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Search: Posts Made By: ThomasOMalley
Forum: Offline Marketing 30th April 2015, 09:43 PM
Replies: 51
Views: 3,386
Posted By ThomasOMalley
Re: Sales Letter To Business Owners

Some of you guys around here are quite funny...for local business owners...it's only results, baby...only results...no local business owner I talk to is speaking to me about Google analytics...they...
Forum: Offline Marketing 30th April 2015, 08:14 PM
Replies: 51
Views: 3,386
Posted By ThomasOMalley
Re: Sales Letter To Business Owners

Your analysis simply reinforces my point...the business owner doesn't want the details...he wants the results...remember we're talking about the copy in the sales letter.

Your analysis as the...
Forum: Copywriting 10th September 2014, 06:16 PM
Replies: 86
Views: 3,813
Posted By ThomasOMalley
Re: Tear My Sales Letter To Shreds

Give Steve a break. He just doesn't realize he needs some serious counseling...LOL.
Forum: Copywriting 7th September 2014, 03:38 PM
Replies: 4
Views: 910
Posted By ThomasOMalley
Re: Salutation - direct mail - Mr Firstname Lastname or Mr Lastname ?

Sure, you can test...but really too small a factor to test...test more important factors, such as your headline, envelope teaser, offer, first paragraph.

Use the person's first name in the...
Forum: Copywriting 24th August 2014, 05:46 PM
Replies: 49
Views: 1,452
Posted By ThomasOMalley
Re: SURVEY: Are most copywriters married.

You have my condolences...lol.

Perhaps, the more appropriate question is how many "were" happily married? I guess, I'm a little jaded! But your post did make me laugh.
Forum: Copywriting 1st August 2014, 01:26 AM
Replies: 7
Views: 776
Posted By ThomasOMalley
Re: So... now what?

Read Peter Bowerman's book on how to get copywriting work and several books by Steve Slaunwhite cover this topic as well.

Best regards,

Thomas O'Malley
Forum: Copywriting 29th July 2014, 05:43 PM
Replies: 16
Views: 1,162
Posted By ThomasOMalley
Re: Why tugging on those pain points and emotional strings is so important

You definitely want to reach an emotional response. However, never put so much fear into a prospect that they are paralyzed. Definitely a matter of degree.
Forum: Copywriting 2nd July 2014, 08:38 AM
Replies: 65
Views: 3,686
Posted By ThomasOMalley
Re: My Thoughts On Copywriting After 11 Years

You need to take some small steps that are either free or cost very little to get your business going and then reinvest. Use what you have...your time and the skills you do have. In short, start...
Forum: Copywriting 11th June 2014, 05:51 PM
Replies: 9
Views: 1,057
Posted By ThomasOMalley
Re: How to find a good list for direct mail?

Get a copy of Craig Simpson's book, Direct Mail Solutions. He gives you good info. on how to get a mailing list etc.
Forum: Copywriting 9th June 2014, 04:20 PM
Replies: 18
Views: 1,870
Posted By ThomasOMalley
Re: [Critique] Direct mail lead-generation letter

Hi Ben,

Don't get discouraged. Review what others have said and adjust accordingly...but with a grain of salt.

I say this because you could secretly post a Gary Halbert ad or letter that...
Forum: Copywriting 9th June 2014, 04:18 AM
Replies: 18
Views: 1,870
Posted By ThomasOMalley
Re: [Critique] Direct mail lead-generation letter

You have a solid lead generation letter.

A few points:

1. Test the headline...one strong headline is FREE Special Report Shows You How To Get A Constant Stream of Headlines From Your Website....
Forum: Offline Marketing 8th June 2014, 07:43 PM
Replies: 12
Views: 1,162
Posted By ThomasOMalley
Re: Direct Mail - Letterhead vs. Non-Letterhead?

Although an actual test is always important, your results don't surprise me.

You want to grab the attention of the prospect from the start. How do you do that? Of course, you use a...
Forum: Offline Marketing 7th June 2014, 04:44 AM
Replies: 18
Views: 902
Posted By ThomasOMalley
Re: First time out, and I picked a "winner" (NOT!)...

You have to get at least half the money up front every time before you start any work for a client...that's the lesson on this one.
Forum: Offline Marketing 6th June 2014, 03:33 PM
Replies: 8
Views: 1,290
Posted By ThomasOMalley
Re: Multi-Step Direct Mail | 100 Ideal Prospects | Dream 100 Strategy

You ask for a lot of advice on the forum about your campaigns...that's good.

