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Search: Posts Made By: MikeHumphreys
Forum: Copywriting 24th November 2016, 11:28 AM
Replies: 19
Views: 1,922
Posted By MikeHumphreys
Re: AWAI or Simple Writing System

Wow, thank you so much Rob!

I may have introduced you to copywriting but you've taken it much further than that and I tip my hat to you for the hard work you've put in as well.

Happy...
Forum: Copywriting 23rd November 2016, 11:52 PM
Replies: 19
Views: 1,922
Posted By MikeHumphreys
Re: AWAI or Simple Writing System

I couldn't agree more. Clayton's course is the best one I've ever seen and I've seen a lot of copywriting programs during my career.
Forum: Copywriting 23rd November 2016, 11:38 PM
Replies: 36
Views: 1,161
Posted By MikeHumphreys
Re: How much are you charging?

I'm late to the party here but I'll try to offer you some advice.

Never charge by the word or by the hour. Charge by the project or the results you can deliver for your clients.

When should you...
Forum: Copywriting 2nd June 2016, 08:13 PM
Replies: 19
Views: 857
Posted By MikeHumphreys
Re: The Copywriting End of Days

Or what. :D

All kidding aside, every niche is different on works best. Not every niche contains "ADD laden and impulsive" prospects. There's a reason why advertorials have made a comeback in...
Forum: Copywriting 25th March 2016, 07:36 AM
Replies: 40
Views: 1,991
Posted By MikeHumphreys
Re: State of the Art: Copywriting a D.

Nice post Gordon.

I think the industry has seen a flood of new copywriters (thanks to AWAI and other home-study courses) entering at the same time as a lot of top-talent are retiring. Retiring...
Forum: Copywriting 8th February 2016, 09:06 PM
Replies: 43
Views: 4,369
Posted By MikeHumphreys
Re: How to ATTRACT more Copy Clients and Get Them Coming To You...

I'd hit the books and actually learn marketing.

The questions you're asking are marketing 101. Part of marketing 101 is POSITIONING. If you learn how to position yourself, then you will be able to...
Forum: Copywriting 26th January 2016, 12:11 PM
Replies: 9
Views: 882
Posted By MikeHumphreys
Re: A quicker way to write copy

That's great Ray. Whatever process you find works best for you is the one you should definitely stick with.

One copywriter I know can only write copy if he has his two "eines" (nicotine and...
Forum: Copywriting 26th January 2016, 07:48 AM
Replies: 9
Views: 882
Posted By MikeHumphreys
Re: A quicker way to write copy

Nice post Peter. If you don't mind, I'd like to share something which supports your idea.

A number of years ago, a copywriter named John Hostler did a product called Chunk Copy. Even though I knew...
Forum: Copywriting 20th January 2016, 02:34 PM
Replies: 12
Views: 764
Posted By MikeHumphreys
Re: Are claims like these even legal?

The burden of proof falls on the client.

If they say, through their own words or the ones which their copywriter wrote (and they approved before uploading it online), that their product does X,Y,...
Forum: Copywriting 12th January 2016, 07:37 AM
Replies: 5
Views: 1,434
Posted By MikeHumphreys
Re: What copywriting coaching program(s) would you recommend?

(Full Disclosure: I do copywriting mentor on a very selective basis)

Razvan,

At the end of the day, you need to decide which route is the best one for you to take.

If you're looking for a...
Forum: Copywriting 4th January 2016, 06:00 PM
Replies: 18
Views: 1,876
Posted By MikeHumphreys
Re: What Is The Best Site To Get Copywriting Work?

The problem with looking for only the "best site" to get copywriting work is you're limiting your opportunities.

What works "best" for one copywriter might not work for you.

If you rely on...
Forum: Copywriting 14th December 2015, 06:30 PM
Replies: 20
Views: 1,325
Posted By MikeHumphreys
Re: The Difference Between Storytelling and Lying

It depends on what you're claiming. The story and the claim are two different things. The story (or fictional character) doesn't have to be proven it's real.

The claim often needs to be in order...
Forum: Copywriting 10th December 2015, 10:56 AM
Replies: 43
Views: 4,369
Posted By MikeHumphreys
Re: How to ATTRACT more Copy Clients and Get Them Coming To You...

Yeah, the good old days of Adwords. I used to run local Adwords campaigns for my massage therapy center in the early to mid 2000's. A penny per click for targeted prospects to get sent to my business...
Forum: Copywriting 9th December 2015, 12:53 PM
Replies: 43
Views: 4,369
Posted By MikeHumphreys
Re: How to ATTRACT more Copy Clients and Get Them Coming To You...

