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Search: Posts Made By: John_S
Forum: Copywriting 25th May 2012, 03:16 AM
Replies: 16
Views: 2,408
Posted By Ronak Shah
Re: Ultimate Headline Swipe File

Just my 2c. Quality over quantity winds hands down Rick.
Forum: Copywriting 27th February 2012, 03:45 PM
Replies: 10
Views: 938
Posted By EllesBelles
Re: A Freelance copywriting site?

Decent pricing.

Most copywriters don't go near bidding sites unless they are desperate, because there are companies charging pennies. It's fair enough to say good writers will get repeat clients,...
Forum: Copywriting 24th February 2012, 06:03 PM
Replies: 6
Views: 551
Posted By joe golfer
Strategy Question

I have a client that is an expert skeet shooter and has a very popular skeet shooting site where he shares tips and techniques (it's not actually skeet shooting but I don't have permission to share...
Forum: Copywriting 19th November 2011, 02:00 AM
Replies: 17
Views: 1,000
Posted By The Copy Nazi
Re: Help My Wine Site

There's an old gag about two lesbians. One lesbian says to her mate "I'm gonna be frank with you tonight". The other lesbian says "Aw...but you were Frank last night" *.

So I'm gonna be frank with...
Forum: Copywriting 18th November 2011, 05:52 PM
Replies: 17
Views: 1,000
Posted By RickDuris
Re: Help My Wine Site

Hi Mark,

Here's what I see so far:

1. The overall design, while clean, is also awkward...

The text lines are too long making it hard to read...

The descriptions of the products are not...
Forum: Copywriting 7th November 2011, 01:34 PM
Replies: 50
Views: 1,805
Posted By Bruce Wedding
Re: Would Your Copy Actually Sell In The Real World?

Boy you said a mouthful there... another guy teaching people how to make money that isn't making any himself.
Forum: Copywriting 4th November 2011, 12:48 AM
Replies: 46
Views: 1,016
Posted By Pusateri
Re: Would You Say That Social Proof Outsells Sales Copy?

Your post illustrates two biases. Both dangerous afflictions for a copywriter.

1) Projection bias - assuming others think and act as you do. Independent social proof is what you seek to the...
Forum: Copywriting 15th October 2011, 11:05 PM
Replies: 23
Views: 889
Posted By Alex Cohen
Re: I Want You To Want Me - Why Trying To Create Awareness Of A Problem Costs You Money

You don't educate your prospect. You agitate his pain.

Big difference.

Remember... people buy on emotion. So if your prospect isn't experiencing emotion, he won't buy.

Forum: Copywriting 27th July 2011, 10:43 AM
Replies: 0
Views: 717
Posted By iSoftware
"The Only Marketing Problem Is Narcissism" - Glen Livingston

Here's a great article about Glen Livingston's quantitative (and dare I say, humble) approach to the business.
"The only marketing problem is narcissism. We want the market to want what we want and...
Forum: Copywriting 14th June 2011, 11:19 PM
Replies: 5
Views: 714
Posted By max5ty
Lightbulb Are you stuck in the past trying to make it in the present?

Hello all, I'm new to this forum - thought I'd introduce myself somewhat.

I've been involved in copywriting for around 25 years - lots of fun - lots of success.

One of the things that has often...
Forum: Copywriting 16th May 2011, 03:27 AM
Replies: 68
Views: 16,831
Posted By KennethYu
Lightbulb How I Became a Million Dollar Copywriter in One Year (From Total Newbie)

Hey fellow copy Warriors,

Allow me to introduce myself because I'm a newbie in these parts.

My name is Kenneth Yu. I'm a full-time online marketer who accidentally became a guru when I...
Forum: Copywriting 27th February 2011, 10:42 PM
Replies: 4
Views: 1,015
Posted By John Durham
1st Copywriting Epiphany since Allen Says in '99 talked about "White Space"!

I have an idea that I feel deserves broad exposure. Yet I find that most of my writing and copy is geared toward warriors or warrior (IM) types. Not surprising I guess, since I am a full fledged,...
Forum: Copywriting 25th February 2011, 06:15 PM
Replies: 53
Views: 3,431
Posted By gjabiz
I don't know. But...

As a person who has participated in making infomercials as well as video sales letters, my response is...I don't know.

But let me tell what I do know.

We love to point to the IM success...
Forum: Copywriting 12th February 2011, 02:38 PM
Replies: 19
Views: 1,028
Posted By Bruce Wedding
Re: Remember the time when you felt “you've arrived”?


Congratulations. It is indeed a good feeling. And I remember when I achieved the same feeling. It is liberating and confidence-building.

I don't have time to share my similar story, but I...
Forum: Copywriting 15th January 2011, 08:03 AM
Replies: 13
Views: 821
Posted By Daniel Scott
Re: Selling the Copywriter's Value

In my experience, people are far more likely to take your suggestions on board when they're paying you a lot of money.

In fact, the more they pay, the more seriously they take your advice.
Forum: Copywriting 10th January 2011, 06:06 PM
Replies: 8
Views: 870
Posted By Collette
Re: white papers and copywriting

I can't think of an instance when I've been contracted to write a white paper as a stand-alone project. I know there are writers who specialize in white papers, you might try Googling it.
Forum: Copywriting 13th December 2010, 09:18 PM
Replies: 23
Views: 1,017
Posted By Bruce Wedding
Re: Copywriter, what ambiance do you require?

I'm not knocking your thread, its just that it reminds me of a post by this pretentious snob that used to pervade this space and Michel Fortin's board. He posted once how he required a special Mont...
Forum: Copywriting 25th November 2010, 08:41 AM
Replies: 35
Views: 1,751
Posted By Oxbloom
Re: $800,000/yr Copywriter - What Do You Think of This Swipe?

I broke your paragraph down into three bits, because I thought it relevant to do so.

The bolded part is absolutely true. Especially where intelligence is considered. All populations over a...
Forum: Copywriting 11th October 2010, 11:38 AM
Replies: 5
Views: 695
Posted By Paul Hancox
Re: Does Highlighting on Sales Page Increase Conversion?

Its prime purpose is to draw attention to certain key points, especially for skimmers, who might otherwise scroll past an important point.

So it could increase conversion IF you're bolding /...
Forum: Copywriting 12th July 2010, 07:53 PM
Replies: 13
Views: 1,127
Posted By cjp231
Re: 2010 Headlines

what an unbelievable statement. But he says it with authority and he makes it believable. Very interesting.


Take away all my online businesses. Delete my massive mailing list. And Give...
Forum: Copywriting 9th March 2010, 10:35 AM
Replies: 1
Views: 646
Posted By Mr. Enthusiastic
Review seekers: Copywriting is the LEAST important thing...

... out of all of these:

1. Who do you want to serve with your business? How many people like this are there? What are their qualities? How do you know that?

2. What do these people desire,...
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