But I highly recommend that you just pull the trigger...you have a bit of a case of paralysis by analysis.

I hope...
Forum: Offline Marketing 20th May 2014, 05:08 PM
Replies: 49
Views: 5,818
Posted By ThomasOMalley
Re: DIRECT MAIL IS DEAD...

It's only expensive if you don't know what you're doing.
Forum: Copywriting 15th May 2014, 03:25 AM
Replies: 10
Views: 858
Posted By ThomasOMalley
Re: Direct Mail: Split Tests | Your Predictions.

I recommend you use a hard offer (ie., an appointment with a consultant about their website) and a soft offer (a free report offer) in your sales letter. Get great info.on this in Bob Bly's book,...
Forum: Offline Marketing 5th April 2014, 08:37 AM
Replies: 4
Views: 809
Posted By ThomasOMalley
Helpful lead generation letter resoureces

As you know, lead generation letters are a very powerful offline strategy to get clients.

Finding good sample lead generation letters can be a chore. Here are few resources with some excellent...
Forum: Copywriting 30th March 2014, 07:39 PM
Replies: 2
Views: 493
Posted By ThomasOMalley
Re: Sales letter feedback? PDF Included!

A tip for the future: why should we spend time giving you ideas and helping when you admittedly just throw up your copy?

Spend some time putting some real effort in and you get some "real effort"...
Forum: Copywriting 26th March 2014, 03:24 PM
Replies: 1
Views: 674
Posted By ThomasOMalley
Re: Top Lead Gen. Sales Letters? - Direct Mail

Check out Bob Bly's two books, Power-Packed Direct Mail and The Encyclopedia of Business Letters. They both have excellent samples of lead generation letters.

There are also some excellent lead...
Forum: Copywriting 25th March 2014, 03:55 PM
Replies: 15
Views: 1,969
Posted By ThomasOMalley
Re: Direct Mail- Web Design Clients

When you follow up with phone calls, you need a solid telephone script. I highly recommend you get Bob Bly's book, Selling Your Services. Bob has great info. and telephone scripts in his book.
Forum: Copywriting 25th March 2014, 03:27 PM
Replies: 15
Views: 1,969
Posted By ThomasOMalley
Re: Direct Mail- Web Design Clients

There are some good lead generation letter samples for service providers in Bob Bly's book, The Encyclopedia of Business Letters. It's available at amazon.com.

You might also want to consider...
Forum: Copywriting 13th March 2014, 05:29 PM
Replies: 25
Views: 1,585
Posted By ThomasOMalley
Re: Write Like You Talk (Email Writing 101 In 8 Steps)

Putting your personality into copy can certainly work well.

Copy Nazi is a case in point. He certainly puts his personality into his posts. I find his comments entertaining to say the least...
Forum: Copywriting 2nd March 2014, 05:40 AM
Replies: 22
Views: 1,050
Posted By ThomasOMalley
Re: Critique my 'non-classical' copy

Your new website version is terrible. You need to hire a copywriter. Your copy just doesn't flow or make sense.

That dog won't hunt!

Read and use the solid info. in Dan Furman's book, Do...
Forum: Copywriting 22nd February 2014, 08:18 AM
Replies: 24
Views: 3,090
Posted By ThomasOMalley
Re: Hypnosis in copywriting...

Whether you call it hypnotic writing or good old persuasion, you should use any techniques, strategies or words that help move the prospect to the action you want them to take in your sales letter,...
Forum: Copywriting 9th February 2014, 09:46 PM
Replies: 12
Views: 1,063
Posted By ThomasOMalley
Re: [Client says] My Sales Letter is "OK"—any suggestions?

There's an excellent sales letter on selling advertising to businesses in Jeffrey Dobkin's book, How To Marketing A Product for Under $500, you could use for inspiration:

How To Market A Product...
Forum: Copywriting 25th January 2014, 06:15 AM
Replies: 26
Views: 3,388
Posted By ThomasOMalley
Re: Interview with Bob Bly: How New Copywriters Can Land Clients

As they say, if you cannot stand the heat, get out of the kitchen.
Forum: Copywriting 24th January 2014, 06:00 PM
Replies: 26
Views: 3,388
Posted By ThomasOMalley
Re: Interview with Bob Bly: How New Copywriters Can Land Clients

Stop whining about what's not working for you, plan a strategy and get to work.

