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Search: Posts Made By: Colin Theriot
Forum: Main Internet Marketing Discussion Forum 25th April 2013, 12:49 AM
Replies: 120
Views: 4,474
Posted By Colin Theriot
Re: Stop Beating Your Head Against A Stone Wall

Man, think of where you could be if all those articles were pages in books that you sold as products instead.
Forum: Copywriting 3rd February 2013, 06:35 PM
Replies: 184
Views: 13,261
Posted By Colin Theriot
Re: Is NLP Utter Hogwash?

Whether or not some science has been faked has no bearing on the scientific validity of any other given subject. That's like saying some people have baked terrible tasting cakes, therefore sometimes...
Forum: Copywriting 3rd February 2013, 01:22 AM
Replies: 184
Views: 13,261
Posted By Colin Theriot
Re: Is NLP Utter Hogwash?

To take a step back and find the "Cult" marketing that allows "NLP" to thrive:

1. Take a study or discipline that people want to learn or want help with, do a survey of it and pull out some really...
Forum: Copywriting 14th January 2013, 09:30 PM
Replies: 26
Views: 2,323
Posted By Colin Theriot
Re: Copywriting mastermind?

I approve all requests myself, but as for right now, it's open to anyone who wants to join. Thanks to Brian for linking it. Been trying to figure out where the new members were coming from. :)
Forum: Main Internet Marketing Discussion Forum 7th August 2012, 11:15 PM
Replies: 74
Views: 2,408
Posted By Colin Theriot
Re: Are You Really an Expert? Prove It...

What you're describing is essentially teaching - being able to explain new information in a way that people can grasp and retain it. Which is a discipline and skill unto itself.

Expertise is...
Forum: Main Internet Marketing Discussion Forum 7th August 2012, 11:12 PM
Replies: 51
Views: 1,717
Posted By Colin Theriot
Re: IM is destroying the internet..

The internet is a communication machine. What people use it for is to connect and communicate with other people who are interested in the same stuff as them. Sure, you can just plop some...
Forum: Main Internet Marketing Discussion Forum 7th August 2012, 11:09 PM
Replies: 106
Views: 3,438
Posted By Colin Theriot
Re: Do you ever sleep?

I'm a full-time work-at-home copywriter, and we just had a baby 9 months ago, while my wife works full-time on weekdays. I let her get the sleep, I take care of the baby at night because I can sleep...
Forum: Main Internet Marketing Discussion Forum 7th August 2012, 11:05 PM
Replies: 51
Views: 1,497
Posted By Colin Theriot
Re: Is There a Link Between School Grades and Internet Income?

I ended up as a professional copywriter by accident. I say that because I want to stress that I didn't put any extra effort into learning spelling or grammar or basic composition. I just paid...
Forum: Main Internet Marketing Discussion Forum 8th July 2012, 09:54 PM
Replies: 37
Views: 83,489
Posted By Colin Theriot
Re: Taking Notes From Frank Kern - List Building - Should I Just Give Away Tons Of Stuff For Free?

It's not the quantity of free stuff given away, or even the quality. It's the MANNER in which it's given away. If you want to sell a product about topic X, and as part of your prelaunch, you can...
Forum: Copywriting 8th July 2012, 01:14 PM
Replies: 38
Views: 1,797
Posted By Colin Theriot
Re: How Do You Slow Down The Sales Letter Skimmer?

Sorry, I thought I made that clear in my first reply - I don't test it because I don't have a reason to test it against anything else.

The reason these kinds of subheads work is because it...
Forum: Copywriting 7th July 2012, 10:30 AM
Replies: 38
Views: 1,797
Posted By Colin Theriot
Re: How Do You Slow Down The Sales Letter Skimmer?

You're right. Do it your way. I have no idea what I'm talking about.
Forum: Copywriting 4th July 2012, 11:36 AM
Replies: 38
Views: 1,797
Posted By Colin Theriot
Re: How Do You Slow Down The Sales Letter Skimmer?

Compared to what? Nonsensical subheads? It's not so much a conversion tactic as it is a clarity and functional tactic. If you were writing a report instead of a sales letter, I'd recommend the...
Forum: Copywriting 30th June 2012, 12:02 PM
Replies: 26
Views: 1,675
Posted By Colin Theriot
Re: I need my copy reviewed by a pro

My reviews aren't free, but they take me 4 hours to do, where I read, re-read, then read again, then think, re-think, think again, then take a lot of notes. Then I sleep, then wake up re-read, take...
Forum: Copywriting 29th June 2012, 07:42 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

Dude, what hate? There's zero hate in fully labelled (but apparently badly phrased) reference to Godwin's Law.

