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Search: Posts Made By: markpocock
Forum: Offline Marketing 21st February 2013, 05:17 AM
Replies: 21
Views: 1,150
Posted By markpocock
Re: Newspaper Ads

Make your ad look like an article. You increase readership by 600% by doing this.
Forum: Copywriting 20th February 2013, 02:10 AM
Replies: 10
Views: 930
Posted By markpocock
Re: how to approach a garbage ad in Yellow pages...?

Why not approach the company regardless?

Chances are they're probably running ads elsewhere.


Forum: Copywriting 25th October 2012, 07:59 AM
Replies: 8
Views: 892
Posted By markpocock
Re: Benefits vs. Features in the Health Niche


You're killing a lot curiosity in your bullets.

Also write the complaint first.

Arthritis? Get rid of arthritic pain by reaching in your cupboard
for this ordinary kitchen...
Forum: Copywriting 22nd October 2012, 10:12 AM
Replies: 30
Views: 1,070
Posted By markpocock
Re: I turned a $2,000 per week Offline business into an Online business. Is it going to work?

There's a disconnect between the headline and the sub headline.

First you're telling me about dangers. Then you're saying there's a
biz op.

Then you're going into cyber bullying.

Could this...
Forum: Copywriting 19th October 2012, 06:06 AM
Replies: 10
Views: 805
Posted By markpocock
Re: "I don't need you!"

People want what they can't have.

Forum: Copywriting 17th October 2012, 09:42 AM
Replies: 17
Views: 1,082
Posted By markpocock
Re: Sales page critique please


I don't think your headline enters the conversation
the reader is having in their mind.

Your intro needs work. Why should somebody
start to read this?

Where is the traffic coming...
Forum: Copywriting 27th June 2012, 07:56 AM
Replies: 43
Views: 4,457
Posted By markpocock
Re: Opportunity: $25,000 plus royalties!

errr.... Colm

80% of writing a sales letter is research.
Gary Bencivenga says get 7 times more research than the length
of the letter you're writing.

So if you're writing a 10 page letter get...
Forum: Copywriting 24th June 2012, 02:15 AM
Replies: 16
Views: 5,675
Posted By markpocock
Re: The Best Video Sales Letter Ever?

I watched a Rich Schreffren video backalnong. He consults
with Agora.

The End of America VSL brought in 600,000 new subscribers.
That's $30 million on the front end. Each new subscriber is worth...
Forum: Mind Warriors 27th May 2012, 11:50 PM
Replies: 298
Views: 14,202
Posted By markpocock
Re: 9 reasons you will not be successful

Great advice Dee.

It's easy to get side tracked and end up running around like a headless chicken online. I'm sure many people fall into that trap.

Am gonna check out your free videos. Keep...
Forum: Copywriting 17th May 2012, 11:33 PM
Replies: 31
Views: 1,771
Posted By markpocock
Re: 5 minutes with A Level copywriter hirer

Harlan is dead right in what he says here.

A List copywriters are on a different planet.
Their copywritng is unbelievably good.

And if you think otherwise..... welll,,, (shake of head)
Forum: Copywriting 10th May 2012, 04:13 AM
Replies: 22
Views: 1,239
Posted By markpocock
Re: Don't Piss Off a Copywriter

Dan has always responded promptly to my inquiries about
his contest.
Forum: Copywriting 6th May 2012, 08:51 AM
Replies: 22
Views: 1,049
Posted By markpocock
Re: Back Again - Need another sales letter critique!!!

Steve - LMFAO.

It's actually just started to rain in Cornwall....

Forum: Copywriting 3rd May 2012, 01:02 PM
Replies: 13
Views: 1,389
Posted By markpocock
Re: Are there any *good* COPYWRITING-SPECIFIC graphic design courses?

I keep telling Design Guru Ryan to bring out a direct response design course for
Forum: Copywriting 2nd May 2012, 09:53 AM
Replies: 17
Views: 798
Posted By markpocock
Re: Ewen/Collette -- Is This Better?

Your headline is abstract. Add specificity to it.

Add a proof element to your headline. Otherwise
the prospect thinks BS.

Your headline is too generic. The prospect has seen
your promise...
Forum: Copywriting 1st May 2012, 01:19 PM
Replies: 35
Views: 3,560
Posted By markpocock
Re: What do you think of Ted Nicholas?

The longest headline I have seen had
64 friggin words in it.

By the time you get to the end of the
headline, you've forgotten what the beginning
was all about.

I read a few years ago, that...
Forum: Copywriting 18th April 2012, 06:21 AM
Replies: 33
Views: 978
Posted By markpocock
Re: Sales Page Review Please


Your bullets need to be stronger. At the moment they look like
something a reader has seen before. Your reader ain't sat there
think WTF is the answer to that bullet.
So make the bullets...
Forum: Copywriting 12th April 2012, 12:14 AM
Replies: 30
Views: 1,183
Posted By markpocock
Re: The Middle Finger Sales Page....

Who ever wrote this, has not taken into account
the prospect's State of Awareness.

The prospect has probably been pitched half a dozen
times about creating an info product over the years.
Forum: Copywriting 16th February 2012, 03:15 AM
Replies: 16
Views: 574
Posted By markpocock
Re: Would like a sales page critique

Looks to me like the headline is a swipe of Bill Bonner's
International Living opening...

“You look out your window, past your gardener, who is busily pruning the lemon, cherry, and fig trees…...
Forum: Copywriting 14th October 2011, 12:25 PM
Replies: 3
Views: 852
Posted By markpocock
Re: When High End Conversion Experts Need A High Performing Headline, This Is What They Do...

