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Search: Posts Made By: cosmopolitan
Forum: Main Internet Marketing Discussion Forum 18th June 2019, 05:37 AM
Replies: 10
Views: 253
Posted By Declan O Flaherty
Re: What are some "don'ts" of building your ideal customer profile?

Don't be vague about who they are.

Make it a real person. Someone you know inside out. Someone who you can interview to uncover problems they experience on an emotional level.

If you create an...
Forum: Mind Warriors 9th August 2015, 06:52 PM
Replies: 24
Views: 4,516
Posted By Jack Gordon
Fifteen Lessons I have learned over 15 years and six businesses (or, My 1000 Post Manifesto)

In celebration of my 1000th post, I present to you 15 Lessons I have learned over 15 years and six businesses

With the rapid change this place has gone through, I am hopeful some people will...
Forum: Growth Hacking 6th June 2014, 01:50 AM
Replies: 49
Views: 23,904
Posted By WillixH
My top 5 growth hacking techniques

“Growth Hacker is the new VP of Marketing. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of ‘How do I get customers for my product’ and answers with...
Forum: Growth Hacking 30th May 2014, 03:46 AM
Replies: 60
Views: 32,085
Posted By 1infiniteloop
Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.” They...
Forum: Offline Marketing 3rd April 2014, 07:03 PM
Replies: 10
Views: 768
Posted By andynathan
Re: Found Niche...Looking for the next step

Have you attended any networking events, chamber of commerce meetings, meetups, etc.? When I first started my business I attended at least 6 events a week. I know that sounds like a lot and it was...
Forum: Offline Marketing 1st April 2014, 08:53 AM
Replies: 10
Views: 768
Posted By DaniMc
Re: Found Niche...Looking for the next step

I doubt you meant it that way, but the above sentence concerns me. You must serve them in order to be successful.

Why can't you get started now? Why do you have to wait? You don't need any...
Forum: Offline Marketing 31st March 2014, 10:48 PM
Replies: 10
Views: 768
Posted By RKCastillo
Re: Found Niche...Looking for the next step

I would go for the results in advance strategy to start with. For one...you will know how hard it is to actually get results in your chosen industry.

For two, you can actually sell the leads...
Forum: Offline Marketing 31st March 2014, 05:10 PM
Replies: 10
Views: 768
Posted By Rus Sells
Re: Found Niche...Looking for the next step

Look for any charities your target business may be serving and join them.
Forum: Offline Marketing 31st March 2014, 01:44 AM
Replies: 10
Views: 768
Posted By karenfisher252
Re: Found Niche...Looking for the next step

You should run multiple campaigns with same budget to test out waters. Once you the best method figured out, go all in.
Forum: Offline Marketing 29th March 2014, 03:04 PM
Replies: 10
Views: 768
Posted By Ron Lafuddy
Re: Found Niche...Looking for the next step

If you'll use the search button and type in "prospecting", there are 188 associated threads.

How much information would you like?
Forum: Website Design 22nd March 2014, 06:03 PM
Replies: 3
Views: 344
Posted By Nurkholis Hidayat
Re: Changing theme style of post page

You can do it through css file or files that handle the page, usually page.php.
Be careful, the slightest change can still change the overall theme
Forum: Offline Marketing 21st March 2014, 09:58 PM
Replies: 4
Views: 573
Posted By xlfutur1
Re: Need Help with First Offline Client

Chances are good that this dentist doesn't know what he would like from an SEO or website perspective - except that he wants new clients at the least cost possible.

Best thing you can get from...
Forum: Offline Marketing 12th March 2014, 08:47 AM
Replies: 25
Views: 939
Posted By amcg
Re: Listing Prices Online

I would say in this instance, don't. Build up your portfolio, via whatever way you can i.e friends, friend of friends and other referrals etc and use them as case studies. If you can get potential...
Forum: Offline Marketing 12th March 2014, 08:24 AM
Replies: 25
Views: 939
Posted By Rus Sells
Re: Listing Prices Online

This conversation reminds me of when I was in the remodeling industry.

Typically when some one was looking for some remodeling work the first thing they look at getting are "estimates".

I...
Forum: Offline Marketing 11th March 2014, 08:14 PM
Replies: 25
Views: 939
Posted By ewenmack
Re: Listing Prices Online

For more intangible services the closer you get to demonstrating you
know the situation your buyer is in, then the more your presented service seems tailor made, therefore can't be price shopped.
...
Forum: Offline Marketing 11th March 2014, 06:37 PM
Replies: 25
Views: 939
Posted By misterme
Re: Listing Prices Online

So have you tested not posting its price?



And that's how prices posted on websites work too.



Assuming it takes 3 hours sorting through people to find one paying client...
Forum: Offline Marketing 11th March 2014, 01:19 PM
Replies: 25
Views: 939
Posted By Kung Fu Backlinks
Re: Listing Prices Online

First, let me preface this response by saying I appreciate your point of view, and I'm actually enjoying this discussion. I don't want you to read any sort of argumentative attitude in my response.
...
Forum: Offline Marketing 11th March 2014, 01:06 PM
Replies: 25
Views: 939
Posted By Claude Whitacre
Re: Listing Prices Online

Misterme; Again....incredibly insightful post.

