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Search: Posts Made By: Peter Lessard
Forum: Offline Marketing 24th September 2018, 09:58 PM
Replies: 29
Views: 2,253
Posted By owenlee
Re: Sell the Offer, NOT the product...

Good pointers here.

Sometime I would also focus on their desired solution.
Forum: Offline Marketing 28th August 2018, 07:25 AM
Replies: 29
Views: 2,253
Posted By newton
Re: Sell the Offer, NOT the product...

You make some good points. People don't want to buy products, they want to buy results. That's why as a marketer, if you can provide value for free in showing your own results of a product, then you...
Forum: Offline Marketing 19th August 2018, 02:09 AM
Replies: 12
Views: 507
Posted By mrrightme
Re: The myth of "adwords is too expensive" - how to do it right

adwords is worth the money it is the best traffic source
Forum: Offline Marketing 16th August 2018, 10:55 AM
Replies: 29
Views: 2,253
Posted By Wawriterslife
RE: Sell the Offer, NOT the product...

What a great training on how to sell. You made aware the problem, you grasped the readers' attention, and you closed the sell with an irresistible promotional offer. I took note of it! Thanks Peter.
Forum: Offline Marketing 26th July 2018, 09:38 AM
Replies: 9
Views: 232
Posted By Claude Whitacre
Dress, How The Customers See You Arrive And Depart...Everything Matters

Most sales trainers and sales authors talk about prospecting, presenting, and closing sales. Occasionally you'll read about how to dress to help your sales. But I can't remember anyone ever...
Forum: Offline Marketing 25th July 2018, 12:01 PM
Replies: 29
Views: 2,253
Posted By amuro
RE: Sell the Offer, NOT the product...

Great post though providing value in what you offer is just as important.
Forum: Offline Marketing 23rd July 2018, 04:05 PM
Replies: 29
Views: 2,253
Posted By TheTwoPointZero
Re: Sell the Offer, NOT the product...

Thank you. This is very helpful.
Forum: Offline Marketing 23rd July 2018, 10:24 AM
Replies: 29
Views: 2,253
Posted By Sid Owsley
RE: Sell the Offer, NOT the product...

I’m going to go buy this hvac unit right now and I don’t even need it! Great job with this example. I have to constantly remind myself of this principle because it’s so easy to focus on the wrong...
Forum: Offline Marketing 18th July 2018, 01:00 AM
Replies: 29
Views: 2,253
Posted By GS12
Re: Sell the Offer, NOT the product...

This is perfect. We get so stuck on selling the product like everyone else, but FORGET that the offer is literally what makes people buy in that moment.

It's the reason why people click Facebook...
Forum: Offline Marketing 16th July 2018, 07:58 PM
Replies: 47
Views: 2,649
Posted By savidge4
Re: Finding emails in bulk for free

Just to clarify this even further. I know many of you are thinking you cant send emails without a prior ok... And you get this from the mail services that require so when list building. What they...
Forum: Offline Marketing 16th July 2018, 10:17 AM
Replies: 29
Views: 2,253
Posted By Rygolf 32
RE: Sell the Offer, NOT the product...

It's all about consultative selling and being a trusted partner, not just a product/service pusher! Great thoughts!
Forum: Offline Marketing 15th July 2018, 11:48 AM
Replies: 29
Views: 2,253
Posted By CoachAneirin
Re: Sell the Offer, NOT the product...

I'm going to keep following your posts so I can learn to write copy like you.
Forum: Offline Marketing 15th July 2018, 06:11 AM
Replies: 29
Views: 2,253
Re: Sell the Offer, NOT the product...

As the old adage goes "Sell the sizzle, not the steak"

Most successful sales people, usually offers bonus products to drive the sale.

Packaging a number of products and services together as an...
Forum: Offline Marketing 14th July 2018, 02:48 AM
Replies: 29
Views: 2,253
Posted By nabeelzahid
Re: Sell the Offer, NOT the product...

very nice and informative information thanks
Forum: Offline Marketing 14th July 2018, 01:13 AM
Replies: 29
Views: 2,253
Posted By salsym
Re: Sell the Offer, NOT the product...