Criticizing Bob Bly is not going to get you any clients.
Forum: Copywriting 22nd January 2014, 04:30 PM
Replies: 3
Views: 393
Posted By ThomasOMalley
Re: How long a copy should be?

"A copy" should be as long as necessary to sell..lol

Where's the Copy Nazi when you need him?
Forum: Mind Warriors 28th December 2013, 02:12 PM
Replies: 31
Views: 1,428
Posted By ThomasOMalley
Re: How to develop Patience...

You can increase your patience by practising going within yourself to find your true inner power.

Cast your burdens within and you will get more patience.

Check out H. Emilie Cady's chapter...
Forum: Copywriting 2nd November 2013, 09:29 AM
Replies: 6
Views: 628
Posted By ThomasOMalley
Re: Newsletter copywriting

See if you can track down any of Gary Halbert's sales letters that sell his newsletter. They are excellent sales letters to model.

Best,

Thomas O'Malley
Forum: Copywriting 30th October 2013, 04:01 PM
Replies: 9
Views: 694
Posted By ThomasOMalley
Re: Ok this is my first attempt at the black art

You should review the excellent lead generation letters in Bob Bly's book, The Encyclopedia of Business Letters, as a model for your lead gen. letter. See chapter 11.

You can get it here: The...
Forum: Mind Warriors 7th September 2013, 11:41 AM
Replies: 17
Views: 828
Posted By ThomasOMalley
Re: A call to ex-Information Overload Victims!

Use your intuition to tell you when you have enough information to start your project or start moving towards your goal.

And then just jump in. Read Mark Burnett's book, Jump In...some very...
Forum: Copywriting 15th August 2013, 02:55 PM
Replies: 5
Views: 720
Posted By ThomasOMalley
Re: Best book for Print Ads

I highly recommend you read John Caples' two books, Tested Advertising Methods (4th ed.) and How to Make Your Advertising Make Money, for print ads...great info.

Best,

Thomas O'Malley
Forum: Copywriting 14th August 2013, 05:22 AM
Replies: 18
Views: 1,111
Posted By ThomasOMalley
Re: My Website Gift For Wife - Copy Advice - Thanks In Advance

You should add an "About Us" page and do a soft sell on that page. The "About Us" page is a frequently visited page on a local business website.

You need to create a unique selling proposition....
Forum: Copywriting 12th August 2013, 05:15 PM
Replies: 14
Views: 699
Posted By ThomasOMalley
Re: Please critique my sales page

Count yourself as lucky you received such insightful comments about your site.

This is a message to everyone asking for a critique: why should we spend anytime reviewing your copy when you "just...
Forum: Copywriting 28th July 2013, 04:34 AM
Replies: 20
Views: 1,105
Posted By ThomasOMalley
Re: Critique Sales Letter Please, Expert or not.

Hi Nicheman,

You have to rewrite your intro. paragraphs. You'll lose a lot of people right there. You start talking about niches and you assume they know they need a niche. You have to get them...
Forum: Copywriting 25th July 2013, 04:32 AM
Replies: 10
Views: 1,095
Posted By ThomasOMalley
Re: "Play Guitar" Swipe File?

Joe Vitale discusses in detail a "how to play guitar" website in his book, Hypnotic Writing.
Forum: Copywriting 19th July 2013, 09:20 AM
Replies: 13
Views: 905
Posted By ThomasOMalley
Re: Creating 'fear' in a copy where none exists

Focus on the fear of loss if your prospect didn't buy the product...the loss of the key benefits.

Read any good sales letter to find how the copywriter handled the fear of loss component of the...
Forum: Copywriting 19th July 2013, 09:16 AM
Replies: 13
Views: 1,602
Posted By ThomasOMalley
Re: Guide To Writing Persuasive Emails?

Get a copy of Ray Edwards' email writing course. It's excellent and a great price.

I bought it and it helped me to write excellent emails.

He's known as Raydal on WF...check his signature...
Forum: Copywriting 26th June 2013, 04:07 AM
Replies: 11
Views: 692
Posted By ThomasOMalley
Re: Smooth Copywriting

Study the actual flow of copy in successful sales letters. Then you will see how it's done. Gary Halbert has excellent flow in his ads and sales letters.

