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Search: Posts Made By: George Chernikov
Forum: Offline Marketing 8th January 2012, 07:03 AM
Replies: 8
Views: 598
Posted By Blase
Re: Need help with logistics of a direct mail campaign

Hey,

I feel better after your reply.:)

The 1% response rate is an industry standard number.
There is a lot of mail that does a lot better.

It really all starts with picking the right list....
Forum: Offline Marketing 8th January 2012, 06:40 AM
Replies: 8
Views: 598
Posted By Blase
Re: Need help with logistics of a direct mail campaign

I am responding based on your limited information.

First of all a good list broker will give you the list
any way you want it.

You can get one time use electronically. They stuff the list...
Forum: Offline Marketing 8th January 2012, 05:56 AM
Replies: 8
Views: 598
Posted By mjbmedia
Re: Need help with logistics of a direct mail campaign

Hi George

If you've only bought one use of the list then theyre not gonna send it to you electronically as you'll be able to use it again and again.
So it depends on what deal you've done, in...
Forum: Main Internet Marketing Discussion Forum 10th July 2011, 02:49 PM
Replies: 92
Views: 2,612
Posted By Brian Tayler
Re: Product not selling? Here's why:

Totally agree George.

I come from this exact same school of thought. I've seen many people research a topic and feel as though they are now a qualified expert on the subject, its the syndrome of...
Forum: Main Internet Marketing Discussion Forum 10th July 2011, 09:54 AM
Replies: 92
Views: 2,612
Posted By Joseph Then
Re: Product not selling? Here's why:

There are many top marketers... Stick around this forum and you will see... I don't know why you want to go to definition and playing around with words...


OK, let's take a look about what you...
Forum: Main Internet Marketing Discussion Forum 10th July 2011, 09:35 AM
Replies: 92
Views: 2,612
Posted By bertranddo
Re: Product not selling? Here's why:

Hi George,

This is a very thoughtful and provoking discussion. I do not agree with your main point that products dont sell because the person who wrote it sucks, I instead would side with Joseph...
Forum: Main Internet Marketing Discussion Forum 25th June 2011, 07:46 AM
Replies: 45
Views: 2,421
Posted By fluffythewondercat
Re: How to make $20 A Day on Auto Pilot...

No one answered Kevin S Johnson's question: How do you get traffic?

And "hey man, he's taking action!" is a no-good answer. My cat just took action. Now I have to clean it up.

fLufF
--
Forum: Main Internet Marketing Discussion Forum 10th November 2010, 06:00 AM
Replies: 9
Views: 1,014
Posted By x3xsolxdierx3x
Re: Crowdsourced Graphics Design Like 99Designs.com?

Just be sure that, when you use crowdsourcing sites like Crowdspring, that you are VERY clear in what exactly you want...and manage your project accordingly....

It's not just something you should...
Forum: Main Internet Marketing Discussion Forum 10th November 2010, 02:10 AM
Replies: 9
Views: 1,014
Posted By Baystreet
Re: Crowdsourced Graphics Design Like 99Designs.com?

I haven't used them but I believe that CrowdSpring (http://www.crowdspring.com/) is similar.
Forum: Main Internet Marketing Discussion Forum 28th May 2009, 03:00 PM
Replies: 7
Views: 581
Posted By barbdear
Re: How Do I Find a Mentor for Product Development and Marketing?

Hi George. I'm afraid I'm not the experienced mentor you're looking for, but I can tell you the method I'm using to create my first info product. Go to Amazon, find their magazine section, browse the...
Forum: Main Internet Marketing Discussion Forum 28th May 2009, 11:14 AM
Replies: 10
Views: 547
Posted By Clark
Re: How to Tell if They're Willing to Buy?

When I research a niche, I first look for active forums.

If there is one (or a few) I'll spend some time lurking to read the common "points of pain" discussed paying close attention to the level...
Forum: Main Internet Marketing Discussion Forum 28th May 2009, 09:08 AM
Replies: 10
Views: 547
Posted By Sandor Verebi
Re: How to Tell if They're Willing to Buy?

Hi George,

You question is suitable to OZ the Great Wizard.;) Maybe he can forsee the future. I can not.

Enough about joke.:)

When you make a keyword research then you may get answer to your...
Forum: Main Internet Marketing Discussion Forum 28th May 2009, 08:22 AM
Replies: 10
Views: 547
Posted By Andy Fletcher
Re: How to Tell if They're Willing to Buy?

