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Search: Posts Made By: mclpro
Forum: Mobile Marketing 25th November 2011, 01:13 PM
Replies: 8
Views: 908
Posted By mclpro
Re: QR code FAIL from the big boys

Yeah you've got to mobile optimize that page. QR is not a new technology that is being perfected and honed. It's just the failure of marketers to utilize it effectively.

And the more marketers...
Forum: Mobile Marketing 21st October 2011, 01:09 PM
Replies: 4
Views: 616
Posted By mclpro
Re: Mobile Coupons are Coming!

Oh, I know they are already out and there are short codes being used....but now you can just use barcode scanners.
Forum: Mobile Marketing 21st October 2011, 09:42 AM
Replies: 6
Views: 3,218
Posted By mclpro
Re: qr code scans on the screen but not on paper...

Use the highest resolution image possible- save in PDF and then print.
Forum: Mobile Marketing 21st October 2011, 09:39 AM
Replies: 4
Views: 616
Posted By mclpro
Mobile Coupons are Coming!

Check it out! Solving the retailer's dilemma is a California-based company mobeam Canadians increasingly use coupons, get ready for the mobile retail coupon revolution with mobeam - Techvibes.com...
Forum: Offline Marketing 6th September 2011, 11:51 AM
Replies: 2
Views: 557
Posted By mclpro
QR Codes Becoming Interchangeable with Augmented Reality

Here is an interesting video:

DigimarcCorp's Channel - YouTube (http://www.youtube.com/user/DigimarcCorp#p/u/0/-iw434Dzt78)

You can check out the full article here on Techvibes- QR, AR,...
Forum: Offline Marketing 17th August 2011, 12:18 PM
Replies: 0
Views: 384
Posted By mclpro
QR codes and digital watermarking better ROI than display ads?

Read more here in my feature: Op-Ed: QR codes and digital watermarking better ROI than display ads? (http://digitaljournal.com/article/310362)
Forum: Main Internet Marketing Discussion Forum 25th July 2011, 01:25 PM
Replies: 0
Views: 315
Posted By mclpro
Google +'s Sparks Feature Disappoints....

Check out the article here that goes on about aggregation and semantics: Google+'s Sparks feature disappoints: Comparing Aggregation and Semantics across Major Social Media Players - Techvibes.com...
Forum: Offline Marketing 23rd July 2011, 03:47 PM
Replies: 0
Views: 420
Posted By mclpro
Some Mobile and Cross-Media Stats

Here are some mobile and cross-media stats: Some More Canadian Cross-Media and Mobile Stats - Techvibes.com (http://www.techvibes.com/blog/some-more-canadian-cross-media-and-mobile-stats-2011-07-22)
Forum: Offline Marketing 19th July 2011, 10:01 AM
Replies: 2
Views: 780
Posted By mclpro
Re: QR codes for restaurants?

Make sure you keep the image in a high-resolution file when you send it over, you don't want to degrade the quality of the image.

Also, there is a service that recently came out that deals with...
Forum: Offline Marketing 7th July 2011, 01:21 PM
Replies: 0
Views: 362
Posted By mclpro
The Internet of Things!

Check out what's behind the latest shift from M2M to IoT: From M2M to The Internet of Things: Viewpoints From Europe »...
Forum: Main Internet Marketing Discussion Forum 28th June 2011, 07:17 AM
Replies: 4
Views: 511
Posted By mclpro
Re: Are You Utilizing QR Codes?

Here's a great post on REELSEO that I wrote regarding QR Code optimization- Taking Your Video Marketing To The Next Level With QR Codes...
Forum: Offline Marketing 13th June 2011, 12:39 PM
Replies: 16
Views: 703
Posted By mclpro
Re: I Want To Learn About Mobile Marketing and QR Codes??

Here's a post that may expand your knowledge with a critical link in it as well for more information....Optimize Your QR Code Differently With Daqri » ...
Forum: Offline Marketing 13th June 2011, 09:47 AM
Replies: 0
Views: 494
Posted By mclpro
Mobile Media: Let's Think Laterally and Embrace All Possibilities

From NFC to QR Codes to digital watermarking, every technology has a different function and niche.