So sorry man, I was just agreeing with your original statement in an apparently...
Forum: Copywriting 29th June 2012, 04:55 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

You've clearly not heard of "Godwin's Law (http://en.wikipedia.org/wiki/Godwin's_law)"?

Seriously, I even labeled it THREE TIMES as sarcasm to make it clear it was a joke, one time you even...
Forum: Copywriting 29th June 2012, 03:01 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

It's not the Warrior Forum. It's the internet. Where my opinion is common sense, and your opinion is stupid, wrong, and frankly, Hitler.




...

Note, above is sarcasm. *I normally don't...
Forum: Copywriting 28th June 2012, 12:27 PM
Replies: 38
Views: 1,797
Posted By Colin Theriot
Re: How Do You Slow Down The Sales Letter Skimmer?

I agree with what travelinguy said above. To add a little extra to it, I like to write letters based on a template I've developed over the years. The template is basically an outline, with all the...
Forum: Copywriting 27th June 2012, 04:29 PM
Replies: 5
Views: 895
Posted By Colin Theriot
Re: Creating an impression - webpage copy critique

There's no hook. The simplest way I know to make a hook is answer:

Why Me? (The Customer)
Why You? (The Seller)
Why This? (The Product)
Why Now? (The Offer)

There's not a lot of...
Forum: Copywriting 26th June 2012, 05:26 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

Because this is the Copywriting Forum, and "This section is for the discussion of Copywriting" as it says on the front page. If you want to post a job with no discussion, my understanding is they...
Forum: Copywriting 26th June 2012, 02:27 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

Well if the budget is the budget at $2K, which is below the fee a more experienced copywriter would charge, I presumed you meant a royalty in lieu of the full fee. I didn't mean "royalties instead...
Forum: Main Internet Marketing Discussion Forum 26th June 2012, 01:44 PM
Replies: 58
Views: 1,949
Posted By Colin Theriot
Re: 90% Know What to Do...5% Do it

Info product sellers take note - threads like this are very good for your copy. Many of the explanations people are giving here for WHY people don't take action are not the actual reasons why - they...
Forum: Copywriting 26th June 2012, 01:32 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

Well, that's always the short answer. I was offering my opinion on this particular set of circumstances, with the information we all have at hand. I'm not speculating on some possible scenario. If...
Forum: Copywriting 26th June 2012, 12:52 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

The first part I quoted is why the second part I quoted is unlikely to happen.
Forum: Copywriting 26th June 2012, 11:28 AM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

I'm glad you labeled it as snarky. :)



I didn't see any badmouthing, did you? I think it's sound advice to be wary of the experience of a writer who wants to take less in payment than what an...
Forum: Copywriting 26th June 2012, 10:18 AM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

I don't see how the story enters into it - I'm just saying that you are willing to hire someone to improve conversions and get a higher price point, but you are trying to hire someone who can't...
Forum: Main Internet Marketing Discussion Forum 26th June 2012, 08:56 AM
Replies: 58
Views: 1,949
Posted By Colin Theriot
Re: 90% Know What to Do...5% Do it

It's a really simple answer. It's because the only way to verify that you know enough to start is to start. There's a cognitive flaw all humans have called "Information Bias" - in most cases, it's...
Forum: Copywriting 26th June 2012, 08:32 AM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

So you want a letter that charges $5000 but want to pay someone $2000 to create the message? I'm not saying you can't find anyone for that price, but I think it will be hard to find someone with the...
Forum: Copywriting 25th June 2012, 10:16 AM
Replies: 26
Views: 1,470
Posted By Colin Theriot
Re: WSO Sales Letters With Like 30+ Testimonials...

If the testimonials you get sound fake, it's not the fault of the testimonial giver, but the fault of the process by which you gather them. Fix that, and you'll start getting a lot more testimonials...
Forum: Copywriting 24th June 2012, 04:16 PM
Replies: 59
Views: 3,102
Posted By Colin Theriot
Re: Fiction recommendations?

Agree 100% with all of the above. While I have enjoyed lots of literature, you asked specifically (kind of) in the context of being useful for copy.

