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Views: 1,373

Posted By sethczerepak

Re: Critique Request, House Painting

I agree with the other posters. You don't need all this copy, especially not if price is your angle. If you have extra room in your ad, post a bunch of testimonials. Every blue collar type service...

Forum: Copywriting

24th March 2014, 10:50 AM

Replies: 40

Views: 1,373

Posted By RickDuris

Re: Critique Request, House Painting

Thanks. I was expecting a fight. ;)

I was talking to one guy, a mason. He was stuck on Craigslist. Couldn't migrate off.

Had his contractor license revoked. Had to always deal in cash. Frozen...

Forum: Copywriting

24th March 2014, 10:39 AM

Replies: 40

Views: 1,373

Posted By Mark Pescetti

Re: Critique Request, House Painting

I noticed a LOT of people get their home renovated when they're thinking about taking out a second. Jack up the value - before appraisal.

Marcello Francesco

Forum: Copywriting

24th March 2014, 10:36 AM

Replies: 40

Views: 1,373

Posted By Mark Pescetti

Re: Critique Request, House Painting

You're absolutely right. I sensed the same thing... because I've been there.

What's that Oreo analogy? One Oreo now... or three Oreos later?

I know it's difficult to focus on later - when you...

Forum: Copywriting

24th March 2014, 02:32 AM

Replies: 40

Views: 1,373

Posted By RedShifted

Re: Critique Request, House Painting

Half of all the clients we get request an itemized bid. And last thing we're gonna tell them is "pro's don't offer itemized bids". Imagine how "professional" that would sound. Its natural for people...

Forum: Copywriting

23rd March 2014, 03:49 PM

Replies: 40

Views: 1,373

Posted By Steve The Copywriter

Re: Critique Request, House Painting

Yes Rick is right.

And one way to be there when they do need a painter is with regular Postcards (the more you remind them about decorating the more they'll notice the marks on the walls).

Try...

Forum: Copywriting

23rd March 2014, 03:08 PM

Replies: 40

Views: 1,373

Posted By RickDuris

Re: Critique Request, House Painting

Maximus,

Please, please, please understand, selling painting services via direct mail is futile. I think that's what you're trying to do.

Cut to the chase: What you want to do is generate...

Forum: Copywriting

23rd March 2014, 01:24 PM

Replies: 40

Views: 1,373

Posted By The Copy Nazi

Re: Critique Request, House Painting

A good hard-hitting series of Before and Afters may work better than anything. With...photos of the same property 5 years after - "5 years after and still looking good". Tag it with something. Maybe...

Forum: Copywriting

23rd March 2014, 12:05 PM

Replies: 40

Views: 1,373

Posted By Mark Pescetti

Re: Critique Request, House Painting

Then create an irresistible campaign and offer around this premise.

Build up enough value to charge infinitely more than you're asking (or the client's asking...) and drop the lower price - with...

Forum: Copywriting

23rd March 2014, 12:00 PM

Replies: 40

Views: 1,373

Posted By Mark Pescetti

Re: Critique Request, House Painting

Here's the problem with needing (or wanting) money...

If you don't charge enough, your intention is to get the job done ASAP - even if it means doing a less than perfect job.

However...

When...

Forum: Copywriting

23rd March 2014, 11:28 AM

Replies: 40

Views: 1,373

Posted By RickDuris

Re: Critique Request, House Painting

Because they just want the money. The only question is whether the job is worth their time.

Forum: Copywriting

23rd March 2014, 11:25 AM

Replies: 40

Views: 1,373

Posted By Steve The Copywriter

Re: Critique Request, House Painting

Mark...sort of...

Obviously we were all told that the "official" writers uniform is - (and there can be no exceptions).

White T shirt (or button white shirt for special occasions)

Jeans (it...

Forum: Copywriting

23rd March 2014, 11:15 AM

Replies: 40

Views: 1,373

Posted By Mark Pescetti

Re: Critique Request, House Painting

True, true...

How's this...

Late last year, my presence was requested at a San Francisco office by an IT company I wrote copy for. (On a side note... I'm never, EVER writing IT copy again....

Forum: Copywriting

23rd March 2014, 11:02 AM

Replies: 40

Views: 1,373

Posted By Steve The Copywriter

Re: Critique Request, House Painting

Wait a minute.

Copywriters employing decorators? Property values at $650,000?

It won't do.

We have to live in attics, overlooking the rooftops. So we can burn the midnight oil undisturbed by...