A good first step is to run a cheap PPC campaign targeting a free offer in the niche and see what kind of response you get. In addition, make sure there's some good quality freebies in the...
Forum: Main Internet Marketing Discussion Forum 28th May 2009, 08:19 AM
Replies: 10
Views: 547
Posted By TLTheLiberator
Re: How to Tell if They're Willing to Buy?

No products normally means that there is a good chance that no money can be made in that niche.

But you can always do your research, determine a product for the people of the niche and test it...
Forum: Copywriting 25th May 2009, 06:31 AM
Replies: 9
Views: 598
Posted By J. Barry Mandel
Re: Squeeze Page Critique Needed

You undermine your credibility somewhat and it might make me NOT optin after seeing this:

"(Check Your E-Mail in 5-10 Minutes for the Download Link)"

but yet your submit button says "Free...
Forum: Copywriting 25th May 2009, 03:04 AM
Replies: 9
Views: 598
Posted By bigredrassler
Re: Squeeze Page Critique Needed

A simple grammatical fix would probably increase your conversions slightly. Put the word "the" in between "to" and "10" in "You Are About to Discover Winning Answers to (the) 10 Deadliest Interview...
Forum: Copywriting 25th May 2009, 02:38 AM
Replies: 9
Views: 598
Posted By julesbrad
Re: Squeeze Page Critique Needed

I am still quite new to all this marketing but thought I would make a suggestion about how it reads from the perspective of a newbie.

I found the headline 'hard to read' and had to read it again...
Forum: Main Internet Marketing Discussion Forum 23rd May 2009, 08:08 PM
Replies: 17
Views: 672
Posted By vicone
Re: Info Product Niches for an HR Practitioner?

That sounds like a great idea. This looks like an area that would especially benefit from "relationship marketing". Don't forget the benefit of further contact with those on your list. Set up your...
Forum: Main Internet Marketing Discussion Forum 23rd May 2009, 08:03 PM
Replies: 17
Views: 672
Posted By George Wright
Re: Info Product Niches for an HR Practitioner?

Just speaking from personal experience (my Daughter's that is)

She was losing sleep over certain issues. She needed all kinds of help with certain problems, mostly interpretations of company...
Forum: Main Internet Marketing Discussion Forum 23rd May 2009, 07:37 PM
Replies: 17
Views: 672
Posted By George Wright
Re: Info Product Niches for an HR Practitioner?

Hi George,

What about eBooks and reports and private consultation on subjects like, "How to talk to HR managers and admins,"

"How to get what you want on the job without angering...
Forum: Main Internet Marketing Discussion Forum 23rd May 2009, 07:28 PM
Replies: 17
Views: 672
Posted By vicone
Re: Info Product Niches for an HR Practitioner?

I'm not sure how you structured your website, but one method that I have found to be very effective - keeping in mind that you did get 500 interested visitors - is to design the site so that it...
Forum: Main Internet Marketing Discussion Forum 23rd May 2009, 06:46 PM
Replies: 17
Views: 672
Posted By vicone
Re: Info Product Niches for an HR Practitioner?

George,

Marketers aren't likely to give away their favorite niches. I'd suggest doing some keyword research on potential markets and that will indicate where you will find demand and possibly...
Forum: Copywriting 18th May 2009, 08:48 AM
Replies: 16
Views: 749
Posted By Daniel Scott
Re: Please Critique My Copy

Hi George,

I'm no Vin Montello but here are my suggestions:

First of all, your writing's good. You have a good command of the language and your copy is relatively easy to read.

And, for what...
Forum: Copywriting 16th May 2009, 03:18 PM
Replies: 16
Views: 749
Posted By icering87
Re: Please Critique My Copy

- "Expert Interviewer Exposes Secrets to Winning ANY Job Interview!" I don't know if exposes is the right word in this case. Reveals seems to fit better.

- Overall I think the copy is working for...
Forum: Copywriting 16th May 2009, 12:34 PM
Replies: 16
Views: 749
Posted By ebizman87
Re: Please Critique My Copy

It's true.The first 2 things that I look in a sales page is the "headlines and the price"..
Sometimes there won't be any price mentioned in a sales page.So to check the price,I'd would click the...
Forum: Copywriting 16th May 2009, 12:03 PM
Replies: 16
Views: 749
Posted By Johnny12345
Re: Please Critique My Copy

George,

I gave it a quick peek. Here's what I would change:

1) Get rid of the pre-head. It sounds like puffery. It's the kind of hype you'd hear on a late-night infomercial. Remember: if it...
Forum: Main Internet Marketing Discussion Forum 16th May 2009, 10:43 AM
Replies: 18
Views: 682
Posted By charlesburke
Re: Is It Normal to Lose Customers At the Checkout Screen?

