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Search: Posts Made By: Scott Murdaugh
Forum: Offline Marketing 19th November 2014, 10:01 PM
Replies: 11
Views: 1,135
Posted By Scott Murdaugh
Re: What are some interesting niche to work with ?

-MMA training.
-Commercial Real Estate Brokers.
-Niche moving companies.
-Niche retailers - (Think "mom & pop" but clearing 7-figures).
-Supplement companies (B2B selling to healthcare...
Forum: Offline Marketing 19th November 2014, 09:55 PM
Replies: 16
Views: 1,144
Posted By Scott Murdaugh
Re: What is the end game for your business?

My end game is to build up an amazing team of talent and purchase or partner with under-optimized companies, overhaul their marketing/business models and either flip them or hold them depending on...
Forum: Offline Marketing 19th November 2014, 09:41 PM
Replies: 67
Views: 5,536
Posted By Scott Murdaugh
Re: 2014 - Which books should everybody in Sales & Marketing have read?

Look at objections as opportunities.



*Those are very generic examples, I don't know your product or your business. They're certainly not right for every selling situation.

Three things......
Forum: Offline Marketing 19th November 2014, 08:54 PM
Replies: 67
Views: 5,536
Posted By Scott Murdaugh
Re: 2014 - Which books should everybody in Sales & Marketing have read?

A lot of great ones mentioned, I didn't see these...

-Ultimate Sales Machine by Chet Holmes (Implement Core Story).
-Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your...
Forum: Wanted - Members Looking To Hire You 30th August 2014, 04:12 AM
Replies: 3
Views: 569
Posted By Scott Murdaugh
Re: Adwords Ad Copywriter [NEEDED]

I can get you 10%+ CTR, just let me pick the keywords.

If CTR is all you care about, no problem.

If you want high-CTR ads just hit up Fiverr, get them written and load them up. You'll increase...
Forum: Offline Marketing 1st June 2014, 09:03 PM
Replies: 305
Views: 13,186
Posted By Scott Murdaugh
Re: FREE Tool Stops Buyer Resistance

I haven't read most of the thread. But I'll throw a few guesses in...

Solve Problems.
Sell Results.
Bleeding Neck.
Desperate Buyer.
Market Feedback.
Understand Pain/problems.
Before/After
Forum: Main Internet Marketing Discussion Forum 2nd March 2014, 09:26 PM
Replies: 40
Views: 1,836
Posted By Scott Murdaugh
Re: Please Tell me Get Response hasn't Been DDOS Attacked...

Yeah, I stumbled across this thread for the same reason.

Kind of frustrating.

I have backup providers, but managing multiple lists, segments, AR's, etc across different email services is...
Forum: Copywriting 7th January 2014, 10:03 PM
Replies: 75
Views: 4,912
Posted By Scott Murdaugh
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

Don't get me wrong, I love branding.

A client of mine runs a retail chain that deals in big brands, household names with brand recognition along the same lines as Rolex or Honda. The strength of...
Forum: Copywriting 1st January 2014, 10:52 PM
Replies: 5
Views: 562
Posted By Scott Murdaugh
Re: HELP!--Launching on Sunday

Headline sucks.

No big idea.



Then show me proof - don't make me take your word for it.

That's my .02 worth. I wouldn't spend much more than that sending traffic to it (unless they...
Forum: Copywriting 1st January 2014, 10:44 PM
Replies: 75
Views: 4,912
Posted By Scott Murdaugh
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

I'll give 100% of my pay for the next 20 years to anyone who can tell me how much revenue the first two examples generated for Rolex/Hermes.

Any takers?

$0? $100 Million?

You don't know,...
Forum: Offline Marketing 4th October 2013, 09:59 PM
Replies: 11
Views: 1,088
Posted By Scott Murdaugh
Re: Cool Offline Marketing "Trick" To Know Who Opened Your Email - Know What Biz Owners To Followup!

I use Yesware.

I very rarely do any kind of cold prospecting like sending unsolicited emails or cold-calling. But I will when it makes sense. Earlier this week I wanted to get in touch with a...
Forum: Copywriting 1st August 2013, 09:28 AM
Replies: 12
Views: 2,672
Posted By Scott Murdaugh
Re: Best looking ADvertorial yet...

I love the layout.

I can't read the copy, I can barely make out the offer, is it a $19 + shipping offer for a book/report?

Great swipe material for an advertorial layout!

Thanks for...
Forum: Copywriting 1st August 2013, 12:01 AM
Replies: 8
Views: 800
Posted By Scott Murdaugh
Re: Launched A New Blog, Where Can I Find Guest Authors?

Two questions...

1. Why do people do write guest posts?

Think about that one for a minute... Now...