Personally, I put my price in my website. The only reason is that it's a complex product I sell, and there is nothing to compare it too.

Now that...
Forum: Offline Marketing 11th March 2014, 12:55 PM
Replies: 25
Views: 939
Posted By RichBeck
Re: Listing Prices Online

misterme,

Good points.....

The most important goes back to Deming...

"If you can't describe what you are doing as a process, you don't know what you're doing."
- W. Edwards Deming

You...
Forum: Offline Marketing 11th March 2014, 12:46 PM
Replies: 25
Views: 939
Posted By Jason Kanigan
Re: Listing Prices Online

Live by price, die by price.

Plus, your price should very with the size of the problem.

Instead of trading hours for dollars, starting asking:

"Does this prospect have a problem big enough...
Forum: Offline Marketing 11th March 2014, 12:35 PM
Replies: 25
Views: 939
Posted By misterme
Re: Listing Prices Online

Of course the closing ratio certainly goes up - because you've narrowed the suspects down only to those agreeable to the price.

But you still lose the two other groups: those who thought your...
Forum: Offline Marketing 11th March 2014, 12:33 PM
Replies: 25
Views: 939
Posted By RichBeck
Re: Listing Prices Online

Kung Fu Backlinks,

It depends....

Many years ago, I had a friend who only worked on fixed price contracts...

The catch?

He delivered exactly what was agreed to for the exact price... with...
Forum: Offline Marketing 11th March 2014, 11:15 AM
Replies: 25
Views: 939
Posted By Kung Fu Backlinks
Re: Listing Prices Online

Good point, Russ. The choice to show prices or not depends a lot on the way your services are done.

Personally, I think if you're doing actual design, an hourly rate is the only way to go. I've...
Forum: Offline Marketing 11th March 2014, 10:55 AM
Replies: 25
Views: 939
Posted By Rus Sells
Re: Listing Prices Online

I like all the responses here and do agree with the possibility that putting prices online allows one to judge your services and abilities based on the listed pricing however...

I also think it...
Forum: Offline Marketing 11th March 2014, 10:43 AM
Replies: 25
Views: 939
Posted By RichBeck
Re: Listing Prices Online

misterme,

Excellent post!

The biggest "issue" is probably "weeding out the undesirables." I could see how that would get frustrating quickly.

All The Best,

Rich Beck BCIP, MCSD, MCIS
Forum: Offline Marketing 11th March 2014, 10:31 AM
Replies: 25
Views: 939
Posted By Kung Fu Backlinks
Re: Listing Prices Online

Of course, I could argue the other way: in the beginning I spent time talking with people only to lose them on price. Perhaps I wasn't a very good salesperson, or I didn't qualify my prospects well...
Forum: Offline Marketing 11th March 2014, 10:21 AM
Replies: 25
Views: 939
Posted By misterme
Re: Listing Prices Online

The reason higher priced companies typically don't post prices is simply because there's no advantage to posting price if the price is high. The advantage of posting price comes only when the price...
Forum: Offline Marketing 11th March 2014, 08:46 AM
Replies: 25
Views: 939
Posted By Kung Fu Backlinks
Re: Listing Prices Online

Great question and one I wrestled with back when I first ventured into the offline market selling web design. I found I got the best bang for my buck by listing a "Starting at..." price. This was the...
Forum: Offline Marketing 9th March 2014, 08:17 PM
Replies: 38
Views: 3,219
Posted By joecarson1
Re: These 5 Steps Create A Blockbuster Business

this is now the 2nd best business video haha

Simon Sinek: How great leaders inspire action - YouTube
Forum: Offline Marketing 8th March 2014, 07:22 AM
Replies: 38
Views: 3,219
Posted By Ron Lafuddy
Re: These 5 Steps Create A Blockbuster Business

xlfutur1,

It's much easier, when you want to lead someone in a particular direction to ask a question, rather than explain or tell. He'll arrive at the idea without resistance and believe it was...
Forum: Offline Marketing 3rd March 2014, 02:42 PM
Replies: 38
Views: 3,219
Posted By ewenmack
Re: These 5 Steps Create A Blockbuster Business

Here's a breakdown on how to present this to a prospective client.

You come up with your own case study of a gain in each
of these 5 areas...

