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Search: Posts Made By: DavidG
Forum: Copywriting 2nd June 2014, 10:46 PM
Replies: 6
Views: 1,425
Posted By DavidG
Re: Scrivener workflow?

I use it. I think Colin Chung loves it...

The way I use it is a bit different but basically, one section on bullets, another on research, another on ideas and the final one is outline. I go back...
Forum: Copywriting 12th March 2014, 06:22 PM
Replies: 6
Views: 603
Posted By DavidG
Re: Can you help me spruce up my headline?

PLUS: How to avoid them...

I think it's worth a test. You just need a good sub-head explaining a bit.
Forum: Copywriting 12th January 2014, 01:21 PM
Replies: 15
Views: 1,037
Posted By DavidG
Re: Had much luck with this technique?

Check if you've received emails prior. They might have changed the page to keep up with the campaign (awareness) , or have some script going on for those who've clicked before.
Forum: Copywriting 14th October 2013, 04:02 AM
Replies: 12
Views: 943
Posted By DavidG
Re: Are you writing copy to follow your passion or make money? (Dilbert's creator has some advice)

As writers who need to do what's best for the sake of conversions... looking for a client who has passion in their product/service can be a 50/50.

Have you ever had a client who THINKS they know...
Forum: Copywriting 1st October 2013, 07:24 AM
Replies: 24
Views: 1,076
Posted By DavidG
Re: Help Me Improve My Sales Video Script :)

For what you say, the script looks good.

I think that you should maybe focus on some 'newer' content. A new type of solution or area of focus involving videos.

Depending on the prospects who...
Forum: Copywriting 14th August 2013, 02:21 PM
Replies: 34
Views: 2,525
Posted By DavidG
Re: What are some of your "wow" books?

the WAR of ART by Steven Pressfield.
Forum: Copywriting 5th August 2013, 02:59 PM
Replies: 48
Views: 1,460
Posted By DavidG
Re: [HELP!] Critique my sales page PLEEEZE!

Anyways, now that my colleagues have given FANTASTIC critiques... let me offer a bit of advice...

Whats the ONE SPECIFIC problem you solve?

In your case, finding "The ONE" isn't specific.
Forum: Copywriting 1st July 2013, 09:57 AM
Replies: 15
Views: 994
Posted By DavidG
Re: What do you think of this letter?

The headline is for prospects who are sophisticated. And the Big Idea seems to attract those who already know whats up. People who understand their problem but only need a solution.

The Story is...
Forum: Copywriting 22nd June 2013, 02:38 PM
Replies: 44
Views: 2,000
Posted By DavidG
Re: Advanced Copywriting...Lesson 1..."Proof"

I agree. But I tend to do it differently...

I try to say the proof first, then make the claim. Basically, setting them up to believe what I'm about to claim.

So in your example...

PROOF: Our...
Forum: Copywriting 18th June 2013, 02:01 PM
Replies: 18
Views: 1,311
Posted By DavidG
Re: Drayton Bird Unplugged: Wisdom, War Stories and Slashing Wit

I don't mean to offend anyone but Drayton reminded me of Halbert. Not that Halbert is better or anything... but Drayton kept telling story after story.

I saw all 2 hours of it. Wisdom for sure.
Forum: Copywriting 5th June 2013, 06:00 PM
Replies: 13
Views: 882
Posted By DavidG
Re: The Problem With Direct Response?

That's the "Head Enough"

And here's Jim Rutz - "Read This Or Die"...
Forum: Copywriting 19th May 2013, 05:22 PM
Replies: 8
Views: 761
Posted By DavidG
Re: Are we becoming film directors?

Sarcasm because he sucked at mlb? Or legitimate enthusiasm?
Forum: Copywriting 9th May 2013, 05:04 PM
Replies: 8
Views: 914
Posted By DavidG
Re: WHOA! Is this scary or what? ...

I think david garfinkel is on to something.
Forum: Copywriting 7th April 2013, 12:31 PM
Replies: 30
Views: 1,710
Posted By DavidG
Re: What's wrong with me? (this is a serious request for feedback)

There's nothing wrong with you, I bet if we heard the real behind the curtains on all writers, you'd look like a boyscout...

