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Search: Posts Made By: Steve Hill
Forum: Copywriting 19th February 2014, 02:00 PM
Replies: 24
Views: 3,486
Posted By Memetics
Re: Hypnosis in copywriting...

Interesting perspective Max5ty here's my take on the matter...

First of all it depends on what you mean by "Hypnosis". From a sales letter point of view then hypnosis is simply a method or...
Forum: Copywriting 19th February 2014, 08:09 AM
Replies: 1
Views: 700
Posted By RickDuris
From Google Ventures: 5 Rules For Writing Great Interface Copy

Useful:

From Google Ventures: 5 Rules For Writing Great Interface Copy | Co.Design | business + design...
Forum: Copywriting 5th January 2014, 11:32 PM
Replies: 22
Views: 5,640
Posted By Sean Fry
Re: Who wrote this winning VSL?

Kyle is a natural born salesman. Wouldn't be surprised if he comes from a sales background. He isn't bound by the traditional limitations that a lot of direct marketers seem to have. He's very...
Forum: Copywriting 5th January 2014, 04:59 PM
Replies: 22
Views: 5,640
Posted By Cool Hand Luke
Re: Who wrote this winning VSL?

This. Apparently it's not enough to just be a jacked fitness model, he also happens to be an exceptional fitness copywriter. He also did his own copy for Customized Fat Loss, The Adonis Ratio, etc.
...
Forum: Copywriting 5th January 2014, 03:34 PM
Replies: 22
Views: 5,640
Posted By davemiz
Re: Who wrote this winning VSL?

its not a copywriter.... its written by one of the owners of the offer, kyle leon.

he also runs muscle maximizer.
Forum: Copywriting 1st January 2014, 12:29 PM
Replies: 35
Views: 11,983
Posted By gjabiz
HA, thanks for the giggle for the New Year

Ben Suarez is a local guy who made it big in remote direct marketing. Ben once recruited me at a seminar to come to work for him. After turning him and his associates down several times, I DID go to...
Forum: Copywriting 11th December 2013, 11:31 AM
Replies: 20
Views: 975
Posted By Loren Woirhaye
Re: Developing My USP

Read "Rapid Response Advertising" by Geoff Ayling. Twice.

Or hire somebody to work on it for you.

There's a way of drilling down into the underlying
patterns of desire and need copywriters...
Forum: Copywriting 10th December 2013, 11:24 PM
Replies: 8
Views: 652
Posted By ewenmack
Re: It's way more profitable to give em' what they want, than to persuade...as seen by this example

[QUOTE=Steve Hill;8777348]Thanks for the reminder, Ewen.

Some ideas are truly timeless, and this secret is one of them. /QUOTE]

You mentioned about some things are timeless,
just principles...
Forum: Copywriting 9th December 2013, 05:43 PM
Replies: 8
Views: 652
Posted By ewenmack
It's way more profitable to give em' what they want, than to persuade...as seen by this example

If you really, really figure out what people want and give it to them up front,
it's 30 x more effective, as seen in this example.

Industrial water filter company has new owner.

New owner asks...
Forum: Copywriting 3rd December 2013, 05:57 PM
Replies: 41
Views: 2,250
Posted By RickDuris
Re: You're Trying Too Damn Hard!

Given your previous posts, if you can do what you're advocating Mark, more power to you.

----

Compiling, absorbing, assimilating the research and then "channeling" clear, concise, compelling,...
Forum: Copywriting 18th November 2013, 10:50 AM
Replies: 57
Views: 6,915
Posted By Jason Kanigan
"So You Want to Get Clients and Make Big Bucks as a Copywriter?" [How To]

Breaking this out into its own thread because I don't think people are seeing it...

Make a list of 20 companies you'd like to promote the products or services of. Things you truly believe in. You...
Forum: Copywriting 12th November 2013, 10:11 AM
Replies: 61
Views: 5,254
Posted By RickDuris
Re: How Can I Earn $150/Day As A Copywriter?

Ok, listen up, Jonathan. I did this last year and made about $35K in about 7 days.

Here's the plan:

You approach folks who have lists and people who have products, and you're engineering Black...
Forum: Copywriting 17th October 2013, 06:35 PM
Replies: 3
Views: 537
Posted By shawnlebrun
Some checklists from the world's best copywriters

I was going through a copy blog written by Jeff Paul and came
across this goldmine of information that he wrote.

These are notes and checklists from some of the smartest minds
in marketing and...
Forum: Copywriting 15th October 2013, 10:39 AM
Replies: 3
Views: 752
Posted By RickDuris
Confidential deck from LinkedIn investor pitch

Marketers sometimes ask me if I write pitch decks for investors. For those that want to do it themselves, here's a very thorough analysis for a company we're all familiar with.

