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Search: Posts Made By: Andy The Copywriter
Forum: Copywriting 8th January 2017, 03:49 AM
Replies: 20
Views: 653
Re: What is a "true" benefit?

As Alex said, what you're talking about here are more accurately described as "strong" and "weak" benefits. Calling weak benefits "fake" is a bit overboard; they aren't of ZERO value, they just don't...
Forum: Copywriting 8th January 2017, 03:19 AM
Replies: 101
Views: 3,787
Re: Is the Age of Copywriters Over?

The most basic copywriting tasks--renew subscription emails, really short PPC ads, taglines--can probably be automated with AI based on current technology.

Long form stuff, or anything...
Forum: Copywriting 25th August 2016, 01:37 PM
Replies: 32
Views: 529
Re: Do You Have a Copywriting USP?

I do a lot of work with tech clients, startups, IT consultants etc.

I position myself as a "fully-geeked out" copywriter who is actually nerd enough to understand their needs.

I know, it sounds...
Forum: Copywriting 25th August 2016, 01:34 PM
Replies: 43
Views: 1,484
Re: This is my short pitch to reach out to business owners. What ya think?

It's not bad at all.

It's the right length.

You focus on the benefits.

I disagree with the person who said it's too "me-centric," it seems like you're focusing on the client and their needs...
Forum: Main Internet Marketing Discussion Forum 17th May 2016, 02:16 PM
Replies: 4
Views: 362
Internet Marketing For Real Estate Agents.


I have a friend who is a real estate agent, and I'm trying to sell him on the idea of using more internet marketing to promote himself.

I've noticed over the years that real estate...
Forum: Copywriting 4th February 2016, 11:57 AM
Replies: 33
Views: 1,820
Re: I want to specialize in Web Copy. How can I find prospects?

Cold calling.

A lot of copywriters get business by cold-calling.

This means just calling people up and random. I don't mean calling residential households and dinnertime--I mean calling...
Forum: Copywriting 21st January 2016, 03:28 PM
Replies: 9
Views: 1,658
Why I LOVE Neil Patel's Blogs

As most of you probably know, Neil Patel is an internet marketer who is very active on LinkedIn and has worked with some MASSIVE startups like Gawker, etc.

For some reason I've always found Neil's...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 03:03 PM
Replies: 14
Views: 501
Re: How long before you start making money online?

It all depends on what you're trying to do.

Selling a service like web design, copywriting, graphic design or programming - A few weeks.

Blogging - 1-2 years.

Affiliate marketing with paid...
Forum: Copywriting 16th October 2015, 04:00 PM
Replies: 21
Views: 1,163
Re: Help improve my postcard copy

1. Is this a cold or warm sale? That headline is a little too ambiguous for a cold sale. What's my "old kitchen"? What's a "Meister"?

2. There are a few pieces on this postcard that look like...
Forum: Copywriting 16th October 2015, 03:32 PM
Replies: 14
Views: 1,163
Re: Ghostwriting... another Possible Niche for Writers?

I do a bit of Ghostwriting. My pay is somewhere between what you paid your freelancers and what Ed Gandia charged, but closer to the former.

Ghostwriting has its pros and cons. I find the pay per...
Forum: Copywriting 15th October 2015, 05:10 PM
Replies: 44
Views: 1,814
Re: What's the difference between "persuasion" and "manipulation"?

It's one of those things where there's no clear "red line" separating the two.

But when I think of manipulation I basically think of unwanted or malicious persuasion.

Manipulation is persuading...
Forum: Copywriting 12th October 2015, 05:37 PM
Replies: 15
Views: 898
Re: Right topic for blog

You want to look at basically 2 things:

1) What you're motivated to write about.

2) What has some kind of market for it.

These are both equally important. If you don't personally care about...
Forum: Copywriting 23rd June 2015, 05:33 PM
Replies: 6
Views: 1,018
Headlines That Just State The Product

Was wondering what y'all copy warriors think about headlines that simply state the name or type of product.

The way this is done on sales pages I've seen is to structure a headline with three...
Forum: Mind Warriors 7th April 2015, 10:50 AM
Replies: 77
Views: 5,666
Re: "Doing what you love" is terrible advice spouted by life coaches and gurus...

