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Search: Posts Made By: GordonJ
Forum: Offline Marketing 14th April 2021, 01:06 PM
Replies: 23
Views: 362
Posted By GordonJ
Hmmm. You may be right.

Well, sure, 13 million dollars spent in testing ads has taught you something. Most of us small potato types, the one man band guys, don't get to spend other people's money (if applicable) to test...
Forum: Offline Marketing 14th April 2021, 12:20 PM
Replies: 23
Views: 362
Posted By GordonJ
When the shotgun can beat the rifle. EDDM and Co-ops.

Just another voice here.

I'm revising an old business, as part of a new venture (in testing mode) for Zip Zone EDDM co-op postcards. The old business: Independent Marketing Appraiser. I...
Forum: Main Internet Marketing Discussion Forum 28th March 2021, 10:46 AM
Replies: 117
Views: 2,954
Posted By GordonJ
I am most people. Some people. Many people, Here is why I quit the WF.

As has been pointed out, leaving here is NOT any indication of quitting, it just means this forum isn't suited to them. I'm on my third incarnation as a Warrior, having died of disgust, boredom, or...
Forum: Offline Marketing 28th March 2021, 10:26 AM
Replies: 15
Views: 431
Posted By GordonJ
Lead generation and distribution.

Thanks sbishop,

Sounds like the ol biz card works for you. I get the quote, it is a useful place to put your quote on, and when the consumer stops shopping around, then you may get the call.
...
Forum: Off Topic Forum 26th March 2021, 10:44 AM
Replies: 1
Views: 39
Posted By GordonJ
During lockdown, a guy walks into a bar...

The bartender sez,

Where's the other guy?

GordonJ
Forum: Main Internet Marketing Discussion Forum 26th March 2021, 10:35 AM
Replies: 5
Views: 67
Posted By GordonJ
You negate your question, it is confusing.

You say: "I'm in the latter market..."

So you think they are two distinct and separate markets, eh? So the approach should be tailored to whichever market you are in. You haven't given us much...
Forum: Main Internet Marketing Discussion Forum 26th March 2021, 09:39 AM
Replies: 11
Views: 320
Posted By GordonJ
What experience do you bring with you, other than college?

First, Ricky, read savidge4 post carefully, he operates several successful businesses and is speaking from experience, you won't go wrong following his advice, OK?

Then, he raises a question I...
Forum: Main Internet Marketing Discussion Forum 22nd March 2021, 08:21 AM
Replies: 23
Views: 453
Posted By GordonJ
Thank you Mark. Proof positive of WF posts

Mark, thank you. For proving: The POST TITLE is the only thing many, many, many Warriors ever read, and especially if they have a signature file, they quickly share their opposite opinion.

Maybe...
Forum: Copywriting 11th March 2021, 03:35 PM
Replies: 5
Views: 121
Posted By GordonJ
Where did you read this?

Not much of an angle, is it?

First, in your example. Person wants money.
They should ....

Well, WHY does a person want money? How will they use it? What does it do for them? When you treat...
Forum: Beginners Area 5th March 2021, 01:13 PM
Replies: 6
Views: 58
Posted By GordonJ
A different approach. Service vs sales.

If your forum isn't HELPFUL, it won't be around very long. As someone who has had a forum for 21 years now, and we don't accept advertising, never have...I suggest you focus on serving your...
Forum: Offline Marketing 2nd March 2021, 09:38 AM
Replies: 7
Views: 248
Posted By GordonJ
Excellent answers so far, I don't get what you are trying to do though?

I guess I just don't get your question. You have a decent idea based on previous experience, right?

Who is the prospect? Gov't? Corp? Apparently not consumers or small business, correct?

Are...
Forum: Main Internet Marketing Discussion Forum 1st March 2021, 02:32 PM
Replies: 87
Views: 2,556
Posted By GordonJ
Here is an ironic thing Pat.

Thanks Pat,

A decade before I "joined" in, I was a Nutrilite customer of my Upline's father, a guy named Joe Victor, knew him when he was a milkman.

Network or MLM in any shape or form,...
Forum: Offline Marketing 17th February 2021, 10:22 AM
Replies: 12
Views: 447
Posted By GordonJ
Twisting old world to meet the new one.

EDDM. Old news by now. ADs in the box have dwindled...local ValPak less than half of what was sent last year. Even weekly grocery ads, now down to a single page, and all kinds of other bad news for...
Forum: Mind Warriors 15th February 2021, 02:52 PM
Replies: 94
Views: 3,015
Posted By GordonJ
I don't understand this sort of language. Probably just me...

to wish
too long
FAR FETCHED GOALS... <<< this type of language.