LinkedIn's Series B...
Forum: Copywriting 16th September 2013, 03:26 AM
Replies: 5
Views: 2,724
Posted By joe golfer
182 Greatest Copywriters and Copywriting Resources

Jospeh Bushnell has compiled a list of his take on the best copywriters and copywriting resources of the Internet era:

182 Greatest Copywriters and Copywriting Resources of the Internet Age...
Forum: Copywriting 7th September 2013, 03:59 PM
Replies: 8
Views: 1,173
Posted By ASCW
Re: An interview with Brian McLeod

I met Brian in San Diego earlier this year. We sat in the back at Carlton's Seminar, breaking down sales pages on his laptop.

And I gotta tell you. I learned more from his angry rants. Than I did...
Forum: Copywriting 7th September 2013, 08:33 AM
Replies: 56
Views: 4,176
Posted By shawnlebrun
Re: Affirmations For Copywriters

Back when I was a real estate agent in the late 90's... I listened to "The Psychology of Sales" by Brian Tracy.

In there, was a section on affirmations... where Brian told you to repeatedly tell...
Forum: Copywriting 6th September 2013, 10:24 AM
Replies: 4
Views: 1,640
Posted By joe golfer
Clean in Muscatine: Famous Writers Who Started As Copywriters

F. Scott Fitzgerald came up with, "We Keep You Clean In Muscatine," for a steam laundry in Muscatine, Iowa. Here are several famous writers who started in advertising:

Six Authors Who Were...
Forum: Copywriting 6th September 2013, 12:59 AM
Replies: 8
Views: 1,173
Posted By Glenn@AllGoodCopy
Post An interview with Brian McLeod

Hi folks,

I interviewed Brian recently and the result makes for a really interesting and useful read.

Hope you enjoy it:

An interview with American copywriter Brian McLeod | All Good Copy...
Forum: Copywriting 5th September 2013, 07:03 PM
Replies: 6
Views: 827
Posted By Jack Gordon
Re: Everything was fine until the flying head showed up

Sweet. I'll be in Vegas all next week.

I'll be sure to try the fountain and report back. Maybe after the beach barbeque.
Forum: Copywriting 5th September 2013, 05:25 PM
Replies: 6
Views: 827
Posted By Don Schenk
Re: Everything was fine until the flying head showed up

Did you notice the following little blurb above the article?

Above the article it says: "Brand Publishing - This is sponsored content. It does not involve the editorial or reporting staffs of the...
Forum: Copywriting 5th September 2013, 04:35 AM
Replies: 4
Views: 886
Posted By joe golfer
Nothing like a good demonstration

To show how realistic the picture is on one of their new models LG faked a meteor strike during several job interviews:

https://www.youtube.com/watch?v=ynvKWYvyCqw#t=45
Forum: Copywriting 4th September 2013, 08:13 PM
Replies: 51
Views: 1,886
Posted By RickDuris
Re: Offer/copy/list ratio --- HELP PLEASE!

Good job, Steve. This makes a heck of a lot more sense than 20% is "the copy" or even more descriptive "everything else category".

- Rick Duris
Forum: Copywriting 3rd September 2013, 08:36 PM
Replies: 51
Views: 1,886
Posted By RickDuris
Re: Offer/copy/list ratio --- HELP PLEASE!

Sheesh. Did I say an offer had ANYTHING to do with copy?

No. I said it had to be SPECIFIC. It's why I said adjectives like 'compelling' are irrelevant.

Rather than deal with vagaries, here's a...
Forum: Copywriting 30th August 2013, 12:50 PM
Replies: 21
Views: 1,204
Posted By RickDuris
Re: Please critique my health sales page.

Stop. NOBODY CARES ABOUT YOU. They care about themselves. What's in it for them?

They see your entire page as designed to reach into their pocket and grab their credit card. You reveal too much...
Forum: Copywriting 26th August 2013, 02:17 PM
Replies: 22
Views: 2,331
Posted By BrianMcLeod
Are you a copywriter or growth hacker?

I love the design and flow of this site (and be sure to peep the sales flow).

But that's just a clinical analysis - more important is the content is exceptionally good, IMO:

The Definitive...
Forum: Copywriting 14th August 2013, 10:32 AM
Replies: 34
Views: 2,530
Posted By joe golfer
Re: What are some of your "wow" books?

Great book. Here's the man in action.

https://www.youtube.com/watch?v=J4v_34RRCeE

Also check out his "48 Laws of Power." Huge hit with rappers--what more do you need to know? :)
Forum: Copywriting 14th August 2013, 09:35 AM
Replies: 34
Views: 2,530
Posted By Ross Bowring
Re: What are some of your "wow" books?