I think "do what you love" is bad advice for two reasons:

1. It may ruin what you love.

This is something I hear from musicians a lot. They say that being forced to do music every day ruins...
Forum: Copywriting 7th April 2015, 10:33 AM
Replies: 6
Views: 1,271
Re: My Top 2 Tips For New Freelance Writers...

This is important even when you have a thriving practice going. I often find that when I get swamped with work I usually end up going through a slow period afterward, because when I was busy with...
Forum: Copywriting 29th March 2015, 10:26 AM
Replies: 21
Views: 1,847
Re: My First Sales Letter - Does it Pass?

If this really is your first sales letter, it's probably the best 'first effort' I've ever seen. There are a few flaws with it, but it's quite good for someone's first attempt at a letter.

I agree...
Forum: Copywriting 12th March 2015, 08:17 AM
Replies: 37
Views: 8,122
Re: 1,000th post: my best advice to aspiring copywriters

Not a word of a lie--that was the best post I've ever read on the copywriting forum.
Forum: Main Internet Marketing Discussion Forum 16th February 2015, 10:30 AM
Replies: 19
Views: 569
Re: Are ALL Scammers Delusional?

You can smell these scammers a mile away.

I don't even answer their emails.
Forum: Copywriting 30th January 2015, 11:27 AM
Replies: 6
Views: 1,271
Re: Becoming an ad agency copywriter

I've never done the agency thing but I'd definitely like to.

One thing I like about agencies is that they work with more prestigious clients than IM copywriters do. How cool would it be to write...
Forum: Copywriting 19th January 2015, 08:13 PM
Replies: 18
Views: 1,887
Re: Can you pro's critique my sales letter?

1) The headline isn't clear. What does "bring you new business" mean? Does it mean actual closed sales? Does it mean warm leads, or perhaps even cold leads?

2) The offer is a bit hard to believe....
Forum: Copywriting 18th January 2015, 06:53 PM
Replies: 14
Views: 3,257
Re: Perry Belcher The World's Greatest Copywriter?

Ryan Deiss and Perry Belcher are partners (or at least work on a lot of stuff together).

Ryan's statement is obvs. not going to be unbiased.
Forum: Main Internet Marketing Discussion Forum 12th January 2015, 04:58 PM
Replies: 6
Views: 428
Re: 30 Linkbait Phrases in BuzzFeed Headlines That are Bossin!

Thoughts for adaptation to IM.

Which [X] character are you? ----> Which type of marketer are you?

[X] things only ----> [X] things only marketers understand.

before you die ----> "10 insane...
Forum: Copywriting 12th January 2015, 04:33 PM
Replies: 6
Views: 1,407
Re: Question about JV/royalty stuff

It's funny you should mention it because I'm trying to figure out if I should go ahead with one of these offers now.

It's really hard to say, honestly.

Like Mark said above, it comes down to...
Forum: Copywriting 26th October 2014, 10:31 AM
Replies: 17
Views: 1,983
Re: A little bribe for your critique, fair enough?

First thoughts:

1. The overall effect is extremely enticing. I was seriously considering buying it (and I may do so).

2. That said, I'm not really sure what it is that's so effective about it....
Forum: Copywriting 26th October 2014, 07:26 AM
Replies: 29
Views: 2,682
Re: What do you think of princesses who swear like sailors?

When you said that I immediately thought thought of the trailer for Hatred, the videogame. This is probably the most cynical attempt to get word of mouth by sheer outrage/shock value I've ever seen....
Forum: Copywriting 15th September 2014, 09:02 AM
Replies: 6
Views: 803
Re: Copywriter or Copywriter Plus?

95% of what I do is copywriting.

I also do video editing and powerpoint presentations for VSLs.

And I VERY occasionally do web design. I don't advertise this service at all, but occasionally...
Forum: Copywriting 11th September 2014, 04:34 PM
Replies: 16
Views: 1,033
Re: Show ... Don't Tell? How Do You Do It?

I think this generally means demonstrations, like what Ogilvy did in his ads.

Remember those dishwasher fluid ads from back in the day where they would show one brand versus "the leading...
Forum: Copywriting 8th September 2014, 10:02 AM
Replies: 19
Views: 1,005
Re: Good sources for words that influence specific demographics?

- Publications aimed at the demographic you're targeting.

- Blogs written by prominent members of the demographic you're targeting.

- Forums frequented by the demographic you're targeting.