Great advice Shawn. I hope a lot of the newer copywriters take it to heart.
Forum: Copywriting 25th November 2015, 09:58 AM
Replies: 17
Views: 1,547
Posted By MikeHumphreys
Re: Is This Ethical?

This should not be considered legal advice. I'm not an attorney and do not have any aspirations of playing one either.

Having said that, here's my take on testimonials as a copywriter:


It's...
Forum: Copywriting 4th November 2015, 02:52 PM
Replies: 9
Views: 1,367
Posted By MikeHumphreys
Re: How to find a copywriting mentor locally?

I think you're tying your own hands. You're probably eliminating 99% of the potential mentors you could work with by insisting on finding someone who is local to you.

First, you'd have to find a...
Forum: Copywriting 22nd October 2015, 10:00 PM
Replies: 43
Views: 1,950
Posted By MikeHumphreys
Re: Sales Letter Critique Pls.

Nice list of tools! Here's another one that I've been known to use: Visuwords http://visuwords.com/

It takes whatever word you give it and spins out the synonyms and antonyms in a visual pattern...
Forum: Copywriting 20th October 2015, 08:29 PM
Replies: 10
Views: 865
Posted By MikeHumphreys
Re: Your input matters—thank you

Congrats Chad. You have a nice balance of "in the trenches" life experiences, humility, and willingness to learn. I like your chances of going far in the copywriting field. :)
Forum: Copywriting 9th October 2015, 08:34 AM
Replies: 42
Views: 2,616
Posted By MikeHumphreys
Re: 30k USD mentor program - worth the money?

My thoughts exactly.

The other thing people forget is the amount of time Alan would be committing to help his protege succeed. It's not a one day commitment. It's a 365 day commitment and that's...
Forum: Copywriting 6th October 2015, 08:11 PM
Replies: 28
Views: 2,189
Posted By MikeHumphreys
Re: Does Old School Copy Writing Skills Still Work in 2015?

Every time I hear comments about "old school copy" no longer working, it makes me grin. I grin because it reminds me of a John Caples quote I heard when I was just breaking into the industry.
...
Forum: Copywriting 14th September 2015, 09:42 PM
Replies: 15
Views: 1,028
Posted By MikeHumphreys
Re: Aaah... So I guess it's sanctioned spamming...

You missed the point. There wouldn't be any PM/email warnings from a moderator if everything is being done by a help desk instead.

It might be an efficient way to handle it but it also comes...
Forum: Copywriting 5th September 2015, 09:26 PM
Replies: 46
Views: 2,892
Posted By MikeHumphreys
Re: Copywriters: How important is showing sample work ?

Nice thread... Here's my take on it.

If you're a new(er) copywriter then portfolio samples on your website are another weapon to help you close more prospects.

As you become more established...
Forum: Copywriting 29th August 2015, 12:54 PM
Replies: 41
Views: 1,633
Posted By MikeHumphreys
Re: copywriting competition

It sounds like you have a lot of dreams and aspirations. That's a good thing. But what you don't have right now is a company which is ready to hire a team of copywriters.

That's okay.

Every...
Forum: Copywriting 29th August 2015, 12:28 PM
Replies: 41
Views: 1,633
Posted By MikeHumphreys
Re: copywriting competition

Sure there is. One example off the top of my head is face to face sales when you ask for the sale. Unless they raise an objection, you let silence work in your favor and more often than not the...
Forum: Copywriting 29th August 2015, 09:29 AM
Replies: 41
Views: 1,633
Posted By MikeHumphreys
Re: copywriting competition

Jesse,

Here's the deal: Unless you're putting up cash for every copywriter who enters your contest -- a guaranteed, up front payment -- then you're not going to get top-notch copywriters entering...
Forum: Copywriting 19th August 2015, 06:43 AM
Replies: 20
Views: 23,467
Posted By MikeHumphreys
Re: [want] Breakthrough Advertising - Eugene Schwartz

No, it's not a free book. It's never been a freebie.

I don't know the exact details with the publisher but I've heard that the royalties from each sold copy of Breakthrough Advertising goes to...
Forum: Copywriting 25th June 2015, 08:50 PM
Replies: 7
Views: 1,904
Posted By MikeHumphreys
Re: Anyone using this app? I love it!

Rick, have you tried the Hemingway app yet? That's one of the tools in my kit lately.

Hemingway (http://www.hemingwayapp.com/)

They have a free online version and a paid desktop ($7) version.
Forum: Copywriting 25th June 2015, 08:46 PM
Replies: 11
Views: 2,035
Posted By MikeHumphreys
Re: Is it a good idea to offer a moneyback guarantee to get started?

