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Search: Posts Made By: Ross James
Forum: Main Internet Marketing Discussion Forum 28th April 2014, 10:28 AM
Replies: 6
Views: 484
Posted By talfighel
Re: Email marketing vs. Direct marketing

I love Terry Dean. He is one of the best mentors out there online.
Forum: Copywriting 26th April 2014, 03:57 AM
Replies: 54
Views: 3,877
Posted By The Copy Nazi
Re: Writing Compelling Landing Page copy without hiring an expert copywriter

Hilarious. Anyway... I would argue that the headline is vital - get that wrong and you're dead in the water. But that (and the lousy grammar) aside... here's a clue on where this guy's coming from - ...
Forum: Copywriting 13th April 2014, 10:26 AM
Replies: 14
Views: 1,015
Posted By gjabiz
Real world experience from a $1,000.00 a DAY Resume/Job Search biz...

I not only will critic your sales page, I'll also critique it too, fair enough?

You have a very tough nut to crack with this copy. Because? It lacks any emotional appeal and sounds like a lot of...
Forum: Copywriting 12th April 2014, 11:37 PM
Replies: 7
Views: 831
Posted By Alex Cohen
Re: could i please have a couple people critique my sales page

My suggestion: study copy before you write copy.

Alex
Forum: Copywriting 12th April 2014, 04:12 AM
Replies: 11
Views: 1,595
Posted By The Copy Nazi
Re: [Urgent] What does this need??

Chris, good effort but could be so much better. Why not take what you have in the guts of the page and make it the head? Like this -



What if, every month, you could have a fresh direct mail...
Forum: Copywriting 22nd February 2012, 02:52 PM
Replies: 12
Views: 766
Be Negative

So the client has an excellent product.

It might not have been - but we've made sure it is (or there’s no point in writing about it).

Then we normally bang on about the big benefits and sell,...
Forum: Ad Networks (CPM/CPL, Display) 11th January 2012, 02:15 PM
Replies: 76
Views: 10,997
Posted By Shon Chris
How To Make 7Search Your Bi*ch

7 Search was a sexy broad who lived in the suburbs on the outskirts of the rough part of town and hung around everyone from professionals to seedy, unsavory types.

Sexy 7 is what they called her....
Forum: Ad Networks (CPM/CPL, Display) 6th May 2011, 11:16 AM
Replies: 5
Views: 852
Posted By azmanar
Re: Cloaking Direct Links - Is There Need?

Hi,

In my opinion it is strategic to brand your domain. But you have to know best ways to cloak and redirect it.

PHP location header redirect function is a good way. The other is using 3rd...
Forum: Ad Networks (CPM/CPL, Display) 14th March 2011, 01:31 PM
Replies: 35
Views: 9,220
Posted By Per Action Rob
Re: Anyone used Adbeat??

I use it a lot and so do my campaign managers, it's a great tool for affiliates and offer owners WHO BUY TRAFFIC.

That's the reason most people don't make money with competitive research tools,...
Forum: Copywriting 9th March 2011, 10:53 AM
Replies: 71
Views: 5,367
Posted By The Copy Nazi
Re: Get FB Ads Free Copy - 'Fess Up - Who Wrote It?

For all those who think it's perfectly OK to make false claims and misrepresent their products - or their clients products - read this info from Advertising and Marketing on the Internet: Rules of...
Forum: Copywriting 9th March 2011, 10:43 AM
Replies: 10
Views: 863
Posted By gjabiz
About 6 years ago, I spent a summer researching this topic...

About Quaker - Quaker History | QuakerOats.com (http://www.quakeroats.com/about-quaker-oats/content/quaker-history.aspx)

The above link is to a thumbnail sketch of one of the pioneers of Direct...
Forum: Copywriting 9th March 2011, 05:25 AM
Replies: 10
Views: 863
Posted By jimbo13
Re: L.L. Bean Story - Throwback Entreprenuers

You wont be able to find the first people who did it but Pusateri is on the right lines.

In Merrye Olde England there were thousands of News Letters or Pamphlets printed by a 'press' after the...
Forum: Copywriting 9th March 2011, 04:20 AM
Replies: 10
Views: 863
Posted By Pusateri
Re: L.L. Bean Story - Throwback Entreprenuers

If you look at magazines from the late 1700s you will see a variety of merchants requesting that readers inquire of them by mail.

The first successful catalog merchants, Montgomery Ward and Sears...
Forum: Copywriting 4th March 2011, 02:35 PM
Replies: 34
Views: 3,258
Posted By RickDuris
Re: Which Would You Rather Be: An In-House Copywriter Or A Freelance Copywriter?

