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Search: Posts Made By: Steven Carl Kelly
Forum: Offline Marketing 2nd July 2011, 09:55 PM
Replies: 16
Views: 1,478
Posted By Steven Carl Kelly
Re: New SMS Marketing Player

One of the big benefits to us (and consequently, our clients) is that since we use long codes (or, more accurately, local telephone numbers) we can assign the same keyword to multiple businesses. For...
Forum: Offline Marketing 2nd July 2011, 06:03 PM
Replies: 20
Views: 1,077
Posted By Steven Carl Kelly
Re: $ 379. monthly

My brother passed away just over a month ago. As we stood by his bedside in ICU, just minutes after he passed, the hospital staff asked us what we wanted to do with his body. My sister-in-law was in...
Forum: Offline Marketing 1st July 2011, 06:05 PM
Replies: 16
Views: 1,478
Posted By Steven Carl Kelly
Re: New SMS Marketing Player

We've been using long codes for quite some time now and have no intention of changing. So far, they've been working extremely well for us and, more importantly our clients, through Twilio.
Forum: Offline Marketing 15th June 2011, 06:22 PM
Replies: 56
Views: 3,235
Posted By Steven Carl Kelly
Re: Why Groupon is Poised for A Collapse

As an offline e-strategy consultant, THIS is what you need to protect your clients against:

http://tomfishburne.com/site/wp-content/uploads/2011/01/110117.groupon1.jpg
Forum: Offline Marketing 15th June 2011, 04:27 PM
Replies: 56
Views: 3,235
Posted By Steven Carl Kelly
Re: Why Groupon is Poised for A Collapse

A spa owner client of ours ran a daily deal coupon offer. Hundreds of people took advantage, and a number of them tried to REALLY take advantage by attempting to leverage the coupon in ways that...
Forum: Offline Marketing 15th June 2011, 04:06 PM
Replies: 56
Views: 3,235
Posted By Steven Carl Kelly
Re: Why Groupon is Poised for A Collapse

My staff has consistently run into local businesses who have gone down the online daily deal site route only to swear to us they'll never, ever do it again. These sorts of promotions can overwhelm a...
Forum: Offline Marketing 14th June 2011, 09:22 PM
Replies: 44
Views: 3,580
Posted By Steven Carl Kelly
Re: Twilio cuts prices in HALF on SMS sending

All of clients are set up on long codes with Twilio. All of them send bulk texts through out platform which leverages the Twilio API using the front end we custom built.

So far, no issues...
Forum: Offline Marketing 14th June 2011, 09:17 PM
Replies: 56
Views: 3,235
Posted By Steven Carl Kelly
Re: Why Groupon is Poised for A Collapse

One of the long-term side effects of using a Groupon-style promotion is that a business SERIOUSLY devalues their product/service when they use it. For example, this thread:
...
Forum: Offline Marketing 14th June 2011, 09:00 PM
Replies: 230
Views: 29,454
Posted By Steven Carl Kelly
Re: How I Used Groupon To Make $9k for A Weeks Work As A Small Business Consultant

Thanks for the post, there are some good points here if you want to hitch your wagon to the Groupon star. We used to aspire to that, but too many businesses we're now encountering are regretting...
Forum: Offline Marketing 14th June 2011, 08:34 PM
Replies: 56
Views: 3,235
Posted By Steven Carl Kelly
Re: Why Groupon is Poised for A Collapse

Most small businesses have no idea what hooking up with Groupon can do to their business (not in a good way). Here's a great book on the subject:

Amazon.com: Groupon: You Can't Afford It--Why Deep...
Forum: Offline Marketing 12th June 2011, 09:36 PM
Replies: 44
Views: 3,580
Posted By Steven Carl Kelly
Re: Twilio cuts prices in HALF on SMS sending

And yet I'm giving it away here for free! LOL...
Forum: Offline Marketing 10th June 2011, 03:47 PM
Replies: 44
Views: 3,580
Posted By Steven Carl Kelly
Re: Twilio cuts prices in HALF on SMS sending

Creating local numbers for phone verified accounts (PVA's). Many people who value their privacy don't want to give out their real numbers to services that do phone verification. With Twilio, I can...
Forum: Offline Marketing 10th June 2011, 02:54 PM
Replies: 44
Views: 3,580
Posted By Steven Carl Kelly
Re: Twilio cuts prices in HALF on SMS sending

