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Search: Posts Made By: Steve The Copywriter
Forum: Copywriting 1st August 2020, 03:20 PM
Replies: 14
Views: 299
Re: Initial Copywriting Strategy

Ahhh yes as Mss Costales wisely said above -

Craft an irresistible offer to your clients.

Blending the benefits, emotions particulary the fear of loss - making the cost a steal.

Coughs -...
Forum: Copywriting 28th July 2020, 06:25 AM
Replies: 14
Views: 299
Re: Initial Copywriting Strategy

Let's fast track this in 3 steps - before your boss gives up hope in you becoming the acclaimed chief copywriter.

There might be too much evaluating on this - with far too many discussions with...
Forum: Copywriting 17th July 2020, 06:55 AM
Replies: 37
Views: 468
Re: Do you listen to music when you write copy? Or you write in total silence?

I can't write a dot if I'm distracted.

But when I take a break I might play a few tunes which somehow in someway can add a bit of inspiration when I restart hammering away on the old olivetti (and...
Forum: Copywriting 13th June 2020, 10:42 AM
Replies: 77
Views: 1,402
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Yes Shaun - it was a bazzing question.


Steve

P.S. The word "bazzing" has a slightly creative angle - at least to those who live in the UK.

It's like "brilliant" which is just a touch over...
Forum: Copywriting 12th June 2020, 08:09 AM
Replies: 77
Views: 1,402
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

You know what - Max nailed it.

Creativity

Not in an obvious, contrived, same old stuff, Ad Agency way - "lets bang out an "image" and hope the punters respond."

True creativity needs a lot...
Forum: Copywriting 11th June 2020, 05:39 AM
Replies: 77
Views: 1,402
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Ahhh the elusive secret.

There are a few - but the main one - which most advertisers miss by a country mile is...

It's not about you, it's not even so much about the product (of course it...
Forum: Copywriting 28th May 2020, 03:51 PM
Replies: 25
Views: 485
Re: How Gary Halbert and an empty coffee cup got me a job

There is - or can be - a lot of psychology - about grabbers.

What to use, how best to use it, does it add value, is it a surprise, does it make them laugh, has it got a shock effect, a relatable...
Forum: Copywriting 28th May 2020, 12:54 PM
Replies: 25
Views: 485
Re: How Gary Halbert and an empty coffee cup got me a job

I could be wrong... (be an interesting "test" campaign).

But if you sent out your rather unique grabber.

You might be able to add 15% to the copywriting fees.


Steve
Forum: Copywriting 28th May 2020, 11:37 AM
Replies: 25
Views: 485
Re: How Gary Halbert and an empty coffee cup got me a job

Over the years I've used many grabbers - they always bumped up the response.

One was similar to Gary's dollar bill - and yes, I got the idea from him (in the days when the "GH Letter" was sent by...
Forum: Copywriting 21st May 2020, 03:23 AM
Replies: 137
Views: 1,829
Re: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

When writing an attention grabbing headline.

I often adapt with great care.

Probably the best headline ever written - by the late great Jim Rutz.

"Read This Or Die"


Steve
Forum: Copywriting 20th May 2020, 01:43 PM
Replies: 137
Views: 1,829
Re: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

Ohh yes I'm a Euphonics fan so I am.

But I'm about 97.8% vegeterian (chicken soup is the last barrier to blast).

So, looks like it's sizzling, spitting, shooting sprouts for me.

Yea - it's...
Forum: Copywriting 20th May 2020, 10:14 AM
Replies: 32
Views: 432
Re: How often do you email your list?

Well.

Daily emails.

Do remember potential buyers - even those who love you -

Are busy and constantly bombarded with countless emails - and may get a bit fatiqued...

When every time they...
Forum: Copywriting 19th May 2020, 03:13 PM
Replies: 15
Views: 252
Re: Minimalism

And the best Ads ever written had those 2 elements.


Steve
Forum: Copywriting 19th May 2020, 02:06 PM
Replies: 15
Views: 252
Re: Minimalism

Very good points Claude.

