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Search: Posts Made By: TracyBelshee
Forum: Copywriting 26th October 2014, 10:23 AM
Replies: 11
Views: 1,239
Posted By Memetics
Re: Why do tag lines attract people?

Taglines are designed for a number of reasons but the main one is to attract attention. A well thought out one will use a variety of psychological cues to lead the reader into the sales funnel with...
Forum: Copywriting 25th October 2014, 12:42 PM
Replies: 29
Views: 2,680
Posted By Alex Cohen
Re: What do you think of princesses who swear like sailors?

Combine capitalism with free speech and that's what you get. And I dare say, 90% of us Americans like it that way. It's a heck of a lot better than the government telling us what we can and cannot...
Forum: Copywriting 25th October 2014, 06:43 AM
Replies: 18
Views: 2,268
Posted By JohnRussell
Re: Need to Write Very First Copy Quickly

I hate when people write 'a copy' to.



Sorry...had to do it.
Forum: Copywriting 24th October 2014, 09:00 PM
Replies: 29
Views: 2,680
Posted By pewpewpewmonkeys
Re: What do you think of princesses who swear like sailors?

This.

I love pushing the line when it comes to boundaries. So seeing girls cuss in a video doesn't bother me. But it's not the cussing that's a turn off, it's the overall attitude/way of talking...
Forum: Copywriting 24th October 2014, 09:39 AM
Replies: 18
Views: 2,268
Posted By Mark Pescetti
Re: Need to Write Very First Copy Quickly

This is a BIG market IMO.

I'm working with a company that's putting together various "sustainable" products and leaping out with the message that "it matters WHERE you spend your money."

The...
Forum: Copywriting 9th October 2014, 10:28 AM
Replies: 9
Views: 966
Posted By angiecolee
Re: What do you do when you fail?

Knowing your audience is all well and good.

However, we're paid to make educated guesses, not be psychics. If I already knew what would for sure get them to say yes, I sure as hell wouldn't be...
Forum: Copywriting 6th October 2014, 01:20 PM
Replies: 1
Views: 658
Posted By Mark Pescetti
Are we just dating... or is this something more?

There's been quite a few people posting here - looking to start their copy careers.

I really want to add something that I feel is important to the new copywriter conversation.

Because beyond...
Forum: Copywriting 5th October 2014, 05:34 PM
Replies: 12
Views: 1,051
Posted By joe golfer
Re: A sincere thank you

Here is something from left field for you to chew on: One thing I've noticed over the last 30 years of dealing with business owners and entrepreneurs is how they deal with success and failure is...
Forum: Copywriting 5th October 2014, 05:10 PM
Replies: 12
Views: 1,051
Posted By RickDuris
Re: A sincere thank you

When you're done licking your wounds, you'll be back.

BTW, I was just out for a swim and I met this guy. Started talking.

Turns out he's one of the top people in his industry. You would...
Forum: Copywriting 5th October 2014, 12:55 PM
Replies: 12
Views: 1,051
Posted By Koll
Re: A sincere thank you

Fear of failure has no doubt held me back throughout my life. I've found the best way to continue believing I'm a bright special snowflake is to not contribute. That way I can't be proved wrong. Head...
Forum: Copywriting 5th October 2014, 07:24 AM
Replies: 12
Views: 1,051
Posted By ThePromotionalGuy
Re: A sincere thank you

Koll



The only thing we will hold you accountable for is bad copy and unwillingness to learn from your mistakes.

Other than that put your big boy pants on and as my Tattooed - Chain Smoking...
Forum: Copywriting 3rd October 2014, 01:15 PM
Replies: 13
Views: 1,011
Posted By sethczerepak
Re: If I was a top copywriter, here's what I'd do...

It's a reasonable question, but there's a built in assumption, two of them actually.

First, it assumes that "being" a copywriter is strictly about having a specific skill set for writing...
Forum: Copywriting 3rd October 2014, 11:28 AM
Replies: 13
Views: 1,011
Posted By Raydal
Re: If I was a top copywriter, here's what I'd do...

You know the same argument can be made about a lot of fields.
Why should the stock broker not just invest his own money
and make a ton of profit instead of making a commission on his
customer's...
Forum: Copywriting 3rd October 2014, 09:58 AM
Replies: 13
Views: 1,011
Posted By gjabiz
Money vs TIME.

Why would you limit yourself to affiliate income, if it is about money, why not spend the time on earning millions?

Be the owner of the affiliate program.

Your post looks at copywriting...
Forum: Copywriting 3rd October 2014, 07:08 AM
Replies: 13
Views: 1,011
Posted By Tim R
Re: If I was a top copywriter, here's what I'd do...