Read more here: Mobile Media: Embrace All Possibilities, Think Laterally »...
Forum: Main Internet Marketing Discussion Forum 10th June 2011, 09:30 AM
Replies: 6
Views: 620
Posted By mclpro
Re: $750 million for Groupon - I don't think so, says Forrester Analyst

That's why we should go above and beyond groupon- Above and Beyond GroupOn With Cross-Channel Marketing (http://mcloughlin.ca/insights/above-and-beyond-groupon-with-cross-channel-marketing/)
Forum: Offline Marketing 9th June 2011, 09:08 AM
Replies: 10
Views: 941
Posted By mclpro
Re: Free QR Code Resources for Business and Marketing

Here's some unique examples of mobile clipboards off QR (article also links to mobile smartsites) and 3D QR Codes- you should find interesting if you haven't seen already- Optimize Your QR Code...
Forum: Offline Marketing 9th June 2011, 09:04 AM
Replies: 14
Views: 1,081
Posted By mclpro
Re: Bluetooth Marketing

Bluetooth marketing is also known as proximity marketing, here's another interesting example that goes beyond product-to-device communication, but rather product-to-product.

Check out the video:
...
Forum: Offline Marketing 26th May 2011, 02:58 AM
Replies: 2
Views: 563
Posted By mclpro
The Changing Nature of Mobile Apps To Web Apps...

In the coming months, the way we build mobile apps may dramatically change if they can perfect the HTML5 standard...

The Transition From Native and Hybrid App Development to Seamless Web Apps »...
Forum: Offline Marketing 26th May 2011, 02:56 AM
Replies: 2
Views: 747
Posted By mclpro
RE/MAX Puts Up QR Billboards and Ads On Bus Shelters All Over Toronto

Read More: RE/MAX’s Digital Billboard QR Code Advertising Campaign » McLoughlin | Promotional Marketing Done Right....
Forum: Offline Marketing 26th May 2011, 02:55 AM
Replies: 37
Views: 6,290
Posted By mclpro
Re: Ideas for QR Codes for Auto Dealers

You should check out this option as well with Daqri and mobile clipboards- I'll send you a beta invite if you like, just let me know- dan@mcloughlin.ca

Optimize Your QR Code Differently With Daqri...
Forum: Offline Marketing 25th May 2011, 02:28 PM
Replies: 1
Views: 542
Posted By mclpro
Physical, Digital, and Virtual Worlds Lead to Transmedia and Mixed Reality at InPlay2011

Here's a bit of a different take for all you marketers dealing with emerging forms of new media: Physical, Digital, and Virtual Worlds Lead to Transmedia and Mixed Reality at InPlay2011 » McLoughlin...
Forum: Offline Marketing 16th May 2011, 10:34 AM
Replies: 2
Views: 703
Posted By mclpro
Forum: Offline Marketing 11th May 2011, 09:54 AM
Replies: 2
Views: 703
Posted By mclpro
Optimizing Your QR Code Mobile-Friendly Site Differently With Daqri

Hey all,

From Daqri:

There are companies that base their future success on building a better mousetrap, and then there are companies that forget the mice and start doing something nobody’s...
Forum: Offline Marketing 25th April 2011, 12:43 PM
Replies: 1
Views: 758
Posted By mclpro
Gaining Real ROI Metrics From Mobile Marketing Identification Technology

BlueCava has come out with a solution- Getting Real ROI Metrics From Mobile Marketing Identification Technology » McLoughlin | Promotional Marketing Done Right....
Forum: Main Internet Marketing Discussion Forum 25th April 2011, 08:00 AM
Replies: 0
Views: 415
Posted By mclpro
Ways To Make Mobile Commerce Happen

Check it out- Mobile Marketing Gains Legitimacy In Canada, Here Are Your Mobile Commerce Options » McLoughlin | Promotional Marketing Done Right....
Forum: Main Internet Marketing Discussion Forum 1st April 2011, 07:37 AM
Replies: 0
Views: 615
Posted By mclpro
What The Google Nexus S and Google Goggles means for NFC and Mobile Media

Here is the article: What The Google Nexus S and Google Goggles Means for NFC and Mobile Media » McLoughlin | Promotional Marketing Done Right....
Forum: Offline Marketing 31st March 2011, 09:31 AM
Replies: 1,637
Views: 112,136
Posted By mclpro
Re: Mobile Ready Websites big business in our local market!

This is certainly a hot field where companies can still make a lot of money.

Understand more here about why mobile websites are going to become extremely hot as QR takes off further and NFC and...
Forum: Offline Marketing 30th March 2011, 02:31 PM
Replies: 5
Views: 915
Posted By mclpro
Re: Home Depot Joins the QR Code Revolution

yeah, I think people will just use neuromarketing tricks.

lets go read up!
Forum: Offline Marketing 29th March 2011, 08:36 AM
Replies: 5
Views: 915
Posted By mclpro
Re: Home Depot Joins the QR Code Revolution

What are your thoughts on ScanBuy?