You're right... but I'd rather pay less to service my SMS marketing clients than to worry about landing a commission! Also, I've found another brilliant use for Twilio that is quick, easy money...
Forum: Offline Marketing 10th June 2011, 10:31 AM
Replies: 44
Views: 3,580
Posted By Steven Carl Kelly
Twilio cuts prices in HALF on SMS sending

FYI:

I just got an e-mail from Twilio saying they've cut their SMS send prices in half, reducing the cost to send an SMS with Twilio from 2 cents to 1 cent. That means SMS texting is now 1 cent...
Forum: Off Topic Forum 31st May 2011, 08:18 AM
Replies: 50
Views: 1,263
Posted By Steven Carl Kelly
Re: My brother passed way

Thanks for all your thoughts and prayers. The family is doing well, primarily because of our strong faith.
Forum: Off Topic Forum 27th May 2011, 06:41 PM
Replies: 50
Views: 1,263
Posted By Steven Carl Kelly
Re: My brother passed way

When he was born he had a hole in his heart. At age 6, he underwent open heart surgery to correct the condition. Now it is I who have a hole in his heart...
Forum: Offline Marketing 27th May 2011, 08:42 AM
Replies: 13
Views: 830
Posted By Steven Carl Kelly
Re: How to make more money from every single customer

Right! You become more than a business servicing them in one area of their business, you become a friend to their business and can help them in multiple areas and through that relationship ultimately...
Forum: Off Topic Forum 26th May 2011, 07:49 PM
Replies: 50
Views: 1,263
Posted By Steven Carl Kelly
My brother passed way

My brother passed away today at 6:15 PM. He suffered a massive heart attack exactly one week ago. I had just brought him in as a full partner in my business within the past months, he was in the...
Forum: Offline Marketing 24th May 2011, 09:01 AM
Replies: 13
Views: 830
Posted By Steven Carl Kelly
Re: How to make more money from every single customer

When you build a relationship, a shift can begin in which your client starts to come to you (rather than you to him) seeking services. Not only does that put you in a better position for growth, but...
Forum: Offline Marketing 23rd May 2011, 08:02 PM
Replies: 13
Views: 830
Posted By Steven Carl Kelly
How to make more money from every single customer

Having real success as an offline marketer means building something that is more valuable to your clients than fulfilling a simple buyer-seller transaction. It is our experience that the most...
Forum: Offline Marketing 21st May 2011, 01:17 PM
Replies: 40
Views: 1,673
Posted By Steven Carl Kelly
Re: what's a great way to get local clients?

One of our successful methods is hosting a free, live seminar for business owners.
Forum: Offline Marketing 21st May 2011, 08:38 AM
Replies: 7
Views: 735
Posted By Steven Carl Kelly
Re: New strategy to get more offline clients!

All you Warriors are going to let ALL of our secrets out of the bag, aren't you? We're already supplying this service to clients. Most of the GPS mappings are supplied to manufacturers like Garmin by...
Forum: Offline Marketing 18th May 2011, 01:01 PM
Replies: 56
Views: 2,212
Posted By Steven Carl Kelly
Re: NEVER EVER EVER EVER EVER EVER AGAIN WILL I GIVE SOMEONE A BREAK

If you haven't read "The 4-Hour Work Week" then I would highly recommend it.
Forum: Main Internet Marketing Discussion Forum 16th May 2011, 07:02 PM
Replies: 4
Views: 465
Posted By Steven Carl Kelly
Re: Anyone live in Tampa or close by ?

Yup, we have our primary offices in the Tampa area.
Forum: Offline Marketing 16th May 2011, 12:49 AM
Replies: 27
Views: 3,997
Posted By Steven Carl Kelly
Re: [Getting Clients] One strategy

Ugh... never mind my ignorance. And thanks!
Forum: Offline Marketing 6th May 2011, 01:29 PM
Replies: 52
Views: 4,262
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

Make no mistake, we do have to step in at times to revive a flagging account that is withering because the owners aren't keeping it up. However, we try to screen each business to decide which is the...
Forum: Offline Marketing 6th May 2011, 01:25 PM
Replies: 52
Views: 4,262
Posted By Steven Carl Kelly
Re: So, I Phoned a Local Pizza Shop a Few Minutes Ago...

All messages include a notice that they can "text STOP to opt-out" or the "text HELP for options" which then gives the the info on texting STOP to unsubcribe.
Forum: Offline Marketing 28th April 2011, 11:25 PM
Replies: 23
Views: 1,148
Posted By Steven Carl Kelly
Re: Having a hard time getting to see the biz owner? Here's a sneaky trick...

