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Showing results 1 to 45 of 45
Search took 0.13 seconds. Search: Posts Made By: Marty Foley
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 22nd July 2019, 11:15 PM
Replies: 8
Views: 350
Posted By Marty Foley
Arrow Re: Looking for suggestions to protect my Google ads account.

To keep your PPC account(s) in good standing, and avoid Google shutting down your campaigns (or worse, banning you), here are some suggestions:

* Get familiar with, or better yet, study Google's...
Forum: Growth Hacking 6th June 2019, 11:36 AM
Replies: 3
Views: 733
Posted By Marty Foley
Arrow Re: How do I GROW my new affiliate program, and have you any WARNINGS?

Hi competetowin,

You should focus on increasing your website/landing page conversion rates.

If that's done well enough (whether you outsource it or do it yourself), your program (and business)...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 9th July 2018, 07:56 PM
Replies: 2
Views: 126
Posted By Marty Foley
Arrow Re: adwords not instant

Solution? Be transparent -- tell the unvarnished, warts-and-all truth...

If people want an instant fix, they have unreasonable expectations and are likely to end up dissatisfied with PPC services...
Forum: Ad Networks (CPM/CPL, Display) 19th February 2018, 03:21 PM
Replies: 4
Views: 191
Posted By Marty Foley
Re: Gathering money for charity through ads

Not stupid. Just human error.

"If you're not making mistakes, then you're not doing anything."
Forum: Ad Networks (CPM/CPL, Display) 19th February 2018, 02:57 PM
Replies: 4
Views: 191
Posted By Marty Foley
Re: Gathering money for charity through ads

Could you clarify your question? Couldn't the ad copy in the ads reveal the intention?

On another note, have you looked into Google Ad grants for the charities? If they qualify, Google will give...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 19th February 2018, 02:47 PM
Replies: 53
Views: 1,114
Posted By Marty Foley
Re: How many keywords should I have per ad group?

Thanks for your thoughts, LWM.

Different people define SKAG in different ways. To define it literally does mean SINGLE Keyword per Ad Group, not multiple of the same keyword but with different...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 17th February 2018, 02:32 PM
Replies: 53
Views: 1,114
Posted By Marty Foley
How many keywords per Adwords ad group?

At risk of restating what others have said in this thread, while bringing up more ideas not mentioned yet...

1. A common recommendation is no more than 20 keywords per ad group.

2. Others...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 17th February 2018, 01:24 PM
Replies: 3
Views: 206
Posted By Marty Foley
Breakthrough Your Bing Ads Plateau! More Clicks & Affiliate Conversions at Lower Cost...

There's no need to create a new account; there's likely plenty of opportunity to optimize your existing Bing account performance, to generate more clicks and conversions, at a lower average cost...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 17th February 2018, 01:02 PM
Replies: 16
Views: 556
Posted By Marty Foley
Google AdWord keyword bids, 80/20

Looking at a keyword's performance over a short period of time doesn't provide statistically significant data. Plus circumstances change: Seasonal fluctuations, changes with competitors, etc.
...
Forum: Conversion Rate Optimization 30th June 2017, 06:32 PM
Replies: 5
Views: 882
Posted By Marty Foley
RE: How to increase "Add To Cart" rate in E-Commerce ?

One thing I've found to especially increase ecommerce sales conversion rates is to emphasize the security and ease of online checkout, through the text and imaging.
Forum: Conversion Rate Optimization 27th April 2016, 03:52 PM
Replies: 9
Views: 1,168
Posted By Marty Foley
Re: How to identify conversion killers on a website?

There is always room to improve a website's conversion rates, caused by multiple different conversion bottlenecks. And there are multiple ways to identify conversion bottlenecks, each with their own...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 26th April 2016, 02:01 PM
Replies: 9
Views: 1,314
Posted By Marty Foley
Re: Which numbers are statistically significant for keywords?

Hi Michael,

Hopefully you're working with a higher volume account that generates enough actionable data in a reasonable amount of time. But reaching a high level of statistical confidence is at...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 26th February 2016, 11:44 AM
Replies: 9
Views: 1,250
Posted By Marty Foley
Re: How to raise adsense payment per click

Another way to improve Adsense results, without necessarily raising the payment per click, is to test various Adsense ad placements, sizes, types, colors, and custom ad snippets.

If your site is...
Forum: Main Internet Marketing Discussion Forum 25th February 2016, 12:49 PM
Replies: 6
Views: 268
Posted By Marty Foley
Re: Help me identify plugins?

Hi fskcramer.

In addition, here's a tool for detecting WordPress plugins and themes that a site is using. It doesn't work on at least some custom WP themes, though: WordPress Theme Detector - Free...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 23rd February 2016, 04:46 PM
Replies: 7
Views: 690
Posted By Marty Foley
Re: Ad Words tracking software

You may find WordStream handy: Internet Marketing Software - Search Marketing Tools for Pay Per Click Marketing | WordStream Inc (http://wordstream.com)
Forum: Main Internet Marketing Discussion Forum 11th February 2016, 09:13 AM
Replies: 153
Views: 5,054
Posted By Marty Foley
Re: We are the old timers Marty.