Another angle would be -

A frantic mom dashes into your store and howls -

"My demented Mother in Law - (she never stops telling us how important really good "stuff"...
Forum: Offline Marketing 19th May 2020, 09:01 AM
Replies: 69
Views: 3,449
Re: Are there any 9 x 12 guys left here? Postcard marketing?

as a phenomal postcard fan...

just wanted to say....

very pleased this topic keeps a momentum.


Steve
Forum: Copywriting 17th May 2020, 09:20 AM
Replies: 15
Views: 252
Re: Minimalism

Hey Promo,

I could have written exactly what you said!


Steve


P.S. Also when I'm staring intently at a blank doc... waiting patiently for the words to come hither.
Forum: Copywriting 17th May 2020, 03:48 AM
Replies: 15
Views: 252
Re: Minimalism

...coughs.

Now copy aside.

Does any copywriter (regardless of the scribing we do for materialists)...

Live a minimilist lifestyle?

Steve
Forum: Copywriting 17th May 2020, 03:45 AM
Replies: 15
Views: 252
Re: Minimalism

And here's another epic.

From the great Mr Gary Bencivenga - a copy course in itself - so it is.

https://marketingbullets.com/available-on-dvds-for-the-first-and-only-time/


Steve
Forum: Copywriting 16th May 2020, 03:44 PM
Replies: 15
Views: 252
Re: Minimalism

I remember John Carlton saying (he may have been quoting Gary Halbert)...

When writing copy -

"Just sell the damn thing!"


Steve
Forum: Copywriting 16th May 2020, 11:41 AM
Replies: 15
Views: 252
Minimalism

I probably shouldn’t be posting this because it doesn’t answer the key copywriting question - “wtf Steve - Who Cares?”

Anyway...

I’ve always been a minimalist.

No reason.

Just an inherent...
Forum: Copywriting 15th May 2020, 03:37 AM
Replies: 3
Views: 168
Re: Copywriting Checklist

There is no single definitive copywriting checklist.

You always want to seek better ways in composing your wondrous words. You never want to sound like everybody else.

Usually copy should have...
Forum: Copywriting 14th May 2020, 09:38 AM
Replies: 13
Views: 303
Re: Copywriting Niche Question.

It's true, it's true!

What I say to the initial anti flyer and postcard marketing clients is...

It's cheap! (lol) - no I save that pearl of wisdom till later.

I start by saying - it's almost...
Forum: Copywriting 14th May 2020, 04:41 AM
Replies: 13
Views: 303
Re: Copywriting Niche Question.

Aww - thank you Bianca and a very warm welcome to the illustrious copywriters forum.

Last time I heard such kind words - well they sort of originated around 1987(ish).

Back then, the esteemed...
Forum: Copywriting 13th May 2020, 11:10 AM
Replies: 13
Views: 303
Re: Copywriting Niche Question.

Great advice from the good people above.

I would suggest - be a niche copywriter (it can even be a niche within a niche).

Why is that?

Because...

It's quicker to learn everything about a...
Forum: Copywriting 13th May 2020, 08:57 AM
Replies: 25
Views: 335
Re: Euphonics

Mr Cohen,

There seems to be a memo from the higher echelon of leaders in your community.

Expressing their surprise that you would deign to be reading such - as they put it - low brow...
Forum: Copywriting 10th May 2020, 08:01 AM
Replies: 2
Views: 123
Re: Ideas for a project

I like the name - Project Time Machines.

A subhead could be - The Future You Want So Much Closer.

Anyway...

I would play around with the 3 main words.

And add a few derivatives (I got...
Forum: Copywriting 7th May 2020, 09:32 AM
Replies: 25
Views: 335
Re: Euphonics

Well done the two of you!

From the applause.

I think the audience may want more...

Feel free.

But only if you wish to.
Forum: Copywriting 6th May 2020, 01:46 PM
Replies: 25
Views: 335
Re: Euphonics

I'm wondering if...

Taking a break from copywriting.

Princess B and you would write a dash of free style poetry.

Decide amongst yourselves who goes first.

Would be one heck of a read so...
Forum: Copywriting 6th May 2020, 12:09 PM
Replies: 25
Views: 335
Re: Euphonics

Gordon,

Thanks so much for sharing your story.

With all your "life research" you were destined to become a copywriter - don't think you had a choice!

Tell you what resonated the most.