I'm not sure what you have but regarding the obsessive part - here's...
Forum: Copywriting 19th March 2013, 08:34 PM
Replies: 16
Views: 1,009
Posted By DavidG
Re: Do you think this will help or hurt conversions?

Tiny Little Businesses (

I think these two sites might be as close to what you're looking for as possible.

Basically they deliver content...
Forum: Copywriting 16th March 2013, 12:38 AM
Replies: 10
Views: 845
Posted By DavidG
Re: Research...What exactly are you researching?

Alex is on the dot...

I personally believe that research ALWAYS makes your copy.

I spend about 50% on researching, and the other half fixing everything up and connecting the pieces of "note...
Forum: Copywriting 11th March 2013, 05:38 PM
Replies: 10
Views: 1,032
Posted By DavidG
Re: Best Story/Copywriting Course?

Clayton Makepeace's Desk Top Copy Coach and Bencivengas 100 Seminar.

And if you want the BEST of the BEST, (imo) -Breakthrough Advertising by Eugene Schwartz

Forum: Copywriting 7th March 2013, 12:52 AM
Replies: 4
Views: 576
Posted By DavidG
Re: A different kind of campaign

Remember guys and gals, we buy emotionally and justify logically.
Forum: Copywriting 5th March 2013, 09:28 AM
Replies: 24
Views: 9,846
Posted By DavidG
Re: Chris Haddad's Latest VSL...

Yes. I do this all the time.

I actually started doing this for a million dollar copywriter a long time ago.

Once I did 2 good ones he needed (one was the solar control) I started to understand...
Forum: Copywriting 4th March 2013, 07:18 AM
Replies: 2
Views: 658
Posted By DavidG
Leave it to the movers... how having better service than competition can be your USP

Leave it to the Movers - YouTube

We all know how time consuming moving from one place to another is. Not to mention the fee and favors you'll owe.

This video shows a service in Japan taking...
Forum: Copywriting 2nd March 2013, 10:51 AM
Replies: 11
Views: 821
Posted By DavidG
Re: I would love your feedback on my Copy

Your headline, subheadline and lead are all promises.

You need to squeeze in proof because peeps will immediately become skeptical by then and probably click off.

You could add those SS of your...
Forum: Copywriting 17th February 2013, 05:33 PM
Replies: 15
Views: 966
Posted By DavidG
Re: What Job Did You Say Cheerio To...

Sports Rehab...

I used to help athletes with their injuries. Afterwards I did a more business type rehabilitation service.

Howbout you sir steve?
Forum: Copywriting 8th February 2013, 06:50 PM
Replies: 4
Views: 586
Posted By DavidG
Re: What do you think of this writing?

I think he's telling it like it is. He isn't holding anything back. And that's exactly why I think it's impact-full.

This can tie into WHY copywriters need to research like theres no tomorrow....
Forum: Copywriting 7th February 2013, 02:28 AM
Replies: 29
Views: 1,614
Posted By DavidG
Re: Crafting Killer Hooks, step by step methodology?

Study your market. Read what they read. KNOW what's working by reading other promotions.

You have to know how people are thinking RIGHT NOW in your market. What promises are made. What's...
Forum: Copywriting 2nd February 2013, 12:37 AM
Replies: 3
Views: 506
Posted By DavidG
"No argument in the world can ever compare with one dramatic demonstration."

A nice viral weight loss video...

Almost no words. No hype and no "selling"... the whole demonstration sells itself.

If he had just posted...
Forum: Copywriting 31st January 2013, 06:49 PM
Replies: 20
Views: 1,198
Posted By DavidG
Re: Hate on my Squeeze Page

So basically tighten up your copy, add more credibility as soon as you make a claim and for gods sake and for the life of Bruce, remove 1 arrow and make the other less spammy looking (smaller)...
Forum: Copywriting 31st January 2013, 12:28 PM
Replies: 41
Views: 4,164
Posted By DavidG
Re: Clayton Makepeace does VSLs....

He did an hour on VSL's in AWAI 2012 bootcamp...

I couldn't go... but if you want a taste of what he'll tell you, purchase the home study 2012 bootcamp...

Its a few hundred bucks, I think...
Forum: Copywriting 30th January 2013, 12:31 AM
Replies: 22
Views: 1,870
Posted By DavidG
Re: $200 Copywriting Contest

Congratz Angie!

