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Search: Posts Made By: markpocock
Forum: Copywriting 31st July 2014, 03:57 AM
Replies: 1
Views: 436
Posted By markpocock
Copywriter Masterminds

Any of you guys belong to one?

Or got any MM recommendations?

thanks

Mark
Forum: Copywriting 9th May 2014, 04:24 AM
Replies: 47
Views: 2,260
Posted By markpocock
Re: Copywriting Help For Fishoil.com

Just noticed this fish oil thread is from last year.

Did any of you guys write for this fish oil crowd?

I see their web page is still the same.
Forum: Copywriting 9th May 2014, 03:54 AM
Replies: 47
Views: 2,260
Posted By markpocock
Re: Copywriting Help For Fishoil.com

1. Your headline is very generic. Any fish oil company could use this headline.

2. You need a proof element in your headline. At the moment it sounds like you're boasting.

3. You're not...
Forum: Copywriting 31st March 2014, 02:32 AM
Replies: 8
Views: 1,082
Posted By markpocock
Re: Help - Agora swipe wanted.

Thanks anyway Colm.
Forum: Copywriting 30th March 2014, 12:33 AM
Replies: 8
Views: 1,082
Posted By markpocock
Re: Help - Agora swipe wanted.

You sure Harlan?

I thought the letter did really well.
Forum: Copywriting 29th March 2014, 12:52 PM
Replies: 8
Views: 1,082
Posted By markpocock
Re: Help - Agora swipe wanted.

Colm

All I remember was that this sales letter was very successful. The headline
was all about the great offer.

It ran about 3-4 years ago I guess.

thanks

Mark
Forum: Copywriting 29th March 2014, 06:10 AM
Replies: 8
Views: 1,082
Posted By markpocock
Help - Agora swipe wanted.

A few years ago Agora ran a financial promotion (I think) in which they offered
umpteen products for a pittance in the headline.

eg something like get $10K worth for just $39
Sorry I can't be...
Forum: Copywriting 3rd September 2013, 01:48 AM
Replies: 13
Views: 1,285
Posted By markpocock
Re: Quieting that Negative Voice in your Head

I've just read Gamma Healing by Chris Walton

Gamma Healing: Eliminate Subconscious Limiting Beliefs, Anxiety Fear and Doubt in Less Than 5 Minutes

Fascinating book.

Chris Walton reveals how...
Forum: Copywriting 29th July 2013, 05:04 AM
Replies: 24
Views: 1,231
Posted By markpocock
Re: Critique my clickbank salespage please!!

As many of the other guys have said your headline has been seen a zillion times before. It's a tired promise.

You need a new slant. A new angle.

Your market is probably at stage 4...
Forum: Copywriting 3rd April 2013, 01:21 AM
Replies: 11
Views: 737
Posted By markpocock
Re: Which Headline Is Best?

buy this Cosmo swipe file

Headline Swipe File: Gary Halbert, John Carlton, and Clayton Makepeace Recommend this (http://www.cosmoswipefile.com/)
Forum: Mind Warriors 14th March 2013, 02:09 AM
Replies: 14
Views: 589
Posted By markpocock
Re: Changing your beliefs

I just bought this Money Mastery EFT program. Excellent.

David Childerley :: Store...
Forum: Offline Marketing 26th February 2013, 04:50 AM
Replies: 38
Views: 1,172
Posted By markpocock
Re: I need advise with organic food products promotion

Why not build a list using PPC using Google content network?
Or Facebook PPC.

You should be able to buy traffic fairly cheaply.

Offer a bribe to get an opt in. Perhaps a free report if you...
Forum: Offline Marketing 26th February 2013, 04:45 AM
Replies: 38
Views: 1,172
Posted By markpocock
Re: I need advise with organic food products promotion

Check out

David Rosengarten | The Official Website & Report | Taste You Can Trust (http://drosengarten.com/)

Gary Bencivenga writes/wrote for this crowd.

