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Search: Posts Made By: rugman
Forum: Offline Marketing 8th June 2014, 07:00 AM
Replies: 31
Views: 2,460
Posted By rugman
Re: the only way door hangers will work...

This has been used for years in the carpet cleaning industry - called 5 arounds. One in the adjoining houses and 3 to the houses across the street. Cheapest form of advertising you can do! Take it up...
Forum: Offline Marketing 11th May 2014, 08:06 AM
Replies: 19
Views: 1,757
Posted By rugman
Re: 9x12 Sales Rep - Anyone working with one?

Bob Ross just had a podcast on this a little bit ago - not sure if it is open or for members. Look him up if he doesn't jump in here.
Forum: Offline Marketing 8th May 2014, 06:33 AM
Replies: 21
Views: 1,882
Posted By rugman
Re: Want to see my marketing program that made a million in sales $ the first year?

How about this - send the letter opener first with a note that says "keep this handy - you will want to use it for our next letter" or something along those lines?
Forum: Offline Marketing 29th April 2014, 04:26 AM
Replies: 23
Views: 1,921
Posted By rugman
Re: Marketing a Lawn Care Business...

How about a postcard campaign into the area you want to service?
Forum: Mobile Marketing 29th March 2014, 07:24 PM
Replies: 9
Views: 770
Posted By rugman
Re: SMS for seasonal vacation areas

Would be a nice feature!
Forum: Mobile Marketing 29th March 2014, 09:54 AM
Replies: 9
Views: 770
Posted By rugman
Re: SMS for seasonal vacation areas

My thought is that if the just din't bother to opt out (and I am sure lots might do just that) that you will be paying for texts that have no chance of being used. That is why i was wondering if...
Forum: Mobile Marketing 29th March 2014, 09:21 AM
Replies: 9
Views: 770
Posted By rugman
SMS for seasonal vacation areas

Is there a way ti offer mobile coupons for a vacation area where people stay for week? They would have to automatically taken off the list at the end of the week so they are not getting texts when...
Forum: Offline Marketing 21st January 2014, 09:16 PM
Replies: 12
Views: 746
Posted By rugman
Forum: Offline Marketing 14th January 2014, 05:44 PM
Replies: 46
Views: 2,011
Posted By rugman
Re: Pizzeria Wants to Interview me - Help me Offliners

As Jersey Boy (great pizza in NJ) - that quote above makes me think his pizza might suck! There is good money on pizza. You might want to go and eat there first - no fixin bad food!
Forum: Offline Marketing 12th January 2014, 05:52 PM
Replies: 10
Views: 590
Posted By rugman
Re: Promoting a starting business. How?

It was free for me - this was our local paper (actually hot a bunch of towns round us) - they are starving for local stories!
Forum: Offline Marketing 12th January 2014, 09:35 AM
Replies: 10
Views: 590
Posted By rugman
Re: Promoting a starting business. How?

Get the local paper to do a story - mine is always looking for new businesses to feature. it was free for my carpet cleaning biz and brought in tons of business.
Forum: Offline Marketing 6th January 2014, 10:05 AM
Replies: 24
Views: 2,708
Posted By rugman
Re: Online marketing: The Real Estate Challenge

I was thinking of doing videos like Don Alm was talking about in another thread. Here is the thing though - a good friend of mine is an agent in an independently owned RE company (you would think...
Forum: Offline Marketing 6th January 2014, 10:00 AM
Replies: 24
Views: 2,708
Posted By rugman
Forum: Offline Marketing 19th June 2013, 08:48 PM
Replies: 22
Views: 1,884
Posted By rugman
Re: Carpet Cleaning Video

Mostly for other businesses - maybe a little lead gen stuff. I may put some together from some of my own pics but wanted some other stuff as well.
Forum: Offline Marketing 19th June 2013, 07:19 PM
Replies: 22
Views: 1,884
Posted By rugman
Re: Carpet Cleaning Video

Selling carpet cleaning - shoulda been clearer!
Forum: Offline Marketing 18th June 2013, 10:51 AM
Replies: 22
Views: 1,884
Posted By rugman
Carpet Cleaning Video