Not all copywriting gigs only pay a fixed fee. If you're getting paid a percentage of sales then you've got the potential to earn the passive income you're referring to. Get a few of these deals in...
Forum: Copywriting 3rd October 2014, 07:05 AM
Replies: 13
Views: 1,011
Posted By Jason Kanigan
Re: If I was a top copywriter, here's what I'd do...

Maybe you can...maybe you should.

But you have to go out there and test test test...test traffic, test offers, test copy...and you have to get all the pieces to work.

It's also more fun (at...
Forum: Copywriting 1st October 2014, 09:41 AM
Replies: 6
Views: 868
Posted By RickDuris
Re: Kick Ass Video Ad Grabs $10 mill. In Funding

Sheesh, dollar shave clubs are for boys. When you're ready to grow up...

Make Babies on Purpose - Thousand Dollar Shave Society - YouTube

Here's the story:
...
Forum: Copywriting 29th September 2014, 03:30 PM
Replies: 0
Views: 545
Posted By joe golfer
Captain Crunch and the Copywriting Cowboys

If it wasn't for Captain Crunch, you might not have a iPhone today.

The man who made Apple possible is in trouble?and you can help him...
Forum: Copywriting 29th September 2014, 01:25 PM
Replies: 12
Views: 1,169
Posted By angiecolee
Re: What a Copywriter can learn from a Screenwriter

True, I hadn't really thought of it that way. I'd literally thought, "What would make for a really boring story?"

Keep in mind that my brain often times goes SUPER literal (which makes for...
Forum: Copywriting 29th September 2014, 11:27 AM
Replies: 46
Views: 1,628
Posted By The Copy Nazi
Re: Brutally Critique My Copy, Please Use Live Bullets

Both the email and the lander are a dog's breakfast - all over the place. But the email is the worst offender. Two words - dead boring. You're not writing a business letter from 30 years ago...you're...
Forum: Copywriting 29th September 2014, 09:56 AM
Replies: 13
Views: 1,256
Posted By joe golfer
Re: An Oldie and a CLASSIC. This'll Help You Close More Clients, And Perhaps Enhance Your Copy To Bo

Love Brian Tracy. Saw him live back in 1989. I was only five, but still took a ton of notes.

These days, very few, meaning one in a million prospects is going to sit still for a Ben Franklin...
Forum: Copywriting 26th September 2014, 09:41 AM
Replies: 32
Views: 3,295
Posted By DougHughes
Re: On the trail to becoming a high paid in-demand copywriter...

Good points Gjabiz.

El Dorado is out there but no one says you may have to go the Via Dolorosa to get there:)

It seems to me that one of the problems is that copy is very hyped up in this forum...
Forum: Copywriting 26th September 2014, 08:37 AM
Replies: 32
Views: 3,295
Posted By gjabiz
On the trail to becoming a high paid in-demand copywriter...

Meanwhile, back at the ranch:

Copywriting as a Biz-Op? I thought they were crazy, hated the idea.

But now, 20 years later, the Biz-Op of Writing Copy from any beach in the world on a yellow...
Forum: Copywriting 24th September 2014, 07:00 PM
Replies: 17
Views: 927
Posted By Drez
Re: Question about hiring a copywriter.

Here's a sample mutual confidentiality agreement you may wish to use, edit and adapt.

Notice: I'm not a lawyer or in any way authorized to practice law or give legal advice. Please make sure to...
Forum: Copywriting 23rd September 2014, 10:03 PM
Replies: 7
Views: 1,083
Posted By ewenmack
Re: Great copywriting products...that never came out.

Google longest running (type of ad) and you'll see
them.

One not mentioned is a corn remedy,
been going for about 5 decades I think.

Goes something like this...
...
Forum: Copywriting 23rd September 2014, 03:02 PM
Replies: 7
Views: 1,083
Posted By sethczerepak
Re: Great copywriting products...that never came out.

I say it comes down to how well you understand the fundamentals of good salesmanship and basic human nature. That's where my past experience as a counselor and business coach really saved my skin....
Forum: Copywriting 22nd September 2014, 01:44 PM
Replies: 19
Views: 1,542
Posted By angiecolee
Re: "Features AND Benefits"

Something about a tiny girl keeping TCN in check makes me smile somethin' fierce.
Forum: Copywriting 22nd September 2014, 09:01 AM
Replies: 7
Views: 1,083
Posted By gjabiz
Great copywriting products...that never came out.

Prompted from an email. Someone stumbled across my interview with Pete Ziesinger of Green Tree Press from 2009 on youtube.