For...
Forum: Copywriting 6th May 2020, 04:57 AM
Replies: 25
Views: 335
Re: Euphonics

Ahh - those words, by the great British poet, brought tears to my eyes - beautiful it is.

Anyway...

I think ladies and gentleman of the Jury...

The Princess has categorically proven the...
Forum: Copywriting 5th May 2020, 10:45 AM
Replies: 25
Views: 335
Euphonics

Yes, I didn't know what it stood for either (for a second I thought it was a band).

But by chance I happened to stumble across this here book -


Euphonics: A Poet's Dictionary of Sounds

...
Forum: Copywriting 5th May 2020, 06:58 AM
Replies: 11
Views: 636
Re: Okay, so I got some basics under my belt. Where do I start to write copy?

Pick a subject any subject - goods or services - best if it's something you like.

Research it.

Start by -

Crafting an irresistible offer - doesn't have to be a price drop. It can be an...
Forum: Copywriting 27th February 2020, 04:13 PM
Replies: 28
Views: 577
Re: The Scent of a Successful Headline

So, if a word in the candle headline was changed to "tastes"

Would the emergency rooms be full of patients with burned tongues?


Steve
Forum: Copywriting 27th February 2020, 04:10 AM
Replies: 32
Views: 1,462
Re: Copywriting Courses

Eons ago I "heard" about Breakthrough Advertising when it was out of print.

(legend has it - it was the most stolen book in the US libraries)

I had to wait 10 years to get a copy.

It was a...
Forum: Copywriting 26th February 2020, 11:04 AM
Replies: 32
Views: 1,462
Re: Copywriting Courses

Hi Promotional,

Yes, Mel virtually "invented" bullets or as he coined them "fascinations" - like you said - what a great word!

I've got a swipe file crammed full of his ballistic bullets.
...
Forum: Copywriting 26th February 2020, 08:38 AM
Replies: 32
Views: 1,462
Re: Copywriting Courses

Agree Agree and Agree!

This is from me who over the decades spent goodness knows what on copywriting courses.

(note from Accountant - "Steve, close to $150,000").

Didn't do me any harm...
Forum: Copywriting 6th February 2020, 02:16 PM
Replies: 28
Views: 577
Re: The Scent of a Successful Headline

Yes.

I've always liked and mainly write...


A prehead - that usually calls out to the targeted good people and their "problem"

The main headline - the bells and whistles

A subheadline -...
Forum: Copywriting 4th February 2020, 04:15 PM
Replies: 28
Views: 577
Re: The Scent of a Successful Headline

I think I know who you mean, his name might not have been "Max" but I'm not all that sure.

Could it have been Ralph Ginsburg?

Mel Martin one of the worlds best "bullet" writers (in those days...
Forum: Copywriting 4th February 2020, 12:31 PM
Replies: 28
Views: 577
Re: The Scent of a Successful Headline

Totally agree Max.

It's the old adage - every line in the copy should be designed to make the good people read the next line.

And they won't even start doing it unless the Headline "forces"...
Forum: Copywriting 4th February 2020, 11:50 AM
Replies: 28
Views: 577
Re: The Scent of a Successful Headline

Good question.

I think I read the company makes over $200 million.

That would be a lot of candles (people might get over intoxicated with the aroma of...).

But there are multitudes of other...
Forum: Copywriting 4th February 2020, 11:30 AM
Replies: 28
Views: 577
Re: The Scent of a Successful Headline

My thoughts were...

A "beauty, fashion, let's have a passionate lifestyle etc." hollywood celebrity has a good chance of selling out her candles which apparently smell like her you know what.
...
Forum: Copywriting 3rd February 2020, 12:00 PM
Replies: 28
Views: 577
The Scent of a Successful Headline

One of the great joys in the wonderful world of advertising is searching for and discovering mind blowing headlines.

Over the decades, like so many of us, I’ve built a vast collection of my...
Forum: Copywriting 3rd February 2020, 08:41 AM
Replies: 17
Views: 500
Re: CONNECTIVES: The Copywriting "Trick" To Help You Make And Complete The "Perfect" Ad:

Yes "journeys" it is.

We could say the best ads make the good people have an epic adventure in their minds.

And buying the esteemed product or service will make it all gloriously real.