2. What incentive would anyone have to guest post on your blog?

And there's your...
Forum: Copywriting 30th July 2013, 08:19 PM
Replies: 39
Views: 1,689
Posted By Scott Murdaugh
Re: Copywriting + Infographics = You tell me! :-)

Hey Derek,

I've bought stuff from you a few times. The Action Machine and some great PLR/MRR stuff. I got your email the other day, scanned the letter and didn't buy.

I'm kind of on an...
Forum: Copywriting 18th July 2013, 10:21 PM
Replies: 1
Views: 453
Posted By Scott Murdaugh
Re: How do you sell Freemium?

More details would help.

But you could just be blatantly honest.



I could be way off base - I have no idea what you're trying to sell.

*Disclaimer - I can't be held liable for anything...
Forum: Copywriting 8th July 2013, 10:41 PM
Replies: 12
Views: 887
Posted By Scott Murdaugh
Re: How do you start your copy?

What do you think the odds are that someone will buy if they don't read past the lead?

You have to make the attention and readership sale first before you even think of starting to sell the...
Forum: Programming 8th July 2013, 10:33 PM
Replies: 28
Views: 3,361
Posted By Scott Murdaugh
Re: What CRM do you use and why?

I hate to bump an old thread, but WOW, how did I not know about this before?

I've got my hands on the newest version, and I've played around with it quite a bit. It's pretty intuitive but it also...
Forum: Copywriting 21st June 2013, 08:14 PM
Replies: 16
Views: 899
Posted By Scott Murdaugh
Re: The chicken or the egg with hiring a copywriter

Ask for references.

References with the numbers to back it up. Not all clients will want to talk specifics about their business. Some will.

This will sound a little self-promotional, but when...
Forum: Copywriting 14th May 2013, 03:52 PM
Replies: 7
Views: 855
Posted By Scott Murdaugh
Re: How a Simple Direct Mail piece and a "free gift" turned me into a lifelong customer

I remember getting the same package when I turned 18 (I'm 30 now).

And yeah, still use them.
Forum: Copywriting 11th May 2013, 12:11 AM
Replies: 29
Views: 1,192
Posted By Scott Murdaugh
Re: I am pulling all my HAIR off! Wanna See It How I Do It?

Maybe you should create an automated marketing system to predictably and consistently attract consulting clients. Since that's what you want to do for other businesses, why not yours?
Forum: Copywriting 7th May 2013, 02:38 PM
Replies: 6
Views: 561
Posted By Scott Murdaugh
Re: Looking for an article/book on hiring copywriters - can you help?

I agree completely.

But, there are a lot of "good enough" copywriters who'd prefer to be an employee. And I can understand that. Some people prefer the security of a job, and would rather just do...
Forum: Copywriting 6th May 2013, 12:02 PM
Replies: 6
Views: 561
Posted By Scott Murdaugh
Re: Looking for an article/book on hiring copywriters - can you help?

Thanks.

I like that ad a lot, they did a great job on it.

But I'm looking specifically for agencies/businesses that employ in-house copywriters and providing a work environment that's...
Forum: Copywriting 6th May 2013, 11:08 AM
Replies: 6
Views: 561
Posted By Scott Murdaugh
Looking for an article/book on hiring copywriters - can you help?

Hey,

I have a consulting client who employs in-house copywriters.

I can't remember where I read this, I'm thinking it may have been one of David Ogilvy's books, but I'm not 100% sure.

It...
Forum: Copywriting 7th March 2013, 02:39 PM
Replies: 7
Views: 642
Posted By Scott Murdaugh
Re: Need help deciding on a niche

Something else to consider is generating your own leads for real estate agents/loan officers. Check your local laws on that, but warm leads are worth a fortune. Walk into any place that can use them,...
Forum: Copywriting 13th February 2013, 05:55 PM
Replies: 23
Views: 2,215
Posted By Scott Murdaugh
Re: Simple Writing System Relaunch - Also Action Seminar

Lesson from Andy at the last Action Seminar. How to be unforgettable? Return to seminar from lunch carrying a goat head.

Proceed to tell entire crowd how you acquired said goat head. Instant...
Forum: Copywriting 12th February 2013, 01:19 AM
Replies: 16
Views: 978
Posted By Scott Murdaugh
Re: How does a Copywriter-for-hire learn the market he is hired for?

I'll just answer the last two.

1. Yes, a good copywriter can sell an in-demand product in any market.

2. Gary would charge enough money to make the excruciatingly in-depth market research...
Forum: Copywriting 10th February 2013, 05:36 PM
Replies: 9
Views: 2,894
Posted By Scott Murdaugh
Re: Kill Yourself (Bill Hicks on Marketing)

"If anyone here is in advertising or marketing, kill yourself"...