Here's why I think the above guys qualify:
...
Forum: Copywriting 24th June 2012, 03:55 PM
Replies: 11
Views: 2,094
Posted By Colin Theriot
Re: How Effectively Can You Put Yourself in Your Customer or Client’s Shoes?

This is a core component of the way I write copy. If you were to compare it to fiction, the prospect is the reader, the seller is Spade, and the product is the Maltese Falcon. That is to say, the...
Forum: Copywriting 24th June 2012, 03:40 PM
Replies: 17
Views: 2,813
Posted By Colin Theriot
Re: A Gary Halbert Tip

I posted this in another thread, but this one is about the exact same thing so I'll say the exact same thing.

Do you think learning to play a song someone else wrote will help you get better at...
Forum: Main Internet Marketing Discussion Forum 24th June 2012, 10:50 AM
Replies: 57
Views: 1,886
Posted By Colin Theriot
Re: How to Get Started in IM with $100.00?

If you're starting your quest to become a marketer, and the first thing you think to do is spend money on it, you're not in the right mindset. You're still in "buyer" mode and not "seller" mode. ...
Forum: Main Internet Marketing Discussion Forum 24th June 2012, 10:46 AM
Replies: 51
Views: 2,330
Posted By Colin Theriot
Re: 3 months in and 300$ in debt :(

If you want to quit after only 3 months and $300, you are not cut out for marketing or entrepreneurship. Maybe try something else.
Forum: Copywriting 24th June 2012, 10:40 AM
Replies: 26
Views: 1,470
Posted By Colin Theriot
Re: WSO Sales Letters With Like 30+ Testimonials...

So is this a thread to complain about what you personally don't like about WSO offers, or is it a thread about why and how testimonials work and how you can use them more effectively?



If the...
Forum: Copywriting 23rd June 2012, 12:37 PM
Replies: 26
Views: 1,470
Posted By Colin Theriot
Re: WSO Sales Letters With Like 30+ Testimonials...

No and no.



Yes. That is the point. They can still answer however they like, or not at all. I simply ask in a way so that the answer sounds like a testimonial and not a survey answer.

Ie,...
Forum: Copywriting 23rd June 2012, 11:09 AM
Replies: 26
Views: 1,470
Posted By Colin Theriot
Re: WSO Sales Letters With Like 30+ Testimonials...

They also serve as an emotional proxy and can be used to validate the emotions you're evoking in the audience. For example, if I start making you excited about a product I'm about to introduce, I...
Forum: Copywriting 23rd June 2012, 10:05 AM
Replies: 28
Views: 4,679
Posted By Colin Theriot
Re: New Scientific Evidence Supports Copying Sales Letters by Hand

Do you think that learning to play songs that other people wrote will make you a better musician when it comes to writing your own songs?

Do you think that watching different performances of a...
Forum: Copywriting 23rd June 2012, 09:56 AM
Replies: 18
Views: 1,548
Posted By Colin Theriot
Re: What's The Best Way To Find Your Hook?

If you know the answer to these 4 questions, you have everything you need to make your hook:

1. Why Me?
2. Why You?
3. Why This?
4. Why Now?
Forum: Copywriting 23rd June 2012, 09:55 AM
Replies: 13
Views: 1,122
Posted By Colin Theriot
Re: Do you suffer from 'over copyfidence'?

I am constantly feeding my brain with stuff about language, persuasion, psychology, human behavior, decision making, etc. but I don't actually read many written offers. I find I don't like it, and...
Forum: Copywriting 23rd June 2012, 09:46 AM
Replies: 4
Views: 931
Posted By Colin Theriot
Re: I am looking for a good copywriter that can create me a page that converts.

Hire one. (These words in parentheses are here to make my comment long enough to post.)
Forum: Copywriting 23rd June 2012, 09:43 AM
Replies: 13
Views: 1,131
Posted By Colin Theriot
Re: Rookie Copywriter Questions

1) Someone once asked Abe Lincoln how tall he was. He said tall enough for his feet to reach the floor. Point is, as long as every bit of copy is furthering the argument of "hey you ought to buy...
Forum: Copywriting 19th June 2012, 01:54 PM
Replies: 11
Views: 1,117
Posted By Colin Theriot
Re: What are your views on enthusiam and copywriting?

