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Search: Posts Made By: Colin Theriot
Forum: Copywriting 3rd February 2013, 06:35 PM
Replies: 184
Views: 13,261
Posted By Colin Theriot
Re: Is NLP Utter Hogwash?

Whether or not some science has been faked has no bearing on the scientific validity of any other given subject. That's like saying some people have baked terrible tasting cakes, therefore sometimes...
Forum: Copywriting 3rd February 2013, 01:22 AM
Replies: 184
Views: 13,261
Posted By Colin Theriot
Re: Is NLP Utter Hogwash?

To take a step back and find the "Cult" marketing that allows "NLP" to thrive:

1. Take a study or discipline that people want to learn or want help with, do a survey of it and pull out some really...
Forum: Main Internet Marketing Discussion Forum 7th August 2012, 11:05 PM
Replies: 51
Views: 1,497
Posted By Colin Theriot
Re: Is There a Link Between School Grades and Internet Income?

I ended up as a professional copywriter by accident. I say that because I want to stress that I didn't put any extra effort into learning spelling or grammar or basic composition. I just paid...
Forum: Main Internet Marketing Discussion Forum 8th July 2012, 09:54 PM
Replies: 37
Views: 83,489
Posted By Colin Theriot
Re: Taking Notes From Frank Kern - List Building - Should I Just Give Away Tons Of Stuff For Free?

It's not the quantity of free stuff given away, or even the quality. It's the MANNER in which it's given away. If you want to sell a product about topic X, and as part of your prelaunch, you can...
Forum: Copywriting 29th June 2012, 07:42 PM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

Dude, what hate? There's zero hate in fully labelled (but apparently badly phrased) reference to Godwin's Law.

So sorry man, I was just agreeing with your original statement in an apparently...
Forum: Copywriting 27th June 2012, 04:29 PM
Replies: 5
Views: 895
Posted By Colin Theriot
Re: Creating an impression - webpage copy critique

There's no hook. The simplest way I know to make a hook is answer:

Why Me? (The Customer)
Why You? (The Seller)
Why This? (The Product)
Why Now? (The Offer)

There's not a lot of...
Forum: Main Internet Marketing Discussion Forum 26th June 2012, 01:44 PM
Replies: 58
Views: 1,949
Posted By Colin Theriot
Re: 90% Know What to Do...5% Do it

Info product sellers take note - threads like this are very good for your copy. Many of the explanations people are giving here for WHY people don't take action are not the actual reasons why - they...
Forum: Copywriting 26th June 2012, 11:28 AM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

I'm glad you labeled it as snarky. :)



I didn't see any badmouthing, did you? I think it's sound advice to be wary of the experience of a writer who wants to take less in payment than what an...
Forum: Main Internet Marketing Discussion Forum 26th June 2012, 08:56 AM
Replies: 58
Views: 1,949
Posted By Colin Theriot
Re: 90% Know What to Do...5% Do it

It's a really simple answer. It's because the only way to verify that you know enough to start is to start. There's a cognitive flaw all humans have called "Information Bias" - in most cases, it's...
Forum: Copywriting 26th June 2012, 08:32 AM
Replies: 61
Views: 5,521
Posted By Colin Theriot
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

So you want a letter that charges $5000 but want to pay someone $2000 to create the message? I'm not saying you can't find anyone for that price, but I think it will be hard to find someone with the...
Forum: Copywriting 24th June 2012, 04:16 PM
Replies: 59
Views: 3,102
Posted By Colin Theriot
Re: Fiction recommendations?

Agree 100% with all of the above. While I have enjoyed lots of literature, you asked specifically (kind of) in the context of being useful for copy.

Here's why I think the above guys qualify:
...
Forum: Copywriting 24th June 2012, 03:55 PM
Replies: 11
Views: 2,094
Posted By Colin Theriot
Re: How Effectively Can You Put Yourself in Your Customer or Client’s Shoes?

This is a core component of the way I write copy. If you were to compare it to fiction, the prospect is the reader, the seller is Spade, and the product is the Maltese Falcon. That is to say, the...
Forum: Main Internet Marketing Discussion Forum 24th June 2012, 10:50 AM
Replies: 57
Views: 1,886
Posted By Colin Theriot
Re: How to Get Started in IM with $100.00?