Shawn... don't wait. Just go buy "Mastery" by Robert Greene right now.

--- Ross
Forum: Copywriting 31st May 2013, 12:59 PM
Replies: 16
Views: 2,509
Posted By The Copy Nazi
Re: Possibly the most important lesson I've learned in this business

Here's the latest. Jason's writing is coming along. This is what I did with it -
Forum: Copywriting 30th April 2013, 11:38 PM
Replies: 11
Views: 959
Posted By Alex Cohen
An "advanced" persuasion technique

I first saw this technique in a Halbert sales letter. And this morning, as I was reading a weight loss sales letter I saw it again, so I thought I'd share it with you.

The technique is: Get your...
Forum: Copywriting 15th April 2013, 07:42 AM
Replies: 14
Views: 1,390
Posted By gjabiz
NO REFUNDS from a talk with the "Pope"...

Noobs and masters alike might want to print this out...

http://www.infomarketingblog.com/mmfedex/

Here's how to sell a 3k product and with no refunds at that.

Master Bernstein sez, "school...
Forum: Copywriting 14th April 2013, 02:20 PM
Replies: 18
Views: 1,272
Posted By Mark Pescetti
Re: Are Copywriters Cowards?

Copywriting takes big, nasty, hairy balls. Yes, women too.

I've sold in person too. And quite frankly, I frickin' love it. There's nothing in the world like sharing opportunities with people that...
Forum: Copywriting 14th April 2013, 12:37 PM
Replies: 18
Views: 1,272
Posted By Alex Cohen
Re: Are Copywriters Cowards?

As you mature in your copywriting career, one of the things you'll learn is that misleading headlines don't help sales. They hurt 'em.

The same thing goes for discussion board post titles. The...
Forum: Copywriting 2nd April 2013, 09:54 AM
Replies: 0
Views: 739
Posted By Jason_V
Direct Mail Beats Email and Telemarketing in Response Rates But Not ROI

Recently I was wondering if what Gary Halbert said about direct mail was even relevant anymore. I was thinking perhaps his stuff (not the actual copywriting advice mind you, but the channel he...
Forum: Copywriting 30th March 2013, 10:27 AM
Replies: 96
Views: 6,654
Posted By Bruce Wedding
Re: My thoughts on John Carlton and his seminar

Ling (cobia) are awesome eating and great fighters. What's fun is that they are very curious and will come right up to the boat. This one was 3' away when I hooked him but that led to a 45 minute...
Forum: Copywriting 29th March 2013, 04:38 PM
Replies: 96
Views: 6,654
Posted By Bruce Wedding
Re: My thoughts on John Carlton and his seminar

My son's first trip offshore in our new boat, we'd just cleared the jetties and weren't 1/4 mile out when I saw lots of bait breaking the surface. I figured, what the hell, and we put out a few...
Forum: Copywriting 26th March 2013, 08:17 PM
Replies: 50
Views: 3,046
Posted By marciayudkin
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

These are your criteria. You are entitled to them. However, these are not criteria that are shared by all copywriting clients.

1. Many copywriters specialize in an industry. Clients who are...
Forum: Copywriting 25th March 2013, 02:51 AM
Replies: 21
Views: 1,295
Posted By Russ Ramon
Re: The Death of the 30 Second TV Spot

This is coming from testing - successfully, I might add - in 17 niches over the past five years or so (and I am assuming that the above is intended to imply application to online marketing): It all...
Forum: Copywriting 19th March 2013, 07:15 PM
Replies: 6
Views: 966
Posted By Mark Andrews
Re: The Emotion Thesaurus

To compliment the above book suggested, this is also a good companion read which might just prove to be useful to a few copywriters...

Creating Character Emotions by Ann Hood

Description:

In...
Forum: Copywriting 18th March 2013, 10:50 PM
Replies: 6
Views: 966
Posted By deezn
The Emotion Thesaurus

Just got this in, and wanted to say, it looks pretty damn good.

Amazon.com: The Emotion Thesaurus: A Writer's Guide To Character Expression (9781475004953): Angela Ackerman, Becca Puglisi: Books
...
Forum: Copywriting 18th March 2013, 10:23 PM
Replies: 9
Views: 1,208
Posted By Daniel Scott
Tips To Find Your "Big Idea"

One of the biggest things I've learned in my career is just how important the "big idea" is to your whole promotion.

In fact, one of my favorite books - The Adweek Copywriter's Handbook (Sugarman)...
Forum: Copywriting 6th March 2013, 11:03 AM
Replies: 37
Views: 4,970
Posted By RickDuris
Re: Email Copywriting--What's Working Now

Ok, let's do this analysis. And let's make this collaborative. As in, what do you see, that I or others may not see?

