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Search: Posts Made By: Steve The Copywriter
Forum: Copywriting 31st July 2020, 04:39 PM
Replies: 14
Views: 299
Posted By hannahcostales
RE: Initial Copywriting Strategy

As someone mentioned on this thread earlier, you definitely want to study your audience and do as much research on them as you can. That's really one of the biggest mistakes I see other copywriters...
Forum: Copywriting 28th July 2020, 08:11 AM
Replies: 14
Views: 299
Posted By parki5000
RE: Initial Copywriting Strategy

Thanks for that Steve, I'll be having a look at that course it's probably a good place for me to start. I love the way you've outlined the PAS formula, that really helps put things into perspective!
Forum: Copywriting 10th July 2020, 03:36 AM
Replies: 37
Views: 468
Posted By Jeffery
Re: Do you listen to music when you write copy? Or you write in total silence?

My wife and I keep an apartment in the city because we both work in the city and we have a house outside the city that is for the weekends.

The first week in the city apartment we discovered the...
Forum: Offline Marketing 8th July 2020, 01:57 PM
Replies: 61
Views: 1,988
Posted By AdmanMrWoo
Re: HOW TO MAKE $100,000 A YEAR OFF AN ACRE OF LAND (Direct Marketing + Farming)

I NORMALLY HATE TED TALKS... SO PRETENTIOUS



THIS GUY GROWS FOOD RIGHT NEXT TO THE CURB.

GUERILLA GARDENING


YouTube
Forum: Offline Marketing 8th July 2020, 01:52 PM
Replies: 61
Views: 1,988
Posted By AdmanMrWoo
Forum: Copywriting 13th June 2020, 09:47 AM
Replies: 77
Views: 1,402
Posted By Shawn Cesar
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

The word thank you is not enough to thank you guys....

Thank you so much, was super valuable information and I am reading it over and over
never feeling bored or tired.
Forum: Copywriting 13th June 2020, 09:36 AM
Replies: 77
Views: 1,402
Posted By max5ty
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Unfortunately, to some, it seems when I talk about being creative they're assuming I mean throw in some monkeys on tricycles.

The ad you ran was selling your business. Nobody wanted to buy your...
Forum: Copywriting 12th June 2020, 07:22 PM
Replies: 77
Views: 1,402
Posted By ewenmack
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

To add more to the point, "it's not about me" or "drawing attention to the ad writer"...

The ad I wrote for a web designer which brought in $25,000 of annualized revenue in three days and became...
Forum: Copywriting 12th June 2020, 05:07 PM
Replies: 77
Views: 1,402
Posted By Claude Whitacre
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

A big mistake some make in advertising, is to be clever.

"What a clever ad" or "What a funny ad" is usually a bad sign. The cleverness detracts from the message. Like wearing an outrageous outfit...
Forum: Copywriting 12th June 2020, 01:55 PM
Replies: 77
Views: 1,402
Posted By Claude Whitacre
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

You beat me to it.

I was watching the movie Doctor Strange, and His Mentor told him a secret to the universe. She said "It's not about you". It was that moment I realized the folly of my point of...
Forum: Copywriting 12th June 2020, 12:50 PM
Replies: 77
Views: 1,402
Posted By Princess Balestra
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Pickin' up on Maxzilla, ima reminded here of the legend of Ishiyamagiri's Ring.

It is kinda like Aladdin's lamp, only 'steada springin' a genie gonna make all kindsa stuff way bettah in...
Forum: Copywriting 11th June 2020, 02:36 PM
Replies: 77
Views: 1,402
Posted By max5ty
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

I'm going to tell you the biggest secret ever in the history of copywriting and if you take my advice you'll be wealthier than you ever dreamed possible.

You will never worry about money again.
...
Forum: Copywriting 11th June 2020, 12:16 PM
Replies: 77
Views: 1,402
Posted By Princess Balestra
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Bang goes my pelvic floor regime.

Only exercisin' I botherin' with now is mebbe drinkin' low cal milk till I so torpid it dribbles down mufface,
Forum: Copywriting 31st May 2020, 12:40 PM
Replies: 137
Views: 1,829
Posted By Claude Whitacre
Re: Selling what people want.

i swear..it was at this point that I recognized the Ben Suarez-Gary Halbert story.

I'm good friends with Julius Toth. Somehow, he got Ben Suarez to partner with him importing and selling high end...
Forum: Copywriting 29th May 2020, 01:38 PM
Replies: 25
Views: 485
Posted By ewenmack
Re: How Gary Halbert and an empty coffee cup got me a job

A chiropractor used a boomerang to get past patients to come back.