Hi Gordon.

Thanks for confirming that it's you. Great to hear from you.

I wrote an article years ago about leaving the rat race for cyberspace. I probably got the article's title idea from Ben...
Forum: Main Internet Marketing Discussion Forum 10th February 2016, 08:51 PM
Replies: 12
Views: 630
Posted By Marty Foley
Re: How Do You Run A/B Test?

Hi Mike Vietri.

If you have a WordPress site and want to start A/B testing just two pages against one another, I suggest you try Simple Page Tester:...
Forum: Conversion Rate Optimization 10th February 2016, 08:17 PM
Replies: 14
Views: 1,764
Posted By Marty Foley
Re: How To Improve Conversion With Clickbank Product

Hi stealtdany.

If I understand correctly you are direct linking with PPC and have already had some success. An important next step is to expand on what's working and reduce, improve, or eliminate...
Forum: Main Internet Marketing Discussion Forum 10th February 2016, 03:10 PM
Replies: 153
Views: 5,054
Posted By Marty Foley
Re: Some ideas for you.

Is this Gordon J. Alexander from W-A-Y back when? If so: Man, it's been a long time!

I still have that "Rat Race" book you sent me, by Ben Suarez!
Forum: Conversion Rate Optimization 9th February 2016, 04:56 PM
Replies: 5
Views: 847
Posted By Marty Foley
Re: Can anyone lend some insight to this campaign?

You're welcome Synnuh.

I don't know if you're still in the PPC game, but since my last post to you I've developed a free resource that can help you avoid many of the most common expensive mistakes...
Forum: Conversion Rate Optimization 29th October 2015, 08:15 AM
Replies: 5
Views: 847
Posted By Marty Foley
Re: Can anyone lend some insight to this campaign?

Hi Synnuh,

After reading your post and glancing at your landing page and call to action, I see that your ultimate goal is to promote blog hosting, which includes blog setup assistance. But your...
Forum: Conversion Rate Optimization 24th October 2015, 07:14 PM
Replies: 14
Views: 962
Posted By Marty Foley
Re: How can I reduce my websites' bounce rate?

Hi Kevin Nonvise,

May I ask, what is the primary goal of the site?

The reason I ask is that for many types of sites, such as lead- or sales-generation sites, bounce rate is not as important as...
Forum: Main Internet Marketing Discussion Forum 23rd October 2015, 01:49 PM
Replies: 36
Views: 1,440
Posted By Marty Foley
Re: Are there a persons who earn a million $ from affiliate marketing?

Yes, there are some WF members here who earn a million or more from affiliate marketing.

Fact is, I'd say most of them are the owners of products and services that convert well, and which are...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 7th November 2014, 10:08 AM
Replies: 13
Views: 1,508
Posted By Marty Foley
Re: Adwords: one keyword per adgroup

Hi Paul.

My thoughts are along the same lines of several in this thread...

It's all about 80/20 and spending your time where it's most productive. In this scenario it boils down to finding the...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 7th November 2014, 09:06 AM
Replies: 5
Views: 2,160
Posted By Marty Foley
Re: Why paid traffic is showing as organic in analytics

The problem with Adwords traffic being counted as organic traffic can be related to the gclid parameter, which is added to the destination URL of AdWords ads.

Chances are the problem you're...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 7th November 2014, 08:48 AM
Replies: 16
Views: 1,304
Posted By Marty Foley
Re: When is best time to show ads PPC?

You can use Google Adwords' or Bing Ads' scheduling feature to automatically adjust bids, or to pause and resume campaigns based on the time-of-day or day-of-week. You'll likely find that certain...
Forum: Copywriting 19th June 2014, 05:06 AM
Replies: 5
Views: 578
Posted By Marty Foley
Re: Client's competitor using their name in PPC ads

I'll address this as though you were the client:

According to Google, "the owner should first contact the advertiser directly to address the issue."

Further, they will "not restrict the use of...
Forum: Search Engine Optimization 19th February 2014, 10:05 PM
Replies: 32
Views: 1,135
Posted By Marty Foley
Re: Help Getting New AdWords Account

Chances are if you violate Google's TOS with a new domain you'll just get shut down again, and may be banned permanently.

If you can't figure out the exact violation(s) from the email they sent to...
Forum: Search Engine Optimization 17th January 2014, 08:26 AM
Replies: 5
Views: 620
Posted By Marty Foley
Re: PPC Guide or Ebook needed

Hello, AffiliateWaves.

Here are some resources to help you:

1. A basic guide to building successful AdWords campaigns (from Google themselves):...
Forum: Main Internet Marketing Discussion Forum 26th October 2013, 01:02 PM
Replies: 20
Views: 862
Posted By Marty Foley
Re: The traffic issue!

I recommend that you diversify, never putting all your eggs in one basket...