I think I need a break, getting kind of tired of people not even bothering to read the threads, just posting to post for their...
Forum: Offline Marketing 10th February 2021, 10:36 AM
Replies: 19
Views: 527
Posted By GordonJ
Every time I read this, I see RED.

Thanks Max5ty,

This makes me mad.

I mean, really...isn't this like, super BASIC stuff? Just my opinion, but people who ask these kinds of questions, shouldn't be in this business. Testing...
Forum: Offline Marketing 9th February 2021, 01:58 PM
Replies: 19
Views: 527
Posted By GordonJ
Pink.

Pink.

Then: Sanguine, crimson, scarlet, ruddy rose, florid ruby, fuchsia, cherry, cinnabar, madden, cerise, carmine, maroon, or carnation.

Any of the above will get attention.

GordonJ
...
Forum: Copywriting 8th February 2021, 10:27 AM
Replies: 52
Views: 1,206
Posted By GordonJ
This could be rant...so fair warning, eh?

Claude and ThePromotionGuy,

INDEED.
It's not unusual. Starting a new venture is easy. It's a thrill. The hunt. The chase.

It's the sticking with it part, where I find the skeletons of those...
Forum: Copywriting 4th February 2021, 10:59 AM
Replies: 52
Views: 1,206
Posted By GordonJ
I'll pay you you to hire me.

Being a contrarian, and having been forced to learn Adobe, Aldus and Quark (then QuarkXpress)...because the company I worked for at the time wanted their copywriters to be able to lay out the...
Forum: Offline Marketing 31st January 2021, 11:10 AM
Replies: 7
Views: 148
Posted By GordonJ
I think the webinar is what he has in mind.

Thank you Claude, this is my leaning too. Here is my idea, which I haven't yet submitted to him.

Low cost (or free) INTRO to subject, including his history (decades).

Entry level webinar, an...
Forum: Offline Marketing 31st January 2021, 10:59 AM
Replies: 7
Views: 148
Posted By GordonJ
Re: Can you help me segment today's opportunity seeker?

Thanks Ewen, I am doing a deep dive into Nextmark and Database USA, etc. I've been told not to worry about the lists, he has some list expert on hand.

I am weighing my involvement. If it...
Forum: Offline Marketing 30th January 2021, 03:39 PM
Replies: 7
Views: 148
Posted By GordonJ
That is a great question.

Great question Claude, and I don't know. The reason I don't is due to the complexity of the business. It can be as simple as one man sitting at a computer with a phone with one product and still...
Forum: Offline Marketing 30th January 2021, 02:53 PM
Replies: 7
Views: 148
Posted By GordonJ
Can you help me segment today's opportunity seeker?

Maybe I'm just too old school, but today, I have problems segmenting so-called Biz-Op types. I was asked the difference between WF and a couple of other business forums.

I think the WF attracts...
Forum: Mind Warriors 30th January 2021, 02:22 PM
Replies: 94
Views: 3,015
Posted By GordonJ
I know this is not true...but

You are free to believe this, many do. Many here, who for several years now have been building up their mindset, without actually doing anything.

The idea any subconscious mind is going to reveal...
Forum: Mind Warriors 30th January 2021, 10:56 AM
Replies: 94
Views: 3,015
Posted By GordonJ
Thank you. It is what I've taught for over 30 years. What and WHY?

Thanks Peter42. I am with you.

Let me give a little context, this is the WF, and I post to and for the people who come here. Setting a monetary goal is really for the beginner or those ramping up...
Forum: Copywriting 29th January 2021, 10:35 AM
Replies: 34
Views: 770
Posted By GordonJ
Unity. A Cialdini after thought he thinks should be at the top.

Thanks Matthew for the reminder.

Cialdini wrote PRE-SUASION and YES (with co-authors) after a decade of being the go to guy about Influence.

I found both works to be sort of after thoughts...
Forum: Copywriting 27th January 2021, 05:31 PM
Replies: 34
Views: 770
Posted By GordonJ
Why I like the WF.

I belong to several copy writing/marketing/influence groups on Facebook, and at all kinds of websites. Almost all of them have a very particular bias, often toward a person, even long dead copy...
Forum: Copywriting 26th January 2021, 11:28 AM
Replies: 34
Views: 770
Posted By GordonJ
Forbidden Keys by Blair Warren.

Claude, I assume it is a book now. What I have is the original course, numbered editions, sent weekly in the mail. It is 142 pages single sided. I suspect the PDF you found is the same thing.
...
Forum: Copywriting 26th January 2021, 10:07 AM
Replies: 34
Views: 770
Posted By GordonJ
I think PUA is a cult.

That book has some decent psychology, albeit skewed to his market, as you the researcher discovered, I'm sure.