It sort of seems like ScanLife is falling behind the capabilities of QR Codes.

Check my latest post- Augmented Reality is 3D Advertising (With Five Videos) »...
Forum: Offline Marketing 25th March 2011, 02:18 PM
Replies: 2
Views: 721
Posted By mclpro
Re: Daqri Set to Release First QR-AR bridged platform

That's what we're also unsure of. Daqri hasn't released yet. I did sign up though.

However, with creating 3D images becoming virtually accessible to everyone, it will only naturally explode the...
Forum: Offline Marketing 25th March 2011, 07:56 AM
Replies: 2
Views: 721
Posted By mclpro
Daqri Set to Release First QR-AR bridged platform

Hey Guys,

So QR Codes and Augmented Reality are bridging together in the mobile tagging world.

Check out my post: Augmented Reality is 3D Advertising (With Five Videos) » McLoughlin |...
Forum: Offline Marketing 25th March 2011, 07:54 AM
Replies: 14
Views: 3,843
Posted By mclpro
Re: Canadian SMS Provider

You should really consider going beyond just SMS in mobile, you should consider a cross-channel promotion

Check out my latest post on the diversification of mobile media- The Diversification of...
Forum: Offline Marketing 22nd March 2011, 12:14 PM
Replies: 18
Views: 1,152
Posted By mclpro
Re: Told one of our clients yesterday that Mobile is the future.

It's true. mobile commerce. it's not so much a bubble.
Forum: Offline Marketing 20th March 2011, 03:13 PM
Replies: 2
Views: 826
Posted By mclpro
Latest Apple Video Says Barcodes, Not NFC

Here's the original post: Apple Rejects NFC, Says QR Codes In Latest Promo Video » McLoughlin | Promotional Marketing Done Right....
Forum: Offline Marketing 10th March 2011, 02:06 PM
Replies: 3
Views: 565
Posted By mclpro
The Thank You Economy Is Mobile Media?

I was at The Art of Marketing Conference in Toronto, and Gary Vaynerchuck was promoting his new book, The Thank You Economy.

We believe that Mobile Media (SMS, QR Codes, bluetooth, NFC, mobile...
Forum: Offline Marketing 4th March 2011, 08:42 AM
Replies: 3
Views: 1,068
Posted By mclpro
Re: Ways Brands are Using QR Codes in the CPG industry and beyond...

Sure, just send me an e-mail at dan@mcloughlin.ca

As for clients, we've been able to secure a few...we're starting to get there....I think it's really you know a matter of influencing SXSW online...
Forum: Offline Marketing 4th March 2011, 08:39 AM
Replies: 5
Views: 1,199
Posted By mclpro
Re: Are there any good Mobile Coupon Solutions out there?

Yeah here's a little video we put together for a potential client: YouTube - coupon video
Forum: Offline Marketing 3rd March 2011, 10:24 PM
Replies: 3
Views: 1,068
Posted By mclpro
Ways Brands are Using QR Codes in the CPG industry and beyond...

We were quoted in this article....and it outlines several different hilarious and creative ways including one by Durex Condoms: CPGs Prep for Growth of QR Code Promotions » McLoughlin | Promotional...
Forum: Offline Marketing 17th February 2011, 02:14 PM
Replies: 3
Views: 883
Posted By mclpro
Forum: Offline Marketing 17th February 2011, 01:24 PM
Replies: 3
Views: 883
Posted By mclpro
Mobile Media Done Right: The QR Code and Mobile Smartsite.

Hey All,

Here's the post: Offline Mobile Media Done Right: The QR Code and Mobile Smartsites. » McLoughlin | Promotional Marketing Done Right....
Forum: Offline Marketing 17th February 2011, 01:18 PM
Replies: 12
Views: 1,219
Posted By mclpro
Re: Facebook Marketing for Offline/Local Businesses.

Yes, now only if the Facebook page could be seamlessly connected via QR Code.
Forum: Offline Marketing 8th February 2011, 11:54 PM
Replies: 20
Views: 1,360
Posted By mclpro
Re: 20 Reasons You Should Use QR Codes and Promo Products

This is why it is catching on- YouTube - traditional retail hits a tipping point

And- Custom Brand Your QR Code, Mobile Barcode Scanning Trends » McLoughlin | Promotional Marketing Done Right....
Forum: Offline Marketing 8th February 2011, 11:51 PM
Replies: 20
Views: 1,360
Posted By mclpro
Re: 20 Reasons You Should Use QR Codes and Promo Products

Well, if a third of the US, maybe more now, have smartphones, and 28% of those users have scanned a barcode using a smartphone, that's about 10%.