I think no matter whether you are an employee writing copy or you write copy on a freelance basis...
You should always be writing copy for yourself. On your own account. Promoting your own...
Forum: Copywriting 1st March 2011, 11:34 AM
Replies: 21
Views: 1,305
Posted By yankforlife41
Forum: Copywriting 1st March 2011, 11:15 AM
Replies: 12
Views: 1,496
Posted By Oxbloom
Re: Hire a Super Cheap Writer!

The logical consequence of the message here is: "don't hire me."
Forum: Copywriting 1st March 2011, 10:49 AM
Replies: 12
Views: 1,496
Posted By ARSuarez
Re: Hire a Super Cheap Writer!

Not really. You do want to connect the headline and the copy as soon as possible, without making it confusing.

Better headline would've been, "Down The Shameless Whores" (oh my) or "A Message To...
Forum: Copywriting 28th February 2011, 11:08 AM
Replies: 4
Views: 998
Posted By Oxbloom
Re: 1st Copywriting Epiphany since Allen Says in '99 talked about "White Space"!

It's always kind of the nature of direct marketing that you speak directly and selectively to your target audience.

If you want to write a successful ad for the USA Today, you're still going to...
Forum: Copywriting 23rd February 2011, 06:44 PM
Replies: 8
Views: 671
Posted By RickDuris
Re: Looking for Some Input on Possible Headlines...

In personal development, people want a number of things--specifically speaking.

However, one of my partners who runs life coaching, hypnotherapy and NLP trainings insists they all distill down to...
Forum: Copywriting 22nd February 2011, 11:00 AM
Replies: 41
Views: 907
Posted By ARSuarez
Re: My first sales page.. looking for some advice

This is a fallacy from someone who is not - as you have said you're not in previous posts - an expert.

Here's why:

1) Using a big benefit immediately communicates that you are selling and will...
Forum: Copywriting 18th February 2011, 10:33 AM
Replies: 5
Views: 861
Posted By ARSuarez
Re: Need Help With Copy with WSO And More

Ryan,

Try cleaning up the layout some. I got here and had no idea where to start.

Make it more organized. Make it easier to lead your reader exactly where you want them in the copy.

Best,
...
Forum: Copywriting 18th February 2011, 10:03 AM
Replies: 9
Views: 823
Posted By The Copy Nazi
Re: Expertise Needed: This noob wrote a sales page

Never say "learn" - it implies work. Say "discover".

It's a good effort for someone who's never done this before. But...there's too much sh*t on that page. Get the scalpel out. Starting with the...
Forum: Copywriting 15th February 2011, 10:20 AM
Replies: 26
Views: 3,421
Re: Best Copywriting Course.

One of the things that's always occurred to me was that either Clayton's "Ultimate Desktop" or Gary Bencivenga's "100 Seminar" couldn't be beat for sheer brilliant advice on salesmanship in print.
...
Forum: Copywriting 14th February 2011, 03:35 PM
Replies: 15
Views: 929
Posted By The Copy Nazi
Re: Price Justification

You're using desperation tactics. Trying to justify the price. Forget the price. Paint the picture of what the product does - gets the guy laid presumably. Just say something like "This will make you...
Forum: Copywriting 14th February 2011, 07:53 AM
Replies: 26
Views: 1,889
Posted By MontelloMarketing
Re: 150+ Headline Templates, faster and smarter Headlines!

Okay... you go complying with SEO whatever. I'll continue writing copy that pulls in millions of dollars.



Um... really? Do I have to teach you this? Seriously?

Lars... let me just take a...
Forum: Copywriting 13th February 2011, 08:00 AM
Replies: 2
Views: 792
Posted By John_S
Re: Please Review My Reverse Phone Site

I have no way of knowing what you have tried. But the basics are:

Although the phone check and background check are separate blocks visually, it still seems as though you're asking for either 1)...
Forum: Copywriting 11th February 2011, 02:44 PM
Replies: 11
Views: 945
Posted By Danielle Lynn
Re: Shockers & Stunners - Landing Page Analysis

Lol it's never a dull moment with any of you.

All this analysis talk reminds me of classic Arrested Development..

YouTube - Tobias Funke Analrapist
Forum: Copywriting 10th February 2011, 04:56 AM
Replies: 7
Views: 1,635
Posted By The Copy Nazi
Killer Email Copy From Tellman Knudsen & Josh Burns

Just got this email from Tellman Knudsen. Boy oh boy is this good stuff. Story about how Josh Burns landed a full-time gig with Tellman and went on to be mentored by Vin Montello. Wish I could cut...
Forum: Copywriting 7th February 2011, 01:02 PM
Replies: 11
Views: 698
Posted By ARSuarez
Re: A little headline feedback please.