Rather than start with lofty, abstract, philosophy, let's start with mechanics....
Forum: Copywriting 6th March 2013, 06:25 AM
Replies: 2
Views: 1,091
Posted By joe golfer
Ben Hart's Marketing and Copywriting Checklist

Ben Hart keeps this checklist close when working on copywriting projects.

Five-Minute Marketing Plan (http://www.mar.rogerhaeske.com/mar5.htm?goback=.gmr_726097.gde_726097_member_219769570)
...
Forum: Copywriting 6th March 2013, 12:55 AM
Replies: 96
Views: 6,654
Posted By SeanIM
Re: My thoughts on John Carlton and his seminar

Oh yessss....love that skit. Esp when Will is tapping on that bell all close to that dude's ear...

2 thumbsup
Forum: Copywriting 4th March 2013, 11:33 AM
Replies: 37
Views: 4,970
Posted By RickDuris
Email Copywriting--What's Working Now

Had some free time on my hands recently.

So I entered an email copywriting contest. Thought it'd be a quick challenge.

I won. Below's the email.

The market? Web designers.

The product? A...
Forum: Copywriting 2nd March 2013, 12:24 AM
Replies: 0
Views: 542
Posted By ewenmack
Daily email open rates between 50 and 70%

For the list builders and list owners in the room.

How Quibb Keeps Daily Email Open Rates between 50% and 70% (http://blog.kissmetrics.com/high-email-open-rates/)

Enjoy!
Ewen
Forum: Copywriting 28th February 2013, 08:10 AM
Replies: 5
Views: 1,131
Posted By shawnlebrun
a great way to build wealth as a copywriter

I'm sure many, if not most of you know Joe Polish.

And maybe to a lesser extent, Dr. Tom Orent.

But what about Greg Milner?

Or his company Worldwide Salon Marketing?

If you're not aware...
Forum: Copywriting 22nd February 2013, 09:08 PM
Replies: 23
Views: 2,232
Posted By ASCW
Re: Simple Writing System Relaunch - Also Action Seminar

Alright guys I’ve been holding this one back for years.
(Despite other writers begging me to put the story online.)
In fact I’ve only alluded to it just recently. Despite it happening around 2...
Forum: Copywriting 9th February 2013, 01:09 PM
Replies: 3
Views: 675
Posted By joe golfer
Dear Charlie

At the end of this obit for copywriter Robert H. Levenson they describe his simple ad writing system:
...
Forum: Copywriting 8th February 2013, 12:03 PM
Replies: 4
Views: 696
Posted By shawnlebrun
Re: Looking for Clayton's OPM

Steve,

I've got a cassette of Naughty by Nature's OPP, yeah you know me.

would that help?
Forum: Copywriting 8th February 2013, 11:54 AM
Replies: 4
Views: 696
Posted By Loren Woirhaye
Re: Looking for Clayton's OPM

There was one on ebay recently.
Forum: Copywriting 5th February 2013, 04:16 AM
Replies: 14
Views: 2,164
Posted By joe golfer
Why are images more effective than words when it comes to marketing?

That's just one of the questions on the Neuromarketing Quiz over at Discovery.com:

What do advertisers know about your brain? Take the Neuromarketing quiz! : Discovery Channel...
Forum: Copywriting 4th February 2013, 11:06 PM
Replies: 7
Views: 1,619
Posted By Harlan
Rare Video of Christian Godefroy

When I began teaching NLP Copywriting, I was stunned to see an order come in from Christian Godefroy.

In the United States, we learned the names of Bencivenga (TM), Makepeace, Schwartz, Ogilvy,...
Forum: Copywriting 31st January 2013, 09:30 PM
Replies: 10
Views: 2,694
Posted By ASCW
Re: Models for writing bullet points

Gary Halbert gives a brilliant method for learning how to nail headlines.

The Gary Halbert Letter (http://www.thegaryhalbertletter.com/newsletters/zhlg_meditation.htm)

Essentially copy a ton...
Forum: Copywriting 30th January 2013, 03:44 PM
Replies: 3
Views: 697
Posted By Mark Andrews
Copywriting Heaven - Finding new products to sell

One of the biggest banes for any copywriter today is finding potentially high demand products entering the market for the first time.

Today, more than ever, innovation from emerging markets around...
Forum: Copywriting 26th January 2013, 05:34 PM
Replies: 16
Views: 952
Posted By Pusateri
Could you make it in the cheese niche?

Think you could cut it? (http://www.nytimes.com/2013/01/23/dining/creative-cheesemongers-pen-clever-descriptions.html?_r=1&)
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