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Search: Posts Made By: James Clouser
Forum: Copywriting 25th April 2014, 09:49 PM
Replies: 46
Views: 2,308
Posted By James Clouser
Re: How Watching Shark Tank Makes You a Better Copywriter

I agree. You can glean better market intel by watching people in their natural environment.
Forum: Copywriting 24th April 2014, 04:10 PM
Replies: 5
Views: 2,030
Posted By James Clouser
Re: good action words for a travel site

I've worked on a lot of travel projects. The vacation rental business seems to do the best.

One thing you MUST do if you're selling VRs: focus on the benefits of the rental itself (amenities),...
Forum: Mind Warriors 20th April 2014, 08:43 PM
Replies: 4
Views: 519
Posted By James Clouser
Re: Hard Sell with Integrity

Good stuff. Thanks for the feedback!

Any suggestions on how to create a solid cover? Is there an online service with effective templates? Or... should I hand it over to my graphic designer?
Forum: Mind Warriors 20th April 2014, 07:51 PM
Replies: 4
Views: 519
Posted By James Clouser
Hard Sell with Integrity

Hi, Warriors!

I just finished a new report that sheds light on one of the greatest challenge conscious entrepreneurs face today.

Fear of the sales conversation keeps many entrepreneurs stuck...
Forum: Copywriting 18th April 2014, 08:01 PM
Replies: 6
Views: 2,082
Posted By James Clouser
Re: Email Alchemy Workshop With Daniel Levis

How was it, Chris? I wasn't able to make it due to scheduling. Worth checking out the replay (if there is one)?
Forum: Copywriting 15th April 2014, 09:19 AM
Replies: 4
Views: 1,316
Posted By James Clouser
Re: McLeod on Psych Insights

Most people don't realize what a big role Brian plays in the podcast. Heck, I didn't even know until I started working back stage with these guys a couple months ago.

Techie... musician......
Forum: Mind Warriors 13th April 2014, 04:44 PM
Replies: 35
Views: 1,364
Posted By James Clouser
Re: What do you say when people ask you what you do for a living?

No one outside our community knows what a copywriter does, so I usually say "one man independent ad agency."
Forum: Mind Warriors 13th April 2014, 04:40 PM
Replies: 3
Views: 587
Posted By James Clouser
Re: solo ad buy

What kind of audience are you targeting, Malene?
Forum: Copywriting 13th April 2014, 01:49 PM
Replies: 14
Views: 1,023
Posted By James Clouser
Re: Sales page critique

Hi Doc,

Not a bad go for your first time. Congrats for putting pen to paper and making it happen.

You need a much stronger big idea for the sales letter. An irresistible hook. You're already...
Forum: Copywriting 11th April 2014, 09:55 PM
Replies: 4
Views: 607
Posted By James Clouser
Re: Sales Letter to Sell Autism Book

I suggest putting it on a website and re-posting. I would take a look if you do. As a rule, many people don't download DOCS or PDFS from people they don't know. Just saying...
Forum: Copywriting 11th April 2014, 09:52 PM
Replies: 4
Views: 482
Posted By James Clouser
Re: Images in Emails

Depends on the market, of course.

I've had a lot of success with inline images. Recently, I used a solo ad in an email that got double the average CTR of the list. Just the ad and a hyperlink CTA...
Forum: Copywriting 11th April 2014, 07:04 PM
Replies: 15
Views: 2,023
Posted By James Clouser
Re: Direct Mail- Web Design Clients

Contractors do not respond to direct mail. In that world, it's a deeply held belief that you're foolish if you're "tricked" by advertising and marketing.

They also won't spend more than $500 on a...
Forum: Copywriting 11th April 2014, 11:35 AM
Replies: 11
Views: 875
Posted By James Clouser
Re: Sales letter critique please

Be careful, Adrian. That thought can turn into a nasty little demon that murders sales.

Seth gave you AWESOME insights, but you won't be able to use them if you entertain the delusion that certain...
Forum: Copywriting 11th April 2014, 10:50 AM
Replies: 11
Views: 875
Posted By James Clouser
Re: Sales letter critique please

Seth nailed it. This letter needs to be completely rewritten with new positioning.

You're losing them at the headline, which is where the greatest battle for sales is fought.

