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Search: Posts Made By: sanjaypande
Forum: Warrior Special Offers 15th August 2012, 01:38 PM
Replies: 1,803
Views: 240,848
Posted By sanjaypande
Re: First Ever 'Video Marketing Platform' Makes Video 'Players' Obsolete...

It looks REALLY promising. There are some really cool features.

1. Mobile ready. Used others like JWP and the mobile version almost works (which can be irritating). Hopefully, this'll work without...
Forum: Copywriting 5th May 2012, 03:39 PM
Replies: 35
Views: 3,241
Posted By sanjaypande
Re: What do you think of Ted Nicholas?

Yet, the book was just a front-end for the company corporation - which went on to become the largest incorporating company ...
Forum: Copywriting 5th May 2012, 12:06 PM
Replies: 35
Views: 3,241
Posted By sanjaypande
Re: What do you think of Ted Nicholas?

The question is what do you think of Ted Nicholas?

I've been in a closed room with him and I think he's brilliant.

He's self-taught. Was an entrepreneur before becoming a copywriter. Was forced...
Forum: Copywriting 5th May 2012, 11:14 AM
Replies: 8
Views: 3,145
Posted By sanjaypande
Re: video sales letter scripts

Weird statement. Short, punchy copy is good most of the time, even in long copy.




Sometimes you can, sometimes you can't.

It's a different medium that adds certain dynamics. Motion as...
Forum: Copywriting 5th April 2012, 03:14 PM
Replies: 9
Views: 900
Posted By sanjaypande
Re: I Call Bull do-do

So, answering questions is not "selling" in your opinion?

I believe it's part of the sales process. It would be rather difficult to sell without answering questions (and countering objections).
Forum: Copywriting 5th April 2012, 02:25 PM
Replies: 9
Views: 900
Posted By sanjaypande
Re: I Call Bull do-do

True. However, if you go to a dealership AND all the sales people are busy with customers and nobody pays attention to you, you're going to be miserable. You want to be sold to.

(Assuming you go...
Forum: Copywriting 5th April 2012, 11:56 AM
Replies: 9
Views: 900
Posted By sanjaypande
I Call Bull do-do

I've been hearing this phrase in way too many places ...

"People don't like to be sold too ..."

What a crock of you know what.

People LOVE to be sold to. People hate NOT to be sold to.
...
Forum: Copywriting 30th January 2012, 06:23 PM
Replies: 8
Views: 1,373
Posted By sanjaypande
Re: Here's What's Working Today: 5 Plenty Of Fish Ads

I was choosing between the winner and the girl and finally chose the winner.

My logic was ...

The background which made the difference. The winner stands out like a sore thumb on a white page....
Forum: Copywriting 30th January 2012, 12:47 PM
Replies: 0
Views: 551
Posted By sanjaypande
How to Make Your VSLs *Pop*!

So, this is my 100th post on the warrior forum and I wanted it to be something interesting.

If you've seen video sales letters in action, you'll notice 90% of them are ... just bad. The worst ones...
Forum: Copywriting 29th January 2012, 08:56 PM
Replies: 59
Views: 3,145
Posted By sanjaypande
Re: Fiction recommendations?

Forget short stories.

Read absolutely anything by PG Wodehouse. I recommend absolutely anything with the character "Lord Ickenham".

I've never seen anyone else entertain, engage and show...
Forum: Copywriting 15th January 2012, 11:39 PM
Replies: 29
Views: 4,499
Posted By sanjaypande
Re: Making $3,000 In 30 Days From Copywriting…

Personally, I don't like pressure (even self-inflicted). It works for some people, it doesn't for some.

Lot's of creative ideas up above, so here's a twist.

Your budget - 100 bucks.
Your...
Forum: Copywriting 29th December 2011, 04:48 PM
Replies: 21
Views: 801
Posted By sanjaypande
Re: what are the MUST haves in a sales page

"How To Order" is the most important whether it's a buy now button or something else. Without it, nothing actually can happen.

Now you're talking about conversions (I'm assuming sales).

Lots of...
Forum: Copywriting 21st December 2011, 05:14 PM
Replies: 23
Views: 1,116
Posted By sanjaypande
Re: What's wrong with Paypal?

With PayPal it's disputes and with credit cards it's chargebacks and with both it's fairly high fees.
Forum: Copywriting 21st December 2011, 04:37 PM
Replies: 12
Views: 695
Posted By sanjaypande
Re: Copywriting and Heatmaps ... Help or Hinder?

Heat maps are more important to study behaviour for clicks (IMO). Yes, they can pinpoint attention but I'm assuming your sales letters are already slippery slides and there are really a few different...
Forum: Copywriting 21st December 2011, 03:16 PM
Replies: 10
Views: 655
Posted By sanjaypande
Re: Video - to pause or not to pause...