The primary tool in Mystery's tool kit, is PRESELECTION. On social media, have pics...
Forum: Copywriting 26th January 2021, 09:13 AM
Replies: 34
Views: 770
Posted By GordonJ
Which cults?

Which cults are you talking about?

There are similarities between some marketing techniques...and almost EVERYTHING else. Whatever cults are, they are not unique in using "hidden persuaders".
...
Forum: Copywriting 25th January 2021, 09:28 AM
Replies: 34
Views: 770
Posted By GordonJ
Up to periscope depth.

Deep diving, where the metal starts singing songs by Davy Jones, always made me anxious, so I did an "emergency blow" to reach the surface.

In reality, we are basic animals. A day at the zoo,...
Forum: Main Internet Marketing Discussion Forum 24th January 2021, 11:46 AM
Replies: 2
Views: 126
Posted By GordonJ
One perspective here.

Udemy and Teachable are platforms for hosting a course, the advantages are built in traffic. People who go there search for courses. All platforms can be either good or bad, depending on what you...
Forum: Copywriting 24th January 2021, 10:41 AM
Replies: 34
Views: 770
Posted By GordonJ
One PERILOUS secret your copywriter Mentor kept from you.

If you are a new copywriter, you must know the one thing that can ruin your career before it even gets started.

It is so dangerous, so costly, and if you don't know it, doom and gloom await you....
Forum: Off Topic Forum 23rd January 2021, 03:29 PM
Replies: 13
Views: 335
Posted By GordonJ
In addition to what Kay says...

You will find some very good answers to some serious and even some spurious questions.

There are a couple of dozen Warriors, some very old and long time guys, some rather new to the forum, who...
Forum: Mind Warriors 21st January 2021, 06:12 PM
Replies: 27
Views: 378
Posted By GordonJ
And... you can't be LOST if you have a map.

Only detoured.

I think that is where discipline begins, and ends for many. They KNOW what they want to do, and they start, maybe with a fuzzy plan.

But if one takes the time to have a clear...
Forum: Offline Marketing 16th January 2021, 05:38 PM
Replies: 18
Views: 447
Posted By GordonJ
A personal question.

I don't honestly know how different my thinking is on this, but, I actually have multiple personalities of salesmen lurking around. Is this unusual, common, or am I in need of meds?

You Claude,...
Forum: Offline Marketing 16th January 2021, 03:49 PM
Replies: 18
Views: 447
Posted By GordonJ
I guess it depends on your market then.

Ewen points out your buyers' expectations. Is the course targeted to beginners, intermediates or advanced salespeople? In his post:

Claude, your challenge is going to be around what your audience...
Forum: Offline Marketing 16th January 2021, 11:45 AM
Replies: 18
Views: 447
Posted By GordonJ
An old book you probably have.

I like your books Claude, looking forward to anything new.

In 7 Steps to Freedom II by Benjamin D. Suarez, on or around pages 2-30, 2-32, under the NPGS PRINCIPLE THREE: Demand for the product,...
Forum: Main Internet Marketing Discussion Forum 14th January 2021, 06:21 PM
Replies: 5
Views: 296
Posted By GordonJ
HIGH contrast and movement.

HIGH contrast and


M o v e ment

are tools in a copywriter's kit long used by pros, little understood by amateurs.
...
Forum: Copywriting 13th January 2021, 11:46 AM
Replies: 15
Views: 765
Posted By GordonJ
Ok, pay attention to your prospect.

I advise you to reread SARubin's post...in my nutshell:

Target: Who, where, when.
Match your message to that marketplace.
LINGO...or Bingo if you speak the language of their desires.
And to...
Forum: Copywriting 13th January 2021, 09:59 AM
Replies: 15
Views: 383
Posted By GordonJ
And so I end every evening prayer with...

tacked on to the end of evening prayers...

And Lord God, please, PLEASE don't let any Warrior think that I lack creativity. I just couldn't bear that burden, it is just too much to ask of me....
Forum: Main Internet Marketing Discussion Forum 12th January 2021, 05:41 PM
Replies: 3
Views: 86
Posted By GordonJ
The image as metaphor, and customization...in their minds.

In the year 2021, my first new report has several images, used as metaphors.

In follow ups, my customers have said they got as much from the pics as they did from the text, lists and bullet...
Forum: Main Internet Marketing Discussion Forum 6th January 2021, 09:31 AM
Replies: 14
Views: 226
Posted By GordonJ
Like what?

Invest your time and energy into something that will produce results.

Fair enough, but give the OP some ideas. You think forums are a terrible idea, so why not share what you think is a good idea?...
Forum: Copywriting 31st December 2020, 10:52 AM
Replies: 20
Views: 653
Posted By GordonJ
The Dan Kennedy benefit of being unreachable.