Are you offering a product or a service? Each one has different types of guarantees which best fit what you're offering.
Forum: Copywriting 17th April 2015, 08:56 AM
Replies: 62
Views: 9,745
Posted By MikeHumphreys
Re: Gary Bencivenga --- I'm not impressed!

Then it's time to forget about your formal education. I'm serious. I have two college degrees and two health-related professional licenses but when I sit down to write copy, I have to write at a much...
Forum: Copywriting 14th April 2015, 05:08 PM
Replies: 62
Views: 9,745
Posted By MikeHumphreys
Re: Gary Bencivenga --- I'm not impressed!

Odds are, you're not the target market it was written for.



Seeing that it's for his own business, I'm sure he would have rewritten it if it wasn't converting well.



Sure lots of stuff. ...
Forum: Copywriting 9th April 2015, 05:35 PM
Replies: 36
Views: 2,252
Posted By MikeHumphreys
Re: Copy done by HUGELY respected forum Copywriter... Review please...

Any ethical copywriter wouldn't.

My quoted fee is my fee regardless of the size of the client or the price of their product. Many times, if it's something like a $7 product, I turn down the...
Forum: Copywriting 9th April 2015, 01:12 PM
Replies: 36
Views: 2,252
Posted By MikeHumphreys
Re: Copy done by HUGELY respected forum Copywriter... Review please...

The only logical way to know if something is likely to work is to test it. Of course if the salesletter is a terrible bomb, then testing alone isn't going to improve its performance. So I recommend...
Forum: Copywriting 6th April 2015, 10:01 AM
Replies: 9
Views: 2,315
Posted By MikeHumphreys
Re: Best Way to Approach ClickBank Clients?

I wouldn't approach them at all. If you don't have a strong portfolio or track record, you have little or no leverage to close a deal with them. Then there's the issue of whether they can/will pay...
Forum: Copywriting 23rd March 2015, 01:02 PM
Replies: 21
Views: 2,961
Posted By MikeHumphreys
Re: Who are the top copywriters of today?

Brian,

I'm not offended at all.

Saying "who's the top copywriters" is about as general as "who's the prettiest woman at the party?" It depends on your needs, wants, and preferences. Like you...
Forum: Copywriting 5th March 2015, 10:18 AM
Replies: 3
Views: 1,795
Posted By MikeHumphreys
Re: Good copywriter USP examples?

I really liked Vin's old USP of the "Godfather of Persuasion".

My all-time favorite was John Hostler's USP (when he was still writing copy and not just doing his own info-product empire). IMHO, it...
Forum: Copywriting 5th March 2015, 08:15 AM
Replies: 16
Views: 2,086
Posted By MikeHumphreys
Re: BEST Paid At-Home Copywriting Course?

I've been through dozens of courses, books, and video training on copywriting and Clayton's system is the best and most in-depth I've ever seen by a wide margin.

It's unfortunate that he opted...
Forum: Copywriting 5th March 2015, 08:09 AM
Replies: 16
Views: 2,086
Posted By MikeHumphreys
Re: BEST Paid At-Home Copywriting Course?

Those are some of the mechanical parts of a salesletter. But that's not why the OP asked about the reasoning behind copying controls out by hand. I could read a cookbook but it doesn't make me a...
Forum: Copywriting 5th March 2015, 07:58 AM
Replies: 28
Views: 2,522
Posted By MikeHumphreys
Re: Should a copywriter be able to write for any niche?

Sorry I strongly disagree. There are a lot of niches like survival and investing where being "well-informed" barely scratches the surface of what you need to know to write high-converting copy.
...
Forum: Copywriting 4th March 2015, 10:53 AM
Replies: 16
Views: 2,086
Posted By MikeHumphreys
Re: BEST Paid At-Home Copywriting Course?

"Classic" sales letters could only be mailed. They had to be profitable from the get-go or the company would quickly lose their shirts. The ones that were extremely successful were mailed millions of...
Forum: Copywriting 28th February 2015, 08:23 PM
Replies: 10
Views: 1,318
Posted By MikeHumphreys
Re: This SHOULD convert - am I missing something?

Derek,

I own a few of your non-fiction books, so I know the quality of what you share and the depth of your expertise on Kindle marketing.

I did a quick skim of your salesletter and there's a...
Forum: Copywriting 24th February 2015, 08:02 AM
Replies: 6
Views: 1,659
Posted By MikeHumphreys
Re: Who can use this direct mail piece?

If he paid you in full to write a direct mail piece, then IMHO it's his to use exclusively.
Forum: Copywriting 24th February 2015, 07:54 AM
Replies: 9
Views: 1,016
Posted By MikeHumphreys
Re: What to do when clients wants you to provide graphics along with copy?