The trick is that *authentic* enthusiasm sells. Artificial enthusiasm is something people are good at detecting, and can cast a negative light on whatever is being promoted. This is yet another...
Forum: Copywriting 17th June 2012, 10:51 AM
Replies: 20
Views: 877
Posted By Colin Theriot
Re: Life story in sales copy!?

In my opinion, it's a must. Or rather, it's such a really easy way to put a lot of beneficial exformation into the prospect's head before you talk about the product, it would be foolish not to do...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 12:19 PM
Replies: 51
Views: 2,176
Posted By Colin Theriot
Re: I will sign up if you guarantee 6 figures to me

The thing most replies are missing is this:

If you want to get rid of these kind of people and stop wasting your time on them, you need to charge a lot more for your coaching. The more you...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 12:14 PM
Replies: 24
Views: 34,613
Posted By Colin Theriot
Re: How to Disable PDF file "Copy & Paste"

Yes, it's common, and also very, very irritating when I want to copy and paste portions of an ebook or report into my own notes so I can actually use the material I bought as instructed. When I...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 11:54 AM
Replies: 24
Views: 34,613
Posted By Colin Theriot
Re: How to Disable PDF file "Copy & Paste"

Like I said, it offers NO complication for someone who wants to steal it (which are just a few people) but a LARGE complication for legitimate users who want to copy and paste for legitimate purposes...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 11:47 AM
Replies: 11
Views: 599
Posted By Colin Theriot
Re: First Squeeze Page - Feedback Welcomed

In addition to the other things people are pointing out here, if the purpose of getting their email address is to email them things, I would recommend re-structuring the page to explicitly making the...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 11:41 AM
Replies: 24
Views: 34,613
Posted By Colin Theriot
Re: How to Disable PDF file "Copy & Paste"

I presume you want to do this in an attempt to thwart piracy or infringment, but as a consumer of information who frequently uses C&P to make my own notes, I am infuriated when I come across a C&P or...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 10:57 AM
Replies: 45
Views: 2,157
Posted By Colin Theriot
Re: When someone says they want to sue you

People who actually sue don't tell you they are suing, they serve you papers.
Forum: Main Internet Marketing Discussion Forum 27th May 2012, 02:27 PM
Replies: 80
Views: 3,357
Posted By Colin Theriot
Re: New rule for WSO sellers

No, that's probably the stupidest ways to get top notch affiliates. You presume "top notch" affiliates are browsing the warrior forum to see what is for sale? Do you think with the resources...
Forum: Main Internet Marketing Discussion Forum 27th May 2012, 01:41 PM
Replies: 80
Views: 3,357
Posted By Colin Theriot
Re: New rule for WSO sellers

As a copywriter, I would HIGHLY recommend AGAINST putting your affiliate program details in the sales letter anyway. The salesletter is a mechanism designed to disguise and alleviate the fact that...
Forum: Main Internet Marketing Discussion Forum 21st April 2012, 12:20 PM
Replies: 58
Views: 3,433
Posted By Colin Theriot
Re: Why 72.3% of us are Doomed to Failure...According to F. Kern, J. Reese and T. Robbins

Haha, shows what you know! But seriously - anyone else? I'm honestly curious if other people think this makes me a jerk or not. (It's possible - I am totally a jerk in plenty of areas.)

I...
Forum: Main Internet Marketing Discussion Forum 21st April 2012, 11:06 AM
Replies: 58
Views: 3,433
Posted By Colin Theriot
Re: Why 72.3% of us are Doomed to Failure...According to F. Kern, J. Reese and T. Robbins

Shouldn't I be able to identify my own kind? It's not like I'm the pot calling the kettle black. I very clearly advertise my argumentative nature. People who choose to proceed with me in spite of...
Forum: Main Internet Marketing Discussion Forum 21st April 2012, 11:02 AM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Nope. It is the exact same amount of difficulty. Your percentages are different. But you can have 42x less* of a conversion rate to make the same amount of money. It just depends on what kind of...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 10:49 PM
Replies: 58
Views: 3,433
Posted By Colin Theriot
Re: Why 72.3% of us are Doomed to Failure...According to F. Kern, J. Reese and T. Robbins

I'm not sure I understand what you're saying here.



And what I'm saying is that there is plenty of information that is desirable to consume that is not tied to a result. And what I'm also...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 10:22 PM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Maybe it would be different if you had a well edited and well presented series of videos vs. a rambling book?



Not in the IM training niche, but those price points are standard in other...
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