...
Forum: Copywriting 3rd February 2020, 07:30 AM
Replies: 17
Views: 500
Re: CONNECTIVES: The Copywriting "Trick" To Help You Make And Complete The "Perfect" Ad:

Well...

What a bazzing thread this is.

Max on extra potency swipe files.

The Princess on literature.

An "under the radar" Halbert approved copywriter still in top gear.
Forum: Copywriting 3rd February 2020, 07:04 AM
Replies: 5
Views: 169
Re: Q. Would Gary Bencivenga's seminar materials be useful for this very specific purpose?

I think it would.

Gary was probably (based on phenomenal sales, the highest accolades from clients, and the sheer admiration from the other A+ listers) was one if not the best copywriter on...
Forum: Offline Marketing 22nd December 2019, 02:52 PM
Replies: 7
Views: 232
Re: Door Hanger Ad Pricing

Yes, I totally agree from Flyers to Door Hangers - Fridge Magnets to Postcards.

Done properly they can all do astonishingly well.

Even the right message to the right person hastily scribbled...
Forum: Offline Marketing 22nd December 2019, 07:13 AM
Replies: 26
Views: 609
Re: Planning to start creating wooden furniture and selling online

I would take a slightly different approach.

Rather than making stacks of furniture and hoping to sell it.

You might but you might not.

Either way you'll have large expenses, manufacturing...
Forum: Copywriting 14th November 2019, 10:15 AM
Replies: 16
Views: 358
Re: Explaining ideas better

It can also help if you use an analogy or metaphor.

Graphs or pictures can be useful.

Copywriters tend to hate the phrase - "a picture can paint 1000 words"

But sometimes it's true.

...
Forum: Copywriting 30th October 2019, 09:08 AM
Replies: 27
Views: 668
Re: Copywriters that Advocate Cold Calling

Claude,

And a very warm welcome to the wonderful world of copywriting!

What you described is mainly the "Pitch."

The next momentous task is to construct the "Offer" (certainly you'll find...
Forum: Copywriting 30th October 2019, 06:35 AM
Replies: 27
Views: 668
Re: Copywriters that Advocate Cold Calling

Just a quick note on the art of crafting the irresistible offer.

Much effort is needed - more than I ever thought - why do you say that Steve?

Because when did you last see a truly irresistible...
Forum: Offline Marketing 23rd October 2019, 11:13 AM
Replies: 8
Views: 363
Re: A look at advertising through the years

For complete books of ads thro the decades nip onto amazon and type...

All American Ads...

1900 -1919, 20's, 30's, 40's, 50's, 60's, 70's. 80's, 90's ( 9 volumes and counting).

Taschen are...
Forum: Offline Marketing 20th October 2019, 11:04 AM
Replies: 30
Views: 503
Re: Hot Prospects - Bill Good

or call every 6 weeks!

Seriously what's the worst that can happen if you call back or just call once? - any "cold calls" can be irritating to some (worse case a few expletives).

Anyway...

If...
Forum: Offline Marketing 16th October 2019, 04:20 AM
Replies: 30
Views: 503
Re: Hot Prospects - Bill Good

Hi Steve,

I was usually making appointments but sometimes closing over the phone.

I haven't read "High Probability Selling" (I'm surprised because I usually read or at least skim most selling...
Forum: Offline Marketing 15th October 2019, 03:48 AM
Replies: 30
Views: 503
Re: Hot Prospects - Bill Good

Alex,

I think the best "credit" to give clients is to thank them for running and paying for the campaign!

The list of reasons why they can't, can't can't afford illustrious, money making copy...
Forum: Copywriting 14th October 2019, 11:12 AM
Replies: 5
Views: 520
Re: Swipe Copy from a 30 Minute VSL

A good formula so it is.

But the vital ingredient in the wonderful world of copywriting is...

Before I reveal this magical answer - it's not so much the wondrous words, $150,000 in the guru's...
Forum: Offline Marketing 13th October 2019, 03:01 PM
Replies: 30
Views: 503
Re: Hot Prospects - Bill Good

Hi Steve,

Actually no - I was (mainly) selling Ad space (which eventually led to my copywriting career).

Way back then "Hot Prospects" was called "Prospecting Your Way To Sales Success."

I...
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