Leads
Conversions
Bigger transactions
More...
Forum: Offline Marketing 28th February 2014, 08:28 AM
Replies: 38
Views: 3,219
Posted By Neison
Re: These 5 Steps Create A Blockbuster Business

Here's my summary of that list from the Deiss/Belcher video:

Lead Magnet
Free information (report)
Free sample (physical product)
Get the price (optin for catalog or pricing info)
One answer...
Forum: Offline Marketing 24th February 2014, 03:46 PM
Replies: 38
Views: 3,219
Posted By ewenmack
These 5 Steps Create A Blockbuster Business

Black Friday Bootcamp Thanks — Black Friday Boot Camp (http://blackfridaybootcamp.com/black-friday-bootcamp-thanks)

Check out the first training video so you can
grow your or your clients...
Forum: Offline Marketing 12th February 2014, 07:28 PM
Replies: 6
Views: 436
Posted By RKCastillo
Re: Don't know which method would work best

I think it's really up to you and what you want to do with your day. We originally started as an SEO company but realized we had to add Web Design in to the mix but I can't stand doing Web Design. ...
Forum: Offline Marketing 11th February 2014, 03:13 PM
Replies: 6
Views: 436
Posted By BrashImpact
Re: Don't know which method would work best

I would highly suggest that you put all of your focus on the
#1 thing that matters most for people, Results! At the end
of the day you want to offer a result vs a product or service.

So many...
Forum: Social Media 11th February 2014, 01:01 PM
Replies: 5
Views: 349
Posted By dtul
Re: Don't know which method would work best

Option A for sure. Offer web design to get them in the door then provide social media management. Obviously offer either one separate from the other if that is what they want, and you could also...
Forum: Offline Marketing 11th February 2014, 10:41 AM
Replies: 6
Views: 436
Posted By MainstreetMarketer
Re: Don't know which method would work best

Whatever services you offer, make sure the clients can see the benefits of having them, what it will do for them, not just the products themselves. Social media isnt good because its popular to do,...
Forum: Social Media 11th February 2014, 06:21 AM
Replies: 5
Views: 349
Posted By PNVMike
Re: Don't know which method would work best

HI :)

My advice is to go with option A
Forum: Social Media 11th February 2014, 05:56 AM
Replies: 5
Views: 349
Posted By Pohmeliy
Forum: Social Media 11th February 2014, 05:22 AM
Replies: 5
Views: 349
Posted By smjconet
Re: Don't know which method would work best

I personally would go with option A. Having a professional website as a base adds credibility to the overall business model. I would look to establish a strong and well rounded presence. Another...
Forum: Offline Marketing 11th February 2014, 04:05 AM
Replies: 6
Views: 436
Posted By Iconiplex
Re: Don't know which method would work best

Remember that the things you're referring to are products. Your business or firm is just a company that is able to sell these products. You don't need to create separate companies for each of your...
Forum: Social Media 29th January 2014, 12:32 PM
Replies: 27
Views: 1,446
Posted By banwork
Re: How Long For 100,000 likes?

You can push to 100,000 likes as fast as you want if you use the lowest cost countries to advertise in. At $5/day, you can get as many as 500+ likes per day which means you can be to 100,000 likes...
Forum: Offline Marketing 23rd June 2013, 08:54 PM
Replies: 7
Views: 1,923
Posted By Matthew North
Easy cold calls, bank $$$.

The problem with most cold calls is that they are generic which leads to an equally generic outcome; 'NOT INTERESTED!'

They follow a predictable pattern which the caller has received over and...
Forum: Offline Marketing 4th February 2013, 06:02 AM
Replies: 7
Views: 772
Posted By Jason Kanigan
"Holy Jay Abraham Freebies, Batman!"

With thanks to Katia Dorcin from Dez Futak's group: let's give credit where credit's due.

No opt-in.

I have to say, I was frankly a little nervous when I went to this page and saw ALL the...
Forum: Offline Marketing 16th September 2012, 09:19 PM
Replies: 105
Views: 12,060
Posted By maricelu
Re: Where The BIG Money Is NOW Online For Offliners

And you also need to watch this Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion...
Forum: Offline Marketing 12th September 2012, 06:34 AM
Replies: 105
Views: 12,060
Posted By ewenmack
Re: Where The BIG Money Is NOW Online For Offliners

Go to these websites and learn...

marketingexperiments.com
whichtestone.com
visualwebsiteoptimizer.com case study page
conversion-rate-experts.com
http://blog.optimizely.com/?page=3

Look...
Forum: Offline Marketing 10th September 2012, 03:57 PM
Replies: 105
Views: 12,060
Posted By Voasi
Re: Where The BIG Money Is NOW Online For Offliners

Great thread Ewan. Yes, we do "Conversion Optimization" as well. Starting at $2k/mo.

There are a ton of great tools to get the job done. We'll typically start with CrazyEgg.com to get a general...
Forum: Offline Marketing 6th September 2012, 05:19 PM
Replies: 105
Views: 12,060
Posted By ewenmack
Re: Where The BIG Money Is NOW Online For Offliners

Study these case studies and then you'll see
how you could do the same for others too.

http://visualwebsiteoptimizer.com/case-studies.php

Best,
Ewen
Forum: Offline Marketing 28th March 2012, 08:43 AM
Replies: 178
Views: 32,352
Posted By Jason Kanigan
How to Start Your Calls: Prospecting Success Tip

Hi, if you're having trouble starting calls and getting into real conversations with prospects,

then I made this video just for you.

How To Start The Call: Prospecting Success - YouTube

More...
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