Forum: Copywriting 1st September 2014, 10:12 PM
Replies: 27
Views: 1,617
Re: When a Negative Review Makes You Smile Like a Kid in a Jello Pool...

IMO it looks better to have a SCATTERED poor review in there than none at all. ALL 5s just screams "these are all paid reviews."
Forum: Copywriting 1st September 2014, 09:29 PM
Replies: 19
Views: 3,137
Re: Copywriting as a career

There's like a million bajillion ways. You could get a job at an ad agency. You could sign up for a site like Elance or Odesk. You could cold call. There's no one size fits all package.

Forum: Copywriting 15th August 2014, 10:29 AM
Replies: 13
Views: 1,456
Re: Selling a Philosophical Work? Any ideas?

Are you trying to sell a philosophical product (like a book) or are you trying to "sell" an idea?

I'm not quite sure which it is from your OP.

If you want to know about how to market...
Forum: Copywriting 14th August 2014, 11:55 AM
Replies: 27
Views: 2,370
Re: How Much Should I Ask For? (Copywriting Jobs)

Sure, I'm not saying benefits costs aren't a part of why freelancers make more per hour than full timers.

That's absolutely part of it, but it's not the only part.

But anyway, the main point...
Forum: Copywriting 14th August 2014, 11:36 AM
Replies: 27
Views: 2,370
Re: How Much Should I Ask For? (Copywriting Jobs)

The hourly rate at a typical FULL TIME Madison Avenue job is definitely lower than what a freelancer would charge.

Average copywriter salary at O&M New York = $65k

Average rate I charge at...
Forum: Copywriting 14th August 2014, 09:56 AM
Replies: 27
Views: 2,370
Re: How Much Should I Ask For? (Copywriting Jobs)

That's for a full time job.

When you're working freelance the hourly rate is higher than what you'd be making in a full time job for two reasons:

1. When someone hires you full time it's like...
Forum: Copywriting 13th August 2014, 01:12 PM
Replies: 36
Views: 1,520
Re: P.S: Don't Put It At The End of Every E-mail In An AR Series...

I dunno I don't mind it personally.

P.S. It really depends though.

P.P.S. I think if you use too many of them it just looks ridiculous.

P.P.P.S. Has anyone who's NOT a copywriter ever...
Forum: Copywriting 12th August 2014, 01:07 AM
Replies: 43
Views: 1,608
Re: Why We're Not Entering a Dark Age Of Copywriting

Wow. I wish I could give you 10 thanks for this post.
Forum: Copywriting 12th August 2014, 01:05 AM
Replies: 52
Views: 2,350
Re: Robin Williams: DEAD

Hmmm one of my close friends is something of a local celebrity, maybe I can adapt this strategy as a local marketer when he kicks the bucket.

He's a little young though... Anyone here know how to...
Forum: Main Internet Marketing Discussion Forum 12th August 2014, 12:35 AM
Replies: 50
Views: 1,207
Re: is blogging dead ??

People make money blogging, but they're mostly individuals who are super passionate about a subject and dedicate their entire life to it.

If you try to use blogging as some deliberate plan to get...
Forum: Main Internet Marketing Discussion Forum 11th August 2014, 12:08 PM
Replies: 21
Views: 713
Re: What is Ubuntu?

Ubuntu is a free operating system that is based on Linux.

Linux is an operating system "kernel," meaning, the basic foundation of an operating system that allocates system resources and other...
Forum: Main Internet Marketing Discussion Forum 11th August 2014, 10:37 AM
Replies: 16
Views: 673
Re: How to Find Top Contributors on Forums

Step 1: Read the forum.

Step 2: Notice which posters have the highest postcount and the most thanks, upvotes, likes, "karma" or whatever other system the site uses to measure reputation.

Forum: Copywriting 9th August 2014, 06:15 AM
Replies: 6
Views: 1,140
Re: Scientific Advertising - Claude C. Hopkins

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

- David Ogilvy, on Scientific Advertising.