Conversions are an irrelevant measurement. ROI is what matters.

How many dollars earned per dollar spent?

A 0.5% conversion on a $2000 product vs a 10% conversion on a $10 product - Even with a...
Forum: Copywriting 21st December 2011, 02:48 PM
Replies: 10
Views: 655
Posted By sanjaypande
Re: Video - to pause or not to pause...

Here is my opinion (backed by data but all situations are different).

It depends on the traffic source.

Where did they land from - direct, endorsed, from an e-mail to your own list, on an...
Forum: Copywriting 10th December 2011, 11:23 AM
Replies: 5
Views: 705
Posted By sanjaypande
Re: What is this type of writing called?

All of it is not. Unless it has a call to action, it's not copy.

All of these "can" be classified as copy if ... they have persuasion elements with a call to action - ask for money, call, help

...
Forum: Copywriting 9th December 2011, 02:49 PM
Replies: 31
Views: 943
Posted By sanjaypande
Re: UK English versus US English

Sometimes the way you learn a language affects you.

My first language was English in the UK when I was 4. I even had the localized verbiage and pronunciations when I returned to India at the age...
Forum: Copywriting 29th November 2011, 04:58 PM
Replies: 4
Views: 470
Posted By sanjaypande
Re: Advertising to IT service providers; any suggestions?

Sounds like you're working in the dark here. So, step 1 would be illumination.

Create an audience/profile questionnaire and go back to your client. Ask them to fill it out. Ask them to give you...
Forum: Copywriting 29th November 2011, 02:41 PM
Replies: 4
Views: 470
Posted By sanjaypande
Re: Advertising to IT service providers; any suggestions?

That's a fairly broad segment. Can you narrow it down.

Are you targeting software vendors? (Even that is too broad fyi).

Are you targeting hardware vendors?

Are you targeting integrators?
...
Forum: Warrior Special Offers 25th November 2011, 09:00 AM
Replies: 2,333
Views: 157,349
Posted By sanjaypande
Re: (URGENT-COSING=Last BUMP) 1,000's + 1,000's of Websites Sold to WF=(ONLY Few slots Left)=Final B

They do the keyword research for you.
They find you a domain
They install wp for you
They optimize and install plugins for you
They optimize and add content for you
They optimize and add images...
Forum: Copywriting 23rd November 2011, 11:45 AM
Replies: 9
Views: 667
Posted By sanjaypande
Re: My magazine ad, your thoughts?

Hi Nick,
You have a few problems you may want to fix which should get you a better response.

1. It looks like an ad. That is problem one. It's best if it looks like content matching the layout of...
Forum: Copywriting 12th October 2011, 08:21 AM
Replies: 5
Views: 844
Posted By sanjaypande
Re: Direct Mail Piece headline

Thanks Alex!

It's hard to imagine how the 2nd headline became the new control. But, thats testing eh? Reveals stuff you normally wouldn't expect.

Warm Regards,

Sanjay
Forum: Copywriting 11th October 2011, 11:22 PM
Replies: 5
Views: 844
Posted By sanjaypande
Re: Direct Mail Piece headline

I still like this one the best (I'm pretty sure it's a control):

How The French
Live 42 Percent
Longer Than
Everyone Else
... even though they eat like kings
and smoke like chimneys!
Harvard...
Forum: Copywriting 10th October 2011, 07:18 PM
Replies: 2
Views: 547
Posted By sanjaypande
Re: 50 message rule?

For a measly 20 bucks that problem disappears.
Forum: Copywriting 6th October 2011, 10:14 PM
Replies: 8
Views: 1,342
Posted By sanjaypande
Re: The "Big Leagues" of Copywriting

You want to copy Bencivenga ...

Here you go Bencivenga 100 Seminar (http://marketingbullets.com/b100dvd.htm)

That's around 30,000 words or 72 pages in print. Hand-written you should be able to...
Forum: Copywriting 6th October 2011, 03:50 PM
Replies: 23
Views: 1,356
Posted By sanjaypande
Re: Imagine If You Wrote Copy For Steve Jobs...

There is a LOT that Steve Jobs did behind the scene and both his love of design and perfectionist attitude helped Apple.

He took many "risky" decisions that paid off very well.

When they...
Forum: Copywriting 6th October 2011, 11:04 AM
Replies: 21
Views: 1,549
Posted By sanjaypande
Re: Video Sales Letters - Player Control Hiding And Other Blunders

Great info. Thanks for sharing.