Says the guy on stage with a mic speaking to an auditorium full of people who paid to see him. You have to be a natural marketer...
Forum: Copywriting 10th February 2013, 09:45 AM
Replies: 6
Views: 1,294
Posted By Scott Murdaugh
Re: Copywriters Wanted (Top pay for the best)

If you count order buttons I've swiped you more than anyone else online.


http://www.conversioncrafting.com/Belcher-Button.gif] (http://www.warriorforum.com/private.php)

Good luck with the...
Forum: Copywriting 10th February 2013, 08:49 AM
Replies: 29
Views: 1,477
Posted By Scott Murdaugh
Re: A great ad writing lesson from Bob Parsons (GoDaddy founder)

Ask the average person where to buy a domain name. I'd guess 99% would say "GoDaddy", and less than 5% would even know of an alternative.

I'd say they're doing fine with their ads.

Anyone who...
Forum: Copywriting 9th February 2013, 08:14 PM
Replies: 41
Views: 3,931
Posted By Scott Murdaugh
Re: Clayton Makepeace does VSLs....

Like Jason mentioned, video isn't how you sell $5,000 seminars.

I'm not involved with AWAI, I haven't been through the funnel for this. My guess is that this a product at the top of their funnel....
Forum: Copywriting 5th February 2013, 12:03 AM
Replies: 41
Views: 3,931
Posted By Scott Murdaugh
Re: Clayton Makepeace does VSLs....

VSL's are old news.

The next big breakthrough is pre-recorded teleseminars to pitch $5,000 seminar seats.

That was hard to listen to. But I still respect Clayton. He's human and makes...
Forum: Copywriting 17th January 2013, 12:38 PM
Replies: 6
Views: 1,051
Posted By Scott Murdaugh
Awesomely Interactive Landing Page (White House Gun Control Page)...

I'm not posting this to start a political discussion.

The message is irrelevant, the marketing potential is awesome...

Now is the time | The White House...
Forum: Copywriting 8th December 2012, 01:46 AM
Replies: 70
Views: 5,108
Posted By Scott Murdaugh
Re: Here's Why You Can't Sell Your Stupid E-Book.

I don't mind at all.

Happy to continue the discussion, and I appreciate that you pointed out this post.

I just want to make sure that people understand what I was trying to communicate.
...
Forum: Copywriting 4th December 2012, 12:58 PM
Replies: 70
Views: 5,108
Posted By Scott Murdaugh
Re: Here's Why You Can't Sell Your Stupid E-Book.

That was posted in 2009.

The term "e-book" has definitely changed, the market for e-books on kindle has since exploded.

But just to clarify, the gist of my post was communicating the value of...
Forum: Copywriting 16th November 2012, 01:28 AM
Replies: 33
Views: 1,266
Posted By Scott Murdaugh
Re: Marketers View on Why Obama Won

*Leaving personal beliefs at the door as much as possible*

I think the real marketing lesson here is how you get a group of people to be so insanely passionate over the "red" or "blue" team when...
Forum: Social Media 9th November 2012, 10:12 PM
Replies: 3
Views: 449
Posted By Scott Murdaugh
Re: Facebook as a retail tool?

How much did it cost to send that message?

I get what you're saying, but that's shotgun marketing. And 340k people responding is nothing to sneeze at. Especially if it cost nothing to reach them....
Forum: Wanted - Members Looking To Hire You 31st October 2012, 12:32 PM
Replies: 5
Views: 823
Posted By Scott Murdaugh
Re: Copywriter wanted: Salesletter for Forex Educational Site

I'll second Daniel Scott for Forex.

He ain't cheap. He may not even be available. But he's crushed it in the Forex niche several times.
Forum: Copywriting 29th October 2012, 03:34 PM
Replies: 4
Views: 456
Posted By Scott Murdaugh
Re: How to make the transition?

First of all you don't need a degree in anything.

There are a few ways.

1. If you're writing pre-sell articles for clients, chances are those funnel to a sales page. Offer to help out with the...
Forum: Copywriting 29th October 2012, 03:14 PM
Replies: 8
Views: 779
Posted By Scott Murdaugh
Re: 'Love At First Draft'....How Does HE Crank Out Massive Sales Letters?

I can't speak for Mal or Brian, but the thought process is beyond the scope of a forum post.

Before you write, you have to think about where the prospects are in the buying process. How aware are...
Forum: Copywriting 3rd October 2012, 11:33 PM
Replies: 18
Views: 1,144
Posted By Scott Murdaugh
Re: Where's all the money in freelance copywriting?

Just wanted to add a few ideas here (great post btw)...



There's always people who want to make money online.