Also I came across this wine site
...
Forum: Offline Marketing 22nd February 2013, 04:25 AM
Replies: 21
Views: 1,150
Posted By markpocock
Re: Newspaper Ads

I've one client where the QR code is working extremely well in a Parenting magazine. The ad is for a reading program for toddlers. The code sends them to a squeeze page for a special report. He then...
Forum: Offline Marketing 21st February 2013, 05:17 AM
Replies: 21
Views: 1,150
Posted By markpocock
Re: Newspaper Ads

Make your ad look like an article. You increase readership by 600% by doing this.
Forum: Offline Marketing 21st February 2013, 03:38 AM
Replies: 80
Views: 10,935
Posted By markpocock
Re: WARNING: This little ad trick blows the competition out of the water!

That's one of Carline's ad isn't it? One she wrote for Healthy Directions
Forum: Offline Marketing 20th February 2013, 10:10 AM
Replies: 13
Views: 840
Posted By markpocock
Re: Help with restaurants client

Obviously the food has to be good.
Put a glass jar in the restaurant and collect email addresses of the diners.

Offer a bribe to diners to get their email - Lucky draw free meal.

Then target...
Forum: Copywriting 20th February 2013, 02:10 AM
Replies: 10
Views: 930
Posted By markpocock
Re: how to approach a garbage ad in Yellow pages...?

Why not approach the company regardless?

Chances are they're probably running ads elsewhere.

warmly

Mark
Forum: Copywriting 18th February 2013, 05:36 AM
Replies: 5
Views: 1,127
Posted By markpocock
Re: John Carlton's Client

The copy on the homepage sucks!
Forum: Offline Marketing 14th February 2013, 12:41 PM
Replies: 40
Views: 1,486
Posted By markpocock
Re: Pricing Results Based Consulting

Google "David Abingdon"

He runs the Alchemy business coach franchises.

He's been paid a few million by working for a share of increased profits.
Forum: Copywriting 1st November 2012, 05:04 AM
Replies: 8
Views: 1,154
Posted By markpocock
Re: Somebody rate my Fitness/bodybuiling squeezepage?

You need to write some intriguing bullets.
Forum: Copywriting 31st October 2012, 11:37 AM
Replies: 23
Views: 1,364
Posted By markpocock
Re: Thank God for RedBull

I'm curious why you'd stay up so late and drink red bull.

After all, 80% of writing is research.

So digest the research and let your sub-conscious come up
with the copy. Your sub-conscious...
Forum: Copywriting 31st October 2012, 03:49 AM
Replies: 6
Views: 880
Posted By markpocock
Re: Your thoughts on my Sales Letter please

I see you're in Australia. My Aussie mate Alexi Neocleous is
running a copywriting event on 1st-2nd Dec at The Westin in
Sydney.

I suggest you book yourself on Alexi's event.

warmly

Mark
Forum: Copywriting 28th October 2012, 01:06 AM
Replies: 25
Views: 1,340
Posted By markpocock
Re: the rookie mistake no one talks about...

Can't see Gary Bencivenga using those phrases...
Forum: Copywriting 27th October 2012, 05:35 AM
Replies: 45
Views: 2,071
Posted By markpocock
Re: I really NEED some serious feedback on this site.

BTW you need to re-write the copy as well.

The first paragraph is all about you.
Forum: Copywriting 27th October 2012, 05:34 AM
Replies: 45
Views: 2,071
Posted By markpocock
Re: I really NEED some serious feedback on this site.

You need some authority and credibility.

Why should anyone believe you?

I think you're trying to sell to quick.

Offer a free gift so you build a list. Then sell
your membership in your...
Forum: Copywriting 25th October 2012, 07:59 AM
Replies: 8
Views: 892
Posted By markpocock
Re: Benefits vs. Features in the Health Niche

Innovator


You're killing a lot curiosity in your bullets.

Also write the complaint first.

Arthritis? Get rid of arthritic pain by reaching in your cupboard
for this ordinary kitchen...
Forum: Copywriting 25th October 2012, 02:56 AM
Replies: 29
Views: 1,291
Posted By markpocock
Re: Help me with a Headline

Have you cast a wide enough net with the above headline?

What about the people who do NOT have a personal trainer?
You just ruled them out.

Your headline wants to appeal to as many people as...
Forum: Copywriting 25th October 2012, 12:52 AM
Replies: 29
Views: 1,291
Posted By markpocock
Re: Help me with a Headline

cbx - you're being too abstract. There's nothing unique or unusual
in what you're saying.
Forum: Copywriting 24th October 2012, 08:35 AM
Replies: 29
Views: 1,291
Posted By markpocock
Re: Help me with a Headline

Consider the stages of awareness and sophistication of your market.