Forum: Copywriting

23rd March 2014, 10:50 AM

Replies: 40

Views: 1,373

Posted By Mark Pescetti

Re: Critique Request, House Painting

That just about says it. From a positioning standpoint, you just had your client walk the plank.

Why? Seriously... Why would anyone (like a house painter) want to work with people who don't...

Forum: Copywriting

23rd March 2014, 09:09 AM

Replies: 40

Views: 1,373

Posted By RickDuris

Re: Critique Request, House Painting

If your client has no issue competing on price and haggling a bit, you can grab all the painting business you want on Craigslist.

Forum: Copywriting

23rd March 2014, 08:54 AM

Replies: 40

Views: 1,373

Posted By Steve The Copywriter

Re: Critique Request, House Painting

There's also a slight disconnect between a "classical realist painter" and painting a wall for $30.00 (plus the paint).

It would help if you could errr draw a clearer picture (a good reason why an...

Forum: Copywriting

23rd March 2014, 08:01 AM

Replies: 40

Views: 1,373

Posted By joe golfer

Re: Critique Request, House Painting

It starts out in the third person like a press release. Then later you address the reader as "you." Pick one or the other voice and stay with it.

Flesh out the story of the founder. What's his...

Forum: Copywriting

23rd March 2014, 05:15 AM

Replies: 40

Views: 1,373

Posted By Ghoster

Re: Critique Request, House Painting

I don't write copy, but here's some pointers for style and better flow.

1. "They are able to.."

"This company is able to"—creates more intrigue and is better stylistically. Try not to switch...

Forum: Copywriting

23rd March 2014, 04:35 AM

Replies: 40

Views: 1,373

Posted By Steve The Copywriter

Re: Critique Request, House Painting

This might worry the good people of Calgary (they don't want their houses to be a "test sites") so you must explain this incredible new method in more detail.

Steve

P.S. I would also take...

Forum: Copywriting

23rd March 2014, 02:42 AM

Replies: 40

Views: 1,373

Posted By The Copy Nazi

Re: Critique Request, House Painting

?????? Any good painter does that. Those that don't are bad painters.
So now a house-painting mob are called "start-ups"? Don't think so.

Which is what exactly?

So he's not really a...

Forum: Copywriting

23rd March 2014, 12:37 AM

Replies: 40

Views: 1,373

Posted By Alex Cohen

Re: Critique Request, House Painting

The copy has some good points...

an eye-grabbing headline
benefits in the first two paragraphs
a convenient chart so a home owner can price his own job
social proof

Since the ad states...

Forum: Copywriting

23rd March 2014, 12:29 AM

Replies: 40

Views: 1,373

Posted By ewenmack

Re: Critique Request, House Painting

Yes we don't know whether the poster has had the discussion
around the implications of the low price strategy and how to apply
higher pricing through better marketing.

I certainly would of if...

Forum: Copywriting

23rd March 2014, 12:26 AM

Replies: 40

Views: 1,373

Posted By GlenH

Re: Critique Request, House Painting

There's just so much wrong with that letter.

But for starters, get completely away from anything to do with price…..

If you’re going to do a promo, ad. brochure,or sales letter of some...

Forum: Copywriting

23rd March 2014, 12:17 AM

Replies: 40

Views: 1,373

Posted By Alex Cohen

Re: Critique Request, House Painting

Not all business owners understand the benefits of differentiation and direct response advertising. If you want to beat your head against the wall trying to convince them, have at it.

The OP...

Forum: Copywriting

22nd March 2014, 11:38 PM

Replies: 40

Views: 1,373

Posted By ewenmack

Re: Critique Request, House Painting

Then my question, why would you want to go that route?

Starbucks took one of the most traded commodity in the world and made something special which people pay a premium for.

Best,
Ewen

Forum: Copywriting

22nd March 2014, 08:44 PM

Replies: 40

Views: 1,373

Posted By Mark Pescetti

Re: Critique Request, House Painting

Never, ever appeal to price shoppers - unless you enjoy getting the life force energy sucked out of your eyeball sockets.

The copy isn't good. Start over.

Change the conversation.

Mark

Forum: Copywriting

22nd March 2014, 08:41 PM

Replies: 40

Views: 1,373

Posted By Alex Cohen

Re: Critique Request, House Painting

Not if your product is a commodity, and your target group is price shoppers.