If you're starting your quest to become a marketer, and the first thing you think to do is spend money on it, you're not in the right mindset. You're still in "buyer" mode and not "seller" mode. ...
Forum: Main Internet Marketing Discussion Forum 24th June 2012, 10:46 AM
Replies: 51
Views: 2,330
Posted By Colin Theriot
Re: 3 months in and 300$ in debt :(

If you want to quit after only 3 months and $300, you are not cut out for marketing or entrepreneurship. Maybe try something else.
Forum: Copywriting 24th June 2012, 10:40 AM
Replies: 26
Views: 1,470
Posted By Colin Theriot
Re: WSO Sales Letters With Like 30+ Testimonials...

So is this a thread to complain about what you personally don't like about WSO offers, or is it a thread about why and how testimonials work and how you can use them more effectively?



If the...
Forum: Copywriting 23rd June 2012, 12:37 PM
Replies: 26
Views: 1,470
Posted By Colin Theriot
Re: WSO Sales Letters With Like 30+ Testimonials...

No and no.



Yes. That is the point. They can still answer however they like, or not at all. I simply ask in a way so that the answer sounds like a testimonial and not a survey answer.

Ie,...
Forum: Copywriting 23rd June 2012, 11:09 AM
Replies: 26
Views: 1,470
Posted By Colin Theriot
Re: WSO Sales Letters With Like 30+ Testimonials...

They also serve as an emotional proxy and can be used to validate the emotions you're evoking in the audience. For example, if I start making you excited about a product I'm about to introduce, I...
Forum: Copywriting 23rd June 2012, 09:56 AM
Replies: 18
Views: 1,548
Posted By Colin Theriot
Re: What's The Best Way To Find Your Hook?

If you know the answer to these 4 questions, you have everything you need to make your hook:

1. Why Me?
2. Why You?
3. Why This?
4. Why Now?
Forum: Copywriting 19th June 2012, 01:54 PM
Replies: 11
Views: 1,117
Posted By Colin Theriot
Re: What are your views on enthusiam and copywriting?

The trick is that *authentic* enthusiasm sells. Artificial enthusiasm is something people are good at detecting, and can cast a negative light on whatever is being promoted. This is yet another...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 12:19 PM
Replies: 51
Views: 2,176
Posted By Colin Theriot
Re: I will sign up if you guarantee 6 figures to me

The thing most replies are missing is this:

If you want to get rid of these kind of people and stop wasting your time on them, you need to charge a lot more for your coaching. The more you...
Forum: Main Internet Marketing Discussion Forum 3rd June 2012, 11:47 AM
Replies: 11
Views: 599
Posted By Colin Theriot
Re: First Squeeze Page - Feedback Welcomed

In addition to the other things people are pointing out here, if the purpose of getting their email address is to email them things, I would recommend re-structuring the page to explicitly making the...
Forum: Main Internet Marketing Discussion Forum 27th May 2012, 02:27 PM
Replies: 80
Views: 3,357
Posted By Colin Theriot
Re: New rule for WSO sellers

No, that's probably the stupidest ways to get top notch affiliates. You presume "top notch" affiliates are browsing the warrior forum to see what is for sale? Do you think with the resources...
Forum: Main Internet Marketing Discussion Forum 27th May 2012, 01:41 PM
Replies: 80
Views: 3,357
Posted By Colin Theriot
Re: New rule for WSO sellers

As a copywriter, I would HIGHLY recommend AGAINST putting your affiliate program details in the sales letter anyway. The salesletter is a mechanism designed to disguise and alleviate the fact that...
Forum: Main Internet Marketing Discussion Forum 21st April 2012, 11:02 AM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Nope. It is the exact same amount of difficulty. Your percentages are different. But you can have 42x less* of a conversion rate to make the same amount of money. It just depends on what kind of...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 10:22 PM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Maybe it would be different if you had a well edited and well presented series of videos vs. a rambling book?



Not in the IM training niche, but those price points are standard in other...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 11:29 AM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Could be. I strive to communicate well though, so let's give it another shot.



Well, it depends on the price of the product - that's all I mean when I say low end buyers vs high end buyers. ...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 10:42 AM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Thanks. :)



Not for me.



There's a difference between taking a high-end sophisticated product and mislabeling it as "For Newbies!!!"...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 09:59 AM
Replies: 58
Views: 3,433
Posted By Colin Theriot
Re: Why 72.3% of us are Doomed to Failure...According to F. Kern, J. Reese and T. Robbins

No, it's mostly envy.