When you do this you'll see what stages your market are at.

It's no good writing a headline where the reaction is
"Oh I've...
Forum: Copywriting 22nd October 2012, 10:16 AM
Replies: 15
Views: 5,699
Posted By markpocock
Re: Anyone have Matt Furey's original e-mail writing course?

I have the email course.

I tried getting it transcribed on Elance.
But chose some muppet for the job. Duh.

I need to get these transcribed.

warmly

Mark
Forum: Copywriting 22nd October 2012, 10:12 AM
Replies: 30
Views: 1,070
Posted By markpocock
Re: I turned a $2,000 per week Offline business into an Online business. Is it going to work?

There's a disconnect between the headline and the sub headline.

First you're telling me about dangers. Then you're saying there's a
biz op.

Then you're going into cyber bullying.

Could this...
Forum: Copywriting 19th October 2012, 06:06 AM
Replies: 10
Views: 805
Posted By markpocock
Re: "I don't need you!"

People want what they can't have.

Mark
Forum: Copywriting 17th October 2012, 09:42 AM
Replies: 17
Views: 1,082
Posted By markpocock
Re: Sales page critique please

Man

I don't think your headline enters the conversation
the reader is having in their mind.

Your intro needs work. Why should somebody
start to read this?

Where is the traffic coming...
Forum: Copywriting 5th July 2012, 06:44 AM
Replies: 56
Views: 2,932
Posted By markpocock
Re: Please critique my sales page for my cougar seduction guide - input needed!

"...The copy sucks balls..."

Sounds painful Dave....LMAO
Forum: Copywriting 4th July 2012, 01:31 AM
Replies: 56
Views: 2,932
Posted By markpocock
Re: Please critique my sales page for my cougar seduction guide - input needed!

Your headline is too abstract. It could be lifted and used
on another letter for the same niche.

There is no news in your headline.

Is your headline believable? I don't think so.
Add a proof...
Forum: Copywriting 2nd July 2012, 06:28 AM
Replies: 8
Views: 1,045
Posted By markpocock
Re: Criticize Me. Tell Me What's Wrong With This Squeeze Page!

Add a second sentence that brings the benefit back to the reader.

Is your promise believable?

Add some teasing bullets.
Forum: Copywriting 27th June 2012, 07:56 AM
Replies: 43
Views: 4,457
Posted By markpocock
Re: Opportunity: $25,000 plus royalties!

errr.... Colm

80% of writing a sales letter is research.
Gary Bencivenga says get 7 times more research than the length
of the letter you're writing.

So if you're writing a 10 page letter get...
Forum: Copywriting 24th June 2012, 02:15 AM
Replies: 16
Views: 5,686
Posted By markpocock
Re: The Best Video Sales Letter Ever?

I watched a Rich Schreffren video backalnong. He consults
with Agora.

The End of America VSL brought in 600,000 new subscribers.
That's $30 million on the front end. Each new subscriber is worth...
Forum: Copywriting 21st June 2012, 12:24 AM
Replies: 5
Views: 3,258
Posted By markpocock
Monthly retainer fees

I have a client asking me about monthly retainer fees.

Are any of you guys on monthly retainers?

If so, how do you structure them?
eg. The client gets x number of days for Y fee.

thanks
...
Forum: Mind Warriors 27th May 2012, 11:50 PM
Replies: 298
Views: 14,202
Posted By markpocock
Re: 9 reasons you will not be successful

Great advice Dee.

It's easy to get side tracked and end up running around like a headless chicken online. I'm sure many people fall into that trap.

Am gonna check out your free videos. Keep...
Forum: Copywriting 17th May 2012, 11:33 PM
Replies: 31
Views: 1,771
Posted By markpocock
Re: 5 minutes with A Level copywriter hirer

Harlan is dead right in what he says here.

A List copywriters are on a different planet.
Their copywritng is unbelievably good.

