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Forum: Copywriting 9th April 2015, 11:19 AM
Replies: 15
Views: 2,479
Posted By JonMills
Re: Resources to Improve Email Followups?

Dude it's not rocket science.

First off your biggest challenge is getting it delivered.

Second its getting it opened ( Your subject line is your headline, use curiosity, scarcity, warnings,...
Forum: Copywriting 9th April 2015, 11:05 AM
Replies: 10
Views: 1,314
Posted By JonMills
Re: Need Advice On An Ebook Title

Look at the top 10 books on Amazon that about the same topic "Making money with Ebooks". This will give you a better indication of what is grabbing peoples attention. Then rethink the title.
Forum: Copywriting 9th April 2015, 11:02 AM
Replies: 18
Views: 2,938
Posted By JonMills
Re: I'd love your opinion. It's my first Landing page.

Exactly

Imagine your reader as having the brain the size of pea, and the attention span of a gnat!

That sums up most people online.

Do as much for them as possible.

Don't expect them to...
Forum: Copywriting 9th April 2015, 10:58 AM
Replies: 20
Views: 5,833
Posted By JonMills
Forum: Copywriting 9th April 2015, 10:56 AM
Replies: 9
Views: 2,293
Posted By JonMills
Re: Best Way to Approach ClickBank Clients?

First off. Don't do commission. That is a fools game. It works in large companies that hire big guns for magazines, but not on the internet where most people are scammers.

Why? 99% of clients I...
Forum: Copywriting 9th April 2015, 10:53 AM
Replies: 18
Views: 2,992
Posted By JonMills
Re: Including graphic "As seen on TV" vs none?

It's lame. When people first started doing it, it worked.

Now days most folks know you are trying to pull the wool over their eyes.

Same goes for "Seen on ( website ) when really they just had...
Forum: Copywriting 9th April 2015, 10:50 AM
Replies: 42
Views: 2,216
Posted By JonMills
Re: Long Sales Copy

Depends on several things.

But in today's fast paced society. Most people SCAN, then decide if they want details.

If your asking does short copy beat long copy, that is a bootstrapping...
Forum: Copywriting 9th April 2015, 10:48 AM
Replies: 7
Views: 1,392
Posted By JonMills
Re: A la Carte Copywriters? Good Idea or Bad.

Lol that is what most clients don't understand. Well said!

I love the ones that come along with an existing letter. They are looking to pay pennies and so they say, I just want it tweaked. When...
Forum: Copywriting 9th April 2015, 10:46 AM
Replies: 17
Views: 2,483
Posted By JonMills
Re: Content that sells

Hire a professional to do it.
Forum: Copywriting 9th April 2015, 10:44 AM
Replies: 36
Views: 2,250
Posted By JonMills
Forum: Copywriting 10th December 2014, 11:01 AM
Replies: 22
Views: 2,715
Posted By JonMills
Re: Is there an ideal length for a sales page?

If I see another question like this I am going to bang my head against the wall.
Forum: Copywriting 10th December 2014, 10:56 AM
Replies: 3
Views: 1,140
Posted By JonMills
Re: Copy, right?

Without a doubt.

Copywriting is more profitable when you use it for yourself.

I charge myself a lot of money ;)
Forum: Copywriting 10th December 2014, 10:55 AM
Replies: 4
Views: 1,585
Posted By JonMills
Re: How Good Copywriters Become Great...

Without a doubt, it helps to focus in on one area. Though I would go mental if I did that. I love variety. I work in every market except stocks. I would rather have someone poke me in the eye with...
Forum: Copywriting 10th December 2014, 10:52 AM
Replies: 6
Views: 1,462
Posted By JonMills
Re: To any copywriters who have some free time on their hands...

They would have to be idiots to jump on that, or severely bored, or without a girlfriend.
Forum: Copywriting 10th December 2014, 10:45 AM
Replies: 11
Views: 1,339
Posted By JonMills
Re: Advice Needed: Client (or his daughter) changed his logins without telling me

SCREW HIM and MOVE ON!!