The people watching the channel tuned in themselves (Action 1)

They want to watch it. They are listening to something which was interesting to them which made...
Forum: Copywriting 5th October 2011, 08:51 PM
Replies: 21
Views: 1,549
Posted By sanjaypande
Re: Video Sales Letters - Player Control Hiding And Other Blunders

A/B split tests really help the most as it's hard to make sense with too many variables. In terms of testing - I've seen both for the autoplay, but then I work in niches very few of you would even...
Forum: Copywriting 5th October 2011, 05:02 PM
Replies: 21
Views: 1,549
Posted By sanjaypande
Video Sales Letters - Player Control Hiding And Other Blunders

Sales 101 - Let the prospect think and feel like they are in control (even when you are).

Let's take a simple example:

You want to buy a car. You go to the dealer and there is a salesman Your...
Forum: Copywriting 5th October 2011, 12:49 PM
Replies: 21
Views: 2,440
Posted By sanjaypande
Re: Video Copywriting So Bad it's Good

And on that note ... my brain went to ... Lord Ickenham!

I wish he (W) had written more with that character.
Forum: Copywriting 4th October 2011, 11:43 PM
Replies: 21
Views: 2,440
Posted By sanjaypande
Re: Video Copywriting So Bad it's Good

Hi Cam,
I usually don't do this for a multitude of reasons, but my gut says - its an honest question.

I'll give you a glimpse on just one of the videos I've done (for a market that is VERY...
Forum: Copywriting 4th October 2011, 09:15 PM
Replies: 21
Views: 2,440
Posted By sanjaypande
Re: Video Copywriting So Bad it's Good

Made me vomit!

The voice is irritating - (I disagree with Cam).

The believability factor is non-existent.

The rest doesn't matter ... but

For video ... It's pretty poorly done IMO
Forum: Copywriting 4th October 2011, 12:50 AM
Replies: 0
Views: 507
Posted By sanjaypande
Conversion Rate Pimps and Flying Squirrels!

STOP talking about your conversion rates ...

... They're meaningless!

I've been here for a short while now. Even released a WSO which was a fun experience.

So, now I think it's time I...
Forum: Copywriting 3rd October 2011, 09:19 PM
Replies: 41
Views: 1,433
Posted By sanjaypande
Re: A writer’s job is to tell the truth.

Fiction writers are not doing their job. They should be spanked!

I know ... I know ... you meant copywriters (I'm nitpicking).

If copywriters were to operate like lawyers - what would this...
Forum: Copywriting 3rd October 2011, 05:55 PM
Replies: 5
Views: 738
Posted By sanjaypande
Re: Whats next after long form sales letters?

It's a good market. Go for it.

It's easier to sell video to a client than copy (unless the client is already in direct mail).

It's not unusual to get $5K to $25K for a decent sales video (all...
Forum: Copywriting 3rd October 2011, 05:49 PM
Replies: 5
Views: 738
Posted By sanjaypande
Re: Whats next after long form sales letters?

Long form sales letters are here to stay. They evolved into magalogs a long time ago in some niches and are still plain long form ads in some.

While you can put a DVD in an envelope - it does...
Forum: Copywriting 28th September 2011, 09:30 PM
Replies: 46
Views: 6,145
Posted By sanjaypande
Re: The Ideal Copywriting Book For Beginners?

You need to get an education in advertising and sales (more importantly sales). A great place to start is here ->

The Gary Halbert Letter...
Forum: Copywriting 26th September 2011, 01:59 PM
Replies: 36
Views: 2,143
Posted By sanjaypande
Re: Biggest Copywriting Secret - Never Before Revealed!

Where I am, mosquitoes are on top of the food chain (at least in the Summer) ... and the food chain becomes a food cycle?
Forum: Copywriting 22nd September 2011, 05:50 AM
Replies: 5
Views: 909
Posted By sanjaypande
Not Even Close ...

... Probably the worst copywriting gig ever (even for a male)

Brand advertising ... strike one!

Your copy will compete with almost nekkid models ... strike two!

You need to understand design...
Forum: Copywriting 21st September 2011, 07:08 PM
Replies: 18
Views: 1,240
Posted By sanjaypande
Re: Top 3 Headline Writers of All Time

Tough question.

Some headlines are just timeless and they may not come from someone who wrote many sales letters. Many are professional copywriters.

Top 3 headlines is "might" be an easier...
Forum: Copywriting 19th September 2011, 07:54 AM
Replies: 33
Views: 2,265
Posted By sanjaypande
Re: Best TV Ads Ever

Another one from India. This one was actually funny.