Are you making...
Forum: Mind Warriors 9th April 2014, 09:33 PM
Replies: 78
Views: 4,413
Posted By James Clouser
Re: How many of you do Mediation ?

Holosync is AMAZING (and addicting!)
Forum: Mind Warriors 9th April 2014, 09:32 PM
Replies: 33
Views: 1,984
Posted By James Clouser
Re: Proof: How Humming Can Give You A Richer Life

I believe there's a healing modality called "Intoning" or "Toning". I can't remember which.

Same principal. I find it to be therapeutic.
Forum: Copywriting 8th April 2014, 09:49 AM
Replies: 17
Views: 1,169
Posted By James Clouser
Re: FASCINATING research article on how are people reading, scanning, skimming online

It makes sense that people are, by default, scanning information. The time no longer exists when the only content you had access to were those 1 or 2 home delivered newspapers and/or magazines. And...
Forum: Copywriting 5th April 2014, 09:02 PM
Replies: 26
Views: 1,364
Posted By James Clouser
Re: Salespage critique request

I agree with Mark.

You need to put a "hard shell" around the message. Part of that is calling out BS. The other part is providing scientific evidence of your claims.

It's not going to be...
Forum: Copywriting 4th April 2014, 10:30 AM
Replies: 20
Views: 5,966
Posted By James Clouser
Re: NEW Gary Bencivenga swipe file!

Mature wealth markets don't mind the higher reading level.

Have you practiced editing your copy in a tool like readability-score.com? It's a godsend.
Forum: Copywriting 4th April 2014, 09:59 AM
Replies: 63
Views: 3,403
Posted By James Clouser
Re: Helping a homeless guy out...

I may be able to help there. One of my big clients is a former biz partner of Bob's. My client is now a leader in the coaching industry.

Send me the emails, Mark, and I'll pitch them to my...
Forum: Copywriting 3rd April 2014, 07:39 PM
Replies: 2
Views: 526
Posted By James Clouser
Re: Novel way to test out a website

I've used this tool several times now. It's extremely helpful... especially when you're gauging response to your USP/website headline... or the clarity of the message overall.
Forum: Copywriting 3rd April 2014, 07:35 PM
Replies: 24
Views: 1,159
Posted By James Clouser
Re: I Wonder If This Email Is Any Good

You're doing a lot of throat clearing in the beginning. It doesn't grab attention or compel interest in what you have to say.

Your story about the bank robber would make a much better lede. A lot...
Forum: Copywriting 3rd April 2014, 07:29 PM
Replies: 23
Views: 1,416
Posted By James Clouser
Forum: Copywriting 3rd April 2014, 07:26 PM
Replies: 5
Views: 615
Posted By James Clouser
Re: News paper style sales letter online

This isn't NC, but it's a solid example by Gary Bencivenga:

https://www.freshpressedoliveoil.com
Forum: Copywriting 3rd April 2014, 07:09 PM
Replies: 63
Views: 3,403
Posted By James Clouser
Re: Helping a homeless guy out...

Wow... very cool. I just got my copy.

Podcast and radio interviews come to mind. The question is: what does he do AFTER the book? Can he work as a consultant to non-profits to further their work...
Forum: Mind Warriors 3rd April 2014, 12:53 PM
Replies: 25
Views: 2,539
Posted By James Clouser
Re: Hypnosis Product

Tellman,

Enjoyed your presentation at the Warrior Event a couple weeks ago.

I was really impressed by your approach to selling mindset... which is my niche (mindset coaching and products). Two...
Forum: Copywriting 2nd April 2014, 12:51 PM
Replies: 0
Views: 437
Posted By James Clouser
Use this to get into flow state before writing copy...

Hi Warriors,

Frequent reader... first time poster.

Just wanted to share a resource that has been helping me slip into "the zone" before I sit down and pound out draft copy.

At the Warrior...
Forum: Copywriting 2nd April 2014, 12:37 PM
Replies: 23
Views: 1,187
Posted By James Clouser
Re: Landing Page Review

Agree with Rick. In general, you're asking for too much commitment, too quickly.

Start with a "3 greatest mistakes" style report... or "12 reasons you're overpaying" kind of content.
Forum: Copywriting 2nd April 2014, 12:29 PM
Replies: 5
Views: 615
Posted By James Clouser
Re: News paper style sales letter online

Check out the Nightingale Conant website. They have a lot of sales letters with story leads about people like Carnegie & friends.

