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Showing results 1 to 56 of 248
Search took 0.17 seconds. Search: Posts Made By: Collette
Forum: Copywriting 1st April 2012, 04:11 PM
Replies: 21
Views: 937
Posted By Collette
Re: Please Review Revised Sales Page

He already admitted that he doesn't know who his prospect is. How's he going to talk to his prospect if he doesn't know who he's talking to?

He's already clear on his offer: He has a system that...
Forum: Copywriting 1st April 2012, 10:59 AM
Replies: 21
Views: 937
Posted By Collette
Re: Please Review Revised Sales Page

‎"The aim of marketing is to know and understand the customer so well the
product or service fits him and sells itself."

— Peter F. Drucker: was an influential writer and management consultant
...
Forum: Copywriting 31st March 2012, 10:41 PM
Replies: 21
Views: 937
Posted By Collette
Re: Please Review Revised Sales Page

What Ewan said ^^:

"I'm trying to steer you in the direction of one problem, one solution."

When you try to speak to everyone, you speak to no one. You need to focus your letter to a specific...
Forum: Copywriting 30th March 2012, 06:11 PM
Replies: 20
Views: 857
Posted By Collette
Re: Sales Copy Please

My post wasn't scolding you, Luke. It was a template for you - and anyone else who makes a similar request - to use.

While I appreciate that you might not want to reveal the exact details of your...
Forum: Copywriting 29th March 2012, 07:09 PM
Replies: 20
Views: 857
Posted By Collette
Re: Sales Copy Please

Here you go, Luke; just fill in the blanks:


Greetings Warrior Copywriters! I am looking for a copywriter to help me with a project.

I plan on selling my [PRODUCT] about [SUBJECT] using a...
Forum: Copywriting 9th November 2011, 01:36 PM
Replies: 7
Views: 619
Posted By Collette
Re: Do you think my first attempt on copywriting is any good?

The copy reads like you're overthinking this email. Let's back up a little:

Your market: Album designers (do you mean, music albums, such as CDs?) who need a quicker, easier way to send draft...
Forum: Copywriting 7th November 2011, 02:31 PM
Replies: 50
Views: 1,833
Posted By Collette
Re: Would Your Copy Actually Sell In The Real World?

"Opinion" isn't worth sh*t. What constitutes "good" copy is a matter of sales.

"Good" copy sells. "Bad" copy doesn't.

Copy that doesn't make the sale is "bad" copy.

The copy you used...
Forum: Copywriting 7th November 2011, 01:44 PM
Replies: 50
Views: 1,833
Posted By Collette
Re: Would Your Copy Actually Sell In The Real World?

I'm not "attacking" your freebie. I have no clue what your freebie is worth, as I haven't seen it.

It could be more valuable than anything Halbert or Bencivenga or Marshall or Makepeace ever put...
Forum: Copywriting 7th November 2011, 01:36 PM
Replies: 50
Views: 1,833
Posted By Collette
Re: Would Your Copy Actually Sell In The Real World?

@ Bruce - I would have pointed that out but I'm making an extra-special effort to be kind and gentle for Lent. :D
Forum: Copywriting 7th November 2011, 12:52 PM
Replies: 18
Views: 888
Posted By Collette
Re: Time to take it. Criticism appreciated.

IMHO, it needs a rewrite.

Not wild about the headline. It's pretty bland, and implies that the course only takes 9 minutes to complete. If that's my motivation for reading on (that I can become a...
Forum: Copywriting 7th November 2011, 12:28 PM
Replies: 50
Views: 1,833
Posted By Collette
Re: Would Your Copy Actually Sell In The Real World?

Here's the Titanic-sized hole in your copy, bro:

WHY?

Why are you giving this "valuable" information away for free?
Why should I give you my info to get it?
Why do I need to get it NOW?
Why...
Forum: Copywriting 15th April 2011, 03:39 PM
Replies: 29
Views: 1,261
Posted By Collette
Re: Crossing The FTC? Priceless

I'm not sure how this affects information products, particularly bonus items. The FTC example is of a physical product, and it's pretty easy to source the actual cost of the item for a physical...
Forum: Copywriting 21st February 2011, 02:50 PM
Replies: 23
Views: 859
Posted By Collette
Re: Does the Internet changing copywriting needs to change?

Yup. Even the most 'logical' people can't avoid an emotional reaction to a purchase proposition.

Sure, they'll justify their decision with 'logic', but people have an immediate, initial...
Forum: Copywriting 21st February 2011, 12:15 PM
Replies: 23
Views: 859
Posted By Collette
Re: Does the Internet changing copywriting needs to change?