There's always people who want to make more money in forex. In stocks. In ETF's....
Forum: Main Internet Marketing Discussion Forum 1st October 2012, 01:51 AM
Replies: 6
Views: 807
Posted By Scott Murdaugh
Forum: Main Internet Marketing Discussion Forum 1st October 2012, 12:41 AM
Replies: 6
Views: 807
Posted By Scott Murdaugh
Re: Clickbank Product Submission help please...

Using OptimizePress?

Go to "theme options", and then the global footer/disclaimer box I think it is. You can add the text sitewide if that works for your situation.
Forum: Offline Marketing 1st October 2012, 12:12 AM
Replies: 6
Views: 805
Posted By Scott Murdaugh
Re: How would you market copywriting services?

I would use my copywriting skills to sell my copywriting services.
Forum: Copywriting 1st October 2012, 12:03 AM
Replies: 14
Views: 1,129
Posted By Scott Murdaugh
Re: A Message from David Ogilvy...

Sorry for blowing the thread up. But I feel this is fitting...

http://www.infomarketingblog.com/images/David_Ogilvy_How_To_Create_Advertising_That_Sells.jpg
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 01:26 AM
Replies: 55
Views: 2,408
Posted By Scott Murdaugh
Re: I need real traffic - NOW

My guess is that there's a 90% chance traffic isn't your problem.

People always think it's a traffic problem.

Most people don't have a problem with traffic. They have a problem with extracting...
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 01:19 AM
Replies: 8
Views: 1,652
Posted By Scott Murdaugh
Re: Average Conversion Rates For Different Price Points

Again, too many variables in the sales funnel to guess.

Also, don't worry about conversions. Worry about ROI.

How are you pre-selling? What's your USP? If your competitor is selling at $10 when...
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 01:03 AM
Replies: 71
Views: 1,902
Posted By Scott Murdaugh
Re: Why such low prices for WSOs

Ascension and retention.

It's not uncommon for your average low-ticket buyer to ascend a sales funnel and become a hyper-responsive customer.
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 12:57 AM
Replies: 4
Views: 399
Posted By Scott Murdaugh
Re: 9 hours work 3 sign ups

9 hours of doing what?

3 signups for what?

Just curious. Congrats!

-Scott
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 12:51 AM
Replies: 14
Views: 668
Posted By Scott Murdaugh
Re: i hate video sales letters!

You guys can hate all you want.

You realize that's like a fisherman saying he hates the taste of worms, right? It ain't about what YOU like. They're used for a reason.
Forum: Offline Marketing 29th September 2012, 12:16 AM
Replies: 4
Views: 499
Posted By Scott Murdaugh
Re: Four Questions for offline experts

1. I don't know you or your experience. For the majority of those new to the business, I'd say an honest "probably not". What to do? Make yourself valuable to clients. Educate yourself. Learn how you...
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 12:04 AM
Replies: 8
Views: 1,652
Posted By Scott Murdaugh
Re: Average Conversion Rates For Different Price Points

Prices don't mean anything.

It's a perceived value game.

If you can convince me that I'm getting $2k worth of value at $197, I'll probably buy.

If I think a $10 report is worth $1, I'll...
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 12:01 AM
Replies: 33
Views: 15,393
Posted By Scott Murdaugh
Re: Can You Really Make $500 A Week On Craigslist?

Craigslist is a dynamic marketplace.

Anytime there's a market where you can buy low and sell high you can make money.

Not sure if the $500 a week would be worth the effort though. If you...
Forum: Copywriting 28th September 2012, 11:51 PM
Replies: 7
Views: 620
Posted By Scott Murdaugh
Re: Does The Language You Use Match Your Audience?

I'll stop you right there.

Don't look at WSO's for copy inspiration.

I write copy for a living. I'm writing a WSO pitch right now. It's far from my best work. It's a low-ticket product in a...
Forum: Copywriting 28th September 2012, 11:42 PM
Replies: 16
Views: 730
Posted By Scott Murdaugh
Re: Capslocking for emphasis: Yay or nay?

Caps lock can be great to EMPHASIZE certain words.

Just don't over do it.

In the big picture of copywriting, worrying about capping a word occasionally for emphasis won't make or break you.
...
Forum: Main Internet Marketing Discussion Forum 28th September 2012, 11:36 PM
Replies: 71
Views: 1,902
Posted By Scott Murdaugh
Re: Why such low prices for WSOs

To build a list.

To get attention.

To get customers into your funnel.

To pitch an up-sell.

To "wow" customers with great content for next to nothing so they stick with you over the long...
Forum: Copywriting 5th June 2012, 01:21 AM
Replies: 3
Views: 616
Posted By Scott Murdaugh
Re: The power of using a product walk-through/demo in a sales video

Demonstration can be incredibly powerful. Done right, it can be all of the proof that you need.



There's a fine line between teasing and teaching. Think about giving them the "what" but not...
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