Also, you don't necessarily need to get clever with the look &...
Forum: Mind Warriors 31st March 2014, 07:39 PM
Replies: 8
Views: 572
Posted By James Clouser
Re: Listen to This Daily..Why Some Suceed..Strangest Secret

Love this program.

Thanks for posting. I wasn't aware it's on YouTube.
Forum: Copywriting 30th March 2014, 08:28 PM
Replies: 2
Views: 497
Posted By James Clouser
Re: Sales letter feedback? PDF Included!

Thomas is right.

The most important part of writing copy is the research, planning, and development of the message.

Developing key sales angles... determining how to approach your audience...
Forum: Mind Warriors 29th March 2014, 07:23 PM
Replies: 23
Views: 755
Posted By James Clouser
Re: Who is the most inspiring Mentor/Teacher of them all?

I'm probably a little biased, since he's a client. :)

But... David Neagle is an incredible teacher.
Forum: Copywriting 24th January 2014, 03:30 PM
Replies: 26
Views: 3,450
Posted By James Clouser
Forum: Copywriting 1st December 2013, 10:48 PM
Replies: 9
Views: 664
Posted By James Clouser
Re: Landing Page Critique

Alex and Ewan covered the benefits...

There was a moment of hesitation for me, "Wait... what am I getting again?" You refer to it both as a "course" and a "guide." Just be more clear about what...
Forum: Copywriting 13th November 2013, 10:25 PM
Replies: 4
Views: 3,874
Posted By James Clouser
Re: Where To Get John Carlton And Gary Halbert Swipe Files?

I'm not sure if you've seen this already, but John Carlton published a whole swipe file of his controls on his membership site...

Marketing strategies and tools. Get tips and share ideas with...
Forum: Copywriting 13th November 2013, 10:22 PM
Replies: 12
Views: 799
Posted By James Clouser
Re: What's your biggest fear in this biz? What's holding you back?

Yes! Mindset has played a HUGE role in the growth of my business.

That fear comes from the subconscious trying to stop you from changing its current programming. This holds a lot of people back....
Forum: Copywriting 13th November 2013, 10:11 PM
Replies: 10
Views: 694
Posted By James Clouser
Re: What to look for in a GOOD Copywriter?

If I were looking for someone to outsource copy to (which I'm not), this is who I'd look for:

- Someone who has a portfolio with tested sales/lead gen results
- Who consistently delivers...
Forum: Copywriting 6th November 2013, 09:44 PM
Replies: 6
Views: 613
Posted By James Clouser
Re: Do You Place Headlines In Letters?

If in doubt, put the letter away and mail it to yourself a few days later.

What was it like opening it? That will tell you everything you need to know.
Forum: Copywriting 6th November 2013, 04:32 PM
Replies: 5
Views: 504
Posted By James Clouser
Re: Elections = Copywriting

Wonder if he had some help, or if it was a happy accident.

I came across a township trustee ad that had a USP like that, but it was buried in a huge block of unreadable copy.

Followed by...
Forum: Copywriting 1st November 2013, 07:25 AM
Replies: 9
Views: 698
Posted By James Clouser
Re: Ok this is my first attempt at the black art

Yes. Dan's Magnetic Marketing has a large binder of copyright-free lead generation letters for professional practices. Plus, it comes with the Holiday Promotions swipe file.
Forum: Copywriting 31st October 2013, 07:27 PM
Replies: 47
Views: 2,265
Posted By James Clouser
Re: Copywriting Help For Fishoil.com

It depends entirely on the type of customer you wish to attract.

Green Pasture's customers are going to be Westin Price devotees. They have no use for fish oil pressing "technology". They want it...
Forum: Copywriting 30th October 2013, 10:19 AM
Replies: 7
Views: 575
Posted By James Clouser
Re: Article writing with keywords in mind

Don't get creeped out by keywords. Use the language your market is familiar with, and double check it with the Google Keyword Planner.

Here's what you want to do...

Article Title (h1 tag):
...
Forum: Copywriting 29th October 2013, 12:06 PM
Replies: 47
Views: 2,265
Posted By James Clouser
Re: Copywriting Help For Fishoil.com

How are you different from, say, Green Pastures?