People's motivations haven't changed in centuries, as any student of history can attest.

But, as you point out, marketers must adapt to changing technology. At one time, the only way people got...
Forum: Copywriting 18th February 2011, 01:02 PM
Replies: 17
Views: 767
Posted By Collette
Re: Could you give me your opinion on this?

Re: PLPro:

The software appears to harvest emails.

How is this not spam? I ask, because the website doesn't answer.

Re: Nathan: Go to the end of your sales funnel. Why do you want these...
Forum: Copywriting 18th February 2011, 12:16 PM
Replies: 21
Views: 906
Posted By Collette
Re: Review my sales letter please!

Have you asked dog owners? It's all very well asking a bunch of Internet marketers to give random opinions, but the only opinions that matter are those of your target market.

As an Internet...
Forum: Main Internet Marketing Discussion Forum 18th February 2011, 11:56 AM
Replies: 570
Views: 30,559
Posted By Collette
Re: How The Clueless Throw Away Their Money

On the contrary, there are at least two lessons to be learned here: How to gather a crowd, and how to burn a bridge.





Yup. It sounds like a bridge burning.
Forum: Main Internet Marketing Discussion Forum 13th February 2011, 01:42 PM
Replies: 230
Views: 12,991
Posted By Collette
Re: Product Launches Bombing

You don't think the name and reputation behind the product makes a difference in perception?

I do.

Let's say I have $100 to spend on a formal gown. I find a Vera Wang, in my size, for $97...
Forum: Copywriting 11th February 2011, 07:58 PM
Replies: 11
Views: 975
Posted By Collette
Re: Shockers & Stunners - Landing Page Analysis

Loved. That. Show.
Forum: Copywriting 11th February 2011, 07:36 PM
Replies: 13
Views: 1,090
Posted By Collette
Re: First Clickbank Sales Page/Letter - Critiques appreciated

Greg - Before I say anything, what is it about this page that you like? It's obviously not the usual Clickbank-style letter, and I'm curious to know what your thought process was behind some of these...
Forum: Copywriting 10th February 2011, 05:25 PM
Replies: 22
Views: 909
Posted By Collette
Re: -Expert Sales Page Help Needed - need help to convert

I am definitely NOT recommending a "gimmick".

I AM recommending that you dig into your product to see how you can position it in a way that's brings out its uniqueness.

Based on your...
Forum: Copywriting 10th February 2011, 04:14 PM
Replies: 22
Views: 909
Posted By Collette
Re: -Expert Sales Page Help Needed - need help to convert

Not trying to be harsh here, but:

Your main issue is NOT your headline. Your main "issue" is your product.

There's NOTHING remarkable about your product. At least, not as currently...
Forum: Copywriting 7th February 2011, 10:51 PM
Replies: 21
Views: 967
Posted By Collette
Re: Causing pain in the reader

Think of it this way:

Your sales copy is a "story" you're telling the reader.

Every good story requires a conflict to drive the action towards the story's conclusion. Without conflict, there...
Forum: Copywriting 7th February 2011, 09:06 AM
Replies: 44
Views: 1,420
Posted By Collette
Re: [PROFESSIONAL SALES PAGE CRITIQUE] : Turn This Multi-Page Sales Letter Into a 10% Converter

I think your suggested price points are ambitious.

I'd suggest a one-time purchase below $50, include say, 4 - 6 months of email or forum support, add a few decent supporting bonuses, put the...
Forum: Copywriting 6th February 2011, 01:10 PM
Replies: 13
Views: 1,218
Posted By Collette
Re: Tattooholic site sales copy

One reason that immediately jumps out at me (after a quick scan of your competitors) is that I can't browse the designs. Tattoo people are visual types. They're going to want to see the goods.
...
Forum: Copywriting 6th February 2011, 12:46 PM
Replies: 44
Views: 1,420
Posted By Collette
Re: [PROFESSIONAL SALES PAGE CRITIQUE] : Turn This Multi-Page Sales Letter Into a 10% Converter

Based on the B/A pics, it looks as though you may have something here. However:

-Headline is unwieldy and doesn't answer WIIFM. None of your proposed headlines answer WIIFM.

-The offer...
Forum: Copywriting 5th February 2011, 01:59 PM
Replies: 72
Views: 3,666
Posted By Collette
Re: STOP posting asking for critiques and do this instead....