Frankly, I don't see any particular problems with your letter, your order button area, nor your general layout. This should be snagging a few orders. Can you temporarily change the price to 50 cents...
Forum: Copywriting 16th May 2009, 09:39 AM
Replies: 16
Views: 749
Posted By Loren Woirhaye
Re: Please Critique My Copy

You may be making a claim that is not credible - getting
the "yeah, right!" reaction to the idea that just by getting
your ebook the reader can walk into any job interview and
walk out with the...
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 06:32 PM
Replies: 18
Views: 682
Posted By charlesburke
Re: Is It Normal to Lose Customers At the Checkout Screen?

Hi George,

One biggie is how visible your price is. I'll usually read the first part of a sales letter, and if I'm definitely interested, I"ll drop down to the end and try to find the price. If...
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 06:07 PM
Replies: 18
Views: 682
Posted By bminor
Re: Is It Normal to Lose Customers At the Checkout Screen?

I think the clue to this is what LMC said.
How many are "several people"? If only 3 or 4 clicked the Buy Now button and then did a bunk this might still be an unfortunate accident but no evidence...
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 05:54 PM
Replies: 18
Views: 682
Posted By macabhay
Re: Is It Normal to Lose Customers At the Checkout Screen?

What Marian and Anthony said is very accurate.

But, if you don't have much control over the order page and can't customize it to make it more similar in resemblance to your sales page, what can...
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 05:52 PM
Replies: 18
Views: 682
Re: Is It Normal to Lose Customers At the Checkout Screen?

It's normal to have customers drop off for a variety of reasons. But it is not normal to lose 100% of them.

One of the reasons I drop off is that in order to get to the information I want to see...
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 05:49 PM
Replies: 18
Views: 682
Posted By Anthony Stillwell
Re: Is It Normal to Lose Customers At the Checkout Screen?

I believe Marian is right.

What you're dealing with is a disconnect between what people see on your site and what they're expecting to see in your ordering process. If your ordering pages bear no...
Forum: Copywriting 15th May 2009, 05:40 PM
Replies: 16
Views: 749
Posted By Yacko
Re: Please Critique My Copy

Hahahahaha... The next John Carlton, perhaps?

For all I can see, you've done a very, very good job.

You might want to consider adding a picture for each testimonial to maybe improve...
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 05:35 PM
Replies: 18
Views: 682
Posted By Marian Berghes
Re: Is It Normal to Lose Customers At the Checkout Screen?

just a quick method that increased my clients conversion alot: if you can customize the check out page, add some more testimonials or just simply remind them that they are making a good choice and...
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 05:02 PM
Replies: 18
Views: 682
Posted By nzdealer
Re: Is It Normal to Lose Customers At the Checkout Screen?

Is your checkout page matched to your site? Are you using the funnel the right way? Is your checkout page optimized?
Forum: Main Internet Marketing Discussion Forum 15th May 2009, 04:50 PM
Replies: 18
Views: 682
Posted By LMC
Re: Is It Normal to Lose Customers At the Checkout Screen?

This is a normal business conversion expense.

How many people are you dealing with, for example, if you only have had 40 people to the site, that probably is not enough statistical evidence to see...
Forum: Copywriting 15th May 2009, 12:57 PM
Replies: 16
Views: 749
Posted By Loren Woirhaye
Re: Please Critique My Copy

A lot of salespages these day DO hide the price. I'm not sure this is
such a swell idea - but the truth is your prospect reads the headline,
scrolls down to see the picture of what he's getting,...
Forum: Copywriting 15th May 2009, 12:55 PM
Replies: 16
Views: 749
Posted By Suzanne Morgan
Re: Please Critique My Copy

It looks good and nicely presented. I agree it seems a bit too long. I hate long sales letters - rather it was shorter and to the point. Noticed that in the paragraph beginning "If any of these...
Forum: Copywriting 15th May 2009, 12:49 PM
Replies: 16
Views: 749
Posted By I Write Junk Mail
Re: Please Critique My Copy

Wow George. By the time I get to read about your solution, I feel like I got the sh*t kicked out of me in a dark alley. I'm in such pain I'm not sure I have the strength to hit the "BUY" button.
...
Forum: Copywriting 15th May 2009, 12:16 PM
Replies: 16
Views: 749
Posted By PeteNY
Re: Please Critique My Copy

