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Forum: Offline Marketing 3rd December 2018, 02:31 AM
Replies: 14
Views: 379
Posted By animal44
Re: Effective offers for a direct mail campaign

It's just a normal sales letter/contact form where you lay out your offer. Needs to be keyed to the referrer so you know who to give the reward...
Forum: Offline Marketing 1st December 2018, 04:00 AM
Replies: 14
Views: 379
Posted By animal44
Re: Effective offers for a direct mail campaign

How about your past customers? If they've had an issue, then chances are their neighbours may also have an issue. Won't cost you anything to ask for a referral.

Also pass out "I'm in the...
Forum: Offline Marketing 30th November 2018, 02:25 AM
Replies: 14
Views: 379
Posted By animal44
Re: Effective offers for a direct mail campaign

Take a look at your existing customer base. I'd hazard a guess most are "cure" rather than "prevention". People call pest control because the cockroaches are crawling out of the woodwork, not because...
Forum: Offline Marketing 29th November 2018, 04:24 PM
Replies: 14
Views: 379
Posted By animal44
Re: Effective offers for a direct mail campaign

May well be the case (bigger pool), but will they pay for prevention...?

People buy what they want, not necessarily what they need.
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