Information CAN NOT HAVE a "failure rate" - it's just information. People have the failure rate. And like I said, you can lead them to water, but you can't make them...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 07:21 AM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

I have never heard of this approach. Do you have a link to an example? Because it sounds pretty bananas to me. Not saying it's never been offered, just saying I have done A LOT of offers, and I've...
Forum: Main Internet Marketing Discussion Forum 20th April 2012, 07:05 AM
Replies: 58
Views: 3,433
Posted By Colin Theriot
Re: Why 72.3% of us are Doomed to Failure...According to F. Kern, J. Reese and T. Robbins

There's a thing peculiar to info-consuming niches that these dudes fail to address. Tony compares the problem to quitting smoking or losing weight insofar as examples of "not taking action" but...
Forum: Main Internet Marketing Discussion Forum 19th April 2012, 04:12 PM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Not to pick on you specifically, buuuuuuut... I totally will. :)



With this statement, you reveal that you never actually have invested in the kind of $2000 product you're talking about, right?...
Forum: Main Internet Marketing Discussion Forum 19th April 2012, 11:29 AM
Replies: 106
Views: 6,714
Posted By Colin Theriot
Re: Difference Between a $7, $37, $97, $497 and $2000 Product Offer?

Oh man - this is going to take a while to reply to... But that's OK, because it really is what my specific expertise is. As a copywriter, I CREATE perceived value, and engineer it out of the...
Forum: Main Internet Marketing Discussion Forum 15th April 2012, 12:30 PM
Replies: 16
Views: 601
Posted By Colin Theriot
Re: Will this work - Offering Ebook As FREE Download & Selling The Same In Video Format As A WSO ?

Sell it, or give it away. Trying to do both with the same information will only be confusing and irritating to the audience. There is no both, it doesn't make sense. There's only the choice...
Forum: Main Internet Marketing Discussion Forum 15th April 2012, 11:10 AM
Replies: 13
Views: 946
Posted By Colin Theriot
Re: Any way to auto update Facebook & Twitter with each new WP post?

I like Hootsuite.com. You can give it your Wordpress feed URL and it will autopost links back to a number of social sites. What's good about Hootsuite is that you can also give it feed URLs to your...
Forum: Main Internet Marketing Discussion Forum 15th April 2012, 11:01 AM
Replies: 16
Views: 601
Posted By Colin Theriot
Re: Will this work - Offering Ebook As FREE Download & Selling The Same In Video Format As A WSO ?

Stop giving away things for free. If you want to make money in IM, learn how to charge money for your information. A lot of money. Free is the opposite of money.
Forum: Main Internet Marketing Discussion Forum 15th April 2012, 10:53 AM
Replies: 13
Views: 1,611
Posted By Colin Theriot
Re: Selling To Women Vs Selling To Men

One is not necessarily easier than the other. They just want different things out of life. They both desire to express themselves, but through different things. Figure out what they want and who...
Forum: Main Internet Marketing Discussion Forum 14th April 2012, 08:24 PM
Replies: 28
Views: 1,124
Posted By Colin Theriot
Re: make $135,00 in a short time

One that people will pay you a lot of money for.
Forum: Main Internet Marketing Discussion Forum 14th April 2012, 07:48 PM
Replies: 28
Views: 1,124
Posted By Colin Theriot
Re: make $135,00 in a short time

Not true. Lots of people here know plenty enough to make that kind of money, they just won't do the work.
Forum: Main Internet Marketing Discussion Forum 14th April 2012, 07:47 PM
Replies: 28
Views: 1,124
Posted By Colin Theriot
Re: make $135,00 in a short time

Create a high value product, sell it for a high price tag, secure top affiliate support. You should be able to make that much with one launch.



Facebook I guess? Why?