Obviously paying you pennies is more important to him than the value you give. You don't want clients like that. But tons exist. Those who love to nickel and dime.
...
Forum: Copywriting 10th December 2014, 10:41 AM
Replies: 12
Views: 2,383
Posted By JonMills
Re: Multiple Calls to Action - Yea or Nea?

Have you heard of split testing? end of story!
Forum: Copywriting 10th December 2014, 10:38 AM
Replies: 21
Views: 2,534
Posted By JonMills
Re: How to be a good copyrighter? Advise me :)

Don't ask. Do! After that don't ask. Test. THE END!
Forum: Copywriting 10th December 2014, 10:37 AM
Replies: 12
Views: 2,583
Posted By JonMills
Re: How to Write Good Copy Fast

Broken down the 12 step formula.
Forum: Copywriting 10th December 2014, 10:33 AM
Replies: 9
Views: 1,579
Posted By JonMills
Forum: Copywriting 10th December 2014, 10:31 AM
Replies: 25
Views: 2,108
Posted By JonMills
Re: Rate My Landing Page

Get the form above the fold.

Be more specific in your headline. It's vague.

Where's social proof?

Need benefits of coaching program

Split test
Forum: Copywriting 10th September 2014, 10:31 AM
Replies: 46
Views: 1,256
Posted By JonMills
Re: My Reputation Is More Important Than Hype - Can You Help?

Nothing is hype if it delivers on it's promise.

If it can't deliver and you are saying it's amazing, it's hype.

Simple. Don't make claims you can't deliver on. This way you will avoid hyped...
Forum: Copywriting 10th September 2014, 10:30 AM
Replies: 16
Views: 1,030
Posted By JonMills
Re: Show ... Don't Tell? How Do You Do It?

He was angry = tell
He balled his fists = show
Forum: Copywriting 8th September 2014, 10:08 AM
Replies: 19
Views: 3,110
Posted By JonMills
Re: Copywriting as a career

My advise.

Buy some lube. The first 5 years you are going to be walking around with a sore butt as people are going to try to shaft you on jobs. Including those who know what they really should be...
Forum: Copywriting 8th September 2014, 10:05 AM
Replies: 37
Views: 2,181
Posted By JonMills
Re: Letter for my copywriting business

With all the indecision on this thread, let's hope business owners don't find this lol

Make a decision. Run with it. Test. Track. Tweak.

The rest is just everyone throwing in their 2 cents of...
Forum: Copywriting 8th September 2014, 09:58 AM
Replies: 15
Views: 1,184
Posted By JonMills
Re: Please, help critique my copy

Vague buddy and poor use of sub-headlines.

Be clear. Clarity always wins.
Forum: Copywriting 8th September 2014, 09:54 AM
Replies: 27
Views: 2,346
Posted By JonMills
Re: How Much Should I Ask For? (Copywriting Jobs)

If you leave that decision to others. There's a whole whack of idiots out there who will tell you what they will pay you for creating them sales copy. Everyone wants that long sales letter, direct...
Forum: Copywriting 8th September 2014, 09:45 AM
Replies: 11
Views: 934
Posted By JonMills
Re: How Did YOU Come To Be A Copywriter?

It's pretty simple.

It's a profession that will always be in demand, even in a nervous economy.

Plus the fact that I love it.
Forum: Copywriting 18th March 2014, 12:41 PM
Replies: 6
Views: 1,586
Posted By JonMills
Re: Good short copy examples?

Go down to your local chapters and pick up any of the leading magazines. There are tons of examples of ads that run over and over again.

When I wrote a piece for Forbes magazine I studied several...
Forum: Copywriting 18th March 2014, 12:34 PM
Replies: 43
Views: 2,741
Posted By JonMills
Re: Is it time to reconsider your copywriting career?

Also bear in mind there is a big difference between copywriting and marketing.