He actually introduced himself after getting the signatures and handing over the packages. Surprisingly, he received no negative reactions. I'd have thought that at least one business owner might...
Forum: Offline Marketing 28th April 2011, 10:40 PM
Replies: 23
Views: 1,148
Posted By Steven Carl Kelly
Having a hard time getting to see the biz owner? Here's a sneaky trick...

Ok, I thought this was brilliant, and it worked. I don't know if this is original, my rep swears that it is (though it seems like something he might have read in a creative sales techniques book or...
Forum: Offline Marketing 28th April 2011, 10:15 PM
Replies: 38
Views: 1,862
Posted By Steven Carl Kelly
Re: Today I hit the pavement and knocked on doors...

Phone calls are fairly anonymous, even when you identify yourself. It is easy to be short with a caller. In person, instead of a disembodied voice, they're looking at a real, live person and they get...
Forum: Offline Marketing 28th April 2011, 12:43 PM
Replies: 46
Views: 3,651
Posted By Steven Carl Kelly
Re: Started to do cold calling....discovered that I suck.

We mail a package. Not a letter, not a postcard (although we do use postcards for certain things). I really don't want to share the details of the mailing, because it is quite unique and our...
Forum: Offline Marketing 28th April 2011, 10:28 AM
Replies: 46
Views: 3,651
Posted By Steven Carl Kelly
Re: Started to do cold calling....discovered that I suck.

Ummmm... scroll up and you'll see a post where I fully outline four of our methods, numbered 1 - 4.
Forum: Offline Marketing 28th April 2011, 10:20 AM
Replies: 13
Views: 670
Posted By Steven Carl Kelly
Re: What About the "Do Not Call" List?

Make sure you call her to let her know that the DNC doesn't apply to her business.
Forum: Main Internet Marketing Discussion Forum 27th April 2011, 10:19 PM
Replies: 40
Views: 2,450
Posted By Steven Carl Kelly
Re: JELLO Temptations Commercials - Worst Marketing Ever!

As a parent, these commercials make me cringe. They're a real turn-off. I understand what they're doing with them, but I hate them. They certainly don't make me want to buy Jello Temptations.
Forum: Main Internet Marketing Discussion Forum 27th April 2011, 10:14 PM
Replies: 15
Views: 835
Posted By Steven Carl Kelly
Re: question about SMS Marketing

SMS text marketing is going absolutely gangbusters for our business. We're actually currently turning away business. It is the most interesting development in offline marketing in years and local...
Forum: Main Internet Marketing Discussion Forum 27th April 2011, 10:10 PM
Replies: 221
Views: 5,952
Posted By Steven Carl Kelly
Re: Is a college degree really necessary?

Here's an interesting list:

100 Top Entrepreneurs Who Succeeded without a College Degree (http://www.youngentrepreneur.com/blog/100-top-entrepreneurs-who-succeeded-without-a-college-degree/)
Forum: Offline Marketing 26th April 2011, 05:14 PM
Replies: 338
Views: 24,312
Posted By Steven Carl Kelly
Re: sms text messaging to small businesses? Does it work?

There's room for debate and SMTP text marketing might be OK with some people, but it certainly isn't for us and I would never recommend it as a method for my clients or our partners.
Forum: Offline Marketing 26th April 2011, 04:55 PM
Replies: 46
Views: 3,651
Posted By Steven Carl Kelly
Re: Started to do cold calling....discovered that I suck.

Basically, neither do we. There are far more effective and productive methods, as you probably already know.
Forum: Offline Marketing 26th April 2011, 10:13 AM
Replies: 40
Views: 1,799
Posted By Steven Carl Kelly
Re: Do You Offer Freebies To Find New Clients?

And you know what, Bruce? Something I've found (at least in my experience) is that offline clients are FAR more likely to expect to pay for things than online customers are. Offline businesses are...
Forum: Offline Marketing 26th April 2011, 10:07 AM
Replies: 46
Views: 3,651
Posted By Steven Carl Kelly
Re: Started to do cold calling....discovered that I suck.

One of our partners is a member of the CoC and promotes our seminars for us through it. We then sort of ride the CoC coattails to help add an air of officialness to our promotions.



I don't...
Forum: Internet Marketing Product Reviews & Ratings 26th April 2011, 01:52 AM
Replies: 5
Views: 4,101
Posted By Steven Carl Kelly
Re: SMS Company. Trumpia or Textmarks?

Neither. Twilio by a wide margin. Its what we use and recommend.
Forum: Main Internet Marketing Discussion Forum 26th April 2011, 01:49 AM
Replies: 32
Views: 1,523
Posted By Steven Carl Kelly
Re: Posting Bad Reviews?