You going for the 10k now? :)
Forum: Copywriting 25th January 2013, 05:59 PM
Replies: 9
Views: 827
Posted By DavidG
Re: __________

The first main problem I notice is you don't have any proof.

Everyone can claim their the best marketer in the world, but what kind of results have you made? What have you done before?

The BEST...
Forum: Copywriting 18th January 2013, 01:42 AM
Replies: 184
Views: 13,759
Posted By DavidG
Re: Is NLP Utter Hogwash?

I think you hit on a good point Sean...

And maybe that's what it all comes down to. I mean, look at how many info-products selling at 2k+ and seminars for 20k+, teach information anybody can get...
Forum: Copywriting 16th January 2013, 10:26 PM
Replies: 5
Views: 566
Posted By DavidG
Re: Writing: Quick and Simple VS Careful and Constructed

Well I take my time. In fact most of my posts I re-read em and edit them 2-3 times because english isn't my native...

Who knows, maybe that's why I've had some surprising results since I started.
Forum: Copywriting 16th January 2013, 08:28 PM
Replies: 8
Views: 1,069
Posted By DavidG
Blunt letter kid sends for wall street internship...

Sometimes telling the truth is the best story you have.

Student Sends Great Cover Letter For Internship At Bank, And It's Now Going Viral On Wall Street - Business Insider...
Forum: Copywriting 14th January 2013, 04:47 PM
Replies: 14
Views: 1,533
Posted By DavidG
Re: The $4,000 Suit

Thanks for the link Joe - a really good read...

Goes to show anybody could increase their bottom lines no matter the situation.

Forum: Copywriting 12th January 2013, 03:40 AM
Replies: 21
Views: 867
Posted By DavidG
Re: Critique Appreciated

I think most of your "learn how to" bullets are more features than they are benefits...and aren't that intriguing...

You need to realize that small business's ge SPAMMED the heck out of EVERY...
Forum: Copywriting 11th January 2013, 10:12 PM
Replies: 7
Views: 715
Posted By DavidG
Re: Your Video Has 2 Seconds...

Yeah, I was talking to Daniel yesterday about something similar this and it turns out that a headline, a POWERFUL headline can keep them engaged while they wait...

And of course, having an image...
Forum: Copywriting 28th December 2012, 07:14 PM
Replies: 17
Views: 2,654
Posted By DavidG
Re: David Deutsch's "I wish I had read 10 books 10x instead of 100 books"

That makes 2 of us.

I have desktop copy coach and was confused on Clayton's take on Benefits... I ended up downloading and reading EVERYTHING he wrote just to "get it"...

Only until I purchased...
Forum: Copywriting 8th December 2012, 06:39 PM
Replies: 44
Views: 1,432
Posted By DavidG
Re: Couple Quick Questions For Copywriters

Hey Max... for what it's worth...

1. I don't think it matters because if top click bank products, and other publishers use it then I think there's a reason why... Mark nailed it.

2. I recently...
Forum: Copywriting 1st December 2012, 02:46 PM
Replies: 9
Views: 783
Posted By DavidG
Re: How Much Money Are You Leaving on the Table?

I second Mark.

Happy Birthday. Get drunk and get high.
Forum: Copywriting 20th November 2012, 11:43 PM
Replies: 16
Views: 758
Posted By DavidG
Re: Question about Profiling Donors

Hey Arfa, the first thing that comes to mind is a survey.

Maybe a small one to those who have already donated... check why they donated and what they'd like to see in order to keep funding.
Forum: Copywriting 31st October 2012, 01:35 PM
Replies: 11
Views: 1,522
Posted By DavidG
Re: Are domain email addresses useless if you're a badass?

I think using your domain email gives you uniqueness... and not to mention safety issues.

But don't forget...

So maybe it's about making the email memorable?
Forum: Copywriting 25th October 2012, 12:25 PM
Replies: 8
Views: 788
Posted By DavidG
Re: What makes a good WSO thread title?

I've pushed for 200% money back guarantee titles.

Most prospects pondering around the WSO section simply want to make money anyway possible. So I've found this to be a pretty good booster.
Forum: Copywriting 22nd October 2012, 08:06 PM
Replies: 51
Views: 3,529
Posted By DavidG
Re: UNCENSORED My Life As A Multi-Million Dollar Copywriter

Same thing here Don. Reminds me of that 10k competition thread.
Forum: Copywriting 17th October 2012, 04:00 PM
Replies: 52
Views: 1,879
Posted By DavidG
Re: I Love You...