You can be ace at copywriting and suck at marketing

Or ace at marketing and suck at copywriting.

Being...
Forum: Copywriting 18th March 2014, 12:31 PM
Replies: 12
Views: 1,326
Posted By JonMills
Re: A simple way to increase squeeze page conversions

Yep. Keep it simple. Keep it clear. Keep it specific.

Rules to write by.
Forum: Copywriting 18th March 2014, 12:29 PM
Replies: 4
Views: 743
Posted By JonMills
Re: Apparently, all you really do need is a starving crowd

Yep familiar ad.

“Out of work? Nowhere to live? Nowhere to go? Nothing to eat?” the online ad reads. “Come to Fukushima and enjoy the radiation" :)
Forum: Copywriting 18th March 2014, 12:23 PM
Replies: 3
Views: 795
Posted By JonMills
Re: Amazing Coffee Discovery!

I love the old ads. So much to be gleaned from them. Nice find!
Forum: Copywriting 18th March 2014, 12:20 PM
Replies: 17
Views: 1,416
Posted By JonMills
Re: Lying in your copy doesn't pay... Trudeau sentenced to 10 years

Problem is in the weight loss market the use of terms like easy, without hunger etc etc are common.

Really the issues aren't so much over what he was selling, but the fact that years ago he was...
Forum: Copywriting 18th March 2014, 12:16 PM
Replies: 3
Views: 500
Posted By JonMills
Re: Landing Page cretique

How does it look on a mobile device?
Forum: Copywriting 5th February 2014, 12:48 PM
Replies: 9
Views: 1,059
Posted By JonMills
Re: ‘Bad’ Sales Copy Examples… Has Anyone Got Any?

Yes go to google, type in anything. Instant bad sales copy! Fill your boots ;)
Forum: Copywriting 5th February 2014, 12:36 PM
Replies: 13
Views: 890
Posted By JonMills
Re: Help, My Squeeze Page Bombed

Your benefits are below the fold

Poor use of graphics and layout

Lack of curiosity
Forum: Copywriting 5th February 2014, 12:34 PM
Replies: 9
Views: 973
Posted By JonMills
Re: Describe your average week as a copywriter

Check emails.

Write or edit.

Make tea.

Go to bed.
Forum: Copywriting 5th February 2014, 12:32 PM
Replies: 56
Views: 3,857
Posted By JonMills
Re: Affirmations For Copywriters

Add another one to that.

I laughed when they told me their budget ;)
Forum: Copywriting 21st January 2014, 09:46 AM
Replies: 18
Views: 3,793
Posted By JonMills
Re: About Breakthrough Advertising

Magazines.

Buy the magazines several months in a row and you will see the full page ads that are running month after month. Those ads are converting otherwise they wouldn't keep running them.
...
Forum: Copywriting 9th January 2014, 01:09 PM
Replies: 10
Views: 985
Posted By JonMills
Forum: Copywriting 9th January 2014, 01:03 PM
Replies: 13
Views: 645
Posted By JonMills
Re: Importance of good copy?

Brian, hit the nail on the head.

I tell clients this all the time.

Copy is ONE PART of the sales machine. It is not the magic bullet.

Hell, even if it is the magic bullet.

Unless you...
Forum: Copywriting 9th January 2014, 01:00 PM
Replies: 6
Views: 727
Posted By JonMills
Re: "Infotainment" for Weight Loss?

I love Ben's stuff, however, his approach is only one way. Yes people want to be entertained, don't bore them, get straight to the point. But bear in mind there are a whole bunch of people who even...
Forum: Copywriting 9th January 2014, 12:58 PM
Replies: 11
Views: 1,106
Posted By JonMills
Re: Where do copywriters find leads on clients?

Well based on the rates that most folks want to pay copywriters.

I would say they find them down back alleys, with their pants down, bent over with a tub of lube.
Forum: Copywriting 9th January 2014, 12:54 PM
Replies: 34
Views: 2,731
Posted By JonMills
Re: My Opt In Rate Sucks, Pls Critique My squeeze Page

Headline is weak. It wreaks... Let me spam the crap out of you and sell you a scammy product. AKA I'm not really a Diabetes sufferer.