Check out the latest numbers from Compete-...
Forum: Offline Marketing 8th February 2011, 11:49 PM
Replies: 20
Views: 1,360
Posted By mclpro
Re: 20 Reasons You Should Use QR Codes and Promo Products

Well...it depends on who your customers are at this point in the game.

If you're consumer-centric, this is a no-brainer.

If you're B2B, it's a little bit more difficult to rationalize yet.
Forum: Offline Marketing 8th February 2011, 11:24 AM
Replies: 20
Views: 1,360
Posted By mclpro
Forum: Offline Marketing 7th February 2011, 08:43 PM
Replies: 20
Views: 1,360
Posted By mclpro
20 Reasons You Should Use QR Codes and Promo Products

Here's the post: 20 Reasons Why McLoughlin Wants You To Put a QR Code on Your Swag! » McLoughlin | Promotional Marketing Done Right. (http://mcloughlin.ca/insights/20qrcodeideas/)

Also here's a...
Forum: Offline Marketing 7th February 2011, 08:40 PM
Replies: 20
Views: 1,560
Posted By mclpro
Re: Restaurant owner ideas needed

Not a mobile site. A mobile smartsite.

Mobile sites are difficult to navigate.
Forum: Offline Marketing 27th January 2011, 03:36 PM
Replies: 6
Views: 1,267
Posted By mclpro
Re: QR Codes- perfect mix of digital and bricks and mortar marketing?

You know, I just don't believe that's the best use of QR codes, off a computer screen- I mean it serves a purpose if you want to get a mobile app download...

Just check out this post: Marketing A...
Forum: Offline Marketing 20th January 2011, 01:06 PM
Replies: 12
Views: 1,132
Posted By mclpro
Re: QR Codes & Mobile Sites ... help...

Hey, I would contact nford@tappinn.com

You can check out how they create mobile smartsites- they did one for Danica Patrick awhile ago- http://www.tappinn.com (http://www.tappinn.com/)
Forum: Main Internet Marketing Discussion Forum 20th January 2011, 01:04 PM
Replies: 255
Views: 27,518
Posted By mclpro
Re: How to make money with QR Codes

Well, Facebook is so messy with mobile and QR codes that it's really not the best option atm- we explained how you could generate Facebook Likes though...it would be less messy this way- Promo...
Forum: Offline Marketing 20th January 2011, 10:55 AM
Replies: 0
Views: 702
Posted By mclpro
Alexa Rankings Show That QR Codes is the 11th Most Searched Term Jan 20

No joke. http://www.alexa.com (http://www.alexa.com/)

You can check out tons of information we have about QR Codes on our links below in my signature.
Forum: Offline Marketing 18th January 2011, 08:30 PM
Replies: 24
Views: 714
Posted By mclpro
Re: What would be the most important Offline Marketing tip?

Linking offline promotions back online so that you have some sort of measurable ROI.

You should check out my SlideShare profile- McLoughlin Promotions Presentations...
Forum: Main Internet Marketing Discussion Forum 18th January 2011, 08:27 PM
Replies: 255
Views: 27,518
Posted By mclpro
Re: How to make money with QR Codes

Have a way different idea.

Let's think beyond the obvious here. Let's consider that a mobile revolution is about to take place.

Smart brands like Starbucks are coming out with a line of...
Forum: Offline Marketing 10th January 2011, 03:33 PM
Replies: 7
Views: 716
Posted By mclpro
Re: Mobile Phone Marketing

hey!

so basically if you go to http://www.scanlife.com you can generate a QR menu code after you make an account

and then put it on something! video!

YouTube - QR Code Promos with Swag...
Forum: Offline Marketing 7th January 2011, 12:47 PM
Replies: 60
Views: 3,655
Posted By mclpro
Re: Custom QR Codes

Blackberries suck. That's all I've got to say.
Forum: Offline Marketing 5th January 2011, 10:53 AM
Replies: 60
Views: 3,655
Posted By mclpro
Re: Custom QR Codes

The challenge is getting the customized QR code images to still work via barcode scanner. There are so many things you can do with the scanned bit.

You should check out my blog-...
Forum: Main Internet Marketing Discussion Forum 3rd January 2011, 11:07 AM
Replies: 42
Views: 794
Posted By mclpro
Re: Why Should I Care About Mobile?

You could use mobile to bolster your e-commerce business.

Imagine sending out thousands of marketing pieces with a QR Code on it that allows for a secure link to a mobile payment system for...
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