As a consumer in that market, I know from experience that Green Pastures is the go-to for fish oil for a certain segment of consumers. I...
Forum: Copywriting 29th October 2013, 11:40 AM
Replies: 12
Views: 571
Posted By James Clouser
Re: Advice needed on landing page and increasing list

There's no clear headline (it's buried).

I didn't even notice the opt-in until just before I left the page. Not good... The whole page needs to be reformatted to form a coherent readership path.
...
Forum: Copywriting 26th October 2013, 02:34 PM
Replies: 25
Views: 1,753
Posted By James Clouser
Re: NLP and other psychological tactics in sales copy

You're right. When I learned NLP, I was taught that re-framing is a function thereof.

There are many more language patterns. Some of them are quite advanced. That was just the most common example....
Forum: Copywriting 25th October 2013, 07:43 PM
Replies: 25
Views: 1,753
Posted By James Clouser
Re: NLP and other psychological tactics in sales copy

I use NLP language patterns in my copy.

For example:

[Bad news], but [good news].

This coaching program is not easy, but it will help you get the results you desire.

Notice how the phrase...
Forum: Copywriting 24th October 2013, 07:48 AM
Replies: 7
Views: 430
Posted By James Clouser
Re: Need a copywriting review of my reviews!

Right. With a strong offer and the other elements of good salesmanship being present (social proof, USP, etc.), having a strong guarantee is a known conversion booster. If they're on the fence, it...
Forum: Copywriting 23rd October 2013, 07:31 PM
Replies: 7
Views: 430
Posted By James Clouser
Re: Need a copywriting review of my reviews!

In this situation, the outcome isn't totally within your control - right? So maybe offer a satisfaction guarantee, if you offer one at all. It's a grey area with service-products. Opinions will vary....
Forum: Copywriting 23rd October 2013, 03:17 PM
Replies: 7
Views: 430
Posted By James Clouser
Re: Need a copywriting review of my reviews!

Great.

If your average outcome is a 10:1 ROI, make that the basis of your USP. If you can guarantee 5:1, even better.

And then take them by the hand and show them numbers from a past project...
Forum: Copywriting 23rd October 2013, 10:52 AM
Replies: 7
Views: 430
Posted By James Clouser
Re: Need a copywriting review of my reviews!

Who are you targeting? Depending on the company, a couple million in revenue isn't much. I'm not sure I'd make an apples vs. oranges comparison on that point.

Are you showing them how to create...
Forum: Copywriting 23rd October 2013, 10:34 AM
Replies: 7
Views: 667
Posted By James Clouser
Re: After Months of Lurking and Studying, I'm Ready For a Critique

Get to the point right away. It took me a while to "get" the product. For me, the body of the letter really starts:

Dear Friend,

One chilly autumn evening...

Which news outlet covered that...
Forum: Copywriting 23rd October 2013, 10:01 AM
Replies: 12
Views: 1,006
Posted By James Clouser
Re: Just started learning Copywriting. Please critique my first work

I agree. I was in the wedding biz during my first career in classical music.

Have you pre-sold this? If so, what are you sales numbers like?
Forum: Copywriting 23rd October 2013, 09:55 AM
Replies: 35
Views: 2,051
Posted By James Clouser
Re: Where do you copywriters find work?

I can give you *one* short answer: buy Carlton's Freelance Course. He breaks down building a freelance career into three parts: Get Good, Get Connected, and Get Paid.

It's a great investment.
Forum: Copywriting 22nd October 2013, 02:01 PM
Replies: 11
Views: 939
Posted By James Clouser
Forum: Copywriting 22nd October 2013, 01:59 PM
Replies: 5
Views: 639
Posted By James Clouser
Re: Good resource for white papers?

Perry Marshall has a course. Whitepaper Course (http://www.perrymarshall.com/whitepaper/)

Note: I don't have that course, nor do I know anyone who does. I'm just pointing it out in case you...
Forum: Copywriting 22nd October 2013, 01:39 PM
Replies: 3
Views: 602
Posted By James Clouser
Re: Reviews of This Letter Greatly Appreciated

Have you considered making the headline a mock bad review, personalized with the name of the prospect's business?

Then use the opening to talk about how reviews like that happen all the time, and...
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