Saying NO to some people is something they are NOT used to, especially if they are known as high paying clients. And sometimes, the best thing is to be too busy, and put them on YOUR schedule, maybe...
Forum: Main Internet Marketing Discussion Forum 31st December 2020, 10:41 AM
Replies: 9
Views: 157
Posted By GordonJ
Agile marketing for the One Man Band, or most of us Warriors.

You are part of a corporate team, and sometimes that explains the all too often disconnect with the Warriors. And why we have to see the same questions posted ad infinitum, year after year after...
Forum: Copywriting 30th December 2020, 07:53 PM
Replies: 20
Views: 653
Posted By GordonJ
I don't teach the craft anymore, but when I did, ASSIGNMENT ONE was...

Back in the day, when I did teach writing copy, the first thing I had my students do, was write a promotion for a PRODUCT, they would create.

I made them write the PROMOTION FIRST, once we kicked...
Forum: Copywriting 25th December 2020, 12:59 PM
Replies: 20
Views: 653
Posted By GordonJ
The Catch 22 for new copywriters. How to get work.

Catch 22 was a book, then a movie, and the premise, during WW II used on pilots acting crazy to avoid more flights...if you want to avoid combat, you can't be crazy.

In getting work, it is: "how...
Forum: Offline Marketing 24th December 2020, 01:22 PM
Replies: 15
Views: 431
Posted By GordonJ
We've been testing dynamic QR codes which change often.

We're still testing, some change minute to minute, and others by the week or month. If one scans a code and doesn't want/like the offer, they can simply refresh or rescan and get a different offer. I...
Forum: Offline Marketing 24th December 2020, 12:15 PM
Replies: 15
Views: 431
Posted By GordonJ
Some have the QR codes too.

Yes it did. Went digital years ago. The ones I've seen recently at the Bulletin Board (talk about OLD world, although still good for lost cats, dogs and reptiles)...

have had QR codes on them,...
Forum: Offline Marketing 24th December 2020, 10:00 AM
Replies: 15
Views: 431
Posted By GordonJ
Who still uses business cards? And if so, HOW?

Is the business card dead?

I don't know. I see them on bulletin boards in the grocery store lobby, but other than that, I haven't been handed one in years.

Maybe Realtors? But is there anyone...
Forum: Main Internet Marketing Discussion Forum 22nd December 2020, 10:50 AM
Replies: 26
Views: 495
Posted By GordonJ
Questionable moral dimensions and IM Gurus too.

Just a thought.

The "doing good", making money personal bias of those that are.

There is an idea which keeps many a Guru alive and thriving and it is: "if people are buying my stuff, if...
Forum: Main Internet Marketing Discussion Forum 22nd December 2020, 10:37 AM
Replies: 87
Views: 2,556
Posted By GordonJ
What the last two decades have taught me...

Thanks Skip, and you might be interested to know...

Since those reports, I've done a pretty comprehensive study on Attention OF Internet Users, and have documented the changes, so today, the PO of...
Forum: Main Internet Marketing Discussion Forum 21st December 2020, 08:07 AM
Replies: 87
Views: 2,556
Posted By GordonJ
Re: 45 years in business, and NO sales. What am I doing wrong?

You may have read it, but you didn't get it. Sometimes humor, sarcasm, snark just doesn't stick the landing, sorry to have confused you.

GordonJ
Forum: Copywriting 8th December 2020, 06:47 PM
Replies: 1
Views: 114
Posted By GordonJ
Premeditated Diztraction.

In a world full of Attention Deficit Disorder (real or imagined)...and instant distractions while surfing the Net, and in spite of hundreds of people now teaching copywriting...with tens of thousands...
Forum: Main Internet Marketing Discussion Forum 5th December 2020, 01:54 PM
Replies: 7
Views: 128
Posted By GordonJ
Corporate propaganda.

A MEASLY 2% of billions? See, CC didn't obtain these brands willy-nilly, each acquisition was evaluated...they didn't blindly start buying things. This is a signal, and it is the start of seeing the...
Forum: Offline Marketing 5th December 2020, 12:06 PM
Replies: 41
Views: 2,280
Posted By GordonJ
Yes, it helped and thank you.

I think maybe the software might be a key too. The QR code has been around the block and has appeared on many a co-op postcard. But I see now, a different use, without the mailing cost of Co-op...
Forum: Mind Warriors 4th December 2020, 03:46 PM
Replies: 94
Views: 3,015
Posted By GordonJ
Is there anyone in this group, or on this forum...all 1.3M of them..

ANYONE? Who doesn't think every person has different capabilities? What a silly idea.

Ya think the time will be different? HOW does one have higher expectations from their own self...sounds...
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