Forum: Copywriting 
27th February 2012, 05:04 PM
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Replies: 10
Views: 938  Re: A Freelance copywriting site?
Don't get me wrong. I do not believe this kind of site can't work.
I just have not seen anybody with clue one on making it work.
It's all "wow there's a 99bottomfeeders site ... let's do one...
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Forum: Copywriting
27th February 2012, 04:53 PM
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Replies: 10
Views: 938 Re: A Freelance copywriting site?
Do you mean anything like...
99copywriters (http://99copywriters.com/)
Getcopywritingjobs (http://www.getcopywritingjobs.com/)
The AWAI board. Copywriting board's job section. Etc. For a...
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Forum: Copywriting
25th February 2012, 03:35 AM
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Replies: 26
Views: 856 |
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Forum: Copywriting
12th February 2012, 04:02 PM
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Replies: 22
Views: 976 |
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Forum: Copywriting
4th February 2012, 04:07 PM
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Replies: 7
Views: 1,119 Re: The Lost Cat Poster Theory
http://www.27bslash6.com/images/missing_missy2.jpg
Don't worry about whether the cat is actually found or not ....it's building the brand.
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Forum: Copywriting
28th January 2012, 04:02 AM
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Replies: 70
Views: 5,133 |
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Forum: Copywriting
28th January 2012, 03:25 AM
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Replies: 70
Views: 5,133 Re: Here's Why You Can't Sell Your Stupid E-Book.
I think the answer is telegraphed by the term stupid e-book. (http://www.buymystupidebook.com/)
The page I linked isn't funny because it is so unlike every single stupid e-book out there, ever.
...
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Forum: Copywriting
20th January 2012, 04:40 PM
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Replies: 18
Views: 1,012 |
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Forum: Copywriting
15th January 2012, 10:06 AM
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Replies: 3
Views: 598 Re: Copywriting Help! Apology
These are questions that people with sound judgement -- educated by poor judgement -- only come to understand after a long hard road.
Let me put it this way: The less you know, the more it costs....
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Forum: Copywriting
2nd January 2012, 08:36 AM
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Replies: 5
Views: 947 |
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Forum: Copywriting
24th December 2011, 04:07 AM
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Replies: 27
Views: 1,319 Re: Interesting swipe
Ever notice Ogilvy's...
Is similar to the 1933 Pierce-Arrow...
This guy probably did (http://www.earlytorise.com/2010/01/04/the-man-in-the-hathaway-shirt/). And maybe these guys...
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Forum: Copywriting
23rd December 2011, 06:21 AM
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Replies: 24
Views: 988 |
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Forum: Copywriting
10th December 2011, 10:35 AM
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Replies: 46
Views: 1,689 |
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Forum: Copywriting
10th December 2011, 09:51 AM
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Replies: 5
Views: 706 Re: What is this type of writing called?
Yes. It's called marketing communication or institutional copy. There are direct marketers in this space, and it's a specialty like catalog copywriting, with specialty list brokers and so on.
...
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Forum: Copywriting
5th December 2011, 02:47 AM
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Replies: 12
Views: 1,308 Re: Long form Vs Short Form
Client goes to site with long copy examples. Hires writer. Gets long copy. Objects.
Client goes to site with testimonials. Hires writer. Gets request for testimonials. Objects.
Client reads...
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Forum: Copywriting
3rd December 2011, 08:45 PM
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Replies: 12
Views: 1,308 Re: Long form Vs Short Form
When the assumption changes from "people don't read anymore," to "I have my prospect's product/service, and they have my money."
It is not length or word count. You can be under two hundred and...
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Forum: Copywriting
21st November 2011, 05:15 PM
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Replies: 23
Views: 1,188 Re: List-Builder on Crack
Opt-ins. Geez. Lame. You people bore me.
Here's a little story. No WSO. No opt-ins. You pay me nothing.
Let's see if you can figure it out.
Mr Jones is an avid stock investor. He goes to...
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Forum: Copywriting
20th November 2011, 02:05 PM
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Replies: 42
Views: 1,241 Re: Headline Writing Noob. Help please?
If you went out, and did nothing but go after people without a site, who never developed web business, you did well. That's Amish people.
I suspect that business was people who were familiar with...
