Forum: Offline Marketing 
19th April 2020, 12:25 AM
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Replies: 13
Views: 299 |
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Forum: Offline Marketing
12th April 2020, 05:23 PM
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Replies: 41
Views: 1,580 |
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Forum: The Warrior Path
8th April 2020, 08:58 AM
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Replies: 34
Views: 1,535  Re: Generate Local Online Leads For New Business
Yes
Type "plumber" and you tell me.
As you get longer tail into the "Install" terms you will find those hard bring up because like the other thread with "Parks" and "walking dogs" there is...
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Forum: The Warrior Path
7th April 2020, 07:21 PM
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Replies: 34
Views: 1,535 Re: Generate Local Online Leads For New Business
Im going to be a bit long winded I think LOL... The above statement "I want to start making good content that gets visitors to take some kind of action; email, download, affiliate link click...
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Forum: Offline Marketing
30th March 2020, 10:16 AM
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Replies: 53
Views: 2,873 Re: A quick lesson in Selling 9x12 Post cards
While I have never done advertising for others (CO-OP), I continue to mail 10,000-30,000 EDDM postcards weekly to targeted zipcodes. People are home, and there is almost no competition.
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Forum: Offline Marketing
20th March 2020, 09:47 AM
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Replies: 42
Views: 1,698 |
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Forum: The Warrior Path
19th March 2020, 08:35 PM
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Replies: 34
Views: 1,535 Re: Generate Local Online Leads For New Business
I love old school marketing. On sites like Nextdoor and local Facebook groups there can be low hanging fruit where people are raising their hand, saying I need this or that, and you can swoop in and...
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Forum: Offline Marketing
9th March 2020, 02:23 AM
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Replies: 17
Views: 500 |
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Forum: Offline Marketing
3rd March 2020, 11:13 AM
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Replies: 40
Views: 1,001 Re: The Ben Franklin Sales Close.
I have adapted the "Ben Franklin" Close over the years. I remember getting this book - I want to say it was my first sales book actually... Once I was done reading this, my Grandfather and I had...
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Forum: Offline Marketing
3rd March 2020, 02:41 AM
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Replies: 17
Views: 500 |
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Forum: The Warrior Path
26th February 2020, 10:18 AM
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Replies: 34
Views: 1,535 Re: Generate Local Online Leads For New Business
Is it over kill - eh maybe... BUT if you can get one listing in the GMB ( 1 of 3 ) and then follow up with 2 or 3 or 4 in organic, you start to dominate the space. In a small town 1 Billboard is...
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Forum: Offline Marketing
24th February 2020, 11:24 PM
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Replies: 21
Views: 694 |
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Forum: Offline Marketing
24th February 2020, 08:55 PM
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Replies: 21
Views: 694 |
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Forum: Offline Marketing
23rd February 2020, 10:25 PM
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Replies: 16
Views: 578 Re: I Sell A Commodity
The not so obvious answer is not price, but CHOICE. Look at the physical size of a Walmart vs any other local store. I know where I live the Grocery dept alone is 2X that of any other store.
...
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Forum: The Warrior Path
23rd February 2020, 10:05 PM
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Replies: 34
Views: 1,535 |
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Forum: The Warrior Path
23rd February 2020, 07:43 PM
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Replies: 34
Views: 1,535 Re: Generate Local Online Leads For New Business
Following. First, I like your posts and have for years eccj. Second, I love the idea of lead gen but have never done it. Okay, that's not true, I did it for a few companies back years ago. Very...
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Forum: The Warrior Path
23rd February 2020, 05:45 PM
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Replies: 34
Views: 1,535 Re: Generate Local Online Leads For New Business
Looks like a interesting challenge $12,000.00 profit in 3 months seems like a worth while goal. Good luck with this will follow along to see how you make out.
Speaking of Nathan his blog is still...
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Forum: Offline Marketing
23rd February 2020, 11:47 AM
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Replies: 16
Views: 578 I Sell A Commodity
I've heard that from lots and lots of salespeople and small business owners.They say it because they think that price is their only advantage.
The thought also protects them from feeling the need...
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Forum: The Warrior Path
22nd February 2020, 07:54 PM
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Replies: 34
Views: 1,535 |
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Forum: Offline Marketing
12th February 2020, 11:03 AM
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Replies: 66
Views: 2,407 Re: Does cold calling still work?
I'm just taking this out of a webinar I've written to sell my sales course..
"When you are talking to a prospect that has proven by past behavior that they are highly likely to buy what you...
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Forum: Offline Marketing
12th February 2020, 09:28 AM
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Replies: 66
Views: 2,407 Re: Does cold calling still work?
An astoundingly insightful thought.
I think that's the core of all sales resistance and anxiety.