Thanks Ross.

When I have more time, I'll resume my escapades across the forum. :)

Regards,

Angel
Forum: Copywriting 6th February 2011, 12:46 PM
Replies: 44
Views: 1,402
Posted By Collette
Re: [PROFESSIONAL SALES PAGE CRITIQUE] : Turn This Multi-Page Sales Letter Into a 10% Converter

Based on the B/A pics, it looks as though you may have something here. However:

-Headline is unwieldy and doesn't answer WIIFM. None of your proposed headlines answer WIIFM.

-The offer...
Forum: Copywriting 5th February 2011, 03:42 PM
Replies: 44
Views: 1,402
Posted By The Copy Nazi
Re: [PROFESSIONAL SALES PAGE CRITIQUE] : Turn This Multi-Page Sales Letter Into a 10% Converter

I'd cut to the chase. Head - "Here's How to Cure Your Acne Permanently" - then make the before and afters the "heros". With minimal copy under each. Should say "before" and "After 3 weeks" - or...
Forum: Copywriting 5th February 2011, 10:43 AM
Replies: 72
Views: 3,597
Posted By The Copy Nazi
Re: STOP posting asking for critiques and do this instead....

You're coming across as one of those people who just like to "bignote" themselves by not "sharing the knowledge" but desperately trying to show that they "have the knowledge" by sprouting a bunch of...
Forum: Copywriting 4th February 2011, 01:54 PM
Replies: 12
Views: 3,276
Posted By Bruce Wedding
Re: The effect of PS, PPS, PPPS in Sales Letters

I typically do 3 but am not aware of any specific tests on them by my clients.

I do:

PS: Main benefit
PPS: Guarantee reminder
PPPS: Urgency
Forum: Copywriting 4th February 2011, 12:18 AM
Replies: 37
Views: 1,234
Posted By ewenmack
Re: Oooh! It makes me MAD! (Rant)

Hi Arfa,

What I see here is a positioning problem.

He perceived you as a person to write a clear message
about him.

You perceived yourself as the person to drive more sales.

Yes, in many...
Forum: Copywriting 3rd February 2011, 07:48 PM
Replies: 37
Views: 1,234
Posted By Danielle Lynn
Re: Oooh! It makes me MAD! (Rant)

Hi Chris,

I believe I agree with this to an extent. To me, a copywriter's job is to make the client happy - and to help them improve their business through writing.

So I disagree where you...
Forum: Copywriting 3rd February 2011, 03:53 PM
Replies: 72
Views: 3,597
Posted By The Copy Nazi
Re: STOP posting asking for critiques and do this instead....

Dave's just trying to show you that he's up on the jargon. He's talking about "multivariate testing" - just a fancy way of saying "test all the components of a webpage/site". Multivariate testing -...
Forum: Copywriting 2nd February 2011, 05:10 PM
Replies: 19
Views: 1,268
Posted By Collette
Re: Are we seeing the end of blind copy?

There's blind copy and there's blind copy.

One kind of blind copy purposely doesn't give ANY information.

The other kind of blind copy gives juuust enough information (based on an informed...
Forum: Copywriting 2nd February 2011, 02:52 PM
Replies: 72
Views: 3,597
Posted By Oxbloom
Re: STOP posting asking for critiques and do this instead....

Of course you've got better things to do with your time, because the challenge I gave you would be impossible. With "enough testing", naturally, you would eventually have a letter that smokes the...
Forum: Copywriting 2nd February 2011, 12:58 PM
Replies: 19
Views: 1,268
Posted By Nick Brighton
Re: Are we seeing the end of blind copy?

Did I say there was anything wrong with it? I said there were negative aspects to it. I wasn't asking for moral opinions. I was asking fellow copywriters for their opinions of the future for such a...
Forum: Copywriting 2nd February 2011, 01:58 AM
Replies: 2
Views: 1,176
Posted By RickDuris
Re: Future Pacing

Hi Alex,

I'm not saying you are wrong AT ALL. But allow me to provide a little more clarity.

I've been told on pretty good authority what Mr. Schwartz actually was trying to accomplish was...
Forum: Copywriting 1st February 2011, 01:05 PM
Replies: 72
Views: 3,597
Posted By The Copy Nazi
Re: STOP posting asking for critiques and do this instead....

Can yous guys help me with my site please? I'm trying to take on Google. Search The Internet | http://www.nmcelite.com/ | www.nmcelite.com (http://www.nmcelite.com/)

Am I heading in the right...
Forum: Copywriting 1st February 2011, 12:59 PM
Replies: 72
Views: 3,597
Posted By Kevin Rogers
Re: STOP posting asking for critiques and do this instead....