And if you think otherwise..... welll,,, (shake of head)
Forum: Offline Marketing 17th May 2012, 12:25 PM
Replies: 33
Views: 3,533
Posted By markpocock
Re: How To Make $10,000 a Month From Dentist's

I have a dentist client. Been writing copy and advising him
for 3 years. His problem is getting more clients as he has
a lot of competition. So we've tested different approaches.
Some work. Some...
Forum: Copywriting 17th May 2012, 01:15 AM
Replies: 8
Views: 1,110
Posted By markpocock
Re: Meet The Greatest Words Ever Assembled…

FREE Money From The IRS
If You're a Typical Taxpayer The IRS
Owes You $10,740! Here's How To get
Your Money In As Little As 90 Days
Forum: Copywriting 17th May 2012, 01:13 AM
Replies: 8
Views: 1,110
Posted By markpocock
Re: Meet The Greatest Words Ever Assembled…

"Borrow Money Quickly With No Credit.
Lenders Hope You Don't Pay them Back"
Forum: Copywriting 15th May 2012, 04:11 AM
Replies: 18
Views: 772
Posted By markpocock
Re: Are You Asking the Right Questions?

Ewen, IMHO that dating headline is sooo confusing it's
... to put it politely....not very good -:)
Forum: Copywriting 15th May 2012, 02:19 AM
Replies: 18
Views: 772
Posted By markpocock
Re: Are You Asking the Right Questions?

Ah, worked out the problem with the Dating headline.

The copywriter is trying to sell in the headline. Whereas
the job of your headline is flag your ideal prospect. And say
"I've got something...
Forum: Copywriting 15th May 2012, 02:15 AM
Replies: 18
Views: 772
Posted By markpocock
Re: Are You Asking the Right Questions?

Yikes

That Double your dating letter starts with 16 questions.
Not good.

And as for the headline.
It's got so many ideas in it, by the time you finished reading
it, you've forgotten what it...
Forum: Copywriting 15th May 2012, 02:09 AM
Replies: 18
Views: 772
Posted By markpocock
Re: Are You Asking the Right Questions?

I am NOT a fan of questions. When you ask questions in your
copy you're making the reader STOP reading to answer your questions.
And that's an error.

You also run the risk of getting a "No" or...
Forum: Copywriting 10th May 2012, 04:13 AM
Replies: 22
Views: 1,239
Posted By markpocock
Re: Don't Piss Off a Copywriter

Dan has always responded promptly to my inquiries about
his contest.
Forum: Copywriting 6th May 2012, 08:51 AM
Replies: 22
Views: 1,049
Posted By markpocock
Re: Back Again - Need another sales letter critique!!!

Steve - LMFAO.

It's actually just started to rain in Cornwall....

Mark
Forum: Copywriting 3rd May 2012, 01:02 PM
Replies: 13
Views: 1,389
Posted By markpocock
Re: Are there any *good* COPYWRITING-SPECIFIC graphic design courses?

I keep telling Design Guru Ryan to bring out a direct response design course for
copywriters....
Forum: Copywriting 2nd May 2012, 09:53 AM
Replies: 17
Views: 798
Posted By markpocock
Re: Ewen/Collette -- Is This Better?

Your headline is abstract. Add specificity to it.

Add a proof element to your headline. Otherwise
the prospect thinks BS.

Your headline is too generic. The prospect has seen
your promise...
Forum: Copywriting 1st May 2012, 01:19 PM
Replies: 35
Views: 3,566
Posted By markpocock
Re: What do you think of Ted Nicholas?

The longest headline I have seen had
64 friggin words in it.

By the time you get to the end of the
headline, you've forgotten what the beginning
was all about.

I read a few years ago, that...
Forum: Copywriting 1st May 2012, 04:51 AM
Replies: 18
Views: 2,560
Posted By markpocock
Re: Frank Kern's closing sequences

One of Frank's secrets is his likeability. You just can't help
liking him when you watch his videos.

Likeability takes up one of the chapters in Cialdini's Influence
book.

cheers

Mark
Forum: Copywriting 24th April 2012, 01:36 AM
Replies: 173
Views: 14,675
Posted By markpocock
Re: $10,000 Prize To Beat This Control

I emailed Dan last week. He was going to start his testing
on Monday - yesterday.
Took a longer time than expected to record and formatt
each VSL.
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