Yeah these guys are worth following. Met them at the London System Seminar a couple of years ago.

Regarding the headline:

Would imagine Parris swiped the headline:

When Doctors Feel Rotten,...
Forum: Copywriting 7th March 2011, 10:18 AM
Replies: 2
Views: 651
Posted By markpocock
Which test won

You guys probably know of Anne Holland's site Which Test Won?

But in case you didn't, you should subscribe to her list. Every
week she has a Test of the Week. And you have to guess
Forum: Copywriting 3rd March 2011, 11:34 AM
Replies: 11
Views: 1,067
Posted By markpocock
Re: How Do You Write?

You can break writing a sales letter down to this:
80% research. 20% actual writing.
Forum: Copywriting 9th June 2010, 11:47 PM
Replies: 17
Views: 1,016
Posted By markpocock
Re: Scared To Ask For Critique

That's understandable. We all get super
protective over our work.

Having written how you feel, I'm sure everyone will
go easy on you. And only offer constructive
comments about your piece.
Forum: Copywriting 9th June 2010, 02:09 AM
Replies: 40
Views: 1,926
Posted By markpocock
Re: How Important Are Testimonials?

Testimonials are just one proof element.

Send me an email and I'll send you a
list of proof elements you can include to
make your copy more believable.


Forum: Copywriting 7th June 2010, 11:23 AM
Replies: 25
Views: 2,160
Posted By markpocock
Re: Copy Critique Request: Seduction Product (Inner Game, Hypnosis Audio)

I think your headline is a tired promise. The prospect has
been promised what your headline offers before.

So your promise is past it's sell by date.

Yet the demand is still there in your...
Forum: Copywriting 6th January 2010, 10:34 AM
Replies: 34
Views: 3,689
Posted By markpocock
Re: Foreign Language Copywriters - How to find?

Marketing translation, advertising adaptation and transcreation agency - Mother Tongue (

Try the link above.


Forum: Copywriting 29th December 2009, 03:40 AM
Replies: 25
Views: 3,468
Posted By markpocock
Re: My Interview With Craig Garber...

Great interview!

Thanks Scott.
Forum: Copywriting 2nd November 2009, 07:44 AM
Replies: 94
Views: 4,835
Posted By markpocock
Re: Now We're Going To See Who Can REALLY Write Copy?

I think Michel Fortin has a great solution on his Blog.

Write your testimonials as case studies.



Forum: Copywriting 12th October 2009, 09:04 AM
Replies: 94
Views: 4,835
Posted By markpocock
Re: Now We're Going To See Who Can REALLY Write Copy?

Testimonials are just one way of offering proof.

There are plenty more proof methods you can use
in a letter.


Forum: Copywriting 28th September 2009, 09:08 AM
Replies: 14
Views: 1,141
Posted By markpocock
Copywriter / Client Relationship

Thanks to Drayton Bird for sending this out

It's so funny.

WARNING: Very strong language involved. If you're
easily offended by the "F" word please don't watch this

YouTube -...
Forum: Copywriting 11th September 2009, 02:30 AM
Replies: 25
Views: 1,551
Posted By markpocock
Re: How Do You Write Your Sales Copy

Here is another check list you may like to use.

(Courtesy of Kevin Finn, Finn Communications)

Reviewer's Name: ____________________________...
Forum: Copywriting 9th September 2009, 06:23 AM
Replies: 13
Views: 878
Posted By markpocock
Re: My Simple Method for Getting New Clients

Nice tip Mike.

I'll reveal an interesting story.

I had another copywriter do this to one of my
info sites which I have under an alias name.

Why an alias name? Didn't somebody (was
it Frank...
Forum: Copywriting 9th September 2009, 03:19 AM
Replies: 25
Views: 1,551
Posted By markpocock
Re: How Do You Write Your Sales Copy

You guys may appreciate this. It's from a
very successful copywriter/marketer. I guess
it's OK to post here. As he made it available
to his list.

Forum: Copywriting 9th September 2009, 03:06 AM
Replies: 25
Views: 1,551
Posted By markpocock
Re: How Do You Write Your Sales Copy

I always write the bullets first.

This gives you the guts of the letter.

Usually then a working headline. Just
to have one up there. i'll come back
and write a better one as the letter...
Forum: Copywriting 1st September 2009, 04:42 AM
Replies: 15
Views: 1,348
Posted By markpocock
Re: Can you help me improve my sales letter?

You say....

"My name’s Dr. Phil Straw, Orange County chiropractor, and I’ve stumbled across something that has helped me and a few close friends earn upper 6-figure incomes with our chiropractic...
Forum: Copywriting 24th August 2009, 02:48 AM
Replies: 18
Views: 3,693
Posted By markpocock
Re: Specializing in writing autoresponder copy?

Here's a good tip I learnt from Ed Dale
about writing Auto responders.

You may or may not know it.

Go to Google News.

Type in your keyword.

And this brings up all the latest
Forum: Copywriting 24th August 2009, 02:27 AM
Replies: 12
Views: 904
Posted By markpocock
Re: The Power of A Headline

I've used to check different
appeals ie. different headlines and visitor length
on my own sites and clients' sites.

It's a very interesting process....


Forum: Copywriting 24th August 2009, 02:05 AM
Replies: 30
Views: 1,099
Posted By markpocock
Re: New Product - Critique Needed ...

The great Gary Bencivenga said this:

"Never make a claim bigger than your proof."

Simple eh.

But oh so true.

That's one of the reason I guess Gary
is so good.
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