM
Replies: 14
Views: 790
Posted By Drez
Arrow Re: One Technical Thing To Make A Website Work?

Also make sure you images (if any) are not TOO HUGE ... it can make the site slow.
Forum: Copywriting 2nd June 2011, 12:59 PM
Replies: 14
Views: 790
Posted By Drez
Arrow Re: One Technical Thing To Make A Website Work?

I think it should be idiot-proof clear what you want a visitor to do.

For example:

If your website is a a squeeze page / lead gen. Make sure you tell the prospect where to put their info and...
Forum: Copywriting 1st June 2011, 10:27 AM
Replies: 15
Views: 2,658
Posted By Drez
Arrow NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Here's another advertising copy example by Joe Sugarman from the archive.

When I first saw this ad I was confused and curious. In the headline and subhead Joe has two seemingly unrelated concepts....
Forum: Copywriting 31st May 2011, 08:21 PM
Replies: 4
Views: 1,516
Posted By Drez
Arrow Classic Biz Op Copy examples | Free copywriter swipe file

Here's a Biz Op copy example circa 1969.

The headline is straight to the point - and hits on what many people dream about (getting rich).

There are a few elements to this ad that would clearly...
Forum: Copywriting 31st May 2011, 04:24 PM
Replies: 4
Views: 1,776
Posted By Drez
Re: Best Font Size for Website Sales Pages?

I generally use 14pt Tahoma font.
Forum: Copywriting 31st May 2011, 07:59 AM
Replies: 0
Views: 3,318
Posted By Drez
Lightbulb Weight Loss Copy example | Free (no opt-in) copywriter swipe file

Weight loss advertising has provided (and continues to provide) a huge supply of great copywriting examples (for copy swipe files)

This classic ad from 1985 is definitely one to add to your...
Forum: Copywriting 27th May 2011, 09:38 PM
Replies: 3
Views: 1,629
Posted By Drez
John Caples First Swipe of "They Laughed ..." | Free copy swipe example

In 1926 John Caples wrote perhaps his most famous headline - "They Laughed When I Sat Down At the Piano ... But When I Started to Play!"

Well soon after others saw the success of this ad and...
Forum: Copywriting 26th May 2011, 08:19 AM
Replies: 21
Views: 9,355
Posted By Drez
Lightbulb Joe Karbo FAMOUS "Lazy Man's Way ..." Free Swipe File Copy Example

Here's one of THE legendary ads by Joe Karbo.

This is a TRUE classic - and the very first direct response as that I bought from.

Joe's writing tone resonates with his audience and seduces them...
Forum: Copywriting 25th May 2011, 08:05 AM
Replies: 11
Views: 2,789
Posted By Drez
Lightbulb Joe Sugarman #2 Copy Swipe File Example (No Opt-in)

Here's another great example of copy written by my personal favorite, Joe Sugarman.

In this ad from JS&A (his outrageously successful direct marketing company) Joe solves a problem that was...
Forum: Copywriting 25th May 2011, 06:33 AM
Replies: 8
Views: 1,464
Posted By Drez
Re: Desperately Seeking Charity/Non-Profit Swipes

Are you looking for something from a specific type of charity or organization?

If so I can check through my Not-for-profit swipe file.
Forum: Copywriting 24th May 2011, 10:11 AM
Replies: 0
Views: 689
Posted By Drez
Lightbulb Listerine ad swipe examples (just for the fun of it)

Here's an "Blast From The Past" advertising example for Listerine Antiseptic.

In this ad Listerine is positioned as a dandruff remedy! (I hope it's not the same formula I gargle with!)

Even...
Forum: Copywriting 23rd May 2011, 08:46 AM
Replies: 8
Views: 4,226
Posted By Drez
Lightbulb Gary Bencivenga Free Swipe file copy example (no opt-in)

Here's another advertising copy example for your personal swipe file.

This one is from Gary Bencivenga - who is recognized as one of THE best copywriters EVER.

Gary is known for his...
Forum: Copywriting 19th May 2011, 09:52 AM
Replies: 10
Views: 2,916
Posted By Drez
Lightbulb Ted Nicholas - Rare Copywriting Example (Free, no opt-in)

Here's a rare classic ad by Ted Nicholas for one of his very first products.

This actually led Ted to start "The Company Corporation" which grew to become the largest incorporating company in the...
Forum: Copywriting 13th May 2011, 08:57 PM
Replies: 5
Views: 1,345
Posted By Drez
Re: Gene Schwartz Free Copywriting Example (classic ad) - no opt-in required

Copy examples are sorted by categories - and my be cross-posted in more than one category.

I've been adding a few new swipes each week.

So please keep checking back and you'll discover new...
Forum: Copywriting 13th May 2011, 07:56 PM
Replies: 5
Views: 1,345
Posted By Drez
Lightbulb Gene Schwartz Free Copywriting Example (classic ad) - no opt-in required

Gene Schwartz was a copywriting legend particularly skilled at writing promotions for books and information products. (Of course he wrote killer copy for other things too!)

You may also know Gene...
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