I would shorten the second headline to just "Expert Interviewer Exposes Secrets to Winning ANY Job Interview"

You already say in the top headline about answering trick interview questions. And I...
Forum: Copywriting 15th May 2009, 12:00 PM
Replies: 16
Views: 749
Posted By fan994
Re: Please Critique My Copy

I would also mention the purchase price by the order button.
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 08:53 AM
Replies: 20
Views: 960
Posted By MarkWrites
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

You are more than right not to pay, but I would make sure to take the final step of sending an email stating that the previously agreed on writing assignment has been cancelled due to lack of...
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 06:58 AM
Replies: 20
Views: 960
Posted By Kim Davis
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

You have been overly fair. I would not have given another 24 hr notice. I would have sent an email stating that you are canceling your request as of now and given it to someone else already.
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 06:53 AM
Replies: 20
Views: 960
Posted By imventures
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

You should send a termination email or letter to terminate their services for non performance and hire another ghostwriter. Most professional free lancers will accept that it is their fault for...
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 06:43 AM
Replies: 20
Views: 960
Posted By edhan
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

I do agree with others that you can opt not to pay as the deadline is over. This is similar to some projects I had in rent a coder when the persons can't complete the task. They too accept...
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 06:38 AM
Replies: 20
Views: 960
Posted By AndyBlackSEO
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

I agree. I wouldn't pay. They knew the deadlines and it has passed that date with no response. Timewasters, unless there is a valid reason for it, although whatever the reason is you are still...
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 04:16 AM
Replies: 20
Views: 960
Posted By Jason Pereira
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

It's your money, as long as you agreed on the terms (deadline etc) before you hired them it's fair enough not to pay them.

It's also acceptable not to pay a ghostwriter when they turn in rubbish.
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 03:54 AM
Replies: 20
Views: 960
Posted By David Raybould
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

Hey George,

That's exactly the path I'd take too.

I've been in your exact situation before,
and it's very frustrating.

The really annoying thing was that the
writer later complained to...
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 03:45 AM
Replies: 20
Views: 960
Posted By dsmpublishing
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

I totally agree with Shannon,

They havent provided you with your order and you have emailed me several times asking for it so i would contact them one more time to let them know and find someone...
Forum: Main Internet Marketing Discussion Forum 23rd April 2009, 03:36 AM
Replies: 20
Views: 960
Posted By Shannon Tani
Re: When Is It Acceptable NOT to Pay the Ghostwriter?

I would say that in this situation, it's acceptable to not pay the writer. After all, they haven't produced any work.

However, I would also email them one more time to let them know that you are...
Forum: Copywriting 17th April 2009, 07:21 PM
Replies: 10
Views: 1,747
Posted By cheeze69
Advice on what to write my first copy for?

Hi All,

Please forgive me if this is a question that has you smacking your head saying, "THIS guy wants to write copy???" -- I promise to learn and improve quickly! :)

I've been reading and...
Forum: Copywriting 16th April 2009, 02:56 PM
Replies: 3
Views: 1,324
Posted By wrcato
Re: What's the Best Copy to Copy?

It really doesn't matter as long as the copy has a proven track record for sales. John Carlton is really good. The whole reason for this short cut is to get good at copy quickly.
Novelist have even...
Forum: Copywriting 16th April 2009, 10:20 AM
Replies: 3
Views: 1,324
Posted By Adaptive
Re: What's the Best Copy to Copy?

Here is Gary Halbert's advice on this subject:

The Gary Halbert Letter (http://www.thegaryhalbertletter.com/newsletters/zfkj_hands_on_experience.htm)

Regards,
Allen
Forum: Copywriting 16th April 2009, 04:23 AM
Replies: 3
Views: 1,324
Posted By Matt James
Re: What's the Best Copy to Copy?

It's hard to say the "best".

Pick a top writer whose style you like then get scribbling...

You could start with good old JC...

OHP Direct - Golf Instructional - Golf School - Golf Training...
Forum: Main Internet Marketing Discussion Forum 9th April 2009, 08:17 PM
Replies: 30
Views: 1,201
Posted By Justin Jordan
Re: Ghostwriters - How Much Would You Charge for This Book?

You can't assemble forty articles into a reasonable ebook on this topic. Well, that's not entirely true - you certainly could, but the work involved would be at least as great as writing it yourself....
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