If I recall correctly he invested about $1800
in the mail campaign and got back $63,500
in 90 days.

Great Roi.

Best,
Ewen
Forum: Copywriting 28th May 2020, 02:49 PM
Replies: 25
Views: 485
Posted By Claude Whitacre
Re: How Gary Halbert and an empty coffee cup got me a job

I'm not sure it was the grabber that got you the job.

The vast majority of people that are looking for work just hand out resumes.

As someone who has hired hundreds of reps, I can tell you...
Forum: Copywriting 28th May 2020, 12:37 PM
Replies: 25
Views: 485
Posted By Princess Balestra
Re: How Gary Halbert and an empty coffee cup got me a job

Prolly I should start mailin' out my panties.

"Simply throw these babies on your head,

send me the selfie —

an' a generous 15% copywritin' discount shall be thine!"

Problem is, ain't no...
Forum: Copywriting 27th May 2020, 11:09 PM
Replies: 25
Views: 485
Posted By Tony M
How Gary Halbert and an empty coffee cup got me a job

A handful of years ago I needed a job.

Like a REAL job.

A good ol' 9-5er.

After sweeping through the listings on Craigslist, I found a potential job as a sales guy for a well-known pest...
Forum: Copywriting 20th May 2020, 03:52 PM
Replies: 1
Views: 253
Posted By Kay King
Re: Can I post my.... in this forum... to get feedback from you guys?

Did you read the forum rules?

https://www.warriorforum.com/main-internet-marketing-discussion-forum/1389727-community-guidelines-rules.html

The answer to your question is: it depends

if...
Forum: Copywriting 20th May 2020, 02:45 PM
Replies: 137
Views: 1,829
Posted By ibramster
RE: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

Love it; chicken soup the last barrier lol
Not joining you on the sprout thing though.
Forum: Copywriting 20th May 2020, 01:30 PM
Replies: 137
Views: 1,829
Posted By Princess Balestra
Re: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

Jus' to fill the OP in, this ideah also uses sausage as a reference, cos they kinda sizzle also.


(Euphonics fans will see how these simple statements have additional value, an' tbh my preference...
Forum: Copywriting 19th May 2020, 02:39 PM
Replies: 15
Views: 252
Posted By myob
Re: Minimalism

Curiosity tempered with elegant urgency is how we minimize word count and grab
Forum: Offline Marketing 19th May 2020, 01:29 PM
Replies: 69
Views: 3,449
Posted By myob
Re: Are there any 9 x 12 guys left here? Postcard marketing?

Postcard marketing has been going strong for 150+ years. I have found them to be extremely effective and cost-efficient, although these are only for my own affiliate product promotions.
Forum: Copywriting 19th May 2020, 10:33 AM
Replies: 15
Views: 252
Posted By Claude Whitacre
Re: Minimalism

I'm not a copywriter, but I am a salesman. So when selling (and I assume in writing copy) "The more you tell the more you sell" is true if........what you are saying is building the desire to buy, or...
Forum: Copywriting 19th May 2020, 05:56 AM
Replies: 15
Views: 252
Posted By JPs copy
RE: Minimalism

My wife and I throw things out constantly to create more space in our home.

Our one mutual friend has thousands of movies, books, board games, clothes, you name it. They have items that still have...
Forum: Copywriting 17th May 2020, 08:13 AM
Replies: 15
Views: 252
Posted By ThePromotionalGuy
Re: Minimalism

Hellor STC,



Always have been. Always will be.

Clutter of things, clutters my mind.

Don't need it. Don't want it. Why bother?
Forum: Copywriting 17th May 2020, 05:47 AM
Replies: 15
Views: 252
Posted By Princess Balestra
Re: Minimalism

Another way to look at this is ... elegance.

I jus' done my nails so I feel qualified to speak.

In any case 'minimalism' sounds too much like what happens to guys when they been in the pool too...
Forum: Copywriting 16th May 2020, 04:16 PM
Replies: 15
Views: 252
Posted By GordonJ
The opposite. 111 pages of printed copy.

Sure, I could cut and paste and lose formatting, but an example (excellent one) of very long copy, and this to sell a copy writing course, can be seen at (NO affiliation)
...
Forum: Copywriting 16th May 2020, 03:36 PM
Replies: 15
Views: 252
Posted By GordonJ
Well, in 1968 I was taught MINIMALISM is the ultimate copy goal.