Especially starting out, until you know what's working for you and thus what deserves more focus, do not put all your...
Forum: Search Engine Optimization 22nd October 2013, 04:37 AM
Replies: 5
Views: 436
Posted By Marty Foley
Re: Adwords Tips

It can be time consuming to create many unique landing pages, but a less time consuming strategy is to use dynamic landing pages, which show a different headline (and / or other variables) based on...
Forum: Ad Networks (CPM/CPL, Display) 28th June 2013, 12:35 PM
Replies: 8
Views: 718
Posted By Marty Foley
Re: Starting my first Adwords campaign

It could, but not necessarily. It could mean that you're not using the same search term(s) other advertisers are bidding on.



You should use as many ad formats as possible, as long as the ROI...
Forum: Search Engine Optimization 6th February 2013, 06:29 PM
Replies: 5
Views: 358
Posted By Marty Foley
Re: Organic Search Conversions

Use analytics or conversion tracking to find which keyword terms already convert for you, and then optimize existing or future content to rank for them.

~ Marty Foley
Forum: Search Engine Optimization 6th February 2013, 04:55 AM
Replies: 4
Views: 677
Posted By Marty Foley
List building cautions with Google PPC

Squeeze pages *can* be used with Google Adwords, but they do have restrictions. As Google's TOS explains, they do not allow advertising of sites whose "primary purpose of the site is to collect...
Forum: Main Internet Marketing Discussion Forum 5th February 2013, 02:40 PM
Replies: 12
Views: 923
Posted By Marty Foley
How to Get Gurus to Let You Interview Them...

If you really want to reach someone, you can use all sorts of other more costly but effective marketing approaches: By mail, FedEx letters or packages, or shipping them some attention-grabbing item. ...
Forum: Search Engine Optimization 3rd February 2013, 05:02 PM
Replies: 8
Views: 942
Posted By Marty Foley
Advice for hiring PPC managers...

Full Disclosure: I run the Convert More Traffic PPC management company, so my advice could be biased. But here are some things to consider beyond just pricing...

------------------

PPC...
Forum: Search Engine Optimization 30th January 2013, 01:45 PM
Replies: 2
Views: 524
Posted By Marty Foley
Re: How to reduce cost per click

Employ best practices, such as:

* Tightly themed ad groups, with closely related keywords (or just one, especially for converting / high volume keywords). Common mistake is to dump too many words...
Forum: Search Engine Optimization 6th July 2011, 02:18 PM
Replies: 25
Views: 1,800
Posted By Marty Foley
Re: Google Wonder Wheel - Gone! :(

A quick Google search turned up a number of PDF versions for free download. Here's a link to one:...
Forum: Search Engine Optimization 5th July 2011, 11:48 PM
Replies: 25
Views: 1,800
Posted By Marty Foley
Re: Google Wonder Wheel - Gone! :(

They're smarter than you might think, realizing that giving things away for free (with the right approach) can & will grow their business.

For an eye-opener about this trend, check out the book:...
Forum: Search Engine Optimization 1st July 2011, 05:24 PM
Replies: 2
Views: 850
Posted By Marty Foley
Re: After The "Top 10" Adwords Strategies for Maxium Adwords Success...

At the link below is a gift to help you avoid common Google Adwords mistakes. It's a PDF of a presentation I gave at a local Glazer-Kennedy meeting, in Houston TX.

It's entitled: Adwords Maximizer...
Forum: Search Engine Optimization 15th March 2011, 12:41 AM
Replies: 3
Views: 1,358
Posted By Marty Foley
Re: Analytics - Tracking the conversions

John,

Here's one way to track outgoing links as a conversion goal in Google Analytics:
Tracking an external link as a goal - Analytics Help...
Forum: Search Engine Optimization 14th March 2011, 11:42 AM
Replies: 20
Views: 1,410
Posted By Marty Foley
Don't overlook Relevance and Conversion...

Aside from volume, there are two very important criteria which are closely related to each other: Relevance and Conversion

Marty Foley ~ Traffic and Conversion Mad Scientist
Forum: Search Engine Optimization 3rd March 2011, 04:46 PM
Replies: 4
Views: 559
Posted By Marty Foley
Do You Make These Mistakes in Adwords?

At the link below is a gift to help you avoid common Google Adwords mistakes. It's a PDF of a presentation I gave at a local Glazer-Kennedy meeting, in Houston TX.

It's entitled: Adwords Maximizer...
Forum: Main Internet Marketing Discussion Forum 31st July 2009, 10:52 PM
Replies: 10
Views: 657
Posted By Marty Foley
Re: How Do YOU Get Your Offers To Convert Better?

To name a few ways: Analytics, A/B split and Taguchi/Multivariate testing.

Not to mention experience from previous tests, to focus on variables that tend to have higher impact.

Marty Foley
Forum: Main Internet Marketing Discussion Forum 31st July 2009, 06:23 PM
Replies: 10
Views: 1,720
Posted By Marty Foley
Re: pdfgeni.com - Isn't it theft?

Notice it's powered by Google. The "filetype : pdf" (without spaces) command is no different, it just makes it easier (for those who don't know it).
Showing results 1 to 45 of 45

 
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