Is there a good carpet cleaning video out there for sale?
Forum: Offline Marketing 11th June 2013, 05:55 PM
Replies: 6
Views: 453
Posted By rugman
Re: Aweber question

Hey Bob! I got ya BUT this is an older HTML site (way too big to change over to WP). The original box was built using 1 shopping cart years ago - don't use them anymore so I wanted to go to aweber....
Forum: Offline Marketing 11th June 2013, 05:53 PM
Replies: 6
Views: 453
Posted By rugman
Re: Aweber question

Jason - tried that - doesn't shrink it down all that much. I also tried the smaller optin boxes - better but still pretty big!
Forum: Offline Marketing 11th June 2013, 07:57 AM
Replies: 6
Views: 453
Posted By rugman
Aweber question

I just signed up for the aweber trial. I was trying to put an opt in form on an old HTML site that I have - problem is the aweber forms are huge! Any way to make them smaller? I looked at the code...
Forum: Offline Marketing 9th June 2013, 07:30 AM
Replies: 15
Views: 959
Posted By rugman
Re: Sydney Cafe Let's You Pay With a Kiss

Do you think it would be creepy if I hung around between 9-11? Ya know - just in case some poor girl came in alone and wanted a free coffee!?
Forum: Offline Marketing 25th May 2013, 03:21 PM
Replies: 7
Views: 1,635
Posted By rugman
Re: Mobile Site Machine," Real Estate Edition

Most yard signs can be added to - you will often see a sign hung on the bottom or put near the top that may say "under contract".
As far as pricing - would love to hear some ideas!
Forum: Mobile Marketing 2nd May 2013, 04:45 PM
Replies: 65
Views: 6,510
Posted By rugman
Re: Mobile scratch cards?

I agree - I was going to grab it also but the thread died out with quite a few support complaints! Looks like a great product though!
Forum: Offline Marketing 26th April 2013, 08:27 AM
Replies: 13
Views: 1,704
Posted By rugman
Re: Sell offline lead gen site?

I would just do a pay per call model. Tracking and following up on sales and commissions would be too much work. Spend your time scaling it up to other markets - remember - YOU are in the lead gen...
Forum: Offline Marketing 14th April 2013, 02:56 PM
Replies: 48
Views: 3,206
Posted By rugman
Re: Due to an emergency, we must polish ANOTHER postcard turd.

Once again Mr Ross you rock! Here is a couple ideas i had while reading this:
A free garage door inspection (if the piece was mailed into an older area). Garage door springs are brutal when they...
Forum: Offline Marketing 9th April 2013, 04:18 PM
Replies: 28
Views: 2,409
Posted By rugman
Re: Lawn Service Marketing

Don't hire a beg mega lawnscare (and use the "scare") business until you read these 7 tips that will help decide who will be cutting your lawn!
Bomb the hell out of the neighborhoods you want to...
Forum: Internet Marketing Product Reviews & Ratings 4th April 2013, 07:53 AM
Replies: 24
Views: 15,173
Posted By rugman
Re: If you use Long Tail Pro read this.....

I just got LTP and have been playing around with it. I did not upgrade. I pulled a nice keyword out last night and then put it in Traffic Travis (free version). It came up "relatively easy" which I...
Forum: Offline Marketing 3rd April 2013, 07:25 AM
Replies: 8
Views: 579
Posted By rugman
Re: Have an objection to this?

Since I own a service biz and also know many other service biz owners I can say this - we ALL complain about what we pay for insurance! I would think that if you get this into the hands of the right...
Forum: Offline Marketing 29th March 2013, 08:50 AM
Replies: 7
Views: 527
Posted By rugman
Re: Targeting Multiple Towns With WP

Nope - not even close! Huge competition and a high dollar service. Keeping the niche off as I am in it myself but we don't have a website up yet.
Forum: Offline Marketing 29th March 2013, 07:00 AM
Replies: 7
Views: 527
Posted By rugman
Re: Targeting Multiple Towns With WP