Orbit Man is a social animal - YouTube
Forum: Copywriting 19th September 2011, 07:43 AM
Replies: 33
Views: 2,265
Posted By sanjaypande
Re: Best TV Ads Ever

This ones not very old, but one of the best campaigns I've seen for India tourism. Covers quite a few experiences in a 2 minute spot.

The Latest Incredible India Commercial, Directors Cut - YouTube
Forum: Copywriting 18th September 2011, 08:28 AM
Replies: 36
Views: 2,143
Posted By sanjaypande
Re: Biggest Copywriting Secret - Never Before Revealed!

It took me many years of experimentation to come up with this concoction.

Try it. It's tasty, easy to make and will leave you buzzing with energy ...

1. Julienne a cup of fresh strawberries...
Forum: Copywriting 15th September 2011, 09:13 PM
Replies: 22
Views: 1,280
Posted By sanjaypande
Re: Funny Email Stoush Between Copywriter And Wannabe Client Reprinted

Offended vs Unimpressed ... There's a BIG difference!
Forum: Copywriting 15th September 2011, 01:49 PM
Replies: 14
Views: 639
Posted By sanjaypande
Re: Can anyone tell me how to create sales copy by doing a survey of customers?

... and Fortune 100 companies are well known for making their investments really work for them. Aren't they?
Forum: Copywriting 15th September 2011, 01:42 PM
Replies: 22
Views: 1,280
Posted By sanjaypande
Re: Funny Email Stoush Between Copywriter And Wannabe Client Reprinted

Persuasion is not just for Yes's. It's also for No's ... How many times did he have to say No?

Besides, you've only heard one side of the story. His version. Perhaps its true. Let's assume it is...
Forum: Copywriting 14th September 2011, 09:28 PM
Replies: 14
Views: 639
Posted By sanjaypande
Re: Can anyone tell me how to create sales copy by doing a survey of customers?

Don't trust any survey where they didn't vote with their wallets.

A survey is usually a response of the person telling you what they think is their opinion OR what they want you to think is their...
Forum: Copywriting 14th September 2011, 09:20 PM
Replies: 16
Views: 819
Posted By sanjaypande
Re: How to start in a sales letter

Try this ...

Get a pen (not pencil) and paper.

Imagine you want the product you're writing about really badly but don't have the money for it.

Write a letter to your mom convincing her to...
Forum: Copywriting 14th September 2011, 04:04 PM
Replies: 22
Views: 1,280
Posted By sanjaypande
Re: Funny Email Stoush Between Copywriter And Wannabe Client Reprinted

Honestly I didn't find it fascinating at all. Two people who think they're right going on about themselves (me me me ... see me ... I'm GOS).

As a copywriter one would think he would know how to...
Forum: Copywriting 14th September 2011, 03:46 PM
Replies: 53
Views: 2,677
Posted By sanjaypande
Re: Video Sales Letters Are Wrong..

... and 10 pages is too long for a salesletter?

I'll use a popular "American" response here

Yeah, Whatever!

Ted Nicholas said it best for sales letters:

"It can never be too long, it can...
Forum: Copywriting 13th September 2011, 09:39 PM
Replies: 6
Views: 1,071
Posted By sanjaypande
Re: Where Can I get Classic Sales Letter to Read on the web?

Many of the spots have been pointed out. I always frequent

Info Marketing Blog | Direct Response Marketing | Copywriting (http://www.infomarketingblog.com/)

and there are always some gems on...
Forum: Copywriting 12th September 2011, 06:49 PM
Replies: 2
Views: 488
Posted By sanjaypande
On the flipside ...

... I've seen very good copywriters eliminate the guarantee to turn off the "most likely refunders" right at the sales letter and do a great job with it.

Personally, I think risk reversal is...
Forum: Copywriting 12th September 2011, 06:22 PM
Replies: 53
Views: 2,677
Posted By sanjaypande
Re: Video Sales Letters Are Wrong..

You do get some additional options with video besides words and imagery. You can add - motion, sound, music which can make it compelling to watch (or boring if you miss the mark).

It is also a...
Forum: Offline Marketing 11th September 2011, 02:37 PM
Replies: 38
Views: 1,695
Posted By sanjaypande
Re: Potentially lost a new client from being TOO honest - File this under "Lessons Learned"

It depends on how you position yourself. You appear to be someone who is ethical and transparent.

I wouldn't even worry about this prospect. It all happens for the good. Blowing this deal could...
Forum: Copywriting 9th September 2011, 06:02 PM
Replies: 2
Views: 490
Posted By sanjaypande
Re: Video Stats?

Joe,
S3 is just storage - in the cloud.

Many of the players the videos are streamed through have "some" data gathering capabilities to judge engagement etc. Claims are made that it is...
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