We should all get together and watch Groundhog day.
Forum: Copywriting 13th October 2012, 03:03 PM
Replies: 13
Views: 1,013
Posted By DavidG
Re: The "Secret" Marketing Strategy headline

Good Point Steve. Some people might have already seen too many of these headlines. Promises of beating up google and such...

And use a mechanism. Describe something unique about the way you get...
Forum: Copywriting 3rd October 2012, 02:26 PM
Replies: 20
Views: 1,246
Posted By DavidG
Re: There are no writers in Advertising anymore. Johnny who can't write has gone into advertising.

Nice find!

On another note, here's something I found interesting in the article...

"We just don't look at advertising, respond to it, or believe it, as much as we once did, wherever it...
Forum: Copywriting 30th September 2012, 05:51 PM
Replies: 13
Views: 832
Posted By DavidG
Forum: Copywriting 26th September 2012, 12:14 PM
Replies: 5
Views: 944
Posted By DavidG
Re: Some CURRENT controls you can add to your swipe file...

Controls are Sales Letters or VSL's - or any kind of AD that runs for months and years because it's the highest converting.

Once somebody creates an AD that's better than the one currently...
Forum: Copywriting 23rd September 2012, 09:52 PM
Replies: 13
Views: 1,372
Posted By DavidG
Re: The Copywriting Apocalypse

I agree with you Steve, mainly on the Guarantee part...

They do think they'll get ripped off. And I don't blame them...a lot is on the line.

It's just soo funny when you show them your copy and...
Forum: Copywriting 22nd September 2012, 10:51 AM
Replies: 8
Views: 808
Posted By DavidG
Re: Nikola Tesla saved by the written word...

I doubt it...

But I saw it as a good persuasive letter, selling Tesla on his greatness and then asking for donations...

You can see some copywriting in this. And his viewers are college peeps,...
Forum: Main Internet Marketing Discussion Forum 21st September 2012, 10:53 AM
Replies: 47
Views: 5,348
Posted By DavidG
How to get as many FB likes as you want... without marketing strategy

This is it.

NO more pain. NO more suffering.

I'm going to reveal the BEST POSSIBLE way in getting the MOST facebook likes, tweets and all the social following you want...

You won't EVER...
Forum: Copywriting 21st September 2012, 03:52 AM
Replies: 8
Views: 808
Posted By DavidG
Nikola Tesla saved by the written word...

Matthew Inman used the fine art of Copywriting to make 1.2 million for a fundraiser.

His goal was 850k...

The thing is, he had to educate who Nikola Tesla was... then ask for donations to...
Forum: Copywriting 18th September 2012, 05:42 PM
Replies: 5
Views: 944
Posted By DavidG
Some CURRENT controls you can add to your swipe file...

I recently found the AWAI challenge (contest) they had a while ago with New Market Health...

And Thankfully they listed some of their current controls for reference.

AWAI Copywriter Challenge |...
Forum: Copywriting 20th August 2012, 01:25 PM
Replies: 6
Views: 735
Posted By DavidG
Re: 1 Simple "Mind Hack" for Writing Stronger Copy

Good perspective.

Reminds me of the "Gun to the head" advertising that John Carlton and Gary Halbert talk about.
Forum: Copywriting 18th August 2012, 03:03 PM
Replies: 6
Views: 654
Posted By DavidG
Re: Fun Exercise Today

That's great then... I've been through a similar situation. Again - just a type of perspective...

Either way - can't wait to see what you finished with.
Forum: Copywriting 11th August 2012, 07:25 PM
Replies: 25
Views: 1,930
Posted By DavidG
Re: World's Best Copywriting Membership Site?

A website dissecting current winning promotion would be worth visiting.

Other than that... since most copywriting rules or w.e you call them have always been the same (obviously except medium) I...
Forum: Copywriting 7th August 2012, 08:46 AM
Replies: 4
Views: 689
Posted By DavidG
1898 Car Ad...

Check this out...

First Car Ad « (

For some reason I read this ad in my head with a thick deep...
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