I totally agree with you. And to add to what you said, in my business I create my product cost too flexible depending upon who is my client. If I have a regular client who gives me regular orders,...
Forum: Offline Marketing 14th July 2018, 12:45 AM
Replies: 29
Views: 2,253
Posted By Mdh9702
Re: Sell the Offer, NOT the product...

thanks a lot for your helpful this post
Forum: Offline Marketing 13th July 2018, 02:01 PM
Replies: 29
Views: 2,253
Posted By ryanbiddulph
Re: Sell the Offer, NOT the product...

I dig selling myself too Peter. Other folks can sell the same product. Other folks can even make the same offer. How can you stand out? Nobody on earth can be me and can share my genuine take so I...
Forum: Offline Marketing 13th July 2018, 02:03 AM
Replies: 29
Views: 2,253
Posted By maxsi
Re: Sell the Offer, NOT the product...

Think out of the box, right.

Good tips
Forum: Offline Marketing 13th July 2018, 12:04 AM
Replies: 29
Views: 2,253
Posted By dana67
Re: Sell the Offer, NOT the product...

Great advice. :) You are also selling a benefit and fulfilling a need.
Forum: Offline Marketing 12th July 2018, 06:35 PM
Replies: 47
Views: 2,649
Posted By ewenmack
Finding emails in bulk for free

I discovered a way to get the most from Manta.

The challenge was it was slow and messy.

Yesterday I discovered I can create my own custom search engine
for any website, including Manta.
...
Forum: Offline Marketing 12th July 2018, 05:15 PM
Replies: 29
Views: 2,253
Posted By Claude Whitacre
Re: Sell the Offer, NOT the product...

You are also telling a story. You are also pre-answering any buying objections.
You are also setting yourself up as the "go to guy" in your industry...

And...

By building an offer instead of a...
Forum: Offline Marketing 12th July 2018, 03:00 PM
Replies: 29
Views: 2,253
Posted By ewenmack
Re: Sell the Offer, NOT the product...

Looks like I've tatooed onto your brain this...

"Don't Buy Until ..."

Then layout the options a buyer has, then knock em' out of the ring.

Or called, Resetting The Buying Criteria.

Ewen...
Forum: Offline Marketing 12th July 2018, 08:45 AM
Replies: 29
Views: 2,253
Posted By eccj
Re: Sell the Offer, NOT the product...

That reads like an awesome radio ad.
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 6th July 2018, 12:06 PM
Replies: 1
Views: 74
Posted By LucidWebMarketing
Re: Adwords - does unhiding a column unhide for all users?

A cookie is used. So each user on different computers will have different settings and each user can set their own preferences.
Forum: Offline Marketing 11th June 2018, 06:55 PM
Replies: 14
Views: 640
Posted By savidge4
Post 4000

I have mulled over this post for a few days now... want to be profound and all of that, but just not feeling it for some reason.

I guess a good place to start is by thanking the many fine members...
Forum: Offline Marketing 16th May 2018, 01:12 PM
Replies: 26
Views: 1,414
Posted By Claude Whitacre
Re: Who in here built a business 100% cold emails

I love it. At the beginning of every conversation, every pitch, every sale...someone has to start the conversation. And the first one to start that conversation is doing it cold.
Forum: Offline Marketing 10th July 2017, 01:38 PM
Replies: 10
Views: 488
Posted By OptedIn
Re: How To Sell Fleas To Dog Owners!

I have holy water that I imported from a monastery in Lourdes, France. It is well known that this water has incredible healing powers.

Because of it's rarity, I only have a little I can part with,...
Forum: Offline Marketing 10th July 2017, 12:20 PM
Replies: 10
Views: 488
Posted By mrjackpowers
RE: How To Sell Fleas To Dog Owners!

Good post. I was thinking you could just sell them a second dog lol
Forum: Offline Marketing 8th July 2017, 01:03 AM
Replies: 10
Views: 488
Posted By socialentry
Re: None for me Thank You!

The thread is about copy, but you could ask the same question for most forms of marketing.

Ironically, the greater the gap between the prospect's and the seller's expertise, the greater the...
Forum: Offline Marketing 7th July 2017, 08:21 AM
Replies: 10
Views: 488
Posted By Ron Lafuddy
Re: How To Sell Fleas To Dog Owners!

Pete,

It always comes back to your own experience, doesn't it?

Because of your experience, you know what works...and what doesn't.

You know what to look for in those you'll be working with....
Forum: Offline Marketing 6th July 2017, 05:01 PM
Replies: 10
Views: 488
Posted By SARubin
Re: How To Sell Fleas To Dog Owners!