So your saying that it's mostly the page title with the town in it and the 99% duplicate article? I puled up the sitemap last night - the site is huge! 100's of towns being targeted.
Domain has a...
Forum: Offline Marketing 28th March 2013, 07:45 PM
Replies: 7
Views: 527
Posted By rugman
Re: Targeting Multiple Towns With WP

Just was wondering if it helps. They rank in EVERY town - same article on every page - just a few small changes in the first paragraph. I am talking a 3 state area here.
Forum: Offline Marketing 28th March 2013, 07:15 PM
Replies: 32
Views: 2,523
Posted By rugman
Re: If You Aren't Getting 40% call back from your direct mail

You can google up 3d mailers - they have fake express looking large envelopes that can sometimes do the job as well.
Forum: Offline Marketing 28th March 2013, 07:13 PM
Replies: 15
Views: 3,051
Posted By rugman
Re: Marketing Campaign Licensing To A Fortune

Great post! I just had a similar (kinda) conversation with another warrior. The point I made to him was that in every niche there are one or two guys that "get it" - they want to be the...
Forum: Offline Marketing 28th March 2013, 06:45 PM
Replies: 11
Views: 740
Posted By rugman
Re: Help Needed With Potential Lead Gen Client

Put a tracking number on the site that YOU OWN - use callfire or something similar. Every month you can send him a report (with an invoice attached) and he will be able to see how many calls the site...
Forum: Offline Marketing 28th March 2013, 06:38 PM
Replies: 32
Views: 2,523
Posted By rugman
Re: If You Aren't Getting 40% call back from your direct mail

Read my post #8 above - if you were going after a big account and needed to get the right person fedex would be the way to go. What's ten bux if the account could be worth 1,000's or more over the...
Forum: Offline Marketing 28th March 2013, 06:33 PM
Replies: 7
Views: 527
Posted By rugman
Targeting Multiple Towns With WP

Found a site today (non WP) that gets found all over my area for a service they perform - usually listed above the 7 pack. I found this in their code:
<meta name="geo.region" content="US-NY" />...
Forum: Offline Marketing 28th March 2013, 10:50 AM
Replies: 11
Views: 888
Posted By rugman
Re: Are You Hungry?

Great stuff! I will give you the opposite. A few years ago my wife and i went out to eat - just wanted a burger but we both LOVE a good burger. We asked the waitress how the burgers were at the place...
Forum: Offline Marketing 28th March 2013, 10:43 AM
Replies: 32
Views: 2,523
Posted By rugman
Re: If You Aren't Getting 40% call back from your direct mail

You would have to test - depends on the market you are going after. I just sent out 2 letters to local car repair shops - I sent them in a plain white #10 envelope - hand written and stamps. They...
Forum: Offline Marketing 28th March 2013, 10:32 AM
Replies: 157
Views: 12,948
Posted By rugman
Re: Never got a "NO" from selling this

Callfire works great - fairly cheap - local numbers - great reports and whisper feature.

@yellowgreenmedia - thanks for the PM - great help to me!
Forum: Offline Marketing 28th March 2013, 06:25 AM
Replies: 157
Views: 12,948
Posted By rugman
Re: Never got a "NO" from selling this

I just sent you a PM on this - please take a look if you have the time. Thx!
Forum: Offline Marketing 28th March 2013, 06:05 AM
Replies: 32
Views: 2,523
Posted By rugman
Re: If You Aren't Getting 40% call back from your direct mail

Fedex almost always gets delivered to person it is intended for - send a "normal" letter and the gatekeeper will open it and file it in the proper place (trash)!
Forum: Offline Marketing 27th March 2013, 06:54 AM
Replies: 6
Views: 411
Posted By rugman
Re: Email questions

Spam on the receiving end shouldn't be an issue - he is a realtor and will be sending to realtors and somehow I think he is already in their inboxes.
I wouldn't call this a campaign really - he...
Forum: Offline Marketing 27th March 2013, 06:51 AM
Replies: 6
Views: 411
Posted By rugman
Re: Email questions

NY - he has the addresses already.
Forum: Offline Marketing 26th March 2013, 09:12 PM
Replies: 6
Views: 411
Posted By rugman
Re: Email questions