In the video Pete discussed a new product, the 35 year history of...
Forum: Copywriting 21st September 2014, 08:01 PM
Replies: 19
Views: 1,953
Posted By RickDuris
Re: Anyone got a short sales letter formula?

As long as you have my picture next to it. ;)
Forum: Copywriting 21st September 2014, 05:56 AM
Replies: 25
Views: 1,488
Posted By Nancy Wharton
Re: Opinions needed from real copywriters.

Oh - it's TOTALLY about what's floating around in my head! I confess! ;)

Of course not everyone has the same beliefs and values as me....I guess this goes back to assessing strengths and...
Forum: Copywriting 21st September 2014, 03:52 AM
Replies: 0
Views: 446
Posted By JamesDLayton
Addictive Viewing

The Century Of The Self

The invention of PR and consumerism. Really enjoyed this series.

James

The Century Of The Self 1 of 4 Happiness Machines on Vimeo (http://vimeo.com/85948693)
Forum: Copywriting 20th September 2014, 07:43 PM
Replies: 27
Views: 2,147
Posted By ThePromotionalGuy
Re: Do you use psychology when pricing your copywriting services?

ST,



I learned a long time ago to stop jumping through hoops to get clients and stop believing in "Expert Opinions".

I'm not a brand name copywriter nor do I want to be. I've been writing...
Forum: Copywriting 20th September 2014, 06:34 PM
Replies: 25
Views: 1,488
Posted By Nancy Wharton
Re: Opinions needed from real copywriters.

This is my first post EVER on the WF, but I thought this was such an interesting conversation...I'm moving from a music career to copywriting and I have been able to find parallels between performing...
Forum: Copywriting 17th September 2014, 07:57 AM
Replies: 3
Views: 841
Posted By BrianMcLeod
Who's hanging out with me, Garf and Kevin Rogers tonight?

Tonight at 8 Eastern is our FEC live monthly training for September.

Kev's gonna be teaching his remarkably useful "60 Second Sales Hook" and we'll also be yackin' about his new site, Copy Chief....
Forum: Copywriting 16th September 2014, 05:11 PM
Replies: 20
Views: 1,494
Posted By Alex Cohen
Re: Crickets In The Copywriting Section

Your surprise reveals a misunderstanding of the Warrior Forum's primary demographic.

No doubt you've noticed that the WSO sub forum gets the most visitors by far. Know why? Go through the WSOs...
Forum: Copywriting 15th September 2014, 08:53 PM
Replies: 11
Views: 927
Posted By Raydal
Re: A few tips on selling SOFTWARE ...

For my clients I find what works best is to have a separate landing page to
capture email addresses and then send them to the main page right away
while using an autoresponder series to keep...
Forum: Copywriting 13th September 2014, 01:49 PM
Replies: 75
Views: 4,071
Posted By angiecolee
Re: Looking for a mentor

Definitely don't give up, Alberto.

I think most advice here came from a position of trying to help, even if they seemed really harsh.

My personal story is very similar to yours. Working in...
Forum: Copywriting 13th September 2014, 01:00 PM
Replies: 75
Views: 4,071
Posted By The Copy Nazi
Re: Looking for a mentor

@ Alberto

hang in there kid. Not everyone here is beating their chest and being a jerk. I'll give you a hand. PM me and start by sending me ...or pointing me to something you've written.

And...
Forum: Copywriting 13th September 2014, 12:34 PM
Replies: 75
Views: 4,071
Posted By Alberto Eisenstein
Re: Looking for a mentor

I understand the sentiments on this thread and how this must look. I did hope that this thread would be buried and forgotten about but it just doesn't seem to go away.

In my desperation I may have...
Forum: Copywriting 13th September 2014, 11:39 AM
Replies: 75
Views: 4,071
Posted By jjosephs
Re: Looking for a mentor

Huh... So, common wisdom here is the most desperate are often the most flakey. If so, that's a shame.

I contacted my first mentor at a time when I was broke, feeling lost and trapped. His...
Forum: Copywriting 13th September 2014, 08:12 AM
Replies: 30
Views: 1,149
Posted By ThePromotionalGuy
Re: Student asks me: "What if I don't have a phone?"

UPDATE: Met with the college student last night after his shift ended. Fortunately he works at my daughter's 24 hour McDonald's store so we sat and talked for about 3 hours in the lobby.

I...
Forum: Copywriting 13th September 2014, 07:21 AM
Replies: 24
Views: 1,059
Posted By KreativCopy
Re: This Is a Great Video On The Shortcuts To Effective Persuasion.