My first copy writing mentor said, "the goal is to get them to buy from you automatically".

Now he had a catalog of kitchen and household products, which by then, had become pretty dated. But...
Forum: Copywriting 14th May 2020, 09:23 PM
Replies: 13
Views: 303
Posted By Bianca Heath
RE: Copywriting Niche Question.

Thank you for sharing your secret!
Forum: Copywriting 14th May 2020, 03:35 PM
Replies: 13
Views: 303
Posted By Princess Balestra
Re: Copywriting Niche Question.

I so love slippin' into a copywritin' niche.

It is like wandrin' into a bar when you down on your luck ... or ridin' high ... or anyplace inbetween ...

an' then there is sum guy ....

an' you...
Forum: Copywriting 14th May 2020, 07:06 AM
Replies: 13
Views: 303
Posted By Bianca Heath
RE: Copywriting Niche Question.

Experience is golden!

Folks still pass out bleeping flyers (hello Vegas strip and the annoying leaflets on my windshield)...

But guess what? People read them still...and will keep them...
Forum: Copywriting 13th May 2020, 03:17 PM
Replies: 13
Views: 303
Posted By Bianca Heath
Forum: Copywriting 12th May 2020, 10:47 PM
Replies: 25
Views: 335
Posted By Alex Cohen
Re: Euphonics

The best "book" I've ever read about sounds is Don Martin's Dictionary of Sounds,

https://www.madcoversite.com/dmd-alphabetical.html

For example, if you need a word to describe a man's head...
Forum: Offline Marketing 9th May 2020, 07:06 PM
Replies: 12
Views: 429
Posted By max5ty
Re: "We'll Wait Till The Covid-19 Threat Is Over" Selling In A Pandemic

I've noticed a lot of these people are mobile...they'll hire others to work for them and move from state to state sometimes.

A big thing lately seems to be high ticket items like roofs and siding...
Forum: Copywriting 9th May 2020, 12:09 PM
Replies: 25
Views: 335
Posted By Princess Balestra
Re: Euphonics

So troo.

Howevah, while I wanna cover all bases on that emotional hit list of yours, I ain't bendin' ovah too far nowan's way for the las' item on your list bcs I a Princess, an' clearly above...
Forum: Offline Marketing 8th May 2020, 02:41 PM
Replies: 12
Views: 429
Posted By Claude Whitacre
"We'll Wait Till The Covid-19 Threat Is Over" Selling In A Pandemic

If you sell online marketing services...or just about anything else, you'll hear this objection to any sales offer "We'll wait until the pandemic is over" or "We aren't doing anything until business...
Forum: Copywriting 7th May 2020, 01:39 AM
Replies: 25
Views: 335
Posted By Princess Balestra
Re: Euphonics

Awkay, here's what I got.


Best part?


I only walked into two walls while huntin' for a pen.


KISSIN' THE EUPHONICITY
Forum: Copywriting 7th May 2020, 12:43 AM
Replies: 25
Views: 335
Posted By Princess Balestra
Re: Euphonics

Hey Gordon, that is real neat!

An' now it's here, it prevents The Warrior Forum Showtime Band formin' up in the vacuum an' stealin' the show.

What better way to save your donkey sanctuary than...
Forum: Copywriting 6th May 2020, 02:58 PM
Replies: 25
Views: 335
Posted By GordonJ
Here's a little ditty about writing copy, OK?

Copy

How

rhyme and time
sing song sounds
free flowing, heroic hyperbole
story telling, selling glory

from what is...
Forum: Copywriting 6th May 2020, 01:30 PM
Replies: 25
Views: 335
Posted By GordonJ
SSS, secrets to share...

Truth be told, I'd rather be known, if at all...as a poet before a copywriter. I think of myself as a poet, and for many projects, I often considered free style...anyhoo...

ONOMATOPOEIA and why...
Forum: Copywriting 6th May 2020, 09:52 AM
Replies: 25
Views: 335
Posted By GordonJ
Sing song sounds, silly sonnets score,

Thank you Steve for a subject near and dear to my heart.

Without boring everyone, I spent my first 10 years in intensive speech therapy and unbeknownst to me (and to them, I think)
...euphonics...
Forum: Copywriting 6th May 2020, 01:50 AM
Replies: 25
Views: 335
Posted By Princess Balestra
Re: Euphonics

Tellya, any book goes into detail 'bout "the seductive, slippery S" kinda scores supah sensational in my speculative scenario sensorium.