Lots of folks here either just starting out, trying to learn, or doing IM as a P/T thing after their day jobs. Some of these people are wannabe pro copywriters; others are trying to learn enough to...
Forum: Copywriting 5th February 2011, 01:37 PM
Replies: 37
Views: 1,252
Posted By Collette
Re: Oooh! It makes me MAD! (Rant)

You make some good points about ranting on a client publicly. And the general wimpiness trend. Still, vis a vis posting the work in question here:

To be a valid comparison, asafaria would have to...
Forum: Copywriting 4th February 2011, 02:33 PM
Replies: 37
Views: 1,252
Posted By Collette
Re: Oooh! It makes me MAD! (Rant)

Gotta disagree with the premise here.

As a professional copywriter, you SHOULD give a **** if your client sells 10 bananas or 10,000,000 as a result of your copy.

It's a matter of...
Forum: Copywriting 4th February 2011, 02:12 PM
Replies: 35
Views: 2,120
Posted By Collette
Re: Do "Long Form" Sales Letters work for Physical products ??

It depends: "a physical product" is very vague. You could be talking about an impulse purchase of $5 shoelaces, or a more considered purchase of a $5K greenhouse. And you didn't specify whether...
Forum: Copywriting 3rd February 2011, 03:28 PM
Replies: 72
Views: 3,666
Posted By Collette
Re: STOP posting asking for critiques and do this instead....

A better ad starts with a good product. And how often have we seen seriously flawed product ideas presented in requests for critiques? I've lost count...



Word. If people don't have enough...
Forum: Copywriting 2nd February 2011, 05:10 PM
Replies: 19
Views: 1,313
Posted By Collette
Re: Are we seeing the end of blind copy?

There's blind copy and there's blind copy.

One kind of blind copy purposely doesn't give ANY information.

The other kind of blind copy gives juuust enough information (based on an informed...
Forum: Main Internet Marketing Discussion Forum 2nd February 2011, 04:33 PM
Replies: 22
Views: 1,066
Posted By Collette
Re: OMG Are People THAT Low These Days?!

Noice. Best of all, Clickbank has now red-flagged the jerk. Yay, you!
Forum: Main Internet Marketing Discussion Forum 2nd February 2011, 03:51 PM
Replies: 22
Views: 1,066
Posted By Collette
Re: OMG Are People THAT Low These Days?!

Back in the day, I wrote a few evergreen articles for promo purposes. A few of them have been picked up and reposted in a couple hundred sites. The resulting backlinks helped my linkjuice early on,...
Forum: Copywriting 1st February 2011, 03:51 PM
Replies: 20
Views: 720
Posted By Collette
Re: Main Headline Critique

You're trying to do a lot with one headline. The result is a jumble of competing ideas:

Idea #1: Discover (a) Fun 20-Minute Kids Exercise System

Idea #2: Boost Your Child’s Confidence (with...
Forum: Copywriting 1st February 2011, 12:51 PM
Replies: 72
Views: 3,666
Posted By Collette
Re: STOP posting asking for critiques and do this instead....

While a part of me heartily agrees with you, Dave, another part of me views the stuff you refer to (and we all know which ones they are) as a sort of public service.

If the writers tested their...
Forum: Copywriting 31st January 2011, 02:45 PM
Replies: 9
Views: 653
Posted By Collette
Re: Do You Think Sales Copy Has Changed And "Set Up" In General?

Really could have stopped this thread right here:



Amen.

The only thing I'd add is that 'pro' copywriters have to be able to sell to markets they, personally, are not part of. That's one...
Forum: Copywriting 31st January 2011, 01:17 PM
Replies: 20
Views: 1,348
Posted By Collette
Re: Professional Copywriter Seeks "Top Gun" (details inside...)

What Mike said, plus what Mal said, plus:

No actual "Top Gun" is going to contact you, via a forum, or any other method, offering to mentor you.

Any "Top Gun" worth the title doesn't go...
Forum: Copywriting 26th January 2011, 04:14 PM
Replies: 19
Views: 736
Posted By Collette
Re: Please Critique this Sales Letter (help wanted!)

Added to which, apparently you're talking to the morbidly obese. Most of us could lose a few pounds, but... 150? That's more than I weigh now.

No point in going through the whole letter. There is...
Forum: Copywriting 26th January 2011, 01:09 PM
Replies: 38
Views: 1,039
Posted By Collette
Re: If you had $3 Mil, would you buy a Superbowl ad?

Meh. Me, I don't care. Good writing is good writing. And that's some good writing. :D

Even if Buffet isn't penning his own stuff, at least he's smart enough to recognize good copy. And get out of...
Forum: Copywriting 26th January 2011, 01:02 PM
Replies: 11
Views: 691
Posted By Collette
Re: Please review my sales page

If you're talking to creative people, you're going to need better copy.