The crits, while the requesters can cause frustration by merely seeking free headlines -- or just disappearing altogether, are also a great way for new copywriters to test their knowledge.

I owe...
Forum: Copywriting 1st February 2011, 12:36 PM
Replies: 72
Views: 3,597
Posted By Bruce Wedding
Re: STOP posting asking for critiques and do this instead....

You can split test a turd and a vomit pile, Dave. The results will be the same. There are elements which are required in good copy. Each one not present weakens the copy. You don't need a test to...
Forum: Copywriting 1st February 2011, 01:22 AM
Replies: 13
Views: 829
Posted By ewenmack
Re: Who's a Successful Copywriter / Product Creator

Your appreciation, and focus on copywriting only gets stronger
when you see big changes in small areas...

...example, 2 email subject lines bought in roughly $50,000 each.

Next email subject...
Forum: Copywriting 31st January 2011, 04:30 PM
Replies: 11
Views: 585
Posted By Kevin Rogers
Re: First Sales Page - Experts Please Advise

Hi Andrew,

Congrats on the work you've done... action is always rewarded. But there's lots more to do before you can promote this.

I've written quite a bit for the weight loss niche. I hope...
Forum: Copywriting 28th January 2011, 02:09 PM
Replies: 20
Views: 889
Posted By RickDuris
Re: Copy Critique: What do You Think of my Squeeze Page?

Hire a copywriter. Seriously. You don't have the language and it's obvious.

And unless you can actually fufill on the "gastric bypass surgery" bullet, avoid. Remove. Odds are you can't fulfill...
Forum: Copywriting 27th January 2011, 07:01 AM
Replies: 10
Views: 861
Posted By MikeHumphreys
Re: SuccessChef.com Style Sales Letters

The other reason for doing a multi-tab site like Success Chef is when you have a brand with multiple themed products to offer the same target market from the same site. You usually see this done in...
Forum: Copywriting 26th January 2011, 11:36 PM
Replies: 10
Views: 861
Posted By Robert Plank
Re: SuccessChef.com Style Sales Letters

Switching to a tabbed WordPress sales letter will hurt your conversions. It definitely converts less than a single page sales letter with the same information just because it's too easy to navigate...
Forum: Copywriting 26th January 2011, 09:26 AM
Replies: 11
Views: 1,161
Posted By Oxbloom
Re: If Gary Halbert were starting over today...

Nah. We tested it, and the Russian outpulled almost 2:1. Pretty sure it tapped into mail order Russian bride fantasies that are hardwired into the collective unconscious.
Forum: Copywriting 26th January 2011, 04:22 AM
Replies: 11
Views: 1,161
Posted By The Copy Nazi
Re: If Gary Halbert were starting over today...

"Discover how former barman
Kevin Rogers
went from pulling beers in a slophouse...
to pulling in millions of dollars
for his elite copywriting clients

and get this -

his hair grew...
Forum: Copywriting 25th January 2011, 03:55 PM
Replies: 11
Views: 1,161
Posted By Kevin Rogers
Re: If Gary Halbert were starting over today...

Yep. I asked your version more directly on the call.
Forum: Copywriting 25th January 2011, 03:29 PM
Replies: 11
Views: 1,161
Posted By Kevin Rogers
If Gary Halbert were starting over today...

A common question of people struggling to establish a freelance copywriting biz is…

"If you had to start over today with none of your contacts, no reputation and no money, what's the first thing...
Forum: Copywriting 25th January 2011, 12:40 AM
Replies: 6
Views: 708
Posted By The Copy Nazi
Smokin' pot copy

https://motherjones.com/files/images/pot400crop.jpg


From: Weedmart: Marijuana Superstores. IPOs. Reality TV. | Mother Jones...
Forum: Copywriting 21st January 2011, 09:43 PM
Replies: 31
Views: 1,426
Posted By Pusateri
Re: What are the hot niche's?

Yup. There's potential on both sides of the 2012 niche.

http://i54.tinypic.com/m7zxvr.jpg
Forum: Copywriting 21st January 2011, 04:06 PM
Replies: 12
Views: 1,482
Posted By Scott Murdaugh
Re: How did you get started?

I got started in sales.

Besides a 4 year stint in the Air Force, sales and copywriting is
all I've ever done.

Knowing how to sell "belly to belly" was, and still is, my biggest
advantage. I...
Forum: Copywriting 20th January 2011, 12:44 PM
Replies: 25
Views: 948
Posted By Bruce Wedding
Re: Do Copywriters Usually Put in Pictures Too?

I will post a link if the client agrees. Otherwise I will just post some samples of the graphics work I do.

One I am almost embarrassed to show is Brad Callen's Affiliate Elite | Affiliate...
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