Gotta figure Alexander Pope had it nailed in his exotic...
Forum: Offline Marketing 30th April 2020, 11:05 AM
Replies: 0
Views: 328
Posted By Claude Whitacre
Interview On Selling Local Online Marketing Services

Guys; A few days ago I was interviewed by Ed Stapleton. He's in the SEO and PPC business. It's 99% content, with a mention of my books at the end. But it includes two complete cold calling scripts,...
Forum: Copywriting 30th April 2020, 07:29 AM
Replies: 13
Views: 303
Posted By GordonJ
Use a new email address and sign up for stuff.

A different approach. Use a "throw away" email address, like outlook, and spend a day signing up for everything FREE. You want to get on as many email lists as you can. Start right here at Warrior,...
Forum: Copywriting 8th April 2020, 09:23 AM
Replies: 18
Views: 535
Posted By Claude Whitacre
Re: If you were in an elevator with an expert copywriter, what questions would you ask?

Made my day. And again, I'm surprised by your talent as a writer.

I was at a Dan Kennedy event years ago, and I was on the elevator. A tall man got on with two beautiful women on his arms. I...
Forum: Copywriting 8th April 2020, 04:58 AM
Replies: 18
Views: 535
Posted By Princess Balestra
Re: If you were in an elevator with an expert copywriter, what questions would you ask?

Moi: You gowin’ up or down, poppet?
EC: How dare you! The current status of my expert copywriting business is no concern of yours. Personally, I never publically reveal my fees, let alone the...
Forum: Offline Marketing 9th March 2020, 10:47 AM
Replies: 97
Views: 1,431
Posted By Kay King
Re: GAMES MLMers PLAY - And Why Gary Halbert Hated MLMers.

Have posted something about this in the past but that brought it back to me.


My first online venture was an MLM - I did quite well - made money - was in the top 10 and top 20 'earners' month...
Forum: Copywriting 2nd March 2020, 12:52 PM
Replies: 32
Views: 1,462
Posted By Alex Cohen
Re: Copywriting Courses

Re: Wannabe copywriters

Some are good at learning by deconstructing existing copy.

Others are good at ingesting mass quantities of information and making sense of it all.

But most wannabes...
Forum: Copywriting 27th February 2020, 04:43 PM
Replies: 28
Views: 577
Posted By Claude Whitacre
Re: The Scent of a Successful Headline

I want to hear the story of how you got that close to Kevin Bacon.





I think that headline is fascinating.


I read it and could almost feel the areas of my brain light up, trying to put...
Forum: Copywriting 27th February 2020, 02:43 PM
Replies: 32
Views: 1,462
Posted By Claude Whitacre
Re: Copywriting Courses

In addition to the books mentioned above, you can buy Dan Kennedy's course on copywriting on e-bay for $20 or so on DVD.

But in this case, I agree with the others. The old classics on advertising...
Forum: Copywriting 27th February 2020, 11:23 AM
Replies: 32
Views: 1,462
Posted By DABK
Re: Copywriting Courses

A very mundane and prosaic post (to make the excellence of the preceding ones shine more): Dan Kennedy's Ultimate Sales letter breaks down pretty well the... sales letter. Combine that with the old...
Forum: Copywriting 27th February 2020, 09:56 AM
Replies: 32
Views: 1,462
Posted By GordonJ
"You lost me at..."

Princess, you know you could never lose me.

But I've read that saying a dozen times yesterday at Facebook Copywriting pages.

You lost me at...


HMMMM. Then, a critique as to why the...
Forum: Copywriting 26th February 2020, 04:43 PM
Replies: 32
Views: 1,462
Posted By ThePromotionalGuy
Re: Copywriting Courses

Hellor SARubin,



Because of Mel, is why I own all of Marty's BOTTOM LINE Book Sets, as well as THE BIG BLACK BOOK. Years later Brain Kurtz gifted me a copy of Breakthrough Advertising. (The...
Forum: Offline Marketing 26th February 2020, 01:17 PM
Replies: 7
Views: 547
Posted By ewenmack
I Feel It Needs To Be Said…

Relying on Facebook or Google
for your income is bad.

Recently Rich Schfren got together with
his internet marketing buddies and held
a 24 hour marathon on supposedly how to fix the problem...
Forum: Copywriting 26th February 2020, 12:22 PM
Replies: 32
Views: 1,462
Posted By SARubin
Re: Copywriting Courses

Almost ashamed to admit that I never heard of Mel Martin until about 3 years ago.

The first ad I saw from him was the practical golf ad that Chinchilla mentioned. And fascinations aside, when I...
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