I was giving a speech about selling, and toward the end I said "And then it occurred to me the...
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Forum: Offline Marketing
4th February 2020, 01:56 PM
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Replies: 15
Views: 395 Re: ADS YOU'LL NEVER SEE ON THE SUPERBOWL
I get it and agree...
But...
The ads you see run on national TV are branding ads, not direct sales ads. These ads build (to varying degrees) a familiarity with certain brands that aids when a...
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Forum: Offline Marketing
17th January 2020, 01:11 PM
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Replies: 14
Views: 875 |
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Forum: Copywriting
31st December 2019, 06:51 PM
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Replies: 28
Views: 720 Re: Some stuff to think about...
I did the info angle, did the letterbox drop off
for lawn care.
Couldn't get them to pay.
What did pay was running ads in newspaper classified ads
in the lawn care section.
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Forum: Copywriting
30th December 2019, 04:32 AM
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Replies: 28
Views: 720 Re: Some stuff to think about...
A rule in copywriting - although not agreed on by everyone (but most) - and one I've always found to work when deciding whether to give a percent off or a dollar amount off is this:
First,...
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Forum: Offline Marketing
27th December 2019, 09:22 AM
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Replies: 25
Views: 859 Re: The way we sell = the way we like to be sold?
Unfortunately, the vast majority of salespeople (like any other people) are not self aware enough to realize that what they are saying would never work on them. They have their point that they need...
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Forum: Copywriting
1st November 2019, 10:59 AM
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Replies: 27
Views: 771 |
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Forum: Offline Marketing
20th September 2019, 10:13 AM
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Replies: 19
Views: 501 Re: Changing culture
Because you're looking at this with the view that their passion has to be based on facts, knowledge, logic and reason whereas it's actually based on emotion, which doesn't have fact, knowledge, logic...
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Forum: Offline Marketing
19th September 2019, 08:38 AM
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Replies: 9
Views: 1,171 Re: A New Legend - Ali Reda
Yeah, this guy is very conversational. Although he knows what to say, he doesn't sound like a newbie salesman regurgitating memorized material. I'm sure that his years of experience have made...
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Forum: Offline Marketing
17th September 2019, 09:27 AM
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Replies: 9
Views: 1,171 Re: A New Legend - Ali Reda
I read about the lawsuit. Joe was in his late 80s when he was about to lose his title. He could have been big about it. No record lasts forever. It's a pettiness that may just come with old age. The...
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Forum: Offline Marketing
17th September 2019, 04:52 AM
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Replies: 9
Views: 1,171 Re: A New Legend - Ali Reda
Currently working on a course about relationship building and took a break and decided to look a little more at this guy.
Found this interview (https://lifelessons.co/personal-development/sales/)...
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Forum: Offline Marketing
17th September 2019, 01:02 AM
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Replies: 9
Views: 1,171 Re: A New Legend - Ali Reda
Shhh! Don't tell everyone... ;) :D
Pity about the lawsuit. Joe could've got some good positive publicity had he played it right...
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Forum: Offline Marketing
11th September 2019, 12:03 PM
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Replies: 213
Views: 6,507 Re: Undercover Billionaire
I agree. It was probably the best decision based on the time limitation, but probably not the best business decision otherwise.
I'm still going with an app as the best bet and the best bet is...
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Forum: Offline Marketing
5th September 2019, 12:25 AM
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Replies: 19
Views: 501 Changing culture
The other day, I was listening a debate on China between Fareed Zakaria and an economist whose name I forgot while cleaning my place.
At some point an economist on the pro-china said (I...
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Forum: Offline Marketing
30th August 2019, 09:25 AM
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Replies: 28
Views: 3,661 Re: Dan Kennedy about to exit if not already has
As said in the letter;
"Update as of 8/28/19: No change in Dan's condition, he is still with us and still in hospice. The notes and tributes are being shared with him, and they are brightening his...
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Forum: Offline Marketing
27th August 2019, 11:52 AM
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Replies: 10
Views: 927 |
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Forum: Offline Marketing
26th August 2019, 08:25 AM
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Replies: 28
Views: 3,661 Re: Dan Kennedy about to exit if not already has
I had no idea this existed. Dan Kennedy has a Youtube channel that has lots of hour long interviews Dan Kennedy is doing with other experts.....
But even better, they have posted his best seminars...
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Forum: Offline Marketing
21st August 2019, 12:29 PM
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Replies: 22
Views: 370 Re: Underrated Marketers/Business People
Another reason I respect JC Penney is that after he went public he was at a board meeting and they had a vote whether to start a JC Penney credit card. The vote was 49-1 for.
The one vote against...
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Forum: Offline Marketing
21st August 2019, 09:25 AM
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Replies: 213
Views: 6,507 Re: Undercover Billionaire
Just saw the third episode last night.