Alex

Forum: Copywriting

22nd March 2014, 08:27 PM

Replies: 40

Copy Critique Request: What do you think of this home renovation ad?

Views: 1,373

Posted By ewenmack

Re: Critique Request, House Painting

Worst type of positioning, price.

Next level up would be why he is better.

Top level would be to inform them of
the costly mistakes if they get it wrong.

Other top level positioning is to...

Forum: Copywriting

29th December 2013, 12:39 PM

Replies: 8

Views: 821

Posted By RickDuris

Re: Copy Critique Request: What do you think of this home renovation ad?

Maximus, what may be helpful is understanding the difference between generating leads and making a sale.

Generally speaking, with these types of endeavors, all you're trying to do is get the phone...

Forum: Copywriting

29th December 2013, 04:13 AM

Replies: 8

Copy Critique Request: What do you think of this home renovation ad?

Views: 821

Posted By The Copy Nazi

Re: Copy Critique Request: What do you think of this home renovation ad?

I beg to differ - I think it's very ordinary. I think it was Halbert who said "America opens its mail over the trash can". So your first job is to hook the reader. Stand out. You've got a couple of...

Forum: Copywriting

28th December 2013, 06:08 PM

Replies: 8

Copy Critique Request: What do you think of this home renovation ad?

Views: 821

Posted By ewenmack

Re: Copy Critique Request: What do you think of this home renovation ad?

Here's a proven one to model...

Best,
Ewen

http://i40.tinypic.com/28ixpxu.jpg

Forum: Copywriting

28th December 2013, 06:04 PM

Replies: 8

Copy Critique Request: What do you think of this home renovation ad?

Views: 821

Posted By enger

Re: Copy Critique Request: What do you think of this home renovation ad?

Is this for an offline prospecting letter or web page? You have done a good job with the copy otherwise.

1. I realise you have listed your previous clients, however is there any chance of adding...

Forum: Copywriting

11th October 2013, 12:37 AM

Replies: 2

Copy Critique: Your Thoughts and Opinions Please

Views: 554

Posted By ewenmack

Re: Copy Critique: Your Thoughts and Opinions Please

It's not hitting the sweet spot like this beauty...

http://i40.tinypic.com/28ixpxu.jpg

Forum: Copywriting

10th October 2013, 11:14 AM

Replies: 2

Copy Critique: Your Thoughts and Opinions Please

Views: 554

Posted By Mark Pescetti

Re: Copy Critique: Your Thoughts and Opinions Please

If your intention is to give away a lot of one dollar bills, then you're right on track.

If you want people with a lot of money to take you seriously (and take action,) you're far away from the...

13th May 2013, 11:11 PM

Replies: 35

Price psychology in Internet Marketing

Views: 865

Posted By WillR

Re: Price psychology in Internet Marketing

You are mistaking disagreeing with criticizing. I don't agree with you -- that's all. I am simply stating that to say everyone should use 7's at the end of their prices is not what I would recommend...

24th April 2013, 12:31 PM

Replies: 8

Views: 757

Posted By Alexa Smith

Re: Whats The Best Way To Get A High Opt In Rate

I don't think it is, actually ... :o

I do about the same as John McCabe, and here's his answer...

24th April 2013, 09:34 AM

Replies: 8

Views: 757

Posted By Alexa Smith

Re: Whats The Best Way To Get A High Opt In Rate

My best way of getting high opt-in rates has always been from using squeeze pages.

But the lists I've built with them have always produced less income over the 6-month test-periods than the other,...

24th April 2013, 09:18 AM

Replies: 8

Views: 757

Posted By GobBluthJD

Re: Whats The Best Way To Get A High Opt In Rate

Offer quality content.

24th April 2013, 09:16 AM

Replies: 8

Views: 757

Posted By Paul Hooper-Kelly

Re: Whats The Best Way To Get A High Opt In Rate

Hi maximus242,

Just as a video sales letter can increase conversions by as much as three times, can it also turbocharge the response on a squeeze page.

Warmest regards,

Paul

24th April 2013, 08:48 AM

Replies: 8

Views: 757

Posted By JohnMcCabe

Re: Whats The Best Way To Get A High Opt In Rate

Putting Jeff's good advice another way, it's all about continuity. When someone clicks a link from an ad, the bio line of an article, a link in an email, whatever, they expect something. Give it to...

24th April 2013, 07:38 AM

Replies: 8

Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

Views: 757

Posted By Jeff Burritt

Re: Whats The Best Way To Get A High Opt In Rate

Everything P.Sharma said is good. In addition, I would offer:

Target the traffic.