Forum: Copywriting 4th August 2014, 04:06 AM
Replies: 46
Views: 1,460
Re: Critique Requested (thank you in advance)

Not a fan to be honest. Main criticisms:

1. Headline is lame. What's the secret? Is it the secret of soft skin? Secret of gorgeous eyes? Secret of just all-around beauty? There's no benefit...
Forum: Copywriting 28th July 2014, 09:00 AM
Replies: 24
Views: 1,429
Re: What The Walking Dead Taught Me About VSLs

Agora/Stansberry's "FREE physical silver" VSL will always stand out in my mind as the ultimate MEMORABLE VSL.
Forum: Copywriting 10th June 2014, 01:50 PM
Replies: 2
Views: 658
Re: The Presentation Genius of Steves Jobs

Here are my three takeaway points from watching basically all of Steve Jobs' presentations.

1. Enthusiasm is contagious. If you care about what you're talking about it's pretty hard not to sell....
Forum: Copywriting 27th May 2014, 05:37 PM
Replies: 16
Views: 2,047
Re: Where can i get $500+ copywriting clients

I'm not crazy about Warriors For Hire...

... Or at least, I'm not crazy about using it on its own.

If you just create a WFH thread and bump it over and over again, you're going to attract...
Forum: Copywriting 22nd April 2014, 03:00 PM
Replies: 12
Views: 1,082
Re: "10 Lies Freelance Copywriters Like to Tell You"... Apparently I'm a liar, everyone.

Everything about her site suggests she's a generic copywriter with no background in direct response. It seems she's had some good luck self-promoting through guest blog posts but...
Forum: Copywriting 21st April 2014, 04:00 PM
Replies: 15
Views: 1,126
Re: Do You Want To Be The Best... Or Not?

This is just one more reason why playing the "cheap sales letter" game isn't worth it in the long run.

A lot of copywriters think "well if I just charge what I see people asking on Warriors For...
Forum: Copywriting 14th April 2014, 01:31 PM
Replies: 12
Views: 863
Re: Do you quote your rates on your site?


Most "good clients" (the ones who understand what a copywriter does and how it can improve their business) know that you need to understand the scope of a project before you quote an exact...
Forum: Main Internet Marketing Discussion Forum 8th April 2014, 12:25 PM
Replies: 37
Views: 958
Re: Why are programmers hired these days?

Cause they want something unique that's not the same as the last 100 sites the viewer has visited?

Just a thought...
Forum: Copywriting 13th March 2014, 01:17 PM
Replies: 25
Views: 1,598
Re: Write Like You Talk (Email Writing 101 In 8 Steps)

Great advice, as usual.

I would just add one thing:

Once you understand that "writing like you talk" is one key to better copy, I think it logically makes sense to zero in on a niche.

If you...
Forum: Copywriting 5th March 2014, 10:28 PM
Replies: 25
Views: 1,128
Re: About to post free sales letter WSO -- Read my pitch and stop me now!

One mistake a lot of people make with copywriting is thinking that it's related to creative writing or article writing.

It's... not.

Copywriting is part of the 'sales' world, not the 'writing'...
Forum: Copywriting 5th March 2014, 07:40 AM
Replies: 10
Views: 696
Re: Do You Ever Get Jealous?

I sometimes sort of envy people who can make a living off advertising writing their own blogs (they're few and far between).

I'd like to do that but I just can't come up with ideas for articles on...
Forum: Copywriting 14th November 2013, 07:32 AM
Replies: 10
Views: 696
Re: What to look for in a GOOD Copywriter?



I could go on a long rant about what makes a good writer and how to identify quality writing. It's true that some writers are new to the game and may be good...
Forum: Copywriting 20th October 2013, 11:40 PM
Replies: 11
Views: 1,212
Re: Getting rich by licensing products

This isn't something I've ever tried before, specifically.

But, just as a general strategy, one of the best things you can do is try to find "undervalued" assets and sell them for a profit. This...
Forum: Copywriting 20th October 2013, 11:14 PM
Replies: 16
Views: 688
Re: Feedback on a sales page?

I actually disagree somewhat with most of the comments that have been posted in this thread so far.

I think your basic approach is pretty good. In particular, like.

1. The fact that you open...
Forum: Main Internet Marketing Discussion Forum 15th October 2013, 03:42 PM
Replies: 141
Views: 6,328
Re: how the hell do i make money with affilliate marketing????? I've tried everything!!!!

The Answer You Want To Hear?

Affiliate marketing is easy. All you need to do is...

1. Pick a product that's in an area you know a lot about.

2. Get your affiliate link.

3. Set up squeeze...
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