The rest is missing CREDIBILITY, wording that let's diabetes...
Forum: Copywriting 9th January 2014, 12:51 PM
Replies: 18
Views: 2,155
Posted By JonMills
Re: Best Copywriting Course To Take Ever!!

The school of hard knocks!

Nah there is some good stuff out there. Read the greats.

Though if you really want to see how the big boys play...

Read magazines like prevention, the national...
Forum: Copywriting 9th January 2014, 12:49 PM
Replies: 12
Views: 867
Posted By JonMills
Re: CopyWriting that makes me mad as hell!

Clickbank is full of crap my friend.

Scam artist city that place is.

CLARITY is critical in any copy. Clarity out trumps being clever any day of the week!
Forum: Copywriting 9th January 2014, 12:47 PM
Replies: 18
Views: 909
Posted By JonMills
Re: Does copywriting still work?

I think you may be missing the point here.

Copywriting. Writing words that get people to take action will always be around.

The medium in which it's done is what is changing.

People do...
Forum: Copywriting 9th January 2014, 12:45 PM
Replies: 16
Views: 1,119
Posted By JonMills
Re: How Many Of You Learned Copywriting Just By Doing It?

That is exactly how I started out almost 13 years ago. Writing sales copy for my membership websites and products.

I remember owning 3 membership sites that brought in over $6,000 each month and...
Forum: Copywriting 3rd January 2014, 12:34 PM
Replies: 12
Views: 900
Posted By JonMills
Re: The Copywrighting Process..

Well first, be sure that it's the COPY that is not performing and not your marketing.

I don't know how many times I tell clients this.

If your product or service isn't selling. It doesn't...
Forum: Copywriting 3rd January 2014, 12:23 PM
Replies: 24
Views: 1,221
Posted By JonMills
Re: What am I doing wrong with my copy?

I wouldn't even call it a sales letter.

Enter the conversation already going through their head. If you don't know what that is, find out or get out of the market. Hang around a market long...
Forum: Copywriting 3rd January 2014, 12:17 PM
Replies: 6
Views: 667
Posted By JonMills
Re: Does anyone know how to write for the real estate niche?

Yes. I've worked with numerous Real Estate agents and Brokers.
Forum: Social Media 14th May 2013, 08:15 PM
Replies: 104
Views: 11,117
Posted By JonMills
Re: How to Pay $0.00 for Facebook Ads

Yeah that seems to be the common approach that facebook takes

They will snatch your money if you leave it to them to optimize. I literally saw $10 disappear in less than 10 minutes with them

I...
Forum: Social Media 14th May 2013, 08:02 PM
Replies: 104
Views: 11,117
Posted By JonMills
Re: How to Pay $0.00 for Facebook Ads

Same here i cant see anyone getting lower than that without facebook not delivering their ads. And definately not below 1 cent. Facebook is in it to make money
Forum: Offline Marketing 14th May 2013, 07:29 PM
Replies: 4
Views: 565
Posted By JonMills
Re: Facebook Ads

Interesting i bought one of his product about facebook

he said to get keywords from google. Yet facebook only accepts keywords in their database. I.e you cant insert your own keywords it wont...
Forum: Social Media 14th May 2013, 07:19 PM
Replies: 5
Views: 453
Posted By JonMills
Re: Facebook Ads Work!- but what are next steps?

Shawn i dont think it lets you interact with your page. I tried that and it just shows nothing on peoples pages. It requires a regular facebook account not a facebook page account
Forum: Main Internet Marketing Discussion Forum 1st May 2013, 10:37 PM
Replies: 16
Views: 1,167
Posted By JonMills
Re: Can any one suggest me some good solo ad sellers? Trust worthy one?

I think he wants to drive to a squeeze page. You cant do that with PPC they dont let you
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