I would tell them that you can refer them to a graphic designer for their graphic needs while you focus on writing their copy. Unless you are a great graphic designer then I would not offer design...
Forum: Copywriting 18th February 2015, 07:32 AM
Replies: 17
Views: 1,323
Posted By MikeHumphreys
Re: How Much Start Up Money Does Someone Need?

Good question.

Yes, covering all of the fields I've owned businesses in (20+ year time span), I've probably spent over $100K on my education. Each time I started a new business I started with the...
Forum: Copywriting 16th February 2015, 10:40 AM
Replies: 17
Views: 1,323
Posted By MikeHumphreys
Re: How Much Start Up Money Does Someone Need?

I'm a big fan of bootstrapping for starting any type of business. Teaches you strong money management skills which are critical for owning your own business.

When I started my first offline...
Forum: Copywriting 5th February 2015, 08:51 AM
Replies: 36
Views: 3,779
Posted By MikeHumphreys
Re: Copywriters soon to go the way of toll both collectors!

Yeah but is it easy enough for Gary Busey to use? :D
Forum: Copywriting 5th February 2015, 08:28 AM
Replies: 36
Views: 3,779
Posted By MikeHumphreys
Re: Copywriters soon to go the way of toll both collectors!

Just got one for Christmas, thinking I'd use it on the Sat/Sun nights to catch up on old TV series that I previously missed. I really like it and it is really easy to use too. The problem is the...
Forum: Copywriting 4th February 2015, 02:42 PM
Replies: 28
Views: 2,522
Posted By MikeHumphreys
Re: Should a copywriter be able to write for any niche?

Should a copywriter be able to write for any niche?

It depends.

It depends on how much interest they have in learning niches they aren't already familiar with.

There are some topics and...
Forum: Copywriting 30th January 2015, 11:20 PM
Replies: 14
Views: 1,665
Posted By MikeHumphreys
Re: Gaining Copywriting experience question

Never work for free. Free doesn't pay your bills.

Even when you write copy for your own info-products or ones you want to promote as an affiliate, you're getting paid with future income.

Like...
Forum: Copywriting 27th December 2014, 10:29 PM
Replies: 44
Views: 3,602
Posted By MikeHumphreys
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Nice share Rick.

I'd call it an advertorial with two main goals: Removing objections about investing for their target audience (middle class at that time) and creating reciprocity. When many of...
Forum: Copywriting 23rd December 2014, 02:31 PM
Replies: 20
Views: 1,965
Posted By MikeHumphreys
Re: How To Offer Bad Copywriting Advice That Sounds Legit.

At the end of the day, you need to decide if you'd rather be 100% right or be 100% happy. In my opinion, it's extremely rare that you get to be both of them with most things in life.

People have...
Forum: Copywriting 17th December 2014, 08:41 AM
Replies: 16
Views: 2,754
Posted By MikeHumphreys
Re: Anyone ever do VSL in addition to written copy?

Brian is spot on.

I'd test VSL vs. non-VSL and figure out which version converted best. If both are converting well then I'd test both of them on the same page vs. VSL with exit pop to non-VSL.
Forum: Copywriting 15th December 2014, 01:06 PM
Replies: 52
Views: 3,987
Posted By MikeHumphreys
Re: To the best copywriters on the forum

If it's a deal set-up through ClickBank, JVZoo, or Warrior Plus, then there's a revenue split set-up between my client and me. Those platforms do the revenue split automatically.

If it's a deal...
Forum: Copywriting 15th December 2014, 11:18 AM
Replies: 52
Views: 3,987
Posted By MikeHumphreys
Re: To the best copywriters on the forum

He didn't say royalties from profits. Expenses can be inflated or deflated by an unethical client very easily.

The rule of thumb I use is a project fee plus a percentage of gross sales. Many of...
Forum: Copywriting 19th November 2014, 08:32 AM
Replies: 34
Views: 3,151
Posted By MikeHumphreys
Re: Can you guys help me make a life decision?

This is a marketing forum. 95% of the members here are trying to sell something. You're either interested in what someone is selling or you're not. There is no grey area IMHO.



Good for you. I...
Forum: Copywriting 13th November 2014, 09:42 PM
Replies: 34
Views: 3,151
Posted By MikeHumphreys
Re: Can you guys help me make a life decision?

Nate, as a husband and dad of two young kids, I get what you're saying about time commitments and your schedule changing on little or no notice. Been there, done that... will be there and do that in...
Forum: Copywriting 12th November 2014, 11:38 PM
Replies: 34
Views: 3,151
Posted By MikeHumphreys
Re: Can you guys help me make a life decision?

When I was just starting out as a freelance copywriter, one of the first fellow copywriters I met was a guy who was a full-time computer programmer and part-time copywriter. The programming job...
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