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Search: Posts Made By: TCFKen
Forum: Offline Marketing 10th February 2016, 08:23 AM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Exactly, every day you're going to have "resistance" as Stephen Pressfield calls it. You overcome it and eventually you just engage with the task. The thing you hated and resisted actually becomes...
Forum: Offline Marketing 5th February 2016, 01:08 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

When I was just starting out it was maybe a few hundred, definitely under $500. Now it's probably closer to a couple thousand every month just for the mail.
Forum: Offline Marketing 20th January 2016, 07:15 AM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Ha, oddly enough I don't think the punches ever stop. I think you just get better at taking them. I also think you can look at it as "pain" or look at it as a challenge. The stories you tell yourself...
Forum: Offline Marketing 16th January 2016, 09:44 AM
Replies: 50
Views: 4,517
Posted By TCFKen
Re: So scared of cold calling

I agree with Jason. At some point you have to recognize as the business owner your goal is to drive revenue, initially anyways until you can afford to hire sales people.

In the beginning it's not...
Forum: Offline Marketing 13th January 2016, 10:04 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

We put out a post yesterday that I think will help you out a lot as well. It covers both the sales and marketing process for fast clients and how to have clients finding you long term.
Forum: Offline Marketing 8th January 2016, 09:42 AM
Replies: 25
Views: 2,228
Posted By TCFKen
Re: What Are The Biggest Challenges in 2016?

There will be much more push for paid traffic in every area.

What we're seeing from Facebook is only the beginning and they really seem to set the trend now when it comes to the structure of...
Forum: Offline Marketing 7th January 2016, 07:39 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Hi Yasser, it's a bit different than closing companies on one call. We've found it extremely difficult to close high ticket sales (say $2,000+ per month) with one call closing.

We typically setup...
Forum: Offline Marketing 4th January 2016, 09:42 PM
Replies: 28
Views: 1,337
Posted By TCFKen
Re: Selling Services Via Sales Funnels? Anyone Doing This?

I run a lot of FB ads for niche markets we're involved in. By far the best way to do it is to build an email list and send content over time, and within the funnel make an opt in for a consultation....
Forum: Offline Marketing 3rd January 2016, 06:20 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

There's some really great posts in here. It's nice to know us intermediate guys can learn a ton still about HR, hiring and SOP's from the advanced people.




I'm referring to direct mail aka...
Forum: Offline Marketing 31st December 2015, 09:19 AM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Direct Mail has by far been #1, nothing has even come close. It's not even that expensive, the setup costs for effective email marketing can get a lot of mail out the door.

There's a few...
Forum: Offline Marketing 29th December 2015, 09:11 AM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

I think once you go through the process of actually figuring out what a legitimate business looks like, and really understand volume and and the production side of things you get a much better...
Forum: Offline Marketing 28th December 2015, 09:33 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Yeah this is a good point, something I could write many posts on. Retention is huge, you also want to know your retention rates... what % of your clients are you keeping each month? Strive for great...
Forum: Offline Marketing 28th December 2015, 09:27 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Try to take it beyond just the start up phase of a business though. A lot of this Emyth/hire more people stuff really doesn't work out depending on the business and infrastructure. BTW not putting...
Forum: Offline Marketing 27th December 2015, 04:39 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Completely disagree.

There's plenty of tasks that are high leverage and boring. Hiring is a great example. Writing copy and ads gets boring. Client management gets extremely boring.

The idea...
Forum: Offline Marketing 26th December 2015, 12:31 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

So for the first company you can definitely give a discount. There's a number of ways to go about it.

When I look at how many potential clients asked us for references or proof - it honestly...
Forum: Offline Marketing 25th December 2015, 09:40 PM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Absolutely, you CANNOT resist the day to day activities that must be done to push your business forward. It's very easy put off sales for something that's more fun or creative. Leave that for the...
Forum: Offline Marketing 23rd December 2015, 09:11 PM
Replies: 11
Views: 1,146
Posted By TCFKen
Re: Niches mean Riches.....

Very true. We expanded into a new market and almost everything is replicated, both in how we market to them and the services we provide. After you've done it once it becomes very easy to replicate.
Forum: Offline Marketing 23rd December 2015, 10:50 AM
Replies: 60
Views: 11,360
Posted By TCFKen
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

Absolutely. I could go into a ton of depth on that, it ties into the some of the mindset and compound effect items I mentioned. I wanted this to be more of an overview post so I'll probably put...
Forum: Offline Marketing 23rd December 2015, 09:40 AM
Replies: 60
Views: 11,360
Posted By TCFKen
I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the Time

Since starting my business a couple of years ago I’ve been checking in on this forum sporadically, mostly to see how people are doing and catch up. I’ve known a few of you for a while now through...
Forum: Offline Marketing 22nd December 2015, 06:45 PM
Replies: 10
Views: 652
Posted By TCFKen
Re: Giving Gifts

We just send cards during this time. One of the best things we've ever done was send gift baskets randomly throughout the year though. They cost about $75 a piece but work incredibly well if the...
Forum: Offline Marketing 22nd December 2015, 01:06 PM
Replies: 123
Views: 6,541
Posted By TCFKen
Re: Cold Calling Effectiveness

Hey thanks man, much appreciated. I'm putting together some posts for the group here, I think people will get a lot of value from them.

Let's chat soon :)
Forum: Offline Marketing 22nd December 2015, 01:04 PM
Replies: 123
Views: 6,541
Posted By TCFKen
Re: Cold Calling Effectiveness

Absolutely, I'll give you some ideas on what's worked well for us.

1) Pick a NICHE market you can approach. Sending out any marketing from a generalized agency puts you in the same position as...
Forum: Offline Marketing 22nd December 2015, 12:57 PM
Replies: 11
Views: 1,146
Posted By TCFKen
Re: Niches mean Riches.....

Hi Shay, those are good questions.

1) The markets to focus on are the ones where you can add the most value. Depending on the services you offer you want to make sure that you can retain clients...
Forum: Offline Marketing 22nd December 2015, 09:55 AM
Replies: 11
Views: 1,146
Posted By TCFKen
Re: Niches mean Riches.....

If you're selling any type of service in 2015 and not starting out in a niche you're in for a rough ride. I've seen it over and over, especially in my own agency. When we actually niched down into 1...
Forum: Offline Marketing 22nd December 2015, 09:50 AM
Replies: 123
Views: 6,541
Posted By TCFKen
Re: Cold Calling Effectiveness

Even if you need fast money why wouldn't you put together a legitimate marketing strategy and implement cold calling with it. Cold emails, mail, LinkedIn anything that can position you strongly...
Forum: Offline Marketing 21st December 2015, 09:20 PM
Replies: 40
Views: 2,670
Posted By TCFKen
Re: How many calls did you make today?

Randomly dialing is definitely going to hold you back, especially in 2015.

The phone is a marketing tool that should be used in conjunction with other marketing tools. That's it. Do not undermine...
Forum: Email Marketing 21st December 2015, 09:08 PM
Replies: 14
Views: 816
Posted By TCFKen
Re: Finding Solo Ads in a Specific Market

I checked out UDimi, are these ads just generally for the IM market or can I target specific lists based on the niche/market?
Forum: Email Marketing 21st December 2015, 08:38 PM
Replies: 14
Views: 816
Posted By TCFKen
Forum: Email Marketing 21st December 2015, 08:20 PM
Replies: 14
Views: 816
Posted By TCFKen
Finding Solo Ads in a Specific Market

I'm looking to run solo ads in a specific niche of the IM market, any ideas on where I can find different niches or solo ad lists that are targeted to one market?
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