Wow eccj, that's a little bit harsh.

I agree, the copy above probably couldn't sell a cancer treatment at an oncology convention. But that doesn't mean you gotta throw all copywriters under the...
Forum: Offline Marketing 6th July 2017, 03:59 PM
Replies: 10
Views: 488
Posted By eccj
Re: How To Sell Fleas To Dog Owners!

Eh, it seems the example of copy wouldn't work unless the story was actually true. In that case, ability to make things die and then have the cure would trump copy.

If someone's dog was going to...
Forum: Offline Marketing 6th July 2017, 02:41 PM
Replies: 10
Views: 488
Posted By Ron Lafuddy
None for me Thank You!

Like selling us on taxes, eh, Pete?

Well, that may have had more to do with the THREAT of fines and jail time.

Circumcision comes to mind. No matter how good the copy, don't know that they'd...
Forum: Offline Marketing 6th July 2017, 12:54 PM
Replies: 15
Views: 695
Posted By Claude Whitacre
Re: I Created a New Marketing Medium for Local Businesses

I hear there is a real market for Fake Time Magazine covers with the client's photo on it.

The market is sleezy billionaires with low self esteem.
Forum: Offline Marketing 5th July 2017, 06:51 PM
Replies: 15
Views: 695
Posted By Claude Whitacre
Re: Well, do you have a figure for their Lifetime Value of a Customer

Please don't take this the wrong way, but feelings have no place in direct mail. Everything in direct mail is math.



EDDM works for Pizza because everyone eats pizza. And the pizza vendor is...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 22nd May 2017, 01:59 PM
Replies: 4
Views: 258
Posted By dburk
Re: What to do when FB shuts down ad account and limits business manager account?

Hi Peter,

As I understand it, you can only create a maximum of 5 ad accounts on a single Business Manager Account. Until recently it was only 2 ad accounts. So it is not a good idea to create ad...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 18th May 2017, 07:29 AM
Replies: 4
Views: 258
Posted By shim333
Re: What to do when FB shuts down ad account? and limits business manager account

I know professional on Facebook ads that had 7 Facebook account, he open new account after they shut down - he use new credit, bank etc...
Forum: Offline Marketing 15th May 2017, 08:37 AM
Replies: 13
Views: 627
Posted By Claude Whitacre
Re: Will Gyms pay premium fees for FB ad services?

No. It's only $1,000 a month...for a year. Every month, you are bringing in a fresh batch of customers, and the gym is still making money from the last month's batch.

So, at the end of a year, the...
Forum: Offline Marketing 11th May 2017, 06:44 PM
Replies: 9
Views: 700
Posted By eccj
Re: Prospecting - A Modern approach?

You don't want to spend that much time "touching" people who don't want to be touched. Savidge mentioned giving them something they all actually want, like a white paper. Something more in line with...
Forum: Offline Marketing 30th April 2017, 10:58 AM
Replies: 23
Views: 682
Posted By Claude Whitacre
"It Takes Five Closing Attempts Before You Get A Sale". Where It Came From, Myth Or Reality?

If you've been in sales more than a week...or in advertising...or advertising sales..you've heard it..or a variation of it....

"It takes five closing attempts before they buy"

"You need to run...
Forum: Offline Marketing 28th April 2017, 07:37 PM
Replies: 1
Views: 350
Posted By Claude Whitacre
A 21 Year Old Ad Rep Called Me For My Best Advice. Here It Is

Guys; I just posted this on my blog, and thought it would be worth sharing here. The links have been removed. This happened earlier today.

I've written several books on selling. One was titled...
Forum: Offline Marketing 22nd April 2017, 12:02 PM
Replies: 17
Views: 964
Posted By savidge4
Re: One line of copy that stole 2 million in sales in 2017

As big a deal as this is ( track record )... With online search it means nothing. Primarily motivation becomes the controlling variable. Intent follows a close second. It doesnt matter what they...
Forum: Offline Marketing 22nd April 2017, 02:25 AM
Replies: 17
Views: 964
Posted By savidge4
Re: One line of copy that stole 2 million in sales in 2017

I would bet it is less about Trust, and more about Friction. Keep in mind these people are writing down the Stock #s. What that tells me is that the method of contact being pushed is more than...
Forum: Offline Marketing 21st April 2017, 07:28 PM
Replies: 17
Views: 964
Posted By ewenmack
Re: One line of copy that stole 2 million in sales in 2017

One limitation of online searchers is that we don't know
if they have had a track record of buying similar or same products and services.