If the reviews you write are based on facts and highlight specific, legitimate problems with the rival site, then I see no problem with writing negative reviews. As a positive person who generally...
Forum: Main Internet Marketing Discussion Forum 26th April 2011, 01:41 AM
Replies: 21
Views: 1,494
Posted By Steven Carl Kelly
Forum: Main Internet Marketing Discussion Forum 26th April 2011, 01:40 AM
Replies: 37
Views: 1,203
Posted By Steven Carl Kelly
Re: Seriously? - For BIG Bucks Is It Really About Having A Big List!

To answer the question posed by the thread title: No. There plenty of BIG lists that convert like crap, and many very small lists that convert like gangbusters. Not only that, but its more about...
Forum: Main Internet Marketing Discussion Forum 26th April 2011, 01:35 AM
Replies: 221
Views: 5,952
Posted By Steven Carl Kelly
Re: Is a college degree really necessary?

BTW, as someone who has directly hired literally dozens, if not hundreds, of employees at various levels throughout my career, I can tell you that I can think of absolutely no instance in which I...
Forum: Offline Marketing 26th April 2011, 01:20 AM
Replies: 47
Views: 1,712
Posted By Steven Carl Kelly
Re: One key element of SMS campaign tracking (See #3)

Sorry, I was confusing the inbound VOICE rate of 1 cent with the SMS text rate.
Forum: Offline Marketing 25th April 2011, 11:31 PM
Replies: 38
Views: 2,293
Posted By Steven Carl Kelly
Re: Did I Just Stumble Upon The Next Offline Gold Mine?

Be careful. I don't know about Canada, but web sites here in the US have been charged with felonies for allowing escorts to advertise their services, even though the sites themselves were not...
Forum: Offline Marketing 25th April 2011, 11:11 PM
Replies: 338
Views: 24,312
Posted By Steven Carl Kelly
Re: sms text messaging to small businesses? Does it work?

Our experience tells me that's too much in most cases, but it certainly depends on which sorts of clients you're after. Pizza joints aren't likely to pay $1,000 a month for SMS marketing.

We...
Forum: Offline Marketing 25th April 2011, 10:55 PM
Replies: 46
Views: 3,651
Posted By Steven Carl Kelly
Re: Started to do cold calling....discovered that I suck.

Sorry to hear that you've encountered so much difficulty, but unfortunately your approach is really at the root of that issue. I know it's really hard to know how to handle promoting your new...
Forum: Offline Marketing 25th April 2011, 10:28 PM
Replies: 84
Views: 3,867
Posted By Steven Carl Kelly
Re: SMS Services - What are you using

I hear you. I'm fortunate to be in a position to have a very accomplished developer on my team in a full-time capacity so we were able to outline a fully functional platform and build it on the best...
Forum: Offline Marketing 25th April 2011, 09:59 PM
Replies: 84
Views: 3,867
Posted By Steven Carl Kelly
Re: SMS Services - What are you using

I can't see a scenario in which my team could manage all of our client campaigns. Part of the foundation of our offering is allowing clients to drive customers through the doors almost instantly, day...
Forum: Main Internet Marketing Discussion Forum 25th April 2011, 09:46 PM
Replies: 112
Views: 4,118
Posted By Steven Carl Kelly
Re: I officially quit my job today

Congrats! It's hard to get rich working for someone else.
Forum: Main Internet Marketing Discussion Forum 25th April 2011, 09:44 PM
Replies: 221
Views: 5,952
Posted By Steven Carl Kelly
Re: Is a college degree really necessary?

Absolutely NOT. I wouldn't hesitate for a moment to leave school behind and pursue your own business if that's what you're passionate about. I myself don't even have a bachelor's degree and it has...
Forum: Offline Marketing 25th April 2011, 09:38 PM
Replies: 44
Views: 2,757
Posted By Steven Carl Kelly
Re: I'm newbee Closed a 30K deal with SMS marketing that i know barely nothing about

I'd tell the investor a very quick "thanks, but no thanks".
Forum: Offline Marketing 25th April 2011, 05:28 PM
Replies: 40
Views: 1,799
Posted By Steven Carl Kelly
Re: Do You Offer Freebies To Find New Clients?

Bennette:

As you and I've previously discussed, free seminars have been the real winners for us, too. Congrats on your continued success!
Forum: Offline Marketing 25th April 2011, 05:24 PM
Replies: 15
Views: 2,956
Posted By Steven Carl Kelly
Re: Getting people to download your App??

It really, truly depends on what SORT of application it is.
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