Create a...
Forum: Main Internet Marketing Discussion Forum 13th January 2012, 01:20 AM
Replies: 24
Views: 1,442
Posted By Colin Theriot
Re: 3 Questions That Will Make You More Money When You Wake Up Every Morning

I tell people a lot about how much value I get out of being in lots of Skype group masterminds. I look at your list of 3 things here (a good list, btw) and I realize that I can and do accomplish all...
Forum: Main Internet Marketing Discussion Forum 21st September 2011, 11:53 AM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

Yes, you are absolutely shooting yourself in the foot when you slash your price when a business owner says they can't afford you. Especially if you don't rein in the service offering to match the...
Forum: Main Internet Marketing Discussion Forum 21st September 2011, 11:27 AM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

Yes, and my advice is don't START with the $7 product. Make the $97 product first. You have to sell 13x less of them to make the same amount of cash as the $7 product. Will you sell as many...
Forum: Main Internet Marketing Discussion Forum 21st September 2011, 11:14 AM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

Well you're agreeing with me then, aren't you? If you don't see increased value in the things I tell you to, then you're not my best customer.



How can you disagree with my general...
Forum: Main Internet Marketing Discussion Forum 20th September 2011, 09:33 PM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

You will sell a lot of copies to people who will see that amount of content and value it at $5. They will not ever see $47 as a fair price for that product if you slash it so deeply.

Here's the...
Forum: Main Internet Marketing Discussion Forum 20th September 2011, 07:16 PM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

Not me. I really don't care. They probably don't like me. At least that's what I inferred from the look a lady gave me when I yelled at her kid for taking a piss inside a circular clothes rack in...
Forum: Main Internet Marketing Discussion Forum 20th September 2011, 07:10 PM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

Hi, nice to meet you, Rich. :)



First of all, the WSO forum is not the only marketplace for info products. It's not even the largest. You can still EASILY sell $47 products all day long. The...
Forum: Main Internet Marketing Discussion Forum 20th September 2011, 06:29 PM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

Mainly, but not exclusively. The probability of catching the higher quality customers is a matter of getting attention and justifying the higher price. I know a guy who sold a $5K WSO and sold 8...
Forum: Main Internet Marketing Discussion Forum 20th September 2011, 11:54 AM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

Dropping the product is not the only option if it won't sell at the price you want to make. Dropping the price should be the LAST option on the list, possible ONLY after you have tried the...
Forum: Main Internet Marketing Discussion Forum 20th September 2011, 10:14 AM
Replies: 203
Views: 8,197
Posted By Colin Theriot
Re: Have we 'shot ourselves in the foot' by selling products at crazy prices?

What an awesome thread - so much to comment on - these are just my replies to what's going on on the first page:



For the individual marketer, yes you will attract the wrong kind of customer. ...
Forum: Main Internet Marketing Discussion Forum 27th July 2011, 09:00 AM
Replies: 14
Views: 1,296
Posted By Colin Theriot
The stunning power of visual communication in video (that most marketers neglect completely).

Video marketing is obviously very powerful, very persuasive, and it is becoming more and more dominant and necessary for all of us every day. However a lot of the people making videos totally waste...
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 09:10 AM
Replies: 100
Views: 2,604
Posted By Colin Theriot
Re: The Conservative Old School & Their Fading Paradigm

YOU JUST ADDED IT TO YOUR SIGNATURE - We're not blind, you know. We have you totally cased. We have you totally figured out. We have your number. We know all, see all, and GOD FORBID we should...
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 08:54 AM
Replies: 100
Views: 2,604
Posted By Colin Theriot
Re: The Conservative Old School & Their Fading Paradigm

What about Scrabble? I'm really good at Scrabble. Also, what "this" are you even talking about. You still haven't said, and I REALLY REALLY want you to say it.



That's a terrible way to have...
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 08:49 AM
Replies: 100
Views: 2,604
Posted By Colin Theriot
Re: The Conservative Old School & Their Fading Paradigm

You could make it even more obvious by typing words that mean things. You said you wanted to discuss this, but all you are doing is avoiding any kind of discussion.

So let's do it. Let's...
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 08:37 AM
Replies: 100
Views: 2,604
Posted By Colin Theriot
Re: The Conservative Old School & Their Fading Paradigm

Most of the people replying to this thread have a good amount of success online already. You'd know that if you lurked more and got to know people before starting a thread like this one.


...
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 08:29 AM
Replies: 100
Views: 2,604
Posted By Colin Theriot
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 08:10 AM
Replies: 100
Views: 2,604
Posted By Colin Theriot
Re: The Conservative Old School & Their Fading Paradigm

Are you going to get around to telling us what exactly it is you're talking about? It will make it a lot easier to tell if you are full of it or not. So far, I just hear big words like...
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