The other option is for him to send it from his own PC - his provider said they would flag for spam if he sends all 2K at once. I told him maybe do 100 at a time over a few days?
Forum: Offline Marketing 26th March 2013, 04:18 PM
Replies: 6
Views: 411
Posted By rugman
Email questions

I have a realtor that also owns a cleaning company. He wants to send out emails to all the agents in the local MLS with a link to a video about his service. He can pull them from the MLS but needs a...
Forum: Offline Marketing 25th March 2013, 06:48 AM
Replies: 8
Views: 653
Posted By rugman
Re: Find owners of rental properties

Maybe get a list of owners that do not occupy the home - absentee owners. I did that once when doing some "we buy houses" stuff. The may not all be landlords but most of them will. Can't remember...
Forum: Mobile Marketing 24th March 2013, 04:19 PM
Replies: 4
Views: 876
Posted By rugman
Re: Best directory site for mobile/desktop

I love directory sites - I really want to put this together as a package with the directories as a bonus. That's why i want to keep it simple.
Forum: Mobile Marketing 23rd March 2013, 12:50 PM
Replies: 4
Views: 876
Posted By rugman
Best directory site for mobile/desktop

When offering a mobile site it would be nice to offer a listing in a local directory as well. Since it would in a sense be a "free" listing - what is the best directory theme that is also responsive?...
Forum: Offline Marketing 21st March 2013, 11:15 AM
Replies: 11
Views: 656
Posted By rugman
Re: A city directory just for tourists ?

Sorry - i read everything midasman posts! Wether you agree with him or not - he has some great ideas!
Forum: Offline Marketing 21st March 2013, 10:13 AM
Replies: 11
Views: 656
Posted By rugman
Re: A city directory just for tourists ?

Cool - tourists love coupons! I gotta think that would be key. I have been looking at some tourist areas near me also.
Forum: Offline Marketing 21st March 2013, 05:49 AM
Replies: 11
Views: 656
Posted By rugman
Re: A city directory just for tourists ?

I can't see SMS working here - tourists are gone a few days or a week maybe. Mobile coupons would be great though. Maybe an SMS campaign that only goes for a few days? Kinds silly though.
Forum: Mobile Marketing 19th March 2013, 06:40 PM
Replies: 5
Views: 535
Posted By rugman
Re: Movie Theater site question

I am going to shoot you a PM.
Forum: Offline Marketing 19th March 2013, 01:43 PM
Replies: 17
Views: 860
Posted By rugman
Re: Left Field Question- T-Shirt Printing

Queensboro shirts - been using them for years! PM me and i can send you link from my account that will get an initial order really cheap! They run a welcome offer that is usually pretty crazy. Thier...
Forum: Mobile Marketing 19th March 2013, 01:39 PM
Replies: 5
Views: 535
Posted By rugman
Re: Movie Theater site question

This is basically a Mom and pop place - my though is to just get them a mobile site. They probably don't even know that they are being searched for on mobile devices.
Forum: Mobile Marketing 19th March 2013, 12:46 PM
Replies: 5
Views: 535
Posted By rugman
Movie Theater site question

I found a theater that gets lots of mobile searches - no mobile site. There main site has the typical "no playing" on it that most would have. Has anyone built a site for a movie theater that has...
Forum: Offline Marketing 16th March 2013, 10:13 PM
Replies: 15
Views: 3,613
Posted By rugman
Re: Polishing postcard turds. Here's a postcard that will PULL. Use this formula for your own succes

Amazing re-do of the card! I might ad one thing (I have been in the cleaning biz for over 20 years). I would squeeze in something to do with "safe for your kids and pets". Seems like peeps are always...
Forum: Offline Marketing 13th March 2013, 10:07 AM
Replies: 55
Views: 4,880
Posted By rugman
Re: 5 Tips For Putting Your Offline Income on Autopilot

What a great thread! I used the above method in my carpet cleaning biz (way before the big G took over) and he is 100% on the money. My guys went crazy getting positive comments - every month we had...
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