If you were helping a Lasik Surgeon, those who have...
Forum: Offline Marketing 21st April 2017, 04:52 PM
Replies: 17
Views: 964
Posted By Oziboomer
Re: One line of copy that stole 2 million in sales in 2017

The easiest way is to use a couple of Google Adwords features such as "In market" and "affinity" audiences.

You can create an audience by bundling together interests and URL's they have visited.
...
Forum: Offline Marketing 21st April 2017, 12:44 PM
Replies: 17
Views: 964
Posted By ewenmack
Re: One line of copy that stole 2 million in sales in 2017

If you could boil it down to one thing, the one principle
that is responsible for what took place, it would be...

Being More Helpful Than All Others When The Buyer Needs It Most


Best,
Ewen
Forum: Offline Marketing 21st April 2017, 11:42 AM
Replies: 17
Views: 964
Posted By SARubin
Re: One line of copy that stole 2 million in sales in 2017

I love case studies. Thank you for this.

While I can see a couple of psychological elements with the line "Try Our Simple Online Estimator. An Estimate To Your Inbox"

In, and of itself, it's...
Forum: Offline Marketing 21st April 2017, 10:59 AM
Replies: 14
Views: 661
Posted By Claude Whitacre
Re: Sales Lesson from my Mom - There's Two Types of Salespeople

Your Mom sounds like a smart woman.

Yup, the believers will almost always outsell the most experienced salespeople.
Do you know why? (I'll bet you do)

Because they are certain...and that...
Forum: Offline Marketing 21st April 2017, 10:16 AM
Replies: 14
Views: 661
Posted By Kurt
Sales Lesson from my Mom - There's Two Types of Salespeople

Many years ago when I was young my Mom and Step Father owned a door to door sales company. My Mom gave me a piece of advice that has stuck with me all this time.

She told me that there were two...
Forum: Offline Marketing 21st April 2017, 05:57 AM
Replies: 15
Views: 447
Posted By SARubin
Re: When a farmer sows a seed

Personally, I'm a big fan of relationship building / nurturing.

I have a number of clients who have been with me for many years. I'd like to think they see me as a trusted friend, and advisor.
...
Forum: Offline Marketing 20th April 2017, 06:40 PM
Replies: 4
Views: 195
Posted By misterme
RE: The Issue With Billing For Value or Charging What Your Worth

Thing about value is the value has to be worth more to the buyer than the selling price. And the reason I say that is because... let's say you're selling something for $100. Well, then, that...
Forum: Offline Marketing 20th April 2017, 10:57 AM
Replies: 15
Views: 447
Posted By eccj
Re: When a farmer sows a seed

I believe this strategy is called "winning in the last three feet." It comes from the department stores where P&G Spends 2 Bills a year advertising to bring someone in the store and the small guy...
Forum: Offline Marketing 18th April 2017, 09:05 AM
Replies: 15
Views: 447
Posted By Oziboomer
When a farmer sows a seed

When you place an advertisement or start an advertising campaign how long are you prepared to cultivate?

Here's the thing. . .

When we can all target buyers in our market.

When we know where...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th March 2017, 12:29 PM
Replies: 4
Views: 427
Posted By dburk
Re: Locksmith got hit with "Unsupported Business" Advanced Verification?

Hi Peter,

It starts with a getting a Google My Business account (https://www.google.com/business/) with a verified listing.

There are special restrictions on locksmiths and plumbers for...
Forum: Offline Marketing 24th March 2017, 02:24 PM
Replies: 23
Views: 594
Posted By ewenmack
Re: Is This Headline So Compelling That It Forces You To Read The Rest Of The Post?

Here's a master at calling out precisely who he wants to speak to,
Mel Martin.

Not only golfers but golfers with 2 other traits,
almost but not quite satisfied and not sure
of the cause.
...
Forum: Offline Marketing 24th March 2017, 01:41 PM
Replies: 23
Views: 594
Posted By Claude Whitacre
Is This Headline So Compelling That It Forces You To Read The Rest Of The Post?

OK, I admit it, that was my attempt to be cute.

Do you want to create ads that really sell?

The one glaring mistake that I see over and over again is that the headlines don't make the reader...
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