The site is written like you're talking to lawyers. Go back to:

This is what we do.
This is why you need it.
This is...
Forum: Copywriting 24th January 2011, 11:09 AM
Replies: 12
Views: 1,182
Posted By Collette
Re: Auditory, Visual and Kinesthetic Factors in Copywriting - Your Comments?

Marcia - you're focusing a lot on what the units DON'T have.

Instead, I'd focus on what they DO have - primarily (it seems) a great, family-friendly location, especially for people with young...
Forum: Copywriting 20th January 2011, 11:36 AM
Replies: 25
Views: 995
Posted By Collette
Re: Sales and Squeeze Page Review

This is the first thing that walloped me as soon as I hit the site. The header graphics are incongruent with the copy.

This causes cognitive dissonance in the reader, as he tries to figure out...
Forum: Copywriting 19th January 2011, 03:06 PM
Replies: 22
Views: 796
Posted By Collette
Re: Fair or affordable?

If you're targeting bargain hunters, either "fair" or "affordable" are going to work for them. Because both words are completely subjective, and therefore equally vague, IMO.

This would only be a...
Forum: Copywriting 18th January 2011, 11:35 AM
Replies: 32
Views: 1,099
Posted By Collette
Re: Please critique my first article

Lord.

Here's a thought for all the 'purists':

If you don't want to critique a piece; don't. It will quickly sink to the bottom of the listings, never to be seen again.

If you don't want...
Forum: Copywriting 17th January 2011, 12:20 PM
Replies: 32
Views: 1,099
Posted By Collette
Re: Please critique my first article

I agree that the article, etc. guys need a section, because articles, etc. don't really belong in "Copywriting". However, the fact is, those people don't have a section. (SEO people, do.)
...
Forum: Copywriting 16th January 2011, 03:16 PM
Replies: 39
Views: 2,686
Posted By Collette
Re: New Copywriters... Dealing With Tricky Customers... Paypal Chargebacks

Mistake #1.

What does the client want?

Completed copy.

What does the client NOT get until you're paid in full?

Completed copy. :cool:
Forum: Main Internet Marketing Discussion Forum 16th January 2011, 02:48 PM
Replies: 170
Views: 9,690
Posted By Collette
Re: The Flood Of Crap-Offers To The Market

As a professional copywriter, let me assure you that copy NEVER gets used by the product owner without that product owner's approval.

Copywriters simply do not have the ability to force the...
Forum: Copywriting 16th January 2011, 02:16 PM
Replies: 20
Views: 731
Posted By Collette
Re: What Term would you search for?

Which brings you back to:

"Is your target market the same as the people posting here?"

Because if it isn't, any responses you get here are useless to you.
Forum: Copywriting 16th January 2011, 02:09 PM
Replies: 20
Views: 731
Posted By Collette
Re: What Term would you search for?

Bingo.

Nailed it.
Forum: Copywriting 16th January 2011, 01:53 PM
Replies: 77
Views: 4,094
Posted By Collette
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Now there's a killer tagline for a plastic surgeon... :D
Forum: Copywriting 16th January 2011, 01:52 PM
Replies: 32
Views: 1,099
Posted By Collette
Lightbulb Re: Please critique my first article

The focus in this particular area of the forum is on 'selling with words'.

That said, I presume you're trying to pitch this 'unlottery' thingy.

I say 'thingy' because - honestly - much of...
Forum: Copywriting 16th January 2011, 01:24 PM
Replies: 15
Views: 763
Posted By Collette
Re: Selling stuff or writing copy?

Yeah, they do. However, the focus on the Warrior Forum is mostly Internet Marketing, with an emphasis on GRQ ('Get-Rich-Quick') products.

So, it can be a little misleading for copywriting...
Forum: Copywriting 16th January 2011, 12:46 PM
Replies: 77
Views: 4,094
Posted By Collette
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

I feel where you're coming from, studioprod, and (as a friend of mine would say), I'm not trying to be a dick, but... here's my feedback for you:



In the world of Direct Response and Internet...
Forum: Copywriting 16th January 2011, 11:59 AM
Replies: 77
Views: 4,094
Posted By Collette
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Nice bullet lesson, Kevin... :cool:
Forum: Copywriting 16th January 2011, 11:50 AM
Replies: 21
Views: 683
Posted By Collette
Re: How Can This Header Be Better?? (Headline Help)

That is not A Target.

That is A Universe.

Drill down.

Tell me EXACTLY who your reader is.

For example: Is your reader...
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