I agree, I am the same. The thing with the Hoover fiasco was that this was back in the day before budget airlines were the norm...at first the take up was slow when it was just the European flights...
Forum: Copywriting 13th September 2014, 07:05 AM
Replies: 24
Views: 1,059
Posted By JamesDLayton
Re: This Is a Great Video On The Shortcuts To Effective Persuasion.

I think the ONLY real "gift" you can give these days is change. If you offer to plug yourself into someones life/business and make ONE dramatic change.

They wake up and say "Oh.... wow he knows...
Forum: Copywriting 13th September 2014, 02:08 AM
Replies: 24
Views: 1,059
Posted By JamesDLayton
Re: This Is a Great Video On The Shortcuts To Effective Persuasion.

I know a few of you copy monsters have mentoring programs and such. And what you say about "information saturation" is true. I have been signed up to Pat Flynn's email list and podcast for years....
Forum: Copywriting 12th September 2014, 06:31 AM
Replies: 24
Views: 1,059
Posted By Cam Connor
Forum: Copywriting 12th September 2014, 05:46 AM
Replies: 23
Views: 1,429
Posted By sethczerepak
Re: Dan Kennedy's forward to Seth's book

Humor is effective when you use it right

Part 57: How to Use Humor to Attack Your Competitors - YouTube
Forum: Mind Warriors 11th September 2014, 07:58 PM
Replies: 13
Views: 987
Posted By Mr Bill
Re: Encouraging kids in business?

Good to hear our suggestions helped. Actually, eBay is a great way for kids to start making money. They can start by selling their own stuff then reinvesting that money into buying things from garage...
Forum: Copywriting 11th September 2014, 02:13 PM
Replies: 16
Views: 1,025
Posted By angiecolee
Re: Show ... Don't Tell? How Do You Do It?

Just had a random thought related to this.

How I learned the difference? My screenwriting classes.

How do you SHOW "awesome"? How do you SHOW "exhausted".

If you want a director to be able...
Forum: Copywriting 11th September 2014, 02:11 PM
Replies: 27
Views: 2,273
Posted By sethczerepak
Re: How Much Should I Ask For? (Copywriting Jobs)

And there it is.

The question of questions.

I don't know you Elisabeth, but the moment I see the word "average," in front of the word "income..." I immediately wonder whether the person...
Forum: Copywriting 11th September 2014, 01:48 PM
Replies: 23
Views: 1,429
Posted By sethczerepak
Re: Dan Kennedy's forward to Seth's book

Damn, looks like I missed one hell of a party.

This subject, in my opinion, is the most crucial subject in selling -- maybe the most crucial subject in the whole realm of entrepreneurship.

Of...
Forum: Copywriting 11th September 2014, 02:16 AM
Replies: 23
Views: 1,429
Posted By Rhino99
Re: Dan Kennedy's forward to Seth's book

Tracy, you should check out 'The Secret of Selling Anything' by Harry Browne. Based on his own door to door sales experience, it explains how introverts can be the best salesmen because they listen...
Forum: Copywriting 9th September 2014, 08:34 AM
Replies: 23
Views: 1,429
Re: Dan Kennedy's forward to Seth's book

Here's a piece of a formula I recently used for a "we don't want to be a hard sell" client.

It worked like a dream.

We're in business because (we can and we will solve the problem you have - we...
Forum: Copywriting 9th September 2014, 07:51 AM
Replies: 23
Views: 1,429
Posted By JohnRussell
Re: Dan Kennedy's forward to Seth's book

Very true.

The parallel in face-to-face sales is saying:

"This is the greatest whizbang invention ever - and it's going to be great for you. Trust me."
Forum: Copywriting 9th September 2014, 07:12 AM
Replies: 23
Views: 1,429
Posted By shawnlebrun
Re: Dan Kennedy's forward to Seth's book

Agreed.

But you can't do it in a way that makes it seem like you're TRYING too hard to artificially pump them up (the reader)

Try TOO hard and they'll see right through that.

This is why I...
Forum: Mind Warriors 8th September 2014, 02:48 PM
Replies: 13
Views: 987
Posted By walterwombat
Re: Encouraging kids in business?

I would say that you should tell him that business means that his future is in his own hands to a greater extent and the limits to how far he can go are infinite; employment means his future is in...
Forum: Copywriting 8th September 2014, 02:14 PM
Replies: 23
Views: 1,429
Re: Dan Kennedy's forward to Seth's book

This might help.

A full definition of the word 'Inspire"

Inspire

verb

1 the landscape inspired him to write: stimulate, motivate, encourage, influence, rouse, move, stir, energize,...
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