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Forum: Copywriting
19th November 2011, 05:25 AM
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Replies: 17
Views: 1,000 Re: Help My Wine Site
What am I trying to do with this? All that is just sell the sizzle, not the steak.
Online content writers seem to think that means an amino acid inventory list, plus a percentage of carbon.
...
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Forum: Copywriting
19th November 2011, 04:54 AM
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Replies: 17
Views: 1,000 Re: Help My Wine Site
I agree with others here. The site is the web designer's fantasy about what's supposed to sell. Not anything backed up by analytics. You can see that right from the top page.
You need a...
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Forum: Copywriting
15th November 2011, 10:11 AM
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Replies: 16
Views: 5,045 |
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Forum: Copywriting
13th November 2011, 03:40 AM
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Replies: 42
Views: 1,241 Re: Headline Writing Noob. Help please?
I am not sure what the purpose is here. Let me suggest one: Getting on the phone with the client. Getting in a client pitch meeting. And slitting the throat of cut rate competitors who lowball those...
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Forum: Copywriting
12th November 2011, 04:09 AM
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Replies: 22
Views: 910 Re: Another Long vs Short Copy Question
This is a nonsense issue. Gary Halbert's famed "Coat of Arms" letter -- in many swipe files -- comes in at two hundred and odd change. He dubbed it one of the most successful sales letters of all...
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Forum: Copywriting
7th November 2011, 03:22 PM
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Replies: 46
Views: 1,765 |
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Forum: Copywriting
5th November 2011, 05:37 AM
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Replies: 46
Views: 1,016 |
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Forum: Copywriting
4th November 2011, 01:50 AM
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Replies: 46
Views: 1,016 |
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Forum: Copywriting
31st October 2011, 02:51 AM
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Replies: 20
Views: 862 |
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Forum: Copywriting
29th October 2011, 08:18 AM
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Replies: 5
Views: 827 Re: WF Sales Copy Rockstar
At $2,500 daily, you must be busy wheeling the money to your bank.
Budget?
And given all your copy is crammed into the left margin, perhaps killer layout skills too.
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Forum: Copywriting
26th October 2011, 08:50 AM
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Replies: 34
Views: 2,180 Re: Drilling down to the slogan
All these different businesses have a common thread. That thread is they believe in what they sell. And the product or service is merely a vehicle for a larger cause.
On the copywriting business...
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Forum: Copywriting
26th October 2011, 06:04 AM
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Replies: 22
Views: 789 Re: What Kind of Proof Factors Work The Best?
A lot of these are, as your sleeve reference suggests, just tricks.
Testimonials are notoriously poorly done. Don't count testimonials out as undiscovered territory. Even using first and last...
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Forum: Copywriting
26th October 2011, 01:53 AM
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Replies: 28
Views: 1,358 |
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Forum: Copywriting
25th October 2011, 11:13 AM
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Replies: 1
Views: 915 |
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Forum: Copywriting
24th October 2011, 09:23 AM
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Replies: 7
Views: 1,437 Re: How to Make the Jump from Content to Copy...
I agree with Cam to a certain extent. For example, chances are few of your current clients even know the difference between content and copy. And fewer still think the price should be any different. ...
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Forum: Copywriting
23rd October 2011, 08:32 AM
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Replies: 4
Views: 723 Re: Need Copywriter Please Help
There is always pure dumb luck. Works in Russian Roulette.
I suggest you add success with email marketing. And you'd really up your chances had you developed the software in collaboration with...
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Forum: Copywriting
16th October 2011, 08:19 AM
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Replies: 29
Views: 1,955 Re: Psychic Predictions for 2012
I, for one, hope it will be the discovery of infomercials and that moving pictures existed before the animated GIF.
However, I fear it will be The Psychic Video Salesletter master course launch....
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Forum: Copywriting
16th October 2011, 05:32 AM
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Replies: 23
Views: 889 |
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Forum: Copywriting
15th October 2011, 05:50 AM
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Replies: 10
Views: 1,144 |
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Forum: Copywriting
8th October 2011, 01:05 PM
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Replies: 10
Views: 644 Re: What Do You Guys Code Your Sales Pages In?
Hand code. A syntax hylighting code editor. Your preference with vary on which one you want to be using. Some let you rewrite the UI and command menus yourself, and I like that.