Study the transitions from one section...
Forum: Copywriting 20th May 2013, 04:11 AM
Replies: 8
Views: 753
Posted By ThomasOMalley
Re: Questions About Web Copy for Business/Marketing Services

I highly recommend you get Dan Furman's book, Do the Web Write, to write copy for a services website, including the services page, about us page. etc.
Forum: Copywriting 17th May 2013, 04:42 PM
Replies: 12
Views: 2,583
Posted By ThomasOMalley
Re: How to Write Good Copy Fast

If you want a real template for writing a sales letter, online or offline, here it is:
...
Forum: Copywriting 14th April 2013, 05:58 PM
Replies: 27
Views: 1,036
Posted By ThomasOMalley
Re: Can you checkout my copy? I'm a first-timer...

I believe that Joe Vitale has a samples sales letter for selling guitar lessons in his book, Hypnotic Writing.

Check it out.
Forum: Copywriting 6th April 2013, 07:48 AM
Replies: 20
Views: 826
Posted By ThomasOMalley
Re: How Much Hype do you need to sell a product?

As Shawn said, dump the word "hype" from your vocabulary.

Sell your product with good copywriting.
Forum: Copywriting 29th March 2013, 07:26 AM
Replies: 2
Views: 609
Posted By ThomasOMalley
Re: Print ads...Rates, recommendations and resources?

I highly recommend you read John Caples' Tested Advertising Methods (4th ed.), How to Make Your Advertising Make Money, and Bob Bly's out of print book, Ads That Sell.

If you can get Gary...
Forum: Copywriting 23rd March 2013, 06:52 PM
Replies: 14
Views: 880
Posted By ThomasOMalley
Re: Sales Page Lay Out When Working For A Client

Rick and Daniel are so right. Why waste your time on design issues when this is not your area of expertise?

If your clients expect you to do this work as well as the copy, you can rest assured...
Forum: Copywriting 22nd March 2013, 04:01 AM
Replies: 8
Views: 830
Posted By ThomasOMalley
Re: Email Copywriter in Progress Has A Problem

You need to do more homework. Use the little-known button on the forum called "Search". It was just invented here. Put in the words, re. how to find clients.

There are many excellent threads on...
Forum: Copywriting 21st March 2013, 03:44 AM
Replies: 7
Views: 669
Posted By ThomasOMalley
Re: looking for critique / input.

You are in love with yourself. No one cares about you and your company.

You use the word "we" more times than I change my socks during the year.

In short, your website is terrible. You need...
Forum: Copywriting 20th March 2013, 07:26 PM
Replies: 23
Views: 1,926
Posted By ThomasOMalley
Re: Why do you love copywriting?

I love having a great lifestyle with information marketing. Of course, copywriting is an important part of information marketing.

I'll pass on freelance copywriting...making money with my own...
Forum: Copywriting 23rd February 2013, 03:30 PM
Replies: 7
Views: 1,783
Posted By ThomasOMalley
Re: Sales letters to businesses on becoming their distributor

You can find some helpful sales letters that you can modify in Bob Bly's book, The Encyclopedia of Business Letters, Faxes and Emails.
Forum: Copywriting 18th February 2013, 11:02 AM
Replies: 33
Views: 1,345
Posted By ThomasOMalley
Re: A Headline That Works

I also recommend that you review Dan Furman's book, Do the Web Write. He has some excellent ideas for an effective small business website.
Forum: Copywriting 22nd January 2013, 04:06 PM
Replies: 69
Views: 6,684
Posted By ThomasOMalley
Re: $10,000 Copywriting Challenge

You have to do what's right for you at the end of the day.

If you want the challenge and you have the time, then it makes sense.

Personally, my time is way too valuable to spend time on this...
Forum: Copywriting 12th January 2013, 07:20 AM
Replies: 9
Views: 861
Posted By ThomasOMalley
Re: Some one who NEVER intends to write for someone else!

Plus, read the great copywriting books mentioned at the top of the subforum.
Forum: Copywriting 11th December 2012, 03:50 PM
Replies: 24
Views: 1,403
Posted By ThomasOMalley
Re: What makes the difference between a GREAT copywriter and a mediocre one?

Great copywriter = great sales

mediocre copywriter = okay or poor sales
Forum: Copywriting 7th December 2012, 07:09 PM
Replies: 26
Views: 945
Posted By ThomasOMalley
Re: Which five words would you choose?

Top five words:

You

Imagine

Now

Guaranteed
Forum: Copywriting 23rd November 2012, 08:32 PM
Replies: 8
Views: 733
Posted By ThomasOMalley
Very good resource for internet marketers

If you are involved in any content marketing and/or copywriting, here is a good swipe file for words that sell or attract visitors:

Free eBook: SWIPE FILES FOR THE LAZY COPYWRITER published by...
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