This guy goes from being a homeless man in a truck, with only $100 to his name...
to being an entrepreneur, that owns a home he is going to sell, has an...
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Forum: Offline Marketing
31st July 2019, 10:48 AM
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Replies: 16
Views: 705 Re: How much tech skills should I know?
An interesting question with some interesting answers.
I am going to suggest D. Based on my own personal experiences with start-ups, they are basically relationships. Pretty much no different...
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Forum: Offline Marketing
28th July 2019, 08:30 AM
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Replies: 42
Views: 1,177 Re: Nobody Replies Emails...
In the opening post a member describes business owners with "ugly websites" who have the effrontery to ignore his intended sales pitches as being stuck in the 90s and lacking internet savvy. Then...
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Forum: Offline Marketing
25th July 2019, 12:58 PM
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Replies: 13
Views: 969 Re: Bounce house rental business
Don't forget churches. They often use bounce houses for Vacation Bible school, Easter Egg Hunts, Fall Festivals, and other events. If you get in with one they'll refer you to others.
Rose
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Forum: Offline Marketing
24th July 2019, 09:00 PM
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Replies: 13
Views: 969 Re: Bounce house rental business
If it were me...
I would focus less on "Payment" you can get paid at time of delivery.. why over complicate things? Yes I would have a site that they could see a calendar of availability, and...
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Forum: Offline Marketing
14th July 2019, 10:27 AM
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Replies: 9
Views: 302 Re: You work for the customer
That's one of those pithy sayings that sounds great to the uninitiated.
A smart marketer/copywriter/salesperson will first find highly likely buyers, then match the product to the customer (at...
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Forum: Offline Marketing
30th June 2019, 12:40 PM
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Replies: 11
Views: 456 Re: 4 Thing you MUST NEVER say to a Customer
Never accept credit for them wanting to buy. But always spread the credit for their purchase, and their previous purchases.
And, as a personal example, a customer says "Why are you selling this...
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Forum: Offline Marketing
25th June 2019, 04:45 PM
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Replies: 26
Views: 632 Re: Who sets trends?
I would suggest there are 2 levels of "Trends" using the fashion industry example... you have the designers that create "fashion" as something to be admired and not so much to be worn. You just...
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Forum: Offline Marketing
19th June 2019, 08:00 PM
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Replies: 3
Views: 155 Re: Shared Mailer In an Envelope
Here's an example of the owner of
several catalogs,
a name you probably haven't heard of...
Colony Brands.
They have 16 million going out.
Here are some of there advertisers...
going out...
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Forum: Offline Marketing
19th June 2019, 07:51 PM
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Replies: 3
Views: 155 Re: Shared Mailer In an Envelope
Ewenmack covered it nicely. But your offer has to have a very wide consumer appeal (something anyone could likely buy) or a very high margin (like thousands of dollars on one sale).
As long as the...
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Forum: Offline Marketing
19th June 2019, 06:25 PM
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Replies: 3
Views: 155 Re: Shared Mailer In an Envelope
There are many PIP, package insert programs.
Meredith media has them for all their magazine brand subscribers.,
like Martha Stewart.
500,000 is their minimum.
Disney has them
with 100,000...
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Forum: Offline Marketing
9th June 2019, 09:23 AM
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Replies: 199
Views: 9,013 |
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Forum: Offline Marketing
31st May 2019, 10:17 AM
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Replies: 18
Views: 459 Re: Compelling offer besides a discount?
Create a story. Better if it's true.
What personal problem led you to discover this offer? What else did you try? Most great offers have a great story behind them.
It should be a personal story...
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Forum: Offline Marketing
20th May 2019, 08:34 PM
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Replies: 25
Views: 537 |
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Forum: Offline Marketing
20th May 2019, 12:55 PM
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Replies: 14
Views: 953 |
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Forum: Offline Marketing
14th May 2019, 02:04 PM
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Replies: 26
Views: 632 Re: Who sets trends?
Seen it and many others. This is why hypnosis works, why we accept other people's views as our own. It's why we laugh far more in an audience than we do when alone (watching the same comedian on TV)....
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Forum: Offline Marketing
2nd May 2019, 02:16 PM
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Replies: 170
Views: 4,909 Re: Is Cold-Calling Still Effective?
Yup. The difference between marketing and selling.
Marketers use every means to get a customer besides just calling them up and selling them.
Salespeople just make the calls.
Although I...
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Forum: Offline Marketing
2nd May 2019, 01:35 PM
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Replies: 170
Views: 4,909 Re: Is Cold-Calling Still Effective?
[Grant Cardone holds his phone up in the air above his head during one of his webinars] "This is not a phone, it is a weapon. ... Keep in mind, every call results in a sale. You either make the sale,...
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