Similar to...
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Forum: Copywriting
7th October 2011, 02:21 PM
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Replies: 13
Views: 1,112 Re: Photos, Clip Art, Illustrations for re-sale
I illustrate my projects by doing my own illustration unique to the project.
One of the benefits of having an artist for a father is some of it does rub off.
Possibly (?) you want to do a...
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Forum: Copywriting
6th October 2011, 04:01 PM
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Replies: 23
Views: 1,359 Re: Imagine If You Wrote Copy For Steve Jobs...
Apple competitor misjudgements (many times about Apple success) is one major reason Apple is successful.
Keep in mind every Apple product launch had been greeted as dead on arrival -- a...
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Forum: Copywriting
6th October 2011, 02:27 AM
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Replies: 21
Views: 2,456 Re: Video Copywriting So Bad it's Good
I've bought thousands of dollars in product like this. Well, not entirely unlike this one.
I buy just because I'm curious. I buy to take a look at the whole selling system. If it makes me feel...
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Forum: Copywriting
30th September 2011, 07:14 AM
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Replies: 5
Views: 1,862 Re: 100 million books sold with these headlines
That is interesting. Reminds me of a little story.
The American Booksellers Association, concerned about declining book sales during the Roaring Twenties, approached Edward L. Bernays, the Claude...
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Forum: Copywriting
20th September 2011, 11:48 PM
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Replies: 22
Views: 1,109 Re: Is copywriting the same as marketing?
You'll find a lot of complaints about poor offers, poor products, and so on. That's the job of marketing.
Marketing is the arena copywriters work in. Marketing starts before copy is written,...
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Forum: Copywriting
17th September 2011, 11:27 AM
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Replies: 8
Views: 627 Re: Written Testimonial or Video?
Video. You can also have a photo along with a written testimonial.
What's easy for you really doesn't matter. Unless, of course, readers understand how easy it is and automatically discount the...
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Forum: Copywriting
17th September 2011, 10:51 AM
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Replies: 53
Views: 2,690 Re: Video Sales Letters Are Wrong..
Just look in your swipe file. Oh. Wait. Forgot where I was for a second...
Pair Up Wash Bag (https://pairupwashbag.com/)
Hey ....that's not what the guru video sales letters look like! Just...
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Forum: Copywriting
14th September 2011, 07:41 AM
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Replies: 53
Views: 2,690 Re: Video Sales Letters Are Wrong..
If you wouldn't do it in a sales letter, try not doing it in video.
The hope is, finding a starving crowd, anybody would still try to write the ad or letter well. They would not calculate the...
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Forum: Copywriting
13th September 2011, 05:21 PM
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Replies: 11
Views: 3,000 Re: What kind of copywriting does Coca Cola use?
For direct response types you're not getting what general or image advertisers are selling.
The product is culpable deniability and the impossibility to tie a result to any wide, bureaucratic,...
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Forum: Copywriting
12th September 2011, 08:20 AM
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Replies: 8
Views: 1,157 |
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Forum: Copywriting
11th September 2011, 08:19 AM
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Replies: 28
Views: 1,552 |
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Forum: Copywriting
8th September 2011, 05:56 AM
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Replies: 3
Views: 824 |
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Forum: Copywriting
31st August 2011, 08:52 PM
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Replies: 22
Views: 1,412 Re: An Honest Copywriter?
Read All Marketers Are Liars by Seth Godin.
It is not an anti marketing book.
A psychological study found the ONLY difference between entrepreneurs (the entrepreneur type) and anybody else...
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Forum: Copywriting
29th August 2011, 08:23 AM
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Replies: 9
Views: 866 |
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Forum: Copywriting
29th August 2011, 08:12 AM
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Replies: 18
Views: 786 Re: Do crazy headlines really work?
They work because people think others are stupid. They work to the degree the buyer thinks there are enough stupid people who read these things to make money off of.
Don't fool yourself. A lot of...
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Forum: Copywriting
27th August 2011, 10:31 PM
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Replies: 10
Views: 841 |
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Forum: Copywriting
27th August 2011, 09:50 AM
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Replies: 31
Views: 1,739 |
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Forum: Copywriting
26th August 2011, 08:34 AM
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Replies: 46
Views: 1,757 |