When people click on an ad or respond to a call to action, it means they want to see what you are offering. ...

Forum: Copywriting

6th January 2013, 10:21 AM

Replies: 39

Views: 1,497

Posted By BrightShinyObjects

Re: Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

Good point. We're doing the selling, acting as a substitute salesman for the person who hired us.

This is the reason I need to interview the client about his product. He knows the core reasons he...

2nd December 2012, 08:11 PM

Replies: 78

Join Google In The Fight Against Internet Control

Views: 1,590

Posted By Kay King

Re: Join Google In The Fight Against Internet Control

I think some in this thread don't know the story behind google's efforts - it's been in the news lately. There is a growing sentiment that the internet should be under the control of the U.N. Of...

9th November 2012, 08:48 AM

Replies: 5

A Cautionary Tale

Views: 538

Posted By Gary Clucas

A Cautionary Tale

Just a quick tip for those considering buying any kind of service based product through paypal.

I recently purchased a facebook marketing package. The idea was that they were supposed to deliver...

Forum: Copywriting

26th June 2012, 04:35 PM

Replies: 61

I'll Pay You $2,000 To Write Me This Sales Letter...

Views: 5,771

Posted By Mark Andrews

Re: I'll Pay You $2,000 To Write Me This Sales Letter...

Yes well, some 'interesting' veins of thought in this thread. Hmmm.

I did actually reply much earlier in response to Ray's initial comment but then thought the better of it and deleted my reply....

Forum: Copywriting

26th June 2012, 12:22 PM

Replies: 61

I'll Pay You $2,000 To Write Me This Sales Letter...

Views: 5,771

Posted By MikeHumphreys

Re: I'll Pay You $2,000 To Write Me This Sales Letter...

I'm with Gordon on this.

Doesn't matter what he's charging for the event. What he's charging per ticket BEFORE expenses. Not to jink the OP, but there's no guarantee how many seats he'll sell....

24th June 2012, 05:30 PM

Replies: 11

Views: 547

Posted By sriram rajan

Re: How Can Article Writers Provide More Value?

And approach it from the point that even if they dont end up going to your resource box location's link to buy, they should get immense value just from the article a good 10 minute education if you...

24th June 2012, 05:21 PM

Replies: 11

Views: 547

Posted By SeanSupplee

Re: How Can Article Writers Provide More Value?

Things I look for is a good use of new SEO tactics. SEO is always changing and an article provider that keeps on top of it and provides me with solid good articles that I can rank for is always worth...

24th June 2012, 05:11 PM

Replies: 11

Views: 547

Posted By PhilippaWrites

In order to fulfil the kind of criteria people...

In order to fulfil the kind of criteria people are (rightly) mentioning in this thread, the article writers in question will have to be paid a decent amount. if they need to write 4 articles per hour...

24th June 2012, 08:14 AM

Replies: 11

Views: 547

Posted By MissTerraK

Re: How Can Article Writers Provide More Value?

Many good qualifications have been stated already, but I'd like to add content that is creative and that readers can empathize with, a piece that is mesmerizing and draws the reader in as a moth is...

24th June 2012, 07:58 AM

Replies: 11

Views: 547

Posted By JohnMcCabe

Re: How Can Article Writers Provide More Value?

I shouldn't need to say it, but recent trolls through article directories tells me I should...

Factual Accuracy

Sometimes 'research' isn't enough. Sometimes, especially for some topics, you...

24th June 2012, 07:34 AM

Replies: 11

Views: 547

Posted By Joseph Robinson

Re: How Can Article Writers Provide More Value?

Write for people, not the search engines. The second you do that, your writing will improve dramatically (assuming you had some semblance of talent in the first place). The importance of storytelling...

24th June 2012, 01:17 AM

Replies: 11

Views: 547

Posted By sidcandid

Re: How Can Article Writers Provide More Value?

I would agree with Bill. You should do a lot of research before writing the articles so that you provide valuable information to the readers. You should make the article flow well so that readers...

24th June 2012, 01:14 AM

Replies: 11

Views: 547

Posted By greenleaf5

Re: How Can Article Writers Provide More Value?

Give your clients good returns on their investments through meeting and exceeding their needs. Some of the ways you can accomplish that task are competitive pricing, thoroughly